Section 35 High-end sales

In addition to the pig farm, a flower farm was opened, and flowers were planted in the valley near the hot springs. Pen, fun, pavilion www. biquge。 info

These flowers are mainly used for soap, which sounds very lofty, but in fact, there are only about a dozen flower farmers and helpers who serve them.

……

After three months of experimentation, Princess Qianjin and Feng Xiaobao arrived at the soap factory in Green Forest Villa again, and at this time, the product production art was mature and officially finalized.

Ding Shiniang introduced the production process in detail, first saponified the oil and alkali, then added salt for salting, and then took out the soap liquid and put it in the iron box, and then cut, pressed, dried, and packed into boxes.

Princess Qianjin and Feng Xiaobao applauded and watched the finished products, forming three categories: soap, soap and sulfur soap.

Soap is a basic product, and the brand name is "Clean"! Let everyone know what it is used for at a glance, and it can be used to wash hands and clothes.

Soap is added to the soap with flowers, the main osmanthus fragrance, used for bathing, its production quality requirements are the highest, the brand name is "one hundred years of emollient", worthy of the words, this is the name given by Feng Xiaobao.

There is also a tea oil tea soap, which is formed by adding tea oil to soap processing and then adding tea ingredients.

Then there is sulfur soap, which is added to the soap, called "Luoyang", which smells of sulfuric acid, and the product introduction is conducive to the treatment of skin diseases, which can remove dandruff and relieve itching, and has the function of moisturizing and refreshing.

There are only three products, one is in a hurry, and the other is to leave room for soap, the most promising is soap, there are currently two kinds, and more kinds of flower soap can be developed in the future.

Look, there is a "pressing" in the production process, that is, three types of soap are placed in the typing mold to emboss the words, the handwriting is thorough but very atmospheric, and the pen is magnificent, which is written by the "good friend" who ate the daughter princess Ercheng dry shares!

She doesn't need to do anything, just the inscription, that is, to get two percent of the dry shares in return, which is called fat powder money.

At that time, after she wrote the inscription, she also joked about the princess: "... You are the princess of the daughter, what a word! ”

Not everyone can get her inscription, and how can she care about 20% of the dry shares?! If it weren't for the princess being her best friend.

……

With the ability of the princess, plus the reserved 10% of the dry shares to "those who can help", it is naturally invincible.

Feng Xiaobao also discovered that Princess Qianjin is a well-deserved Bai Fumei, she actually has shops in Luoyang South City and North City, with a length of more than ten meters, and they are all prosperous areas.

On weekdays, she doesn't show dew, but she didn't expect to buy so many properties.

You must know that the shops in the two cities are equivalent to the shops in Wangfujing in Beijing, the Chenghuang Temple in Shanghai and Shangxiajiu in Guangzhou, which is the center of imperial commerce.

She didn't run a business before, just eating rent, but now she has taken back the shop and vigorously runs the soap business.

The store was redesigned and renovated and grandly opened, and on the day of its opening, it was as hot as it was in the summer.

There was an endless stream of people who came to celebrate and prepare to buy, and the south and north markets were jammed.

However, this excitement has nothing to do with Feng Xiaobao, because Princess Qianjin and Feng Xiaobao were not present, and the daughter princess is mainly low-key, and he can't even show his face with Feng Xiaobao.

After all, a princess showed up to do business, and the twists and turns of the impeachment of the imperial history made her good friends unable to resist.

The princess hired an old shopkeeper named Wan Qianli to preside over the store at a high price, he was old and spicy, as early as before the opening of the people sent out advertisements everywhere, promoting soap and soap, the marketing strategy is "seeing is believing", those salesmen with kettles and soap, in front of everyone: dirty their hands, and then wash their hands with soap, clean water!

Then he said, "All the palaces are using them!" ”

"Our brand is still the word inscribed by the master in the palace!"

Whether it is the use of it or the inscription is a fact, in the Luoyang Palace, the rest place before the hundred officials saw it, quietly prepared a sink to draw water to wash their hands, and there was soap in the silver box next to it, saying that it was for everyone to clean!

The officials tried it first, and after using it, hey, it's very clean and easy to use!

And after the next court, the eunuch was beside him, smiling and sending a box of soap and a box of soap to the hundred officials (free), don't do it!

And throughout the inner palace, soap and soap were also distributed for them to use.

Laundry and clean!

I wash a body and am dry!

So, with the support of the "good friend" who ate the daughter princess and the "person who can help" who took the ten percent dry share, and the effect is obviously not bragging, soap and soap have fully occupied the high-end market!

For a time, the civil and military officials of the previous dynasty had a fragrance of tea on their bodies, and the daughter of the noble lady was the fragrance of osmanthus, which was distinct, because male users were embarrassed to use osmanthus scented soap.

This is half a month before the opening, and on the day of the opening, the hundred officials sent housekeepers to congratulate, and the rich people in the city sent people to negotiate business.

The shop guys were overwhelmed, and they received soft hands to pick up the goods and collect the money.

In the evening, the soap, soap, and sulfur soap piled up to the roof of the shop were sold out, and even the soap horns were gone!

In exchange for a mountain of copper coins!

Twenty copper plates of soap and fifty copper plates of soap, the cost is only thirty percent (the labor price is very small, all made by her slaves, and the slaves give some money and send away...). The princess of the daughter thanked them for undercharging their family's land rent), huge profits!

Three days after opening, it was a big sale!

The old shopkeeper of 10,000 miles has superb management methods, and the soap and soap sent to the civil and military officials in the palace before come with a voucher, with some vouchers, you only need to go to the stores in the north and south cities during the opening three days of operation, and you can buy one and get one free!

It is used in the palace, and being consistent with the palace is the least political consciousness!

There are their servants coming to buy, and this is the best advertisement ... It is used in the palace, and it is used by civil and military officials, so how can other people not use it if they are fashionable.

In Luoyang City, the high-end molecules in the crowd are either fragrant with osmanthus flowers, or tea leaves, and the clothes on their bodies are also these fragrances... They use soap to wash their clothes.

All the marketing strategies are made by the old shopkeeper of Wanqianli alone, and there is no need for Feng Xiaobao's help.

His previous strategy of cutting small soaps and sending them to people for free was ridiculous (he even wanted to send it to the Qinglou, thinking that there were many people there), and the old shopkeeper took the high-end route and drove the whole society with high-end, and won a big victory!

Every day, the soap factory of Greenwood Villa is open day and night, and on the road to Greenwood Villa, there are endless vehicles transporting firewood and fertilizer.

……

Feng Xiaobao sat in front of the desk, and there was a guqin on the case... Fuqin? Come on, he doesn't have such a noble style and time.

Princess Qianjin lazily half lay on the couch, listening to the report of the housekeeper Chen Shiniang with Feng Xiaobao.

This is the inner chamber of the princess, and only women and intimate men are allowed to enter.

“…… In the three days since it opened, our sales have increased by 300 per day, and then stabilized at about 200 per day, and the profit is about 70%! ”

The profit is very high because there is no competition, and at the same time, the shops in the north and south play a big role, otherwise the rent alone will eat up at least more than 20% of the profit.

"The price of the fertilizer currently used as we increase steadily with the increase in our purchases, it is not obvious at present, and it is difficult to say in the future!"

"Don't worry, the pigs in our farm are being raised, and the price of fat can be stabilized, and the cost of our production will not increase." Feng Xiaobao said: "And we have to do a comprehensive accounting, accounting for the costs and revenues of various industries, even if some places are lost, other aspects are earned, as long as the overall is earned!" ”

Princess Qianjin explained to Chen Shi Niang: "You listened to what the son said?" ”

"Yes! Just do what Childe said! ”

Feng Xiaobao won the daughter of the princess to accept what he said, but his face was colorless, and he couldn't help but reflect on the marketing process this time, he originally advocated free first and then charged, and gave everyone a free trial. Unexpectedly, the old shopkeeper judged the situation, used the resources of the princess, and went to high-end sales, rude and direct, in one go, to occupy the market!

Therefore, do not think that the ancients were limited in their skills, but that the decisions they made under certain circumstances were in line with the characteristics of the environment, and that the methods of later generations may not be applicable in this world!

Listening to Chen Shiniang's continued report: "There is news from the (Green Forest) Villa, and from time to time someone comes to watch, they beat away seven people and bury three people (alive)!" ”

This is someone who sees the soap profiteering and wants to spy on trade secrets, which Feng Xiaobao hates, so he can only sigh: "It's a pity that there is no patent law!" ”

Soap manufacturing is not a high-tech, people with a heart after scrutiny and experiment, the future of the production method is difficult to guarantee, can only postpone this time, while bringing forth the new, occupy the market, here you can see Feng Xiaobao said the benefits of the "industrial chain", even if others enter the soap market, there is no industrial chain, the cost is only afraid of being higher than Feng Xiaobao's brand, it is difficult to compete with Feng Xiaobao.

Knowing that the Green Forest Villa was in an emergency, the princess immediately decided, and it was completely a woman who did not let her eyebrows go.

"One is a heavy reward, a heavy reward for the employees in the soap factory, Ding Shiniang, who presided over it, got a heavy reward of 100 times, the rest of the supervisors have a bounty of 30 to 50 times, and ordinary employees have a few to 10 times."

"The second is to improve the manpower and equipment of the escort team (weapons, dogs, horses), increase salaries, and strengthen their defense."

"The third is to give the tenant farmers lard residue and wine troughs, and wine and meat, in order to buy people's hearts, and at the same time they should be vigilant, and those who find outsiders will be rewarded, and those who catch the head will be rewarded heavily, and those who dare to shield will be severely punished."

The three-pronged approach will make the Green Forest Villa run like an iron bucket.

Not only that, but the princess also accelerated the previously suspended land purchase process, she wanted to buy the surrounding land, but it was too expensive to buy, this time as long as the price can be tolerated, all of them will be bought, in order to expand the production and operation of the territory.

She also instructed to expand production and set up an "R&D department" to develop new products and improve processes in order to prepare for a rainy day.

In addition, soap and sulfur soap are sold less to foreigners and foreigners, and priority is given to occupying the domestic market.

……

Seeing that Princess Qianjin was strategizing, he couldn't even help much, Feng Xiaobao secretly thought: "Don't underestimate the ancients!" ”

The princess was busy with business, and he was not interested in interfering, and the business was over for the time being.

In the matter of business, it is to keep people alive.

And learning new knowledge can make people develop further, he is busy with more important things, and if something good is smashed on his head, he can learn advanced weapons immediately.