Chapter 476 Ad placement
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476
The station's prediction was not wrong at all, on the National Day of October 1, the ratings of "Sword of the Deep Sea" on the first day of Capital Satellite TV reached a terrifying 20%.
It's October 1st, National Day, and many people go out to travel on vacation, but the ratings of "Sword of the Deep Sea" are still so amazing.
It's just that no one expected that the next day, the ratings skyrocketed, and the national ratings broke through 30 percent at once, which became so popular that the eyes of TV drama directors across the country were red: If your TV series can have this rating, oh my God, that TV series is enough for your whole life!
Capital Satellite TV is very good at coming to things, and at this time, the national advertising bidding for "Sword of the Deep Sea" was urgently held.
Before, it was publicity, promotion, and now the official bidding has begun.
When the merchants saw that the national ratings of "Deep Sea Sword" were so amazing, they were all crazy, and they rushed to increase the price, and in the end, the advertisement of Deep Sea Sword actually shot a sky-high price of 100 million!
Seeing this price, many people thought that the boss was crazy, and it wasn't until the ratings of "Sword of the Deep Sea" reached 60% that everyone understood that the boss was really like a torch and really had a pair of discerning eyes.
Later, a reporter interviewed the crew members of "Sword of the Deep Sea", especially the rookie actors, and asked them: "According to Mr. Xiaoshan's temperament, you should also make a lot of money in this play, right?" β
The young actor smiled: "It's indeed a lot, so we all say in private that filming with Mr. Xiaoshan, although it is very hard and very demanding, making a film is really enough for us to use for a lifetime, even if it is only in terms of income." β
"For a lifetime? It's unlikely, right? Even if "Sword of the Deep Sea" and Capital Satellite TV signed an advertising sharing agreement, you can't get so much? After all, the investment in this drama is still very large, doesn't it mean that the submarine model cost more than 10 million? The reporter was a little surprised.
The actor smiled: "Don't you know that our "Sword of the Deep Sea" hasn't started filming yet, and the investment has actually been recovered?" So it's all about profit. β
What the?
The reporter opened his mouth wide and was stunned and couldn't speak.
"I don't know the specifics, but once I heard Mr. Xiaoshan mention that there are a lot of advertisements in our TV series, and each advertisement can sell a lot of money, so we should not worry about the problem of income, just play a good show." The actor replied.
Ad placement?
The reporter heard the word for the first time, but was keenly aware that it was the key.
So, the reporter quickly found Chen Beiming for an interview.
Chen Beiming didn't rush to answer, but said with a smile: "If you are interested, come to our celebration banquet the day after tomorrow, and we will answer your question when the time comes." β
"Okay, Mr. Xiaoshan, then I'll ask later." The reporter had no choice but to nod, because there was still someone beside Chen Beiming at this moment.
Seeing that the reporter was leaving, Zhang Chengtao, the director of the Xia Guo TV Drama Production Center, who was standing next to Chen Beiming, asked a little strangely: "Xiaoshan, what does the advertising placement that the reporter just said mean?" β
"It's advertising in the TV series, do you remember, there is a plot in the second episode, Lu Yitao was talking on the phone with his mobile phone, but he was suddenly hit by a classmate, the mobile phone in his hand fell to the ground, and rolled down the stairs, he looked at people in a daze, until they walked away, then walked down the stairs and picked up the phone, at this time, the earpiece of the mobile phone also came out of the voice of feeding Lu Yitao What's wrong with you, and then, Lu Yitao picked up the mobile phone and continued to speak, this mobile phone is the Apple mobile phone, this is the advertising placement."
Zhang Chengtao opened his mouth and was stunned for a while, then he snorted, and then he couldn't help laughing: "Amazing!" Xiaoshan, you are amazing! I have to take it! β
The two chatted for a while, and Zhang Chengtao got to the point: "Xiaoshan, that's the case, I'm coming to you today, two things, the first is to invite you, please make a speech at the National TV Drama Work Conference at the end of October, if you can introduce the successful experience of "Sword of the Deep Sea", it would be even better, you know, although the annual output of our Xia Kingdom's TV dramas can be called huge, but there are not so many that can really be broadcast, and the response after the broadcast is relatively good, then even less, After taking office, the new leadership team of our TV drama production center wants to do one thing, I want to gather TV drama directors across the country, conduct a training together, and improve everyone's level, at least if they are filmed, they must be able to sell, right?
So I want you to introduce your experience when the time comes, and on the other hand, our TV drama production center would like to invite you to come over and hang a position, you can rest assured, we will not assign specific management tasks to you, that is, I hope you can come over to help when necessary, mainly to help come up with ideas or something. β
Chen Beiming smiled: "Director, in fact, I also want to talk to you, I don't want you to come over by yourself, I have an idea, you see if it's okay, you may have heard about it, over there in Hua'an New District, the government plans to plan a cinema, and now ...... Well, it is estimated that the house should have been built, and the construction of infrastructure ..... It should be about the same, so I thought, can we move these TV drama producers in Xia Guo there, Xia Guo's current TV drama producers are very scattered, one here, one there, the management is not easy to manage, it is not convenient to do an activity or anything, if you can concentrate them all in that area, first, everyone can quickly form a scale effect, and second, everyone promotes each other and makes progress with each other, what do you think? β
Zhang Chengtao smiled bitterly: "Xiaoshan, I am not satisfied with you, Li Sunsin has already talked to me about this topic before, and I actually want to do something, but these people in Xia Kingdom ...... Alas..... It's a plate of loose sand, and I don't listen to your command, Xiaoshan, to tell the truth, I have the heart but the power to do what you said. β
Chen Beiming also knew these things, so he said: "Director Zhang, this is another thing I want to tell you, you can ask me to take a temporary position in the TV drama production center, but I want real power." β
Power?
Zhang Chengtao was stunned.
"Yes, real power, only if you have power, can you take those people, and then use interests to lure you, I believe that most people will go to Hua'an, as long as the scale effect is formed, then the TV drama industry in Xia Kingdom can develop rapidly."
Zhang Chengtao looked at Chen Beiming and found that he was not joking, so he nodded and said, "Okay, I'll go back and make arrangements." β
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