The price alliance of color TVs led by Panasonic has been formed, and Shiro Sakai announced in Kotoshima that all color TVs under the Panasonic brand will be reduced in a comprehensive manner, personally kicking off the prelude to the price war of color TVs.

Panasonic color TV products took the lead in reducing prices in the Qindao market, and the price alliance enterprises randomly followed the price reduction, which opened the prelude to the price reduction of overseas products of color TVs in Yahua.

The advertising and product promotion of leading electronics are still overwhelming and in full swing, and they simply ignore the price reduction actions of these companies in the price alliance.

The price reduction of foreign brands' products in China has indeed attracted many people's desire to buy, and the sales of foreign brands have increased significantly during the week of price reduction.

In the second week, Panasonic color TVs once again announced a price cut, taking 21-inch color TVs as an example, the price has fallen below 1,000 yuan.

Other women's worries about the national color TV brand quickly followed, and the action was almost uniform.

This week's move has made citizens feel that the price reduction does not seem to be a one-time thing, but has just begun. As a result, the public's desire to buy began to appear in a wait-and-see mood, and maybe it will be cheaper next week.

The Panasonic Alliance's behavior may not have caused much repercussions from related companies in the first week, but this week's price reduction move finally made those TV manufacturers feel unusual.

Domestic brands, especially local businesses in Kotoshima, were the first to feel the cold. Each price reduction action of the price alliance started in Qindao and then spread to other cities.

Originally, in history, the company that was good at seizing market shares with price wars, especially Changhong, was the most, and this time the abrupt move of foreign companies represented by Panasonic finally alarmed them.

Changhong not only contacted local enterprises in Qindao, but even sent people to Qindao to observe the scene.

After Panasonic and other foreign brands announced price cuts, sales showed a clear upward trend, and the products increased by nearly two percentage points compared with before. Correspondingly, domestic brands bore the brunt of the decline, and sales have declined.

And domestic TV companies are facing such a grim situation, and as a last resort, they have announced price reductions to follow up.

Entering the third week, Panasonic Alliance once again announced a price cut, this time the price reduction was even greater, and the price of 21-inch color TVs dropped directly to below 1,800 yuan.

For domestic brands, the Panasonic Alliance is undoubtedly declaring war on them.

For this reason, in a hurry, the domestic brands represented by Changhong had to join hands to form a price alliance to jointly deal with this price war.

The CEO of Changhong flew to Qindao with the CEOs of other enterprises, after all, this is the place where the price war was launched. Every price movement radiates from here to the whole country.

Almost all the CEOs of domestic heavyweight TV companies are here, and this time the price war is coming rapidly, like a storm, which has tugged at the heartstrings of almost all TV company CEOs.

What is the intention of the Panasonic Alliance's undeclared war, it is just a short-term behavior before the Spring Festival, or a strategic decisive battle, which is the theme of this time the CEOs will discuss.

Ni Feng, the boss of Changhong, said: "The color TV price alliance represented by Panasonic is fierce when it comes, and we must discuss the coping strategy."

If they are only short-term behavior, it may have little impact on domestic enterprises, if it is not short-term behavior, but foreign brands have begun to abandon high-end prices, then our profit margins will be greatly compressed, and even worse consequences are not ruled out. ”

"Yes, this is the third week of price reduction, and the price of their brand will soon be close to the price of our products, which has a great impact on our brand, and the unsalable products are certain."

"It seems that domestic brands must urgently follow up and fight a decisive battle with the Panasonic alliance."

“......”

Ni Feng saw that Zhou Houjian, the boss of Qindao brand, did not express his opinion, and asked strangely: "Mr. Zhou, you are the host and a local enterprise, I am afraid that you feel the deepest, why don't you speak?" ”

Zhou Hou smiled bitterly and said, "I'm thinking, probably this incident is that we are caught in the city gate and affected the pond fish." ”

Ni Feng was stunned, what do you mean?

"Old Zhou, let's make it clear. What kind of city gate fire affected the pond fish, isn't this time the Panasonic Alliance specifically dealing with domestic brands? ”

"It's not that it's not aimed at us, but that we're not the focus of their attention.

You should pay attention to the recent advertisement, leading electronics to promote the product before the launch, the advertising is overwhelming.

This time, the Panasonic Alliance may be aimed at leading investment, and wants to strangle the leading investment TV products in the cradle before the leading investment products are launched.

So, we're just piggybacking on the losses.

Most of the domestic brands are low-priced, and at present, high-end price brands are directly pressed to the low price, and we have become the biggest victims, how unfortunate. ”

The boss of Panda Color TV said strangely: "Isn't it just a new brand, why does Panasonic make such a big move, is there any deep hatred between them?" You have to kill people before their products go on the market. ”

Zhou Houjian said with a smile: "Some time ago, there was a little friction between the two sides, but it was not enough to make the two sides stumble for this little thing." ”

Under the curious questioning of everyone, Zhou Houjian told the vignette between the leading investment president and Matsushita Sakai Shiro at the banquet.

Jealous?

Nima, there's still this.

It seems that this leading investment CEO is also a wonderful person.

Ni Feng shook his head and said, "After all, this is a personal grudge, and it is impossible to cause such a large-scale confrontation." Besides, Shiro Sakai is only the person in charge of the Yahua District, and I am afraid that he will not be able to influence Panasonic's grand strategy. ”

Zhou Houjian nodded and agreed: "Yes, this is just a small episode, and it will not constitute the main reason for such a confrontation." ”

"So, what is the main reason for this price war?"

Zhou Houjian said: "You are in a foreign country, and there are some things that you have not personally felt. If you go to the development zone to see the leading investment in the electronics industrial park, you will feel how spectacular the leading investment. ”

"We all know that Leading Investment came to China to invest and build factories this year. It's only been a year, so how much movement can be made? ”

Mr. Zhou was also full of emotion and said: "Who said no, we thought so at the beginning." If a company wants to invest in a new place, it probably needs to understand the market first, and it needs to evaluate the market prospects, and invest a small amount of money in the early stage to test the waters.

But, you know what? They don't do it according to the norm.

Before that, the leading investment did nothing, and it was a large-scale construction of factories at one time.

This large-scale construction of the factory is not an ordinary scale, it should be said to be a super large-scale. In the afternoon, I will take you to the scene to have a look, and it will be absolutely shocking. ”

Mr. Zhou's words aroused the interest of everyone present, and they all wanted to see how much money the leading investment had made.