Chapter 65: A Good 'Lantern Festival' for Advertising

[Collection, collection, collection, important things continue to be said three times.] Pen, fun, pavilion www. biquge。 info】

Tut~

Looking at Li Bei'er's slender back, Wu Kai was amazed in his heart - of course, not admiring her figure, no matter how lustful she was, Wu Kai would not think crookedly about his brother's woman.

What he admired was the business acumen of this Li bottle.

However, after trying the soap, although it was slightly softer than expected, causing some patterns to wear out when they were shelled, the overall effect was still very good, in Pang Chunmei's words: it was like a piece of delicate nephrite.

So Wu Kai immediately found Li Bei'er, the owner of the pharmacy, and wanted to put the soap on the shelves as soon as possible.

I didn't expect this Li Bottler to usually look like a nymphomaniac, and when it comes to business, she actually thinks it is true, and has tested the effect of soap with clay, pot ash, grease, cosmetics, etc., she affirmed the advantages and advantages of this thing at the same time, and gave the following two opinions:

The first is cost.

According to Wu Kai's preliminary estimate, with the oil production of lean pigs in the Song Dynasty, the cost price of each piece of soap is about seven yuan of silver, and the price of the same size soap ball is only five yuan of silver.

Taking into account the cost of transportation, labor costs, and so on, this soap must be sold for at least one or two or five dollars of silver in order to ensure a considerable profit - the price difference with the soap ball is as high as three times, which will definitely lead to the loss of a considerable part of the customer.

Of course, Li Bei'er also said that if he can sell things to prosperous places such as Bianliang, Tokyo, he will not worry about finding a buyer.

But this brings us to a second issue: scale.

If the shipment volume is not large enough, it makes little sense to open up sales channels in other places.

However, according to the market research conducted by Fahai, the live pigs raised in free range and captivity inside and outside Yanggu City will not exceed 300 at most, and they are all lean meat.

If you send someone to buy it in other places, the transportation cost will greatly increase the cost.

In short, if you don't solve these two problems, it's definitely a fool's dream to make a fortune with soap.

So Wu Kai thought about it and finally came up with a countermeasure - to set up a pig farm!

Raising pigs by yourself, needless to say, send more people to buy some piglets in various places, only a year and a half later, the scale of this slaughter will naturally go up - and Wukai pig raising has a big advantage, anyway, you have to build a winery, just use the lees to feed the pigs!

So Wu Kai decided on the spot to put soap in Dongping Mansion and Yanggu City on a small scale for the time being, and at the same time try the water to see if there is anything that needs to be improved.

Wait until your own pig farm first sees the scale, and then find a way to sell the soap to other places.

Sending Li Bei'er away, Wu Kai was immersed in the one-stop business concept of brewing, sake lees, pig feeding, and soap, when he was suddenly patted on the shoulder, and when he looked up, it turned out to be Wu Song back.

Wu Kai hurriedly asked him to sit down, and beckoned Pang Chunmei to tea, and then asked, "How is it, how did you talk to that Li Zhixian?" ”

Wu Song didn't care that the tea was still steaming, he raised his head and poured it first, and then smacked his lips and said, "What else does he dare to say now?" As soon as I mentioned my brother's requests, he agreed to them all! ”

Ever since it was determined that Wu Song was going to be promoted to the rank of county lieutenant, Wu Kai pondered how to use this official position to reap some advantages—of course, this benefit did not refer to embezzlement of money, but to expand his own power in the name of the county lieutenant.

The main responsibility of the county lieutenant is to maintain law and order and arrest criminals, which is similar to the modern public security chief, and the 'Dutou' is equivalent to the captain of the criminal police - that is to say, all the officials and soldiers in Yanggu City are now under the command of Wu Song and Luan Tingyu.

Therefore, Wu Kai believes that the first thing to do after the two of them take office is to replace a group of unusable and unusable officials, anyway, except for a few people, they are all temporary workers who have not been established, and they don't even need to go through the basic procedures when they are replaced.

As for whether they will gather to make trouble or something after their jobs are smashed, Wu Kai is not worried at all - Wu Song and Luan Tingyu are afraid that they will not be able to suppress a few waste firewood servants?

Secondly, it was to ask Li Xianling and Wu Song to jointly apply to the above to form a militia group, nominally to avoid being attacked by thieves again, but in fact, Wu Kai wanted an excuse to expand his strength.

At this point, he still got inspiration from Zhujiazhuang, since Zhu Chaofeng can organize local armed forces to 'defend his homeland', then why can't he Wu Kai?

Of course, I am afraid that the establishment of this militia will have to be delayed for a while, after all, it is now that the Chinese New Year is coming in about ten days, and the conscription is not reliable at this time.

Hearing Erlang say that his two requests had been approved by the magistrate, Wu Kai nodded with satisfaction, but listened to Wu Song add: "But brother, I also received a task in Li Zhixian." ”

"Mission?"

Li Zhixian still dared to give Wu Song a task?

This Wu Kai was really a little curious, raised his eyebrows and said, "What is the task, let's hear it." ”

"Actually, it's nothing, it's not almost the New Year, every year the Shangyuan Festival is to hold a lantern festival, the first two years have been Ximenqing has been in charge of undertaking, this year ......" Wu Song paused, pouted and said: "I think, our brothers will not be worse than which Ximen Qing, right?" So I patted my chest and promised that I would definitely make this Shangyuan Lantern Festival lively! ”

After a pause, Erlang was afraid that his own ideas would make Wu Kai unhappy, so he hurriedly added: "Li Zhixian said, if we can continue to host this Shangyuan Festival Lantern Festival, we will also give us the position of the other capital!" ”

[But it was said that there were originally two heads in this county, one was Wu Song, and the other had died at the gate of this backyard. 】

Shangyuan Lantern Festival?

Wu Kai's eyes suddenly lit up, Erlang valued the excitement and capital, but what he thought of was 'advertising' - in this Great Song Dynasty, is there a more suitable opportunity for advertising than the Shangyuan Lantern Society?

If you take advantage of the fact that the women are out to enjoy the lanterns, do a good job of marketing, and fry the soap into a high-end product that symbolizes the identity of a woman, then it is completely possible to sell it to three or two, not to mention one, two, five, or three!

There is also liquor, find a reason to make a name for yourself at the Lantern Festival, and you will not worry about sales in the future!

Thinking of this, Wu Kai couldn't help but get excited, stood up and walked back and forth a few steps, and suddenly said: "Not only the lantern festival in this Yang Valley, but also the lantern festival in Dongping Mansion, we have to find a way to intervene - in a few days, you and I will go to Fucheng to visit Wu Dujian!" ”

Seeing him so excited, Wu Song couldn't help but feel a little inexplicable, scratched his head, and hesitated: "Brother, the lantern festival in Yanggu is just that, if you want to host the lantern festival in Fucheng, but it will cost a lot of silver, didn't you say that you have been sitting on the mountain and eating empty recently, and the money is a little out of hand?" ”

"Sell land!"

Wu Kai stretched out his hand and slashed in the air, and said without hesitation: "This opportunity must not be missed!" Even if Ximenqing's fields are sold out, he will not hesitate to do anything! ”

After a pause, he said again: "Time is limited, and there is no need to find a buyer slowly, tomorrow I will let Fahai spread the news and hold an auction as soon as possible!" ”

Seeing his resolute appearance, Wu Song was even more stunned - in these years, the field is often considered to be the foundation of a person's life, and if he sells the field like Wu Kai who doesn't care, if he is in those big families, he must be beaten to death by the elders as a loser!

Of course, the Wu family is so alone, and Wu Song is not the one who values things outside his body, so he only persuaded slightly: "Brother, do you want to think about it again, if you are in such a hurry, I am afraid that you will not be able to sell it for a good price." ”

"Don't worry, as long as our soap and liquor can become famous, are you afraid that you won't be able to make money?"

Wu Kai was talking to himself, but he didn't notice that as soon as Wu Song heard the word 'liquor', his eyes suddenly lit up.

He couldn't help but say, stepped forward and hugged Wu Kai's shoulder, salivating and shouting: "Brother don't say it, I almost forgot about it!" Hurry up, take a jar out and let me taste it first, and see how it is different from what others brew! ”

When he knew that Wu Kai hadn't had time to brew the liquor, he was in a hurry, regardless of the urging, he had to get the 'distilled liquor' out overnight.

Looking at his excited appearance, I am afraid that he is more ...... than marrying a daughter-in-law

That's right!

Speaking of marrying a daughter-in-law, Wu Kai suddenly thought of Li Bei'er, this woman is a rare business talent, and she is a wealthy businessman from a famous mansion, so she will have to help her mother's family in the future, so naturally the sooner she marries, the better.

"What did my brother say she did? I...... Actually, I ......."

Speaking of Li Bei'er, Wu Song suddenly wilted for a long time, and he was completely devoid of his usual coolness.

If you want to say that this Li Bei'er is young and beautiful, Erlang is actually a little tempted in private.

But he always felt that Li Bei'er and Huazi were in harmony, and he immediately married himself as a concubine, which was really not in line with women's morals, so the more he thought about it, the more entangled he became.

"Don't 'actually'! I'm in charge, let them reconcile and leave before the year, and when the Shangyuan Lantern Festival passes, you will welcome Li Bei'er into the door! ”