Chapter 708: Cultural Heritage
At the Yueshan Red Wine Fire Publicity Festival, Yusuke Inoue arranged a number of red wine cultural activities.
Among them, there is wine appreciation, which is deeply loved by the majority of Jiangcheng residents.
Many wine tasting experts from China and Japan came to the scene to interact with the public and exchange wine appreciation techniques.
There are also wine culture lectures, mountain wine displays, and on-site tasting and ordering activities.
The government procurement team of the municipal government has signed a supply contract with Yueshan Red Wine, and will use Yueshan Red Wine as the wine for the government's foreign affairs activities and various entertainment activities.
At the same time, Yutian Kazumi also first signed a five-year supply contract with Yueshan Red Wine, with a total value of 20 million yuan.
Although Zhang Letong, the executive president of the Lejin Tea House Hotel, is gone, its big boss Zhang Lejin, who was an old classmate of his MBA students in Inoue, and cooperated with Mu Tianyu in fire propaganda and cooperation, of course, he also sent a representative to sign a supply contract of 20 million yuan for 5 years, just like the Yutian family's Hemei Hotel.
More than 20 other five-star hotels in Jiangcheng have also given large orders when they see that Yueshan Red Wine is so professional and cooperate with the government. Other hotels and enterprises, as well as private entrepreneurs and big bosses from all walks of life, are even more bold in placing orders.
All of a sudden, Yueshan red wine was pushed to the top of the brand sales list.
Of course, Yusuke Inoue did not forget to play the card of cultural heritage, and made the mountain red wine deeply rooted in the hearts of the people.
It turns out that Koshiyama is a place in Joetsu City, Niigata Prefecture, Japan, which is also the hometown of Kenshin Uesugi, a great hero of Japan's Warring States period, and at the same time, the hometown of former Japanese Prime Minister Kakuei Tanaka, an old friend of the Chinese.
The red wine made from Ikawa grapes is the earliest Koshiyama red wine.
It is said that former Japanese Prime Minister Kakuei Tanaka, when meeting with President ***, the great leader of the Chinese people and Premier Zhou Enlai, talked about wine from the mountains, *** immediately presented Prime Minister Tanaka with two cases of 48 bottles of Chinese Moutai.
To this day, Tanaka Kakuei's family is still in his hometown in Yueshan, and there is a bottle of Moutai wine given by ***.
Inoue Yusuke used the vine grapes from Ejo as the raw material, introduced the yeast of the original Koshiyama red wine, and made a new red wine variety, so it was named Koshiyama red wine.
These stories, in particular, made the people of Jiangcheng feel the rich cultural heritage of Yueshan red wine, and formed a very good reputation from the beginning.
Yusuke Inoue also opened up sales channels in Jiangcheng in one fell swoop through this very successful marketing plan, occupied the brand market, and also gained a firm foothold.
He happily said to Kazumi Yuta: "Miss Yutian is really a business leader, she can give me such a good plan, so that I can start a career in Jiangcheng so quickly." Thank you very much, and it also makes me respect and love you even more from the bottom of my heart! ”
Inoue Yusuke said a lot of things, in fact, his focus is on the last sentence, he really loves Kazumi Amada more and more. However, Kazumi Amada is still neither humble nor arrogant, and she replied: "Inoue-kun was originally a high-talent student at Harvard Business School, and this planning case is completely the credit of Inoue-kun himself." I'm also really happy for you to achieve so much in the first place. ”
Yusuke Inoue saw that Kazumi Amada showed no signs of changing his mind. He really couldn't understand, this Yutian girl, who had broken up with Mu Tianyu for so many years, and never had a new boyfriend, why was she always lukewarm to herself?
The Yutian family and the Inoue family also had a tacit understanding, and the two patriarchs had long been willing to marry, but only Yutian and Mei insisted on loving Mu Tianyu from the beginning, and Mu Tianyu would not marry.
She even gave up her Japanese citizenship.
But in the end, she broke up with Mu Tianyu. And it was Miss Yutian herself who wanted to break up with Mu Tianyu.
Break up, just break up, but she still cares about Mu Tianyu very much and thinks about him everywhere. That time Mu Tianyu participated in the rescue battle, Miss Yutian was so anxious that she even gave up her MBA defense and flew back to Wuhan from Tokyo immediately.
When Mu Tianyu got married, Inoue Yusuke intended to ask Miss Yuda to help prepare, she should not have been very enthusiastic, but on the contrary, she did her best and thought of all the details, which helped Inoue Yusuke a lot. It also made his first project in Jiangcheng receive the best results and the most ideal results.
For this reason, Zhang Lejin's impression of Inoue Yusuke has changed, and he always thought that this Inoue special power eye was not right-hearted, and it was difficult to achieve great things. Now, he is evaluated as capable and able to do things. In fact, it was also under Miss Yutian's drastic correction that the wedding between Mu Tianyu and Zhang Letong planned by him was held perfectly.
Although Inoue Yusuke didn't understand why Miss Yuda treated Mu Tianyu like this.
He asked her politely, but she only said, "Of course, I have to help you with Inoue-kun's affairs." ”
Therefore, he had no choice but to regard Miss Yutian's attitude as helping him. In fact, it was thanks to Ms. Amada's help.
Yusuke Inoue always has no way to get closer to Yuda and Mei in his personal feelings. But he is not the kind of person who does anything for the sake of love. He still has to measure the cost performance of everything he does, which is also in line with his European and American MBA concept.
He knows that although his Yueshan red wine has started well, he has not yet formed a complete ecological chain of production, supply and marketing. He also had to acquire or develop large-scale vineyards, he had to turn the OEM into an independent winemaking company, and he had to retrain existing customers......
All things must have a large amount of capital investment, and there must also be partners like Yutian and Mei in order to really lay a foundation in Jiangcheng.
Inoue Yusuke thought that if his cross-mountain red wine could get the support of Miss Yuda, and if he could pull her into the partnership, he would build a "community of destiny" with her, and he would have a long-term close contact and cooperation with her.
At the same time, Yutian Kazumi and Mu Tianyu have a very good and inextricable relationship with Zhang Lejin, a financial genius and investment giant, and they form a community of destiny with her and attract funds from LG Investment Group, so they are more sure.
Therefore, Inoue Shisuke began to talk to Ms. Yuda about further cooperation.
He said to Kazumi Yutian very sincerely: "Thank you very much for the help of Miss Yutian, and then in Yueshan Red Wine has started, but now it is still a foreign aid OEM production, and does not have its own complete production, supply and marketing system. I'm still worried about the future. ”
"Hmm," Kazumi Yumada understood what Inoue meant when she heard it. Of course, she knows that the current orders will be shared by raw material suppliers, OEM manufacturers, and dealers. Combined with other management operating costs, he didn't have a big benefit. Moreover, these earnings are not very stable.
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