For Uncle Ye Yan's miraculous achievements and the finished "Economic Theory of the Great Song Dynasty", Li Boyan's first step in operating the packaging is the waist seal. If the cowhide is blown 10,000 times, it is better to have the final say in sales. There are goods and materials, so that a gust of wind can be blown in the Great Song Dynasty literary circle.

With Zhou Bida's preface, Fang Weng's inscription, and Zhao Ruyu's own inscription, the first layer of gilding of this book is completed. The celebrity effect, which is in the Great Song Dynasty literary circle, can go sideways.

However, this was not enough to make this book shine, and Li Boyan added a waist cover to every book that was printed.

In the 21st century, in the era of waist seals, there are almost no books that attempt to become popular in the market. However, some of them are more beautifully designed, which is in line with the overall style of the book, and the slogan is in place; Some of them are poorly designed, like advertisements for old Chinese medicine doctors on telephone poles to cure all diseases, which makes people feel disgusted when they see it.

The thunderous waist seal designed by Li Boyan, the first sentence almost made Uncle Ye jump to scold his mother.

"The evergreen tree in the Great Song Dynasty literary circle, Zhou Zi confiscated it and strongly recommended it, Lu Fangweng read the case and was amazing, and he was willing to write a title."

Uncle Ye Yan said in his heart, you are boasting to the point of shamelessness, but Li Boyan responded with a hippie smile, it was completely for marketing needs, and he coaxed and deceived Uncle Ye to stabilize him.

But in the next sentence, he almost made Ye Shi spray a mouthful of water on the book.

"Twenty years of writing, Ye Zhengze's hard work."

When Ye Shi saw this, his old face turned red, and he said with a smile, can we be honest, obviously it has been used for less than half a year, but it has to be said for twenty years? So exaggerated?

Li Boyan could only respond with some confidence, marketing, this is a marketing method, and persuaded him, you have written it in half a year, will you still have the confidence to argue with Hui Weng in the future? Twenty years, that seems domineering, if it weren't for Uncle Ye Yan to stop him, Li Boyan, who had a sudden brain hole, would still want to add a sentence, several generations will inherit the masterpiece.

Isn't this old Zhu proud of his seniority and high seniority, let's use a dead man to press him, we can't lose, so frightened that Uncle Ye Yan hurriedly shook his head and refused, and reluctantly agreed to make this statement after twenty years of hard work.

Uncle Ye Yan is also out of the way anyway, don't be ashamed, don't be ashamed, for the sake of new learning, the old face is out of the way! What is cheek and can you eat it?

In this way, the matter of waist sealing is considered to be in the past.

Then there's the issue of printing. Although it has been more than 150 years since the invention of movable type printing in the Northern Song Dynasty, in such an era, the vast majority of popular books and periodicals among the people are still two characters - hand-copied. Except for some of the more important classics, which were printed and sold in some bookstores, most of the works still exist in the form of hand-copied works.

The people of the Great Song Dynasty love invention, and this is reflected in Zhou Zichong. Originally, Li Boyan thought that this kind of movable type printing, which had not spread, had to be pondered by himself, but Zhou Bida volunteered to mention it.

It turned out that Lao Zhou learned Bi Sheng's method from Mengxi Pen Tan, and he paid for the printing of books, and also changed the iron plate that fixed the movable type to a copper plate. Copper plates have better heat transfer than iron plates, making it easier for the adhesive to melt.

In this way, the first batch of "The Economic Theory of the Great Song Dynasty" was printed, put on waist seals, and sold to bookstores in various states and counties under the consignment of Li Boyan's Dongfeng fleet.

I have to say that Li Boyan attaches more importance to these books than his own business. In addition to 30,000 copies of the general edition, 5,000 hardcover editions were also printed, whether it was from the paper, the brocade on the book cover, it cost a lot of money, and the craftsmen on the village were carefully bound, not only that, but also attached to Zhou Bida, put the preface and inscription of the printed version of Weng's handbook, Li Boyan thought that it was already so shameless, and it didn't matter if he didn't have a face, he borrowed the seals of Zhou Bida and Lu You, and stamped it on the hardcover version of the book.

The price of the general-cover version is very low, that is for sales, but the price of the hardcover version Li Boyan directly raised to 2,000 yuan, and also let Duan Jing, who was busy in Suzhou and Lin'an, come back to control the sale of the 5,000 hardcover editions. The larger bookstores in each state only store three books, and the rest of the goods are stored in the transit warehouse that Lin'an has just set up, waiting for the second wave of operation.

I have to say that Li Boyan's operation is still very successful.

Driven by the effects of celebrities such as Zhou Bida and Lu You, within half a month, 30,000 copies of the general bound book were sold out, and it caused a heated discussion among the people.

Everyone is expressing their opinions on the concept of economy, and those book review monthly meetings that focus on celebrity poetry and essays have blown up because of a copy of "The Economic Theory of the Great Song Dynasty". If you quote scriptures, no one can understand it, but according to Li Boyan's opinion, Ye Shi uses examples to quote opinions, so that the article is not empty.

Economic circles, supply and demand, and stimulating consumption, economic terms, have been explained by many examples of the current dynasty and the previous dynasty, and have become once fashionable hot words.

At some literary review meetings, many scholars scrambled and said, "Do you understand economics?" "It has become the hottest study at the moment, not because of anything else, but because of money and economy, these are things that everyone has to deal with, and studying the laws and phenomena behind it is far more meaningful than those heavenly principles and morals.

Bookstores and bookstores all over the country have sent letters one after another, wanting to publish this book, which is currently on fire and exploding, not because of anything else, but because the supply is less than demand, so that they can see the benefits, Li Boyan is happy to see it, and they have replied to the letter one after another and printed it free of charge. Because of the atmosphere, even the hardcover editions collected by various bookstores sold three copies, which scared Uncle Ye Yan.

"Bo Yan, Lin'an's Jixian Hall, three hardcover editions have been sold, have you heard about this? There is a golden house in the book, and the old man didn't believe it before, but this time he finally saw it, and he really dared someone to buy it. ”

Li Boyan took a sip of tea, saw Ye Shi, who was a little anxious, and said with a smile: "What's so surprising about this, there are three hardcover editions, two of which I paid for with me." ”

Ye Shi's eyes were about to pop out, and he exclaimed, "You paid for it?" What is this doing? ”

Li Boyan laughed and said, "Sir, this is marketing." Otherwise, you think this book can sell so well? A book of 2,000 runs, a row was bought two copies, this is in Lin'an word of mouth, become a good story, now Lin'an don't say hardcover edition, is the price of the general edition, are rising, Luoyang paper is expensive. "In ancient times, the printing efficiency was slow, even with movable type printing, Li Boyan sent letters, to print, so it took half a month, so the sold out general edition has become fragrant.

Ye Zhengze shuddered, looked at the demonic Li Boyan in front of him, and asked with a stammer: "That...... And what about another one? There is also a hardcover edition, who bought it? ”

Li Boyan shrugged his shoulders, shook his head and said, "Who knows which idiot bought it?" ”