Chapter 214 Shanghai New Town
After more than 10 years of development and transformation, the former county seat of Shanghai, adjacent to the British Concession, has become the most prosperous area in Shanghai. At present, the Shanghai branch of Dahua Group is located in a 5-storey building in the new urban area. The Shanghai branch of Dahua Group has become the largest commercial entity group in Shanghai, integrating shipping, munitions, cement, textile, chemical, mechanical processing, shipbuilding, logistics, and large-scale commercial trusts. At present, Dahua Group is divided into two parts, north and south, and Chen Shouting, vice president of the group, is responsible for the Jiangnan part. President Yang Ruiqing is mainly responsible for the business of North Group.
Yang Ruiqing is mainly responsible for physical factories and mines, including Jinan Arsenal, Aircraft Factory, and Qingdao Aircraft Factory. The coal mines and oil fields in Northeast China, including iron and steel, can be said to involve almost all walks of life, and its huge production capacity supports half of the government of the Republic of China. About one-fifth of the tax revenue of the Republic of China government comes from the Dahua Group, and the Dahua Group has become a well-known nameplate and a vane leading the economy of the Republic of China government. The group's products related to people's livelihood have become a blowout in the past two years, and new things have emerged one after another.
At this time, Chen Shouting was in the spacious office on the fifth floor of the Shanghai branch of Dahua Group, and was reviewing the reports submitted. At the beginning of the year, after the completion of the construction of the Shanghai Bicycle Factory, it launched the "Permanent" brand 26 men's and women's bicycles and the 24 "Phoenix" brand women's bicycles. After the two bicycles were sold as soon as they were launched, the bicycles produced by the factory every day for several months became a hot commodity and directly entered the sales channel, and they were still in short supply, which can be said to be unprecedented in history.
A subordinate walked into the office, handed a telegram to Chen Shouting and said, "The telegram sent to you by the chief himself!" Chen Shouting didn't dare to slack off, and hurriedly took the telegram to check it. Haha, the Americans are interesting, opening the back door actually opened to the head of the chief. "The vice president, the general manager said in the telegram that at present, there is good neighborliness and friendship between China and the United States, and in view of Citibank's request, 1,000 women's bicycles can be granted to them on a priority basis. The Americans asked for a model 26 for women's bikes with an added shopping cart basket at the front, allowing us to fulfill their requirements. ”
"The chief instructs that it must be recruited, you go and inform the commercial representative of Citibank to come to me." After a while, a foreigner with blue eyes and a high nose hurriedly walked in. "Dear Mr. Chen, you won't prevaricate me again!" "Mr. Jack, your Tao is very deep, and he actually has the ability to reach the heavens. This is the approval document, and you go to the factory to pick up the goods after 5 days. Jack was overjoyed when he heard this, and left with a warm hug. The Americans were given priority to get the approval, and the news was quickly obtained by the British and French.
In less than an hour, the British and French business representatives came to the branch building and asked to meet Chen Shouting. In the reception room, the British and French business representatives demanded that Chen Shouting give him the same treatment. Chen Shouting politely explained that the Americans had gone through the upper echelons, and if Britain and France could obtain the approval of General Minister Ge, he would definitely meet the requirements. Chen Shouting took out a telegram for the British and French business representatives to see, and after being convinced, the British and French business representatives left in a hurry, obviously they wanted to get (fair) treatment through the embassy in the capital.
After the British and French business representatives left, his subordinates sighed and said: "Vice President, Mr. Ge turned stone into gold, a small idea, not only the wealth is rolling, but it actually makes foreigners beg us, which is really happy." "This is just the beginning, and then according to what the chief said, the ancestors exchanged the soil for the real money of foreigners, and this tradition should continue to be carried forward, I don't know if foreigners can take the bait." Vice President, are you referring to the Decoration City, which will open tomorrow? "Yes, I will be there in person for the opening tomorrow and send all the invitations to the foreigners?"
"It's all sent down, and foreigners must bring their daughters, otherwise they won't be allowed to enter the decoration city! I don't understand, why let foreigners bring their daughters? "I don't know, it's the chief's request. Tomorrow the decoration city opens, celebrities from all walks of life in Shanghai will also be present, asking them to bring their daughters too! "Vice President, I heard that many foreign businessmen, they couldn't find their female dependents for a while, and they actually came up with ingenuity and wrapped up the Qinglou woman, isn't this a bit of a big scene?" "Those who come are guests, interests are the first, and this kind of thing can be opened."
The next day, a three-storey building covering an area of 10,000 square meters rose in the most prosperous area of Shanghai New Town, with architectural features that are a combination of Chinese and Western. In front of the building is a parking lot, flanked by bunting flags. At this time, gongs and drums are noisy in front of the gate of the decorative city building, and a group of people are dancing lions. The building materials decoration city is about to open, and it was broadcast in major media in Shanghai half a month ago, which has already whetted people's appetite. The popularity of bicycles in Shanghai has not subsided, and the decoration has made a sparkling appearance, like icing on the cake.
Early in the morning, the decoration city square was crowded with people and was surrounded by water. Men and women can only enter the decoration city by pairing, and they hold invitations, this strange rule makes people's curiosity even higher. The young man and the girl, even if they are a couple, sigh with joy without an invitation in their hands, but they are also curious to urge them to come and see the excitement. At 8 o'clock in the morning, Chen Shouting, vice president of Dahua Group, said that he entered the scene in a car. At 8:30, the ribbon-cutting ceremony officially began.
After the singing and dancing performance, a young and beautiful girl, with a high-profile figure, footstool, high heels, leather shoes, and a cheongsam, walked up elegantly. The young announcer said into the microphone: "Gentlemen, girls, distinguished guests, today is the day of the grand opening of the Dahua Group Decoration City, and now I invite Mr. Chen Shouting, Vice President of Dahua Group, to deliver a congratulatory speech and cut the ribbon of the Decoration City." In the warm applause, Chen Shouting made a brilliant debut. Ladies and gentlemen, today is the day of the grand opening of the new decorative materials to decorate the city. ”
Cheerful gongs and drums sounded to congratulate, Chen Shouting waited for the drums to sound and said: "The new era of the Republic of China has begun, and the quality of life of the people is also improving year by year. Dahua Group grandly launched new decorative materials to meet the needs of the people for a better life. The new decoration materials will surely lead a revolution in the field of building decoration, which we can call the building decoration revolution, toilet revolution, kitchen revolution and floor revolution. In short, our new decoration materials will meet the thirst ······ of different groups of people and different classes for quality of life. ”
Chen Shouting talked eloquently, and many new terms were refreshing. In the end, Chen Shouting personally cut the red colored silk, and the deafening sound of firecrackers rang out. The beautiful hostess appeared again and said: "Ladies and gentlemen, China is a country of etiquette, and now we will first invite foreign guests to enter." The foreigners standing in front of them couldn't wait, and men and women came in pairs. Chen Shouting accompanied the governors of the British and French concessions, and the consuls of various countries in Shanghai were the first to enter the exhibition hall.
The first floor is a large exhibition hall, colorful and beautiful, which quickly attracted people's attention. In the exhibition hall, there are models of the use of the whole kitchen, practical models of toilets and bathrooms, and practical models of wooden floors.
The white wall tiles, black marble tiles, and colorful tiles with patterns are dazzling, and the exquisite enamel toilets and squatting toilets show distinctive shapes. Each display platform is introduced in Chinese, English, French, Russian, Portuguese, and Spanish characters, which is easy to understand. The man's face was shocked, and the woman's mouth let out an exclamation, especially the foreign woman, who seemed to be Grandma Liu entering the Grand View Cloud, and she was so excited that she couldn't control herself. The new building materials on display here are inexpensive and simple to decorate, which is a woman's dream. Such kitchens, toilets and bathrooms, and even interior decoration greatly satisfy women's desire for quality of life, and the cost is not high. In particular, the tiles on the wall are beautiful and make the foreign wives excited.
It can be said that every lady hopes that there will be such toilets, kitchens, and bathrooms in their homes. They carefully inquire about the price and calculate how much it should cost, so that they can enjoy such a gorgeous quality of life. All kinds of ceramic tiles, toilets and other materials are divided into three grades: high, medium and low, which can meet the needs of different classes of people. In addition, there are young girls in the exhibition hall who act as docents, and they explain in fluent English and French and other Chinese, giving people a sense of heart. The second floor is a showroom for interior materials, and the third floor is for wholesale and retail operations.
Decoration City not only buys products, but also provides technical guidance, almost 80% of the foreign wives on that day asked their husbands to change the kitchen, toilet, and bathroom facilities, obviously Ge Yunfei's request that the people who enter the exhibition decoration city must be matched with men and women is premeditated. Only a small number of wealthy people decided to renovate their homes, which is probably related to the frugality of the Chinese. When new decorative materials appear in residential buildings one after another, this trend will spread rapidly. Especially for Shanghai women with petty bourgeois feelings, the temptation is extremely great.
However, the foreigners are the first to take the lead, and the vultures are in front. In Chen Shouting's office, a subordinate said: "Vice President, there are a lot of foreigners in the reception room, including business representatives from Citibank in the United States, business representatives from Britain and France, and they ask to sign long-term business contracts for ceramic tiles, enamel toilets, and floor plates. "It's really strange that the enthusiasm of foreigners is stronger than that of domestic people. You let the foreigner representative go back first, the stakes are very high, and I want to ask the chief for advice! ”
In Beijing, in the office of Ge Yunfei of the Ministry of National Defense, a subordinate walked in to report: "Report, Chen Shouting, vice president of the Shanghai Dahua Group Branch, has sent an urgent telegram for your attention. Ge Yunfei put down the materials in his hand and took the telegram with some differences. After reading the telegram, Ge Yunfei said with a smile: "Chen Shouting is careful, he doesn't understand the maximization of interests." Call back, open up foreign markets, can not be found, for foreigners to buy the contract is satisfied, even if the Japanese come to buy, can not refuse. ”
After his subordinates were ordered to leave, Ge Yunfei felt that some words could not be said in the telegram, so he wrote a letter. He knew in his heart that after the end of the war, the emerging powers led by the United States would gradually surpass the old British and French empires in the economic field, and the world economic pattern would inevitably be reshuffled on a large scale. If we seize the opportunity to let China's civilian life products quickly occupy the world's high-end market, especially in the field of light industry, seize market share, and then drive the development of heavy industry, this "mature" experience, Ge Yunfei is well versed.
Nowadays, the world powers attach great importance to the development of heavy industry, because it is a time of war, and heavy industry is the main thing. If China wants to become an industrial power, the time is not ripe for large-scale development of heavy industry, and the time is just right for the development of light industry. If the post-war light industry is formed on a large scale, integrating garments, textiles, new building materials, haberdashery, etc., and exporting them on a large scale, the speed of accumulating wealth will inevitably be accelerated, and a huge funding gap will be solved for the development of heavy industry.
After Ge Yunfei finished writing the letter, he instructed the secretary to send the letter. After thinking about it again and again, he decided to intervene in the economic policy of the Nationalist Government and form an economic development plan, so he picked up the phone and dialed the presidential palace.