Chapter 0058 The Strategy of the Tea Industry

The reason why Qian Heng dared to propose to make profits from tea was also because the tea ban of the Great Song Dynasty had been released in the last years of Renzong, and the tea at this time had already changed from an official monopoly to a joint venture between government and business. Pen "Fun" Pavilion www.biquge.info

With Zhao Butry's identity, it is not difficult to do this tea business, and Qian Heng can also take advantage of this to get more good tea.

Jing County under the rule of Zhao Buxian, with many mountains and few fields, is a good place to produce mulberry tea.

"Hengyuan's tea tastes good, but if you want to be accepted, you need to work hard!"

Zhao Buqian said with some doubts.

Qian Heng nodded, "It's not a difficult thing, no one has drunk this kind of tea before, just because people have never seen this tea, and the process required for this tea is not simple, once our tea is made, it will only be liked by those literati who can afford it!" ”

As soon as Qian Heng said this, Li Ruoshui already understood Qian Heng's plan.

When Qian Heng made the soap before, he used this kind of strategy, and recently Mr. Yanshan mentioned in his letter that now in Bianliang City, Tokyo, everyone is proud of using Qian Heng's soap.

"Yes!"

Zhao Butry nodded again and again in agreement, "If someone brews Hengyuan's new tea in the tea shop in the capital, it will definitely attract countless scholars!" ”

As a high-class student who used to study in the upper house, he is very familiar with the preferences of the scholars in Bianliang City, as long as this tea can be displayed in the tea shop or the Qinglou Chu Pavilion, it will attract countless people.

Qian Heng said with a smile, "I can prepare a process for roasting tea, Lord Zhao can go back and let the tea farmers do what I said, and you can get roasted tea that is even more fragrant than now. ”

Zhao Butry responded, "If you don't try it, thank Hengyuan for your good strategy!" ”

At this time, Qian Heng suddenly said, "In addition, if it is feasible, when picking tea, you can choose an unbroken woman to be a tea picker, and the tea picked will be made, presumably the literati and elegant guests in Bianliang City will be even more eager to pick it!" ”

As soon as Qian Heng said this, Li Ruoshui slapped the table suddenly, "Hengyuan, there is really you, how did you come up with this method, if this is really the case, those literati are not only flocking to it, I am afraid that in order to find the traces of the tea lady, it is possible to find Shangjing County!" ”

The Song people boasted of being romantic, and the literati were even more so. Not to mention that even Huang Shang is an ancient age, he will find a young age to be a concubine, not to mention a young literati.

Qian Heng still agrees with Li Ruoshui's analysis, but it's just a matter of looking for a tea lady.

Qian Heng laughed and said, "The tea lady is just an unmarried woman picking tea, but if you really let those literati find Jing County, it will damage the signboard of this new tea, I have a note, I will let all the literati only linger in the Chuguan tea shop, and will not look for any tea lady!" ”

"Hengyuan, come quickly!"

The two urged in unison.

Li Ruoshui and Zhao Butry, their bodies leaned forward slightly, their hands unconsciously pressed on the edge of the table, their eyes fell on Qian Heng's face, and their eyes were full of expectation.

The smile on Qian Heng's face gradually unfolded, "Two adults, things are actually very simple, find a singer or dancer from Chu Pavilion, go to Jing County to learn the movements of a tea picker, if you find a singer or dancer, it would be better if you can know how to choreograph, when the time comes, put on the clothes of a tea picker, and sing a tea picking song with dance~"

"Wonderful, it's so wonderful~"

Zhao Butry's eyes lit up, and he could even imagine how intriguing the dancing girl would be when she performed the tea picking girl.

Li Ruoshui thought more practically, "Hengyuan, don't forget me about this tea business!" ”

Qian Heng said with a smile, "How come, this tea business is indispensable for the two adults to help me a lot, I will calculate the accounts for the two of you first, if it is feasible, you can draw up a charter, and we will start operating, how about it?" ”

"Good!"

"Great goodness!"

The two nodded in agreement.

Qian Heng was not polite, brushed a little bit, and began to write the articles of cooperation on the bookcase.

In the business of this tea, Qian Heng did not consider Huang Sheng and Zhang Shuye, although the profit of this tea business is good, but in the end, the quantity is much more precious, and there are too many people to share, but there is no profit to be made.

Qian Heng divided forty percent of the shares, and the remaining sixty percent was distributed to Li Ruoshui and Zhao Buyi.

Zhao Buqian and Li Ruoshui had no objections to this equity, but when they saw the price that Qian Heng had prepared in advance, the two straightened their backs at the same time, and their eyes widened.

It wasn't until Qian Heng finished writing all the rough details and put down his pen that Zhao Butry spoke up.

"Hengyuan, your price, one pound and one hundred yuan, is also expensive!"

According to what Qian Heng just said, if you really want to get out 20,000 catties of tea, wouldn't you have to sell 2 million catties?

This number is enough to shock the two.

Faced with this question, Qian Heng just smiled before explaining.

"Two adults, this is wrong, this catty of sixteen taels, buying tea from us, is naturally purchased by catty, but those Chuguan tea shops can be sold by two, and even calculated by money!"

The weight unit of the Song system, one catty is equivalent to more than 630 grams now, and one tael is about 40 grams, and the weight of one penny is also more than four grams.

Modern people make tea, generally the tea leaves used in a brew of tea, but the amount of seven or eight grams, if it is black tea, even four or five grams can make a good pot of tea.

The reason why Qian Heng calculated it like this is also based on reference.

In the Great Song Dynasty, if a literati enters a tea shop to drink tea, at best it is only a pot of tea, and two dollars of tea is enough. If the cost is calculated according to two dollars and a pot of tea, the cost of this tea is only about three hundred yuan.

In terms of tea money alone, it naturally seems to be more expensive, but if you add the dancing girl and the tea girl to serve, even if you drink a pot of tea, it will cost you ten yuan.

Qian Heng calculated this, and Li Ruoshui and Zhao Butry came back to it.

"If it is calculated according to Hengyuan, a pot of tea costs ten yuan, and it is not expensive!"

Speaking of this, Zhao Butry also praised again and again, "What Qingqing said is really not bad, if it wasn't for Qingqing recommending me to find Hengyuan, I'm afraid I'm still worried about the livelihood of Jing County!" ”

Qian Heng said with a smile, "Lord Zhao is a blessing for the people of Jing County, and it is a blessing for the people of Jing County, and about this tea tax, Lord Zhao will have to think more about it!" ”

Zhao Butry said that although this tea industry alone is no longer a government business, it can still be subject to official control, and as long as Zhao Butry guarantees that he can pay the normal taxes of the tea industry, the profits will be very considerable.

At this time, Qian Heng gradually frowned.

If Qian Heng didn't know Zhao Butry, naturally he didn't have to worry about Zhao Butry, since he had decided to do business with Zhao Butry, another thing would come to Qian Heng's mind.

This year is the second year of Xuanhe, it is the year when Fang La raised the rebellion, it is already April, if there is no accident, Fang La will raise a rebellion with Qingxi County after the autumn, and in December will conquer the two prefectures of Muyu, which is only a hundred miles away from Jing County, where Zhao Buqian is located.