127 Hunger Marketing

On this day, Lin Banshan of Arctic Audiovisual accidentally came to the street and suddenly found a long queue outside a video store.

"It seems that no first-line singer has released an album during this time?" He's weird.

If you look closely, this is a Dahua audio and video store.

So he hurriedly called the boss of Dahua Audiovisual and asked: "Which big coffee did you get the album, so good to sell?" How many people lined up outside each store? ”

"There's no big name, it's not that "Sending Comrades-in-Arms". The boss of Dahua Audio and Video replied.

"Huh? No way? Those fans came to buy that album? Lin Banshan was extremely surprised.

In his cognition, although Chen Beiming asked him to help do those things, and he also heard that the Moon Princess Yaya helped him push that song on the show, he still thought that the sales of that album would not improve much!

These two techniques are used by almost every singer when they release a new album, and they can be said to be rotten tricks, which don't have much effect!

Why is it a little different here when you get to Chen Beiming?

Lin Banshan decided to get this issue to the bottom of it.

When he returned to the company, he called his secretary: "Xiaoli, you go to a few stores of Dahua Audio and Video today to check what is going on with the album "Sending Comrades-in-Arms"?" ”

"Okay, Mr. Lin."

The secretary left quickly and returned in about two hours.

"Mr. Lin, I found out, Dahua Audiovisual only produced a total of 500,000 copies, and when subdivided, there were only thirty or forty copies in these stores in the capital, so they sold out quickly, but this album was only sold in their stores, so many fans could only queue up and wait for their inventory transferred from other regions or other audio-visual stores."

"Dahua audio and video is no longer in production?" Lin Banshan asked.

"I heard that an order has been ordered to produce another 500,000 copies, but you know Dahua Audio, with their efficiency, it is estimated that it will take at least a week."

Lin Banshan's pupils suddenly contracted, and after a moment, he slammed his slap on the table: "This album ...... It's really going to be a big sale! ”

The secretary was stunned: "Mr. Lin, what did you say?" That album is going to be a big hit? ”

But Lin Banshan didn't answer, after thinking about it, he dialed the contact number left by Chen Beiming.

After a long while, Chen Beiming came to answer the phone.

"Hey, I'm Chen Beiming, may I ask who you are?"

"Xiaoshan, it's me, Lin Banshan."

"Oh, it's Mr. Lin, hello, hello."

The two of them said a few words, and then, Lin Banshan went straight to the topic: "Xiaoshan, is the marketing method you used on that album hunger marketing?" ”

Hunger marketing?

Chen Beiming was stunned for a moment, and after a moment, he laughed: "Mr. Lin, your vision is too poisonous, you can see it!" ”

Lin Banshan's heart jumped: "It's really hunger marketing!" ”

hung up the phone, and the secretary was still confused: "Mr. Lin, what did you just say about hunger marketing, what do you mean?" ”

"This is a new marketing technique, it has just appeared in the West of the United States, and I also went to the West of the United States last time to investigate, and I heard about it by chance, you see, Chen Beiming asked us to help him play the song "Sending Comrades in Arms", then, everyone who hears this song will be attracted by this song, isn't it?"

"That's right." The secretary nodded, the song "Sending Comrades-in-Arms" is really good, and it is very touching, she has been sung and cried many times.

"In addition to us, there is also Yaya, and those articles he wrote in the military newspaper, oh, by the way, didn't you say last time that someone gathered on the radio to order that song in the past few days, I suspect that it is also Chen Beiming's handwriting, so many means down, everyone will naturally be interested in that song, so naturally they will go to the store to ask, but when I came to our store, the answer I got was that the album had been sold out, only Dahua Audiovisual may still be there, and those people went to Dahua Audiovisual again, but Dahua Audiovisual has only a few copies in total, and it is definitely not enough to sell, So what is the illusion that is created in the end? ”

"It's just that this album is so good, it's so good to sell, so many stores of our Arctic Audiovisual have been sold out, and so many stores of Dahua Audiovisual have also been sold out, the more you can't buy it, the more everyone wants to buy it!"

"yes." Lin Banshan nodded, and summarized with emotion: "The more you can't buy it, the more you want to buy it!" That's hunger marketing! ”

The secretary's eyes widened: "Oh my God! This Chen Beiming ...... Count all of us! ”

"Isn't it?" Lin Banshan shook his head and smiled bitterly: "I have also seen several examples of hunger marketing in the United States, but no matter which one of them has to be carefully planned and costly, but Chen Beiming did this thing without paying a penny, and he still does real hunger marketing, because with the attitude of Dahua Audio, it is impossible for this album to be supplied in sufficient quantities for a long time." ”

"So this album is going to be popular for a long time?" The secretary asked rhetorically.

Lin Banshan nodded, his heart was so shocked that he couldn't speak.

But Lin Banshan was not the only one who was shocked by this incident.

On this day, later in the evening, at about five o'clock in the afternoon, Qiu Yujie, director of the General Political Creation Department, and Qiu Chengtong, head of the regiment, almost all received the same call.

Qiu Yujie's call was from her best friend: "Hey, Yujie, hurry up and help me get a hundred copies of "Send My Comrades"!" ”

Qiu Yujie didn't react for a moment: "What to send comrades-in-arms?" ”

"It's the album made by your General Political Department, "Send My Comrades-in-Arms", many people asked me, I've already praised Haikou, no problem, so you hurry up and help me get a hundred."

Qiu Yujie was stunned: "What's the matter?" Hasn't that album been piled up in the warehouse by Dahua Audio? How can anyone still remember? ”

But she didn't take it seriously, and then picked up the phone and called the owner of a video store she knew: "Hey, Brother Zhao, help me get a hundred copies of "Send My Comrades-in-Arms"!" ”

When the other party heard this, he almost jumped to his feet: "My eldest lady, alas, you think I am a fairy, I don't even have one on hand now, and I just want to call you to have a relationship, see if I can get a few more from you!" ”

"Huh?" Qiu Yujie couldn't speak.

After a while, he called the boss of Dahua Audio and Video directly: "Brother, help me get a hundred copies of "Send to Comrades-in-Arms". ”

The other party smiled: "Then we will have to wait at least a week." ”

"What? Wait at least a week? Didn't you directly produce 500,000 copies? ”

"It's sold out a long time ago!"

Sold out a long time ago?

Qiu Yujie froze again.

How so?

Didn't this album not sell out, and it was put into the warehouse by various video stores of Dahua Audio?

For a moment, her pupils tightened: "Chen Beiming!" Is it because of Chen Beiming? ”

When she figured out the ins and outs of the whole thing, her heart couldn't help but be shocked beyond measure.

"This guy? There are no three heads and six arms! How did he do it! Could it be that he was born to work miracles? ”

Qiu Yujie was puzzled.