Chapter 176? Soft power

Kublai Khan paused for a moment and said decisively: "Send it immediately!" Find someone as soon as possible, find a way, and get close to him at all costs to find out his secrets! The princess went to Cheng Yue in the open, and she also needs someone else to answer in the dark, so you should do it as soon as possible.?

A beautiful face appeared in Zhenjin's mind, and he felt distressed for a while, but now there is only this way to go, and there is no choice. sighed secretly in his heart, gritted his teeth and said: Yes, Erchen will do it immediately.

A few days later, a carriage covered with multiple layers of light yarn, escorted by four big men and four stout women, went all the way south from Dadu and quietly entered the territory of the Great Song Dynasty.

Cheng Yue was busy again at this time. Today is the opening day of Yunluo's Yaleju, although it is a restaurant, it is different from ordinary restaurants.

It is also a converted mansion, with a three-storey building overlooking the West Lake from the window, a variety of dishes, and a variety of specially made liquors. If you feel that the building is noisy and want to find a clean place to talk, enter through the back door of the restaurant.

There are a total of five into twenty-seven houses, and the main hall plus the corridors on the left and right can be used for hundreds of people to feast and drink at the same time, which is only seen in Lin'an. This alone has already moved the hearts of many people who want to treat themselves.

What's more, Alleg's cuisine is also different, with 72 unique dishes on the menu when it opens, most of which are made with monosodium glutamate, which is more expensive than silver. Delicious and delicious, it is the best in the world, and you can't eat it anywhere else.

This is not enough, the most attractive thing is that I heard that every day there is a concubine of Cheng Dadu who sings a new song in the lobby of the back house, but the lobby has to buy tickets to listen to the music. It varies depending on the location. It costs from one tael to five taels of silver.

The concubines of the Metropolitan Governor were the most famous courtesans in Lin'an City. The eight people are all unique in color and art, and they are worth extraordinary. said that it was worth something, but in fact, if it wasn't for the governor to buy it, the owner wouldn't sell it at all. I thought that once I entered the Houmen, it was as deep as the sea, and I would never see them again, which caused countless high-rollers who coveted them to sigh. I didn't expect the Metropolitan Governor to be so generous, and he was willing to let his concubine sing here, plus it was a new song made by the Metropolitan Governor. It will definitely be able to spread the word to the world soon. I can listen to the song of the concubine of the Metropolitan Governor on the spot, wouldn't I have the enjoyment of the Metropolitan Governor?

On the day of the opening, all the wealthy officials and wealthy families in Lin'an City who had a little silver crossed the horse and rode in a sedan chair, flocking to the inside and outside of Yaleju.

Cheng Yue didn't have time to cook in person, so he mobilized all the chefs and cooks in the army and at home who could cook stir-fried dishes, and each of them gave them a red envelope, asking them to go all out to make the dishes well. The servants in the family were also all sent by Cheng Yue to supplement the shortage of manpower, and ran back and forth as running the hall.

Cheng Yue personally sat in the coordination, and the eight concubines were all prepared in the back hall. The kitchen has become a battlefield, and the people of Yaleju are full of voices. The aroma is overflowing, and everywhere is full of diners who are happy to eat and praise, and the gentry who are waiting with anticrative expectations for Cheng Fu Hachiji to perform on stage.

Cheng Yue sat in the middle of the lobby of the back house, closest to the stage, surrounded by well-known officials. Rongwang Zhao and Rui, Xiuwang Zhao and Ju and other high-ranking officials and nobles, as well as Wen Tianxiang and other civil and military generals, are all gobbling up. The main thing they do when they come here is to have a meal. Cheng Yue has launched many new dishes this time, and it would be a fool not to take the opportunity to eat a big meal!

Wen Tianxiang was full of wine and food, and quietly asked Cheng Yue while no one was paying attention: "Son-in-law, I have only seen such a grand occasion today in my life, and your original plan has been completed." But you let the concubine come to this court to sing a tune in public, although no one dares to be rude, but there is a lot of gossip outside, and there are some very unbearable rumors, as a metropolitan governor, your reputation is very important, is it really good to do this??

Cheng Yue smiled and said, "Father-in-law, I asked them to come here to sing songs, not to make more money, but to expand their soft power."

Soft power? Wen Tianxiang seemed to understand whether he understood or not, and asked: What is soft power? What's the use??

Cheng Yuedao: Economic, military, and political power can be called hard power, and these forces can do many things, and can even force you to do many things, but there will always be times when they can't do enough. For example, you can force people to pay taxes, but you can't force them to be close to you, you can force other countries to submit, but you can't force them to submit, and that's where hard power comes in.

Hard power has limitations, so it must be supplemented with soft power. Take you as an example, why are there so many heroes coming to you? It's because they believe in you and agree with what you do and think, and that's soft power. Similarly, having so many people willing to work for the son-in-law is also soft power, which cannot be forced. But these are all small aspects, just personal soft power.?

At the national level, how can many people outside, including people from other countries, make them feel good about us? How can we get them to agree with us? How to make them want to integrate with us as a nation? It's all about music, literature, dance, and so on.

Music, not those old, lethargic music, not that they are not good, but they can't resonate with others, let alone sing. What is not contagious, cannot form soft power. So I want to make new songs, write new songs, and put our culture, thoughts, aesthetics, and customs into them, and that's how soft power is built.

In the same way, the Pentateuch and the Four Books can attract readers, but what about the common people? They don't want to read it, so I'm going to write something else to attract them. In a few days, my printing workshop in Lin'an will open, and there will be a newspaper every day, and this is for everyone to read. Father-in-law, the influence of culture is more important than knives and guns, although it is based on knives and guns. So, no matter what others say, I'm going to keep doing it. I could bet with my father-in-law that soon the gossip out there will be gone and the power of music will change all that.

Wen Tianxiang was shocked by Cheng Yue's remarks, he never thought that there would be such a profound truth behind a few singers singing a few tunes. Thinking about it carefully, what Cheng Yue said is indeed true. The Sinochem civilization has lasted for thousands of years, isn't that what he called soft power? For the first time, Wen Tianxiang was in awe of his son-in-law, and his mind and vision were far from being comparable to him.

When the two were talking, the food on each table had been eaten cleanly like a storm, and all the civil and military officers were so addicted that they booked tomorrow's banquet. Today is Cheng Yue's treat, and tomorrow he will have to pay out of his own pocket, but who can't make such a delicious meal at home?

The dining table was cleaned up, tea was served on each table, and everyone was immediately full of anticipation, the concubines of the Metropolitan Governor were about to sing on stage, but they had to listen carefully, and the mothers-in-law at home were still waiting for themselves to go back and hum the new tunes of the Metropolitan Governor to them.

Cheng Yue got up and slapped his palms three times, and everyone's speech immediately stopped, and they all looked at the gorgeous stage set up in the hall with bated breath.

Lu Qi took the other seven concubines into the room and stepped onto the stage. When I looked up and saw Cheng Yue, I smiled, my eyebrows were flirtatious, and I had a lot of charm.

Although Cheng Yue has set the rules these days, the concubines are divided into several groups of people to take turns to sleep, but there are often times when one or two are added temporarily, which is usually either Ye Qian'er or Lu Qi, and the degree to which Lu Qi is favored makes the most favored concubine Ye Qian'er a little jealous. Lu Qi is favored, and the status of other singers has also been greatly improved, and she can faintly compete with Cheng Yue's earliest four concubines, fortunately, all the concubines understand the reason, and no one dares to openly fight for the wind and be jealous to make Cheng Yue unhappy, plus Ding Niang, the actual eldest woman, is lenient and strict, and Su Rong and Lu Qi help each other, which makes the concubines respect and fear, so the concubines in the inner house get along happily, and Cheng Yue has not worried much about the inner house.

As soon as the concubine of Cheng Dadudu, who was known as Cheng Mansion Baji, appeared, everyone was dumbfounded. They are dressed in the new costumes redesigned based on the beauties in the martial arts dramas and historical dramas specially produced by Cheng Yue, which are extremely beautiful and elegant, and the hairstyles are also different from the popular ring hairstyles at that time, but are combed with ingenuity, and they are also used as a reference for the hairstyles of the beauties in the martial arts dramas of later generations.

Cheng Yue can't comb this kind of hair, but he can draw. As soon as he drew it, all the concubines were going crazy and wanted to comb this hairstyle, Cheng Yue could only promise them to comb it after today, otherwise his hard work would be greatly discounted. All the concubines were ingenious, and after a group of people tried and made them continuously, they finally made the costume hairstyles designed by the best hairstylists in later generations.

What Cheng Yue didn't tell them was that he also knew that many hairstyles and clothes had been drawn and secretly handed over to Hu Xiuxiu, and every time Cheng Fu Baji drove a trend, he would sell the corresponding clothes and fabrics, which was his wishful thinking a long time ago.

The clothes designed by Cheng Yue made Cheng Fu's eight concubines more beautiful and moving, and all the civil and military officers were drooling all over the ground. Zhang Shijie swallowed a mouthful of saliva, leaned over to Cheng Yue's side and said, "Governor, where is this clothes to be made?" I'd like to make one for each of my mothers-in-law.?

Cheng Yue smiled and said: Go to the shop opened by my concubine Hu Xiuxiu, which is at the north gate of my house.

Zhang Shijie gave a thumbs up and praised: "I'm convinced, the governor is really good at doing business, I'm really convinced.?

Cheng Yue smiled and turned his head to look at the stage.

On the stage, Baji had already adjusted her musical instruments, took a deep breath, and looked at Cheng Yue together. Cheng Yue smiled and nodded, and the music started.

Lu Qi used her soft singing voice to tell the story:

Engrave the heart between each eyebrow

Reflections between paintings

Stained with ink

Thousands of texts are yellowed

The night is quiet, and the window screen is faintly bright

Dance in your dreams

Acacia vines on the heart

I still love pear blossom tears

Wait for the red makeup to return

The empty people were slowly haggard

Ah, rouge scent

Bead blinds are for whom

Ah, the fog faded

The night moon hides the dark weeping

The drizzle is crisp and moist, and you can see the green poplars outside the smoke

Tiredness and sorrow to spring injury

The candle is cold

Returning to the goose to leave a voice

Who caresses the piano and breaks the intestines between the heavens and waters (to be continued......)