Zheng Mingxuan and others have been in Guangzhou for three days, and in those three days, Jia Rudao was staring at the delivery between Caohe and the Yamen of the City Bosi, except for the banquet held by Zheng Mingxuan and the four of them on the day they came, the remaining two days were for Zhao Yi to take Zheng Mingxuan and the four of them to take a good turn in Guangzhou City.

Today, all the industries, documents, silver money, etc. between the Yamen of the City Bo Division and the Cao Division have been delivered, and there is time to come and talk to Zheng Mingxuan and the others about business.

"In the past two days, I have been busy with the coordination between Cao Si and the Yamen of the City Division, and I can't spare time for a while, Brother Huai Jin, you have also looked at the customs of Guangzhou in the past two days, what do you think?"

After Jia Rudao teased Zheng Mingxuan, he changed his words.

"The wind is good, the water is good, the soil is good, the people are good, well, the most important thing is the officials."

Zheng Mingxuan took a sip of the teacup and said with a smile.

"You, don't put a top hat on me, you know what I want to ask."

Jia Rudao smiled and nodded Zheng Mingxun.

"Guangzhou is a good port, convenient to come and go, prosperous business, there are adults here, more than Quanzhou is afraid that it is just an overnight. It's just that Guangzhou is a little too far away from the Wa Kingdom and Goryeo, and there are many inconveniences in commercial transshipment. ”

Zheng Mingxun put down the teacup when he heard Jia Yidao's words, and said with a straight face.

"Compared with Qingyuan Port and Quanzhou Port, Guangzhou is indeed a little far away from the Wa Kingdom and Goryeo, but then again, from Chen Dynasty and Dali to Guangzhou, it is much closer than to Quanzhou and even Qingyuan Port. Not to mention that Guangzhou is also much closer to the other two ports than the cannibal sea route. In the land of the Wa Kingdom and the Goryeo projectile, apart from a little gold and silver, what other things can make my Great Song Dynasty rare?

However, the Great Cannibal is different. The great cannibal spices, gems, ivory, and other things are rare to me. And the silk and porcelain of my Great Song Dynasty are even rarer to the big cannibals. But how much porcelain and silk are there in my Great Song Dynasty? With the trade of the big cannibals, is the profit of each more than a huge million? ”

Jia Rudao stretched out his hand to dip some tea in the teacup, and casually drew on the table.

"The four of them are all my great Song Dynasty merchants, Brother Huaijin is mainly engaged in gold and silver jewelry, Brother Wangzhi's Qiu family is grain and raw silk, Brother Pinghu's single family is silk and ready-to-wear, and Brother Yijing's mountain family is mainly engaged in jade and porcelain, no wonder the four will become Mo Zhi, each has its own main business but communicates with each other, and the four brothers are the best things for those Fanbang barbarians, I have to say that the vision of several brothers is indeed admired by Shi Xian."

As Jia Nidao spoke, Shi Chun, who had been serving tea and water beside him, had quietly removed the teacup that Jia Nidao had just dipped with his fingers and made a new cup of tea.

Since more than a month ago, Jia Rudao said that he wanted to give Shi Jun a future, and Shi Jun waited on time outside the pacification embassy every day from then on, and became a little follower by Jia Rudao's side, some of which replaced Jia Quan'er. Although Shi Jun is the eldest and youngest of the Shi family, his skills and heat are not bad, and he was indeed domineering before, but after contact, Jia Rudao found that Shi Jun does have some uniqueness in dealing with people and things, and it is no wonder that the business of the Beauty Pavilion can be so hot.

And Jia Rudao also learned later, the contact with those mountain bandits and pirates was all taken care of by Shi Jun himself, if Shi Chun helped, that is, Shi Jun borrowed the name of Shi Chun's military yamen.

Jia Quan'er is not around, Zhao Yi and others are all people in the army, Liu Ru is a daughter, and having someone like Shi Jun by his side to fight does make Jia Nidao feel a lot more convenient, so he lets Shi Jun follow him every day, with Jia Nidao's acquiescence, Shi Jun even seems to regard himself as a little guy next to Jia Nidao, and the thoughtful service makes Jia Nidao feel that if he can't give Shi Jun a good future, he is really a little unhappy.

"Actually, I used to have some thoughts about business Shixian, but then I gradually faded into the official career."

"Oh? Shi Xian actually had the idea of doing business? I wonder if you can tell me about it? ”

Hearing Jia Yidao say that he had also thought of doing business before, Zheng Mingxuan and the others suddenly became interested.

"I won't be ugly about some mundane things back then, but I just have some immature ideas about the business of the Huai Jin brothers......"

"What the adults say must be good words, and we will listen to them."

Qiu Shuyu, Shan Deyan, and Shan Yudong immediately clasped their fists at the same time and said in unison.

If you really want to talk to Jia Nidao's peers, of course a few people can't ask for it, but even if Jia Nidao has already called a few people brothers, several people, especially Qiu Shuyu, don't dare to treat Jia Nidao as a junior.

"Then Shi Xian will be ugly."

Jia Rudao knew that if he blindly emphasized the friendship of his peers, it would make Qiu Shuyu and others fearful, and it would take a long time, so he didn't get entangled in the title of the three.

"Take Brother Yijing's jade and porcelain as examples. Shi Xian knew that Brother Yijing's Shan family was the largest porcelain and jade merchant in the entire two Zhejiang and East and West Roads, and if it weren't for the fact that it was not for the fact that it was not worth the loss to become an imperial merchant to worship the imperial porcelain in the palace, it would be impossible to sell porcelain and jade to ordinary people, and the porcelain and jade produced by the Shan family would inevitably be the largest imperial merchant in my Great Song Dynasty. ”

"Adult ......"

When Shan Deyan heard Jia Yidao's words, he got up in a panic and hurriedly said.

"Brother Yijing, don't worry, how much porcelain and jade can be needed in the palace every year? And how many ordinary people and even powerful businessmen are there in my Great Song Dynasty? It is human nature to take the lesser of the two evils and the heavier of the two benefits. If I were me, I would too. If the Shan family really took on the name of the imperial merchant, I am afraid that it would have declined long ago. Today we are talking about business and nothing else. ”

Jia Rudao signaled to Shan Deyan not to get excited, he didn't take these things to heart at all.

Before the Song Dynasty, there were people who made brocade, porcelain, jade, clothing, etc. for the royal things, and these merchants or craftsmen who could worship the royal things for the imperial palace were all because of the name of the imperial merchant or the imperial use. But even if the things made from then on are smashed, they can't be sold to ordinary people at all, and ordinary people, even if they are princes and nobles, they don't dare to use it even if they dare to buy it.

was discovered, a passover sin, enough for many people's heads to move.

"I found that Brother Yijing's jade and porcelain are both big deals, that is, there are other merchants who buy a large number of jade, especially porcelain, from Brother Yijing, and then sell them to make the difference. I don't know if Brother Yijing has ever thought that he can establish branches in various state capitals and produce and sell them by himself? Of course, this semicolon is a story for later.

The ancients had a good reputation. Whether it is a person or a thing, or even a business, word of mouth also means money. Brother Yijing can mark the jade and porcelain of the Shan family with special and conspicuous marks, and this mark cannot be easily forged by others. Gradually the reputation of Shanjia jade and porcelain is beaten, and over time, as long as people in any state capital of the Great Song Dynasty think of jade and porcelain, they will first think of Shanjia jade porcelain, and if they want to buy jade and porcelain, they will first want to buy jade and porcelain made in Shanjia.

In this way, the reputation of the mountain family has been made, and the jade and porcelain of the mountain family are already known to everyone in the world. At that time, Brother Yijing was still worried that the semicolon could not be established? Are you still worried that the jade and porcelain produced will not be sold? In the same way, Brother Huaijin's gold and silver jewelry, Brother Pinghu's ready-to-wear and satin, can also be the same, everyone knows that the Zheng family's gold and silver jewelry is well-made, and the single's ready-to-wear and satin are the most beautiful. With word of mouth, Dakai will open a semicolon all over all the state capitals in the world of my Great Song Dynasty. Why not? ”

Zheng Mingxuan, Qiu Shuyu, Shan Yudong, Shan Deyan and even Shi Jun and others all looked at Jia Rudao with dumbfounded expressions.

Jia seems to look up and down at himself, there is nothing wrong with him.

"You ...... What are you doing looking at me like this? ”

"I said, my lord, if you don't do business, it's really a big loss, but then again, if you are in business, I'm afraid that Brother Pinghu and the others will have to drink the northwest wind."

Zheng Mingxuan shook his head and said with a look of admiration.

Qiu Shuyu and the others next to him also looked deeply approving.

Jia Rudao was a little speechless, this is just the most commonly used brand effect and chain store in later generations, if you take out the advertising everything, aren't you shocked to drop your jaw?

However, advertising can only think about it at present, the information is not developed enough, too much manpower and material resources are consumed, and the most important thing is that there are not enough literate people.

"It's all wrong, and I'm just saying it casually. Whether it can work or not is another matter. However, word of mouth, in my opinion, should be called brand effect, as long as everyone knows that the Zheng family's gold and silver jewelry is true, and it is well done and the style is exquisite, it will naturally not worry about how to sell it.

Of course, this brand should be divided into two types, one is extremely expensive, which is specially supplied to high-ranking officials and wealthy businessmen, and the other is specially available to ordinary people. Otherwise, if you let those noble and wealthy businessmen use the same jewelry as ordinary people, the brand will naturally be discounted.

However, although the nobles paid the price, but after all, the nobles only have such a small number of people, the most important thing in my Great Song Dynasty is that ordinary people are the majority, and the supply of ordinary people makes a small amount but a large amount, and the amount of money is large, if everyone in the Great Song Dynasty buys the gold and silver jewelry of the Zheng family, to what extent should the Zheng family be extremely rich? ”

"Takami, Takami."

Zheng Mingxuan high-fived and sighed.

"What about my Qiu family, my lord? Please give me some advice. ”

Jia Rudao said before that all of them are jade, gold and silver jewelry, ready-to-wear silk and satin, which have no semi-woolen relationship with the Qiu family, and the main business of the Qiu family is grain and raw silk.

"Food is the fundamental weight, we can lack clothes but not food, the world will be chaotic without food, and the responsibility of Brother Wang's brother is the heaviest. I have heard that there is enough rain in the Chen Dynasty, and the rice can be harvested three or even four times a year, as long as Brother Wangzhi is willing to go to the Chen Dynasty to open up a foundation, Shixian is willing to contact the Chen Dynasty to buy a field for Brother Wang, and then Brother Wangzhi only needs to hire some Chen Dynasty and even my Song people to cultivate, why worry about the source of food and raw silk? ”

(End of chapter)