"Hey, my old friend, now I have a new plan, a new business, would you like to hear it?"

By the time Caesar's Forum, Piazza Mars and the Juilliard Theater were completed, Appis had a lot of money in his pocket, and he became one of the richest merchants in Rome. Pen & Fun & Pavilion www.biquge.info and the cooperation with Cicero has only just begun. On a sunny day, Apis once again invited Cicero and himself to the Colosseum to watch the bloody match that had not been seen for a long time. Of course, watching the game is just a gimmick, and the real purpose is to share the new wealth plan with Cicero while watching the game.

"Do you still have an idea? Let's hear it. ”

Cicero was deferential, but he was very happy, and in a year or so, he had acquired enough wealth through Appis to buy twenty of Rome's finest luxury villas. In just one year, Cicero gained more than the hard work of the previous half of his life, and of course, Cicero's attitude towards Apis was much more friendly and intimate than before. Even closer than relatives at home.

"Actually, this idea is very simple, but you and I need to work together to operate, this project can be said to be invisible and intangible. At the end of the current Pilia Avenue is a chaotic slum, but there is information from Caesar, who in a casual conversation with me last month, intends to build a small farmer's market there for civilians, so that the inhabitants can buy food at their doorstep more conveniently. I wasn't interested when the news first came to my ears, but when I got home and thought about it, I saw a business opportunity. ”

Appis said, turning his face to look at Cicero. You can see the expectant and indescribable face of old Cicero, which is extremely funny. He stared at Appis, and then laughed—

"What do you think?"

"My idea was that we could buy the land before the market was built. Well, it's a real estate business again, but this time it's different, the land itself has no value, and it needs us to speculate on it. As for what hype is, how to explain it? It is to add some elements of nothingness to make those knights and nobles believe, and then it becomes something with content, a project, and through the continuous touting of public opinion, it can be activated. ”

Appis spoke eloquently, while Cicero showed an obscure look, obviously, this kind of business method of later generations was still a little incomprehensible to Cicero at this time.

Then Apis went on to explain—

"To put it simply, let's buy this land first, this land doesn't actually have much value, but it has a good expectation, that is, in the future, around this land, there will be a large market, well, a large market, it's actually very small, but we will expand its scale through public opinion, and before it is built, who knows how big it will be and how valuable it will be? We artificially make this noise, draw the eyes of many nobles and wealthy merchants here, and then, whenever someone wants to buy the land in our hands, our purpose is achieved, but at that time, we will not really sell the land. We sit and wait for them to raise the price of each other, we spread the news that the price of this land has risen, so that more Roman nobles and knights, merchants come to bid, people's psychology is always worried that they will not sell at this time, the next moment, the price of the land will rise even more, so that the original worthless land will be infinitely magnified, its price will continue to rise in the noble merchants raise each other's prices, and we, no one sells. It wasn't until Caesar's planned market was actually going to start here that we sold the land. The one who takes over will be unlucky, because once the market is built, people will find its position insignificant. However, we made a lot of money again. ”

"But that would be tantamount to disrupting the social order, and Caesar's integrity would be affected."

After listening to Appis's explanation, Cicero suddenly thought of something again, and asked worriedly.

"Oh, no, no, no, my old friend, your mind is too stiff. I'm just using this analogy, there are many slums in the city of Rome, we don't have to choose that piece of land as an investment object, in fact, it doesn't matter where the land is, what matters is how to hang a beautiful but illusory expectation on it. Let many nobles and wealthy merchants come and pursue it. Our goal has been achieved. Besides, the construction of a farmer's market at the end of Pilia Avenue did not have to be announced by Caesar himself, it could be issued by the Senate, and Caesar could even show up at all, and the matter could not even have anything to do with him. Even if it is related to him, for fear of affecting Caesar's credibility, it is okay for us to bypass this land and use the same method to hype up another land. ”

Faced with Cicero's question, Apis responded with a faint smile.

"Oh, that sounds clever, how did you come up with it? It was too deceitful to fit into the business mindset of the Romans. Haha, the merchant or nobleman who took over your estate will definitely hire thugs to assassinate you. ”

After hearing this, Cicero laughed heartily, and his words were a little appreciative and admiring, and a little kind of warning.

"How dare he? Assassination of a Roman legion leader? ”

Appis, on the other hand, laughed confidently and responded to Cicero.

"But not anymore."

"But now it's more important than ever."

Apis replied again.

On the audience, the hearty laughter of the two sounded again. In the audience, just as the bloody battle began, the heavily armed sword and shield gladiator was picking up the heavy hammer in his hand and smashing it into the unarmed Thracian gladiator in front of him. The opponent turned sideways and nimbly dodged the attack, and then, with a quick movement, shook behind the sword and shield warrior, and immediately, the dagger in the Thracian warrior's hand stabbed into the back of the sword and shield gladiator's neck.

The blood flower shot out, and in just two seconds, the sword and shield warrior who was still showing off his might on the field just now fell to the ground. There was a sudden silence on the field, and everyone had come in to see the Thracian gladiator die in battle, because he was a criminal.

At this moment, Appis, who was in a happy mood, stood up from the nobleman's platform, pointed his thumb to the sky, and announced in a loud voice, "Now, you have survived, because I bought you." ”