Chapter 49 De Beers & Co

Johannesburg, South Africa.

Located in the north-east of the upper highlands of the Vaal River, there is a very prosperous modern metropolis, which is the largest city in the Republic of South Africa, Johannesburg.

Johannesburg is the largest city in South Africa and the world's largest gold production center, known as the "City of Gold" and the heart of the Transvaal's gold veins. In 1880, it was just a farm for the value of two cows. A prospecting station was built in 1886 and developed into a city with the discovery and mining of gold. It was established as a city in 1928. There are dozens of gold mines in the 240-kilometre strip that stretches around. There are more than a mile deep pit under the streets of the city. The area around Elovstrasse is a downtown area with shops, banks and hotels.

Chinese people know more about this city, probably because the opening match of the South African World Cup was played here, and it was the main stadium of the 2010 South Africa World Cup, but few people know that this city is prosperous because of gold, coupled with a special geographical location, so it controls nearly half of South Africa's gem resources, and is the headquarters of many famous gemstone and gold and silver companies in the world.

It is also home to De Beers, the world's largest diamond company, founded in 1888 by Cecil Rhodes, a diamond mining company whose main business is to mine rough stones. However, with the expansion of the business, it has now involved prospecting and exploration, mining, cutting, polishing, design and other fields, and even in recent years, it has its own retail business and began to get involved in the jewelry industry, which is the world's largest diamond company so far, and it is a myth in the diamond industry.

De Beers started from the Hubley diamond mine in South Africa, and for more than 100 years, it has continued to inherit and develop, and its business scope has gradually involved all areas of the diamond industry, and has a pivotal role in the diamond industry.

For decades, De Beers' magical power has managed to control more than 70% of the world's rough diamond purchases, creating, consolidating and developing its dominance in the diamond trade.

One of the manifestations of the company's enormous power is that when a certain level of diamonds in the market is unsalable, its subordinate Central Sales Organization (CSO) has the financial resources to buy and store these diamonds, and then put them on the market in an orderly manner when demand rises, so as to keep the price stable. As a result, the company often trades nearly $5 billion a year.

It can recycle diamonds at a low price when the market is saturated, release them on a large scale when diamond prices climb, freeze and seal diamond veins at will, or recover diamonds with huge capital, which is enough to demonstrate the depth of this world-class super company and extraordinary strength

At this moment, on Woulhutter Street, east and west of Johannesburg, three men in very formal clothes are walking forward slowly, led by a young yellow boy who looks only ten ** years old, behind him, followed by two men in black suits who seem to be bodyguards, these two are carrying silver safes in their hands, and at a glance they know that they must be filled with something valuable.

"Jiang Shao, the house in front of you is the headquarters of De Beers." Lin Yue reminded Jiang Yin behind him.

"Hmm." Jiang Yin raised his head and saw a castle-like building not far away, very British style, compared with the tacky high-rise buildings around it, it had a strong classical atmosphere.

The three of them walked quickly, and after a while, they arrived at the main entrance of this castle-like building, standing in front of this building, you can see many exquisite patterns and decorations carved on the rock, which looks very noble.

The gate was a revolving glass door, Jiang Yin nodded, "Let's go, let's go in." ”

This castle-like building looks small from the outside, but when you really walk in, you will find that the interior is unique, the interior space is large, the floor is all covered with precious handmade blankets, and dozens of display cabinets are placed around, each of which is shining brightly under the strong light, and those display cabinets are all made of diamond decorations.

A waiter dressed in traditional British clothing saw a guest coming to the door, hurriedly walked over, performed a standard British gentleman's salute, and said to Jiang Yin and the others: "Hello, dear sir, welcome to the headquarters of Del Bis, can I help you?" (English)"

"Oh, that's right." Jiang Yin pointed to the box in the hands of Di Yan and Lin Yue behind him and said, "I have some rough diamonds here, and I plan to sell them to your company, I don't know if I can ask the manager of your company to talk." (English)"

Seeing Jiang Yin's dress and hearing his thick standard London accent, the waiter showed a cautious expression on his face, and after hesitating for a moment, he still said, "Okay, sir, please wait here, I'll call the manager over." (English)"

"Okay." Jiang Yin also smiled gently at him.

Soon, a fat uncle in his forties with a big belly and gorgeous clothes walked over with the waiter, who hurriedly pointed at Jiang Yin, and then bowed down to the fat uncle and said, "Baron Chris, this gentleman said that he wanted to sell us diamond blanks." ”

The fat uncle carefully looked Jiang Yin and the three of them up and down before asking in an unkind tone: "May I ask a few gentlemen, where are you from?" Coming on behalf of a company? Or is it private? ”

"Hello, my name is Jiang Yin, from China, this time, I am representing China's 'Tianchen' company, to seek cooperation from your company." Jiang Yin said unhurriedly in English.

Hearing Jiang Yin's thick London accent, the fat uncle asked curiously: "Chinese?" With all due respect, your London accent is authentic, and you have lived in the UK? ”

Jiang Yin shook his head, "Is this important?" Sir, my time is precious, I have about two kilometres of diamonds here, and if your company doesn't want it, I'd better ask him to do something else. ”

After hearing Jiang Yin say that he had two kilograms of diamonds, the fat uncle immediately became a little uneasy, this is a small and medium-sized diamond transaction, although it is not big, but it is still a good business.

"Two kilograms pulled? If your diamonds are of good quality, I think it will be a real pleasure to work together, and since you are in a hurry, we will go to the laboratory now and find an appraiser to evaluate the specifications of a batch of these diamonds? The fat uncle's face was already full of smiles, and he was almost like two people just now.

"Gladly." Jiang Yin also smiled faintly

(Two more serving!) Thank you for your generous tip! )

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