Chapter 24: True and False 2
Zhao Yidong looked at Lin Fengyu and Fang Fang: "Do you still want to listen?" ”
"Of course you have to listen, it seems that you are always a handsome guy and a talented man! What girl isn't interested? Fang Fang hurriedly said.
"Then let me talk about Mr. Bai I know, what I say is not as literary as Brother Qian's, he reads and learns when he has nothing to do, and he makes himself more and more literate, Jin Yong, Gu Long, Liang Yusheng, Qiong Yao He has read it. I'm a rough person, I never read, I like to read Teacher Cang when I have time! ”
Lin Fengyu frowned.
"It's long-winded, weird! Don't talk nonsense, let's talk about Baimenglou! Fang Fang said impatiently.
"Then I'll move on." Zhao Yidong said.
"I joined the company in the autumn of that year, because Mr. Bai implemented a new management system, some employees were dismissed for not performing their duties well, and many people were recruited at the same time. Brother Qian introduced me. Frankly, the company's performance at that time was not very good, but it was really getting better. Why? It is said that firstly, Mr. Bai has completed a huge amount of financing through overseas relations, which has continuously solved the danger of breaking the company's capital chain and laid the foundation for the company's development; The second is that Mr. Bai invested his own patents in the company, and it is said that he is a patent shareholder, what is a patent? It is this technology invented by Mr. Bai, our company can use others can not use, rely on! Isn't it awesome?
Where did I go? Patent stake! That's right, Mr. Bai accounts for 20% of the company's shares. Then, give up the miscellaneous industry and concentrate on medicine! The third is to purchase foreign production equipment, hehe, the company is really thriving! You see, I've learned to use idioms! It's good to be with Brother Qian.
Where does the money come from? Mr. Bai is trying to find a way! Through the introduction of his classmates when he was studying in Japan, he persuaded an American company to invest 200 million US dollars, accounting for 20% of the shares, mainly used to update equipment and build plants, and reorganize the company's organization.
With the efforts of Mr. Bai, the company has come back to life, but it is not as prosperous as it is now. The biggest pressure we face is the competition from our peers.
In fact, at that time, Apple accounted for more than 30 percent, Samsung accounted for more than 20 percent, these two brands have a long history, good reputation, and have advanced technology, and they compete, that is unrealistic, so the company's strategic goal is to try to compete for the remaining 40 percent of the share.
At that time, the competitor in the southwest region was Bumrungrad Pharmaceutical, hehe! It just so happens that both companies are headquartered in Sichuan, and they have become-for-tat rivals. It's not that enemies don't get together, that's probably what it means, right?
How to compete for this market share, it depends on publicity and strategy!
Remember the earthquake in the Northwest, right? On the second day of the earthquake, Mr. Bai called on all employees of the company to donate, and convened the company's board of directors to decide to donate 200 million yuan to the disaster area! What is the concept of 200 million, 80% of the company's total available funds at that time! The company's gross profit for three years!
Hearing this decision, many people thought that Bai Menglou was crazy! Donating to the disaster area is nothing more than a good social image for the company, but investing so much money, it's not worth it!
As it turns out, what is a big spending? It's called a big deal! What does it mean to be forward-looking? It's called being forward-looking! The national media have reported on our company's charity! The headlines on the front page of the central media praised our company as a model of consciously assuming social responsibility! The social impact and advertising effect of this donation soon became apparent, and our products were out of stock within two months.
So the machine kept running, the workers took turns to work overtime, and the company was busy.
In contrast, Bumrungrad's market share has fallen sharply.
Soon, our company's market share surpassed that of Bumrungrad!
But it wasn't us who ultimately defeated Bumrungrad. Who is it? Listen to me!
A year later, another natural disaster occurred, a mudslide in the mountains of northern Sichuan, which you must all remember. A sudden mudslide swept away the entire village, bringing people in their sleep!
Bumrungrad learned from our company's practices during the last earthquake and responded immediately.
They summoned the media, published news and made huge donations to the disaster area.
Bumrungrad's Mr. Huang made another move, using his own private helicopter to inspect the disaster area.
Some media reported on this, and the Internet applauded.
But one thing he forgot was that when he went to inspect, our leaders were on their way to inspect the disaster area.
So, Mr. Huang went to the disaster area before the party and government leaders to inspect it, and it was in the sky.
It is said that after talking about this matter, the relevant leaders said: "This Bumrungrad is a little interesting!" ”
"If you don't understand politics in running a business, you can't play it!" It is said that Mr. Bai said this after hearing the news.
Since then, Bumrungrad has not received support from the state party and government organs in the examination and approval and declaration of various matters.
In China, or even in the United States, what big business is developing without government support? Without the support of the government, your development ends there.
Since then, the performance of "Bumrungrad" has been declining all the way until it goes bankrupt. So, it was they who beat the "Bumrungrad" pharmaceutical industry. It was they who followed suit and overdone it.
After the bankruptcy of Bumrungrad, our market share has steadily increased.
After the company came back from the dead, Mr. Bai developed the company to real estate and did it vigorously.
What industry is the most profitable in China? Medicine and real estate! These two industries have hollowed out the pockets of the people, making the people complain but helpless.
Our company is thriving right now, and our goal is to maintain that share. Mr. Bai successively became a member of the CPPCC, a member of the Provincial Committee of the Chinese People's Political Consultative Conference, and later a vice chairman of the Provincial CPPCC, and had friendships with people in the business circles, political circles, and military circles.
So, ah, white is always a legend...
Zhao Yidong also fell asleep on the table, with a strange smile on his face.