Negotiating with lawyers is the hardest part, especially if you are not familiar with the laws of this era.

Gao Hongsheng does not want to apply for a patent for the composition and production process of the drug, not only to keep the secret, but more importantly, the patent has a protection period.

That is, after the patent is applied, generally there is a patent protection period of 10 to 20 years, but once the protection period is passed, then anyone can produce according to your patented production method, so you lose the protection of the patent.

Patents for trademark registration and appearance packaging also have a term of protection, but generally speaking, they can be extended by applying for an extension, and it can be easily extended, so that a lot of trouble can be avoided.

The name aspirin is now available in Europe because it is a trademark, not a patent, and people will never remember the chemical name of ethyl salicylic acid, but people will only remember the popular name of aspirin.

Of course, it is also related to Bayer's continuous advertising for more than 100 years, but since the predecessors have paved the road for you, it is even more important to tell you how to go, how can he walk out of a golden strip as a traverser.

As for aspirin, which brought huge profits to Bayer, it is now about to be put on the market in advance by Gao Hongsheng, so whether Bayer can develop into a business giant like later generations has nothing to do with him.

For this, Gao Hongsheng has always believed that it is better to continue to let Bayer produce heroin, and let it continue to poison the whole world, anyway, it is also the Western world that poisons, not to mention that maybe after he makes a few more trips to Europe and the United States in the future, if he knows a few drug dealers or something, it should be quite good to buy heroin from Bayer back to modern times.

It would be better to kill or poach the controversial Jewish chemist Eshinggreen, so that Bayer may not have conducted clinical trials of aspirin, or perhaps there would be no birth of aspirin, so that Bayer can concentrate on producing drugs and become the world's largest drug factory.

How big is the aspirin business? More than 40 billion tablets are currently sold worldwide, which is why it has become one of the three greatest drug inventions in the world, the other two being penicillin and diazepam.

Gao Hongsheng's company registration and drug packaging patents and other miscellaneous matters, under the efforts of money, are very smooth, but this is a month later, this era is not so fast, especially this kind of transnational things are a long and somewhat helpless, but this does not delay him to start the early momentum.

A very cliché name, "Oriental Secret Medicine", became the name of Gao Hongsheng's company, and a black cross in the middle of the round white pill was its trademark.

This name was obtained after he inquired in later generations, and there was no such cliché name as the Oriental secret medicine in that era, which was also convenient for him to cover up when designing and printing packaging, otherwise if he printed the packaging box of the world's famous company in the later life, God knows if he would get into trouble, but the cliché "Oriental secret medicine" would not have this trouble.

The most important thing is that there was no drug administration at that time, that is, no matter what kind of drug it was, it could be sold in pharmacies, and the main ingredients of the drug and whether clinical trials had been conducted were not announced.

That is, you pack a bottle of water, and then you fool people to say that there is no law to control you, and the most famous drug fraud case occurred in the United States.

A scammer used the sugar water filled with ** as the best cough syrup to sell, claiming to be the "best secret drug" and marketing the entire United States, after this matter was revealed, the United States established the Drug Administration, began to strictly review the drugs that can enter the pharmacy for sale, and then the Western pharmacy gradually began to strictly review whether the drug entering the pharmacy is eligible.

The pharmaceutical sales channels of later generations are nothing more than two limited channels of hospital pharmacies and pharmacies for sales, which is also the main reason why later generations of pharmaceutical companies kill each other in hospital pharmacies.

Of course, Gao Hongsheng understands that the pharmacy of the hospital is the most important guarantee for the marketing of a drug, but the beautiful salesmen he trained are undergoing etiquette training, but this does not delay him from carrying out some publicity activities.

The efficacy can be bad, but the publicity must be good, the publicity can be bad, but the rebate must be good, this is the drug sales plan formulated by Gao Hongsheng.

His propaganda materials were already prepared in later generations, and all that remained was to find some newspapers to promote in this era.

After sending the difficult lawyers away, Gao Hongsheng began to toss the errands who wanted to earn tips, but the pay he gave was really good, as long as there were idle people in the entire hotel, he became his errands, so that the innkeeper finally had to warn the employees that they were not allowed to go to the door of the top suite on the top floor unless necessary.

In fact, the door of the top suite is already the best place for these waiters to earn tips, whether it is to lead those people into the suite or send those people away, tips are always indispensable, not to mention that from time to time you can also receive a variety of tasks to run errands, as long as you take it, the tip will be up to half a month's salary.

Money can make ghosts grind, this is an eternal truth, no one can get along with money, regardless of whether Gao Hongsheng is Chinese or not, his current orders can be carried out quickly, and it also saves him a lot of time.

Journalism is a noble profession, but it would be a bit cliché to talk to them about money, but if you give them some gifts and add a package advertorial, the whole thing becomes much more elegant.

Advertorial advertising is not a popular hard advertisement, hard advertising is our common kind of propaganda advertising, advertorial advertising is simply a plain text advertisement, that is, the so-called paid text advertising, through the paid articles, including specific news reports, in-depth articles, paid short article advertisements, case analysis, etc. to convey and promote products and enhance the brand image and popularity of enterprises.

A cliché love legend is the most attractive, Tang Xuanzong and Yang Guifei's poignant love story is of course the most attractive, in the middle of the court life mixed with a little bit of life, old age, sickness and death is quite simple, substituted for a few Tang Dynasty court secret medicine prescriptions are also said to be miraculous, and finally these prescriptions were secretly passed on to Gao Hongsheng's hands, and later the wife of the minister of the four countries, Sai Jinhua, accidentally found to help him modernize the production of these drugs, Now these oriental secret medicines are about to be brought to Europe by a steam test ship that has sent to the East, and with the ship is the wife of the former minister of the four countries, Madam Sai Jinhua.

The whole story is nearly 30,000 words long, and the mysterious life of the Oriental court, as well as the poignant story of the emperor and the concubine, were split into three serialized stories by Gao Hongsheng, and put them on several major newspapers in the city at the same time.

This kind of advertorial advertising model has never been seen before in this era, and when those newspapers received the first sample brought back by the reporter, they even asked to publish it for free. The main reason is that this story is made up by modern gunmen, which is ups and downs, thrilling, tear-jerking, and what is even worse is that the people of that era are too simple, and they do not have the strength of modern people to fool the dead and not pay for their lives, and there is no modern nonsense and cheekiness.

As a result, this advertorial advertisement became popular throughout the Western world in just over half a month without Gao Hongsheng spending a penny, and was serialized and published on the pages of various newspapers and magazines.