Chapter 200: The price war, the purpose of which is the silver dollar
In half a year, Chinese businessmen have fiercely expanded their territory in the entire Chinese market, desperately trying to seize market share, which is really fierce and overwhelming. Pen & Fun & Pavilion www.biquge.info
In the beginning, Western businessmen didn't pay much attention.
In their view, a low-price strategy like that of a Chinese businessman will definitely not go far, and the market price will return to normal sooner or later.
However, they were wrong, and Westerners were outrageously wrong in judging the strategies of Chinese businessmen with normal thinking.
Because, in the Northland, the supply system is still practiced, all the people have no salary, and there is no labor cost, and the production cost of the product is extremely low.
According to normal thinking, Western businessmen analyze the strategies of Chinese businessmen only to open up the market, which is not wrong in itself, but the mistake is not to understand the actual situation in the north, which will inevitably delay time, so that their products are seriously overstocked.
Western businessmen were slow to react, and this had extremely serious consequences, and China's big market was completely occupied by Chinese businessmen, and it may be quite difficult to reverse this pattern when Western businessmen feel bad.
The Western powers, which had monopolized the commodity market in the Central Plains, were seriously unsalable, and eventually began to sell at lower prices as a last resort.
However, this strategy has had little effect, and with the fact that products arriving by sea have little room to reduce prices, the inventory backlog is becoming more and more serious.
The material products produced by the people in the north are low in price, good in quality and exquisite in appearance, and compared with the products produced by other domestic and foreign manufacturers, it will be found that the products in the north have the most advantages in terms of cost performance.
In addition, the northland is in exile, deeply sympathized and supported by the people, the propaganda is deeply rooted in the hearts of the people, everyone supports the anti-Japanese resistance, can buy the products of the northland, and the people will never buy other products.
At the beginning, Western businessmen followed behind Chinese businessmen to lower prices, and Chinese businessmen were not ambiguous and continued to lower prices.
Hehe, isn't it just a price war, who is afraid of whom.
At the beginning, Fengtian had already explained that the price was not a problem, and the products of Chinese businessmen were not the lowest, only lower.
Chinese businessmen intend to occupy market share, not cost.
The meaning of Fengtian could not be clearer, let go of his hands and feet, squeeze out Western businessmen, and occupy the dominant position in the market.
The products operated by Chinese businessmen are all from the Yulong Group and the companies under the Beidi government, and they are not afraid of losing money, and those Jin merchants who are responsible for the operation have no burden.
In addition, the Jin merchants have rich market experience, and the operation space is huge, which is more than enough to deal with some troubled Western businessmen.
Some people are happy, and some people are troubled, and these foreign businessmen are now sad.
In the face of the rampant operation of Chinese businessmen in the market, they opened and closed their methods, quickly defeated the counterattack of Western businessmen, and steadily occupied the initiative in the market.
The market is always volatile, and most people think it's normal.
However, the price is now very low, and my own goods cannot go out at all.
They don't have much room for maneuver in a price war, and they are already at a price point where they are making money at a loss.
When the warehouse was crowded, it felt like something was wrong.
Nima, this market doesn't play like this!
The products of Beidi Yulong Group have been welcomed by the Central Plains, and this price reduction has made people and businessmen rush to it.
The price is low, and there is no cheap goods.
Chinese originally do not have much money in their hands, the same products, will only buy cheap ones, no one will buy high-priced things.
Unless it's a stupid hat, or the family's money grows hair.
Due to the wrong judgment of the market trend, Western merchants did not stop the purchase, the time span of sea transportation is relatively long, the goods here have not gone out, and the goods from the sea have already arrived.
Now it's a big problem, the warehouses of Western merchants are full, and there is no place to store them.
There's no way, you can't put the goods on the dock, right?
Yes, this also has to rent a warehouse, which is another redundant expense.
This situation cannot continue, and foreign businessmen are also trying to find a way.
However, what can be done with this kind of normal competition in the market?
Fight the price and can't fight the other party, and the market share has ruthlessly slipped away from their own hands.
The Western businessmen who were in a hurry were so ferocious that they could only use the last resort.
What's the trick? Hmph, it's nothing more than an old routine, tearing open the gorgeous appearance of civilization and revealing the true face of their habitual bandits.
Western businessmen put pressure on their own governments to intervene in foreign affairs and the Nationalist government.
The so-called intervention, the government still has cards in its hands, and it is quite simple to deal with some ordinary businessmen, and those who have power in their hands let him die.
However, the problem is that this Chinese businessman is not an ordinary person, and ordinary methods do not work at all for Chinese businessmen.
Because, behind the Chinese businessman stood Yan Xishan, the king of Shanxi.
A big guy like Yan Xishan is not an ordinary person, and if a foreign affairs officer of yours wants to see him, I'm afraid it depends on Yan Laoxi's mood.
Even if you meet Yan Laoxi, maybe you can say something else, talk about the commodity price of Chinese businessmen, can Yan Laoxi bird you?
Yan Laoxi is one of the shareholders of Chinese businessmen, and he originally wanted to make money in Chinese businessmen!
It's okay to do other things, dig meat from Yan Laoxi, hehe, I'm really looking for the wrong ones.
This kind of thing is not negotiable, unless you say that Lao Jiang will come forward, otherwise, people don't want you at all!
But this matter, it is impossible for Lao Jiang to come forward, Western businessmen do not have so much energy, at most let the diplomats influence through the foreign affairs department, will Yan Xishan pay attention?
For this reason, Yan Xishan almost didn't burst into foul language: "My old man does things according to the laws of the market, where there is a market, there is competition, it's normal, what kind of crooked ways are you doing?" If you can't sell the goods, it means that there is a problem with the product and the market does not recognize it, so you will pull it back and deal with it. Don't say I didn't warn, who dares to engage in crooked ways, according to the old man, he won't agree, hum. ”
Well, the king of Shanxi was angry.
The Jiangnan market, especially the Yangtze River valley, is mainly the sphere of influence of the British Empire, and of course there are also the interests of Western businessmen such as France and the United States, so what?
The influence of the British Empire, no matter how powerful it is in the Yangtze River Valley, cannot affect Shanxi in the north for a while, and it is still far away.
Yan Laoxi is not afraid of a few businessmen, you have the ability to bite me.
When Huashang first started to operate, Feng Tian pushed Yan Xishan to the front: "Chief Yan, although I am a major shareholder, after all, I am still young, and my influence in China is much worse than yours."
So, the backstage of the Chinese businessmen on the bright side must be your Chief Yan, and you can't cover it at all if you change others. In the face of the national market, most of the Chinese businessmen are not in our own territory, if the business is booming, it will inevitably not cause outsiders to be hot, and trouble will follow. ”
Yan Xishan has profound qualifications, and the bigwig-level figure in the entire country is not comparable to the guy who just debuted in Feng Tian.
Therefore, in the matter of Chinese businessmen and Western businessmen, Fengtian will not come forward.
In terms of the influence of domestic politics, the difference between Feng Tian and Yan Xishan is too far away.
There is no need to say this kind of thing, Yan Xishan understands it in his heart.
Don't look at the fierce fight against Japan, and the whole country is also famous.
However, things in the political arena do not rely on this anti-Japanese reputation, but need a certain background.
Maybe Feng Tian's influence in the future will not be small, but it will take time.
"Okay, my old man will be the big boss behind the scenes of the Chinese businessmen, supporting the Chinese businessmen's stands, the old man wants to see if there is a boy who is not long-eyed who dares to move the hands and feet of the Chinese businessman, hum, that is to find ugly."
A few businessmen can't shake Yan Xishan, the king of Shanxi, unless they can invite the highest figures, is this possible?
Therefore, Chinese businessmen can do whatever they want to do and sweep the Chinese market.
Yan Xishan also had doubts in his heart, people would consider profits when doing business, but Feng Tian didn't seem to care too much about this: "I said, there is one thing that the old man doesn't agree with, your price is too low, can you do a long business without making money?" ”
"Brother Yan is right, we have to consider profits when doing business, but we are a new company and have no market share.
Market share is more important than profit.
Therefore, even if there is no profit this year, we must win the share of the Chinese market in a short period of time.
At present, the domestic market is basically monopolized by Western businessmen, and the only way to defeat them is the low-price strategy, and the cost is their fatal wound. ”
Feng Tian's analysis was very reasonable, and Yan Xishan had to admit it.
If Chinese businessmen operate in a normal market manner, they don't know when and when their products will be recognized, and eventually enter thousands of households.
Although the low-price competition sacrificed immediate profits, it won market share and snatched the market away from Western businessmen.
In fact, fighting for market share and cutting off the black hand of Westerners to monopolize the Chinese market is only one of the purposes of Fengtian.
Another purpose is nothing more than to frantically distribute goods in China in the shortest possible time and return silver dollars in a big way.
Yes, Fengtian's target is the silver dollar in the Chinese market.
Before 1935, China's monetary system adopted the silver standard, which included silver taels and silver dollars.
At the beginning of the 20th century, one silver dollar could be exchanged for 128-140 copper dollars; One silver dollar can buy 150 eggs, or 150 fritters.
It can be seen that the silver dollar is a hard currency, and it is definitely just.
Instead of exchanging goods for a lot of various paper tickets, it is better to lose a little and exchange them for hard currency.
Such a result seems to be a loss in front of you, but in fact, it is not a loss at all.
Paper money or other miscellaneous currencies will not be worth much in the future, and will only depreciate more and more. Even, it is not excluded to become a piece of waste paper.
However, silver dollars are different.
Because, Feng Tian knows that from now on, the price of silver dollars will only increase step by step, not decrease. At least, that's certainly the case in recent years.
Analyzed in this way, the strategy of sealing the sky is correct, and it does not suffer at all. (To be continued.) )