Chapter 41 The champion spokesperson for the star effect, as early as a thousand years ago, no one knew about the Great Song Dynasty, but in later generations, stars almost coexist and symbiosis with advertising.

Since the forties of the twentieth century, with the development of the commodity economy and the progress of the communication media, the choice of commodity sales has become more and more extensive.

In fact, advertising has been around for a long time, and even the streets of the Great Song Dynasty can be seen everywhere, and the signboards and banners hanging at the entrance of the shops on the street are characterized by goods or real objects, models, pictures, etc., so that the goods they operate are abrupt and prominent, and they are clear at a glance. For example, hang a large wooden pipe in front of the tobacco shop, hang a gourd or place a wine jar in front of the hotel. In front of the Chinese medicine shop, there is an iron "mill" for making medicinal materials, and socks are hung in front of the sock shop.

But in the Song Dynasty, the star effect has never appeared, on the one hand, business is a cheap industry, scholars and officials look down on it, on the other hand, the underdeveloped information dissemination also leads to the influence of stars is not as good as that of later generations.

But does this mark that the star effect really didn't work in the Song Dynasty? Jiang Yin doesn't think so, having a champion of the Great Song Dynasty as the image spokesperson is the beginning of his opening a new chapter in this era, and it is also the beginning of Jiang Yin's transformation of the Great Song Dynasty

Entering the house, Wang Sizong opened his mouth in surprise, but he couldn't say a word, the huge floor-to-ceiling windows made the room very well lit, even the scenery in the corner of the wall could be seen clearly.

There were rows of tall cabinets without drawers in the room, and Jiang Yin called those cabinets 'shelves'.

On these 'shelves', there are all kinds of magical items that Wang Heizong has never seen before.

"Jiang Gongzi, what is this?" There were many metal products in the middle of the first row of shelves, looking at those, Wang Sizong asked with some curiosity.

"Oh~ This is the Guigu Organ Lock, which is made of stainless steel, which will not rot for a hundred years, and there are only two matching keys in the world to match it."

Hearing what Jiang Yin said, Wang Sizong picked up the lock with a metallic glow, this lock looks extremely delicate, the surface of the rope is carved with delicate lines, and there is a key under the lock that is shining with a cold light, Wang Sizong has never seen such a delicate small key.

"Click" As Wang Sizong twisted the key, a section of the lock suddenly popped out, making Wang Sizong's eyes light up.

"Jiang Gongzi, all the 'shelves' on this 'shelf' are Guigu trap locks?"

"No, no, no, there are only a few dozen of these locks, and there are other things on the shelves in the back." Jiang Yin said with a smile.

Wang Sizong's eyes were shining, and before he could put down the lock in his hand, he saw him pointing to a pile of delicate and clear cups in another row on the shelf and said, "Jiang Gongzi, what are these?" ”

"Oh, these are glasses, which are most suitable for the banquet of dignitaries and dignitaries, which is enough to show their noble status."

Wang Sizong hurriedly put down the lock in his hand, carefully picked up a glass and admired it, and exclaimed with words in his mouth: "It is really a rare treasure, pure white and colorless, exquisitely clear, rare in ancient and modern times!" ”

Playing with the glass in his hand, Wang Sizong pointed to some small bags on the high platform and said, "What are those?" ”

"This is a shampoo, and next to it is a shower gel, which is used for bath cleansing"

At this moment, outside the gate of the 'Bianjing Supermarket', it was already crowded with people inside and out, and everyone had grown their mouths, looking at Jiang Yin and Wang Sizong, who were talking and laughing in the 'supermarket', and they all showed expressions of disbelief.

"Look clearly, there are glass windows on this wall, and the price of a window is 300 yuan! Did you see the glass in Wang Zhuangyuan's hand clearly? It is all pure industrial glass, without a trace of impurities, and the whole cup is a work of art, worth thirty yuan" Lin Yue followed Jiang Yin's instructions at this moment, holding a amplified microphone, standing in front of the glass window to prevent others from approaching, while explaining the things in the supermarket.

From ancient Egypt to the 17th century, glass was used as a luxury item for the aristocracy for thousands of years, and in ancient China, it also had a nice name, called 'Liuli'.

What can only be glimpsed by emperors since ancient times suddenly appears on the street of Panlou Street, how can this make everyone not shocked. Especially standing in front of the huge floor-to-ceiling glass window, you can still vaguely see your own reflection, which makes the eyes of those market vendors who have never seen the world widen their eyes, for fear of missing such a rare wonder.

"Our store opens today, only ten dollars, you can get a store membership card, the right to enjoy the qualification to visit the store, is there anyone to buy." Lin Yue held the microphone in his hand and waved a silver card in his hand.

But the many spectators around looked at me, I looked at you, staring at each other, but none of them came up to buy.

In the early days of the Northern Song Dynasty, the money was about 500 yuan, and ten yuan was 5,000 yuan.

Lin Yue scratched his head, and sure enough, he responded to what Jiang Yin said at the beginning, opening a supermarket in the Great Song Dynasty, the customer group they face is not the bottom people at all, ordinary people can't afford to buy it even if they want to, their main customers are those dignitaries who have a lot of money, slaughter them, and enrich the people, this is the real purpose of opening a supermarket

"Let's go! Let's get it! General Wang has arrived! ”

Just as Lin Yue wanted to rest and rest, there seemed to be a commotion behind the crowded crowd, and soon, a team of city patrolmen on horseback dispersed the crowd of onlookers.

A general in armor rode a tall horse out of the city patrol soldiers, only to see that he was dressed in blue-brown fish scale armor, wearing an eagle crown, majestic and fluttering, it was Wang Xianqi, the chief inspector of the imperial camp on all sides, when he turned his head and saw the huge floor-to-ceiling glass window, his eyes were attracted and never left, when he saw Jiang Yin and Wang Sizong who were talking and laughing in the room from the glass window, he was even more wide-eyed, and after looking at it for a while, he remembered to get off the horse.

"This is a newly opened Bianjing supermarket?!" Wang Xianqi asked Lin Yue at the door.

"Back to General Wang, this is the Bianjing supermarket run by Jiang Gongzi."

Hearing the affirmative answer, Wang Xianqi, who was originally a little mentally prepared, was still shocked, only to hear him praise: "Your master is so generous!" A few days ago, he said that he was going to open a supermarket on Panlou Street, and he gave Ben a card, Ben Jiang didn't care, but today, he actually used that glass as a window, which is really a big deal! ”

Lin Yue smiled at Wang Xianqi and said: "The general only sees the big money outside, but he doesn't know that there is a hole inside, the general invites me in, my son-in-law will definitely explain all kinds of overseas artifacts to the general one by one."