Chapter 69: Sky-high Wine

Zhu Xi's Wang Ning'an hates it very much, but these two poems are very reasonable, and they are appropriately used in reform!

What is the source of living water, to put it bluntly, is to start both inside and outside, not only to make a big cake, but also to divide the cake. The success of the Shang Dynasty reform of the pen &www.biquge.info and the pavilion was that the Qin State continued to encroach on the land of the Six Kingdoms, and there was enough space to accommodate the emerging military merit group. Wait until the emerging group is strong enough to replace the old aristocracy unstoppable.

On the other hand, the Qingli New Deal did not open up to the outside world, did not make the pie bigger, and there was no room for maneuver and compromise, and the meat was cut from the bureaucrats and scholars, and the little meat cut off could not be distributed into the hands of the lower-class people, but was only used to fill the hole and deal with the financial black hole...... No matter how nice Fan Zhongyan and others say, in a pool of stagnant water, no matter how you stir it, you will inevitably be covered in mud. With a light blow from the opponent, the vigorous Qingli New Deal came to an abrupt end.

Ouyang Xiu thought about it for a long time and listed many reasons, but he couldn't convince himself, but after listening to Wang Ning'an's words, he was really convinced, and even broke out in a cold sweat on his back.

As Wang Ningan said, if they continue to get it, they will have to be ruined!

"Alas, a little friend's words are better than ten years of study. The old man was taught. ”

Seeing Ouyang Xiu so polite and saluting regardless of his identity, Wang Ningan was embarrassed. He hurriedly got up and apologized: "The kid is ignorant, he talks nonsense, and please don't be surprised by the drunkard." ”

"Where" Ouyang Xiu said with a smile: "The old man has read books for decades, but he can't see them as thoroughly as Xiaoyou. You're proposing to sell spirits, which is the so-called living water at the source, right? ”

"It's kind of one." Wang Ningan said: "Drunkard, the kid has done some business, and gradually has some understanding, businessmen are divided into two kinds, one is to create wealth, the other is to transfer wealth, raise pigs, make noodles, sell soybean oil, spirits, this is to create wealth, as for the cabinet, pawn ticket, loan, this is the transfer of wealth." People in the world say that businessmen are treacherous, cunning and robbing, and oppression of the good, but it is more said that the latter is the latter, and the former is also based on hard work, honest management, and earns every copper, all with blood and sweat, but clean and upright! ”

The discrimination against merchants in the Northern Song Dynasty was far less deep-rooted than in the Ming and Qing dynasties, especially since science did not rise, and knowledgeable scholars could still proceed from reality, otherwise the commercial taxation of the Song Dynasty would not be so amazing.

Ouyang Xiu grabbed his beard and said with a smile: "The little friend has extraordinary knowledge, and the old man is ashamed of himself." With the delicacy of Xiaoyou's thoughts, the spirits business can be done, and the old man doesn't have to make trouble, so I will go back to Beijing to resume my life. ”

The old master agreed simply, but Wang Ningan was surprised, he just thought that Ouyang Xiu was a pig teammate, but he didn't expect the old master to be as good as a stream. Even if he leaves, he can't afford it, and the imperial court will send someone over, maybe it's not as good as Ouyang Xiu!

"Boss, you can't go!" Wang Ning'an was in a hurry, and grabbed Ouyang Xiu's arm, "Boss, I'm afraid that the wine is deep in the alley, without your help, this wine can't be sold at a good price!" ”

……

The gold bottle sake bucket is ten thousand, and the jade plate is shy and ten thousand dollars.

A bucket of wine is ten catties, which means that a catty of wine is always money.

Ouyang Xiu tasted all the fine wine in the capital, and he felt that even if it was ten pounds, or even fifty or one hundred, some people would spend money. It's just that if the price is set too high, sales will inevitably be affected.

"After all, the Liao State is not as rich as the Great Song Dynasty, and a city gate official in Bianjing can afford to drink fine wine, but a general in the Liao State may not be able to afford it. The old man thought that the price of this wine should not be too high. ”

Wang Ningan smiled, "Boss, who said that the price should be the same, we can make two prices, if the market price of the Great Song Dynasty is more than fifty guan one bucket, it is not expensive to sell it to the Liao State for twenty guan, right?" Will they break their heads to grab it? ”

Wang Ning'an, who was devastated by the market economy, was definitely much more powerful than Ouyang Xiu, and he first stirred up the price in the Great Song Dynasty and raised it to the sky. At that time, even if it is smuggled to Liao, the price will not be low, and there is a comparison with the Great Song Dynasty!

If you want to raise the price of wine, there is no doubt that the first person in the literary world, the first person in good wine, and the drunkard Ouyang Xiu is definitely the best candidate.

The old master was not hypocritical, and after learning of Wang Ning'an's plan, he immediately asked for pen and ink.

"Go, get the old man a jar of wine."

"Yes."

Wang Ning'an didn't have to be old for a while, ran back, not only brought a jar of wine, but also got four side dishes, a plate of roast duck, a plate of broad beans, a plate of pig ears, a plate of mixed cucumbers, plus a bowl of beef soup, although the Song Dynasty was not allowed to kill cattle casually, but with the financial resources of the Wang family, it was not difficult to get some cattle that fell to death, not to mention that there was not much beef in beef soup.

Old Ouyang didn't care, he tasted all the food in the world, but these few small dishes made the old man's eyes shine.

"Wine, food, if there are more beautiful women, you can have no regrets in this life!"

The old master is full of sighs from the sea, no need to ask, this is also a merry bachelor, a good man who walks in the horse and Zhangtai. seemed to think that Wang Ningan was still young, and when he said this in front of him, he was not solemn enough, coughed twice, lowered his head, and wrote hard...... "I want to ask you before the hops, what is the way to stay in the world to stay ......"

"I'm sick from a glass of wine. Leaning on the pillow and dreaming ...... without a trace"

"The Red Mansion drank ...... last night"

……

Wang Ningan watched Ouyang Xiubi walk the dragon and snake, full of jealousy.

There is really no comparison between people and people, Ouyang Xiu fills in the lyrics, it is easier than drinking cold water, in the blink of an eye, he has already done five songs, and there is no intention of stopping...... And Ouyang Xiu will have a disciple in the future, Su Dabeard, who writes poems and lyrics, and is even more powerful than his master, never compare with a genius, it is too easy to feel inferior.

Wang Ningan simply ran outside and went to Gongsun Ce to discuss the matter of taking over the winery.

Ouyang Xiu arrived in Cangzhou for ten days, was drunk for ten days, filled in ten poems, plus a hundred jars of wine, and sent them to the capital. After the demotion of officials, the prestige of the gentlemen of Qingli was not affected, but became a good person and a good official that everyone sympathized with!

I heard that Ouyang Xiujin offered fine wine, and there were ten poems, and for a time Luoyang paper was expensive, and there were voices of praise everywhere. Before the wine entered Beijing, the gentry and the common people were all thrilled by Ouyang Xiu's depiction, and they couldn't wait to taste what kind of wine it was, so that they could enter Ouyang Xiu's eyes.

Soon everyone heard that His Majesty had decreed that fifty of the altars were for the exclusive use of Ouchi, and forty altars were awarded to the ministers of the two prefectures and the important ministers of the clan.

In the end, there were only ten altars, which were openly taken out and bought, as a sign of universal celebration.

Zhao Zhen even personally mentioned the words "Yaochi Qiong Jelly" as the name of the wine!

My God, Ouyang Xiu recommends, the emperor endorses, just listening to the name, it is extremely noble!

Who wouldn't want to taste it!

The whole city of Bianjing fell into a frenzy, and on the day of the purchase, rich merchants and nobles arrived, including many Arab businessmen with big beards, and the venue was packed.

The white jade wine glass, clear wine, after pouring in, translucent as a clear spring, the aroma is mellow, the maid walked in front of the crowd with the wine glass, and it attracted countless people to flow for a long time.

"I'm out of fifty!"

A young man in Chinese clothes spoke first, this person has no name at the moment, but he is famous in later generations, he is the younger brother of Empress Cao, the current uncle Cao Tong.

"The grandiose family, just such a small amount of money, it's really a pick, I'll go out eighty!" The descendants of the Shi family ridiculed.

"You're not very generous, I'll give a hundred!" The children of the Gao family also got involved.

A young man on the second floor couldn't help it, "Don't rob anyone with me, I'll go out 200!" "He is Yang Huaiyu,

……

These boys, as well as a large group of wealthy businessmen, all went crazy and kept raising prices, and the first jar of wine fell into Yang Huaiyu's hands at a high price of 300 yuan.

Everyone grabbed the fire, and the second altar was bought by Cao Tong at a high price of 500 yuan.

The remaining eight altars are all expensive, and the last jar has risen to a sky-high price of 1,200 yuan! Even if it's gold, it can't be sold for this price!

That night, up and down the capital, from the palace, to the Prime Minister's Mansion, to the Yang Mansion, and the Cao Mansion, there were fine wines from Cangzhou in front of them.

"Ancestor, this is filial piety to you." Yang Huaiyu respectfully delivered a glass of wine to an old lady whose hair was almost gone.

The old lady took the wine glass and took a sip, maybe she was old, and it took a long time to stretch out her thumb.

"It's not a waste." The old lady smiled, and Yang Huaiyu put a heart in her stomach, so she didn't have to be beaten. The old lady suddenly noticed the handwriting on the wine jar, "Cangzhou, Wang's family...... Could it be Wang Gui's elder brother, and there are still descendants alive? The old man muttered to himself.