Er Ping'an smiled and looked at Li Yiren. Shaking his head, he said! "The Dazi Hall fishes the curtain of frozen wine, the wine prepared in this Chongxian Pavilion is too light for the minister, even if he drinks a few more glasses, the minister will not be confused."

As he spoke, he picked up his wine glass and gestured at the little eunuch who was waiting on the side, but the little eunuch was stupid and didn't react, he didn't understand what he meant.

Shi Aiguo ran over and scolded: "What is not eyesighty, why don't you pour wine for the prince!" He picked up the flask from the table and filled it with wine for Wang Ping'an.

Wang Ping'an raised his glass and saluted Li Yiren, then drank it all, wiped the wine from the corner of his mouth, and said: "The wine is good wine, but it is indeed a little light." ”

Li Zhi snorted and said, "By the way, you can brew spirits, could it be that you want to sell the recipe for spirits to the restaurant, count it as a share, and then collect the money from the restaurant?" Only then did Li Yiren understand that it was a recipe for selling liquor, a recipe for selling spirits. However, this recipe can also be regarded as the capital, and it can't be lost to the capital. just sat and collected money, and the restaurant owner would not rush up to beg him to drink.

Wang Ping'an sighed, sighed long, and said: "It seems that His Royal Highness the Crown Prince really forgot what the minister said, in fact, before the minister left Beijing, when the Olympic Games were held, he told His Highness!" There is nothing to make a profit, but it is a good business to have no profit. ”

Li Zhi pressed his head with his hand and thought, "Did you say that?" Alas, there are so many things that I have said about Wuxi, I really can't remember which one! ”

Li Yiren asked, "Is it winemaking, your recipe for liquor?" Suddenly, she understood again, clapped her hands, and said, "I see, you don't just want to sell recipes for spirits." You still have to sell prescriptions, you have prescriptions, and you can't sell them all, right? ”

Wang Ping'an put down his wine glass and said to Li Yi: "Your Royal Highness Princess, Chief Shi said let me make an idea, how can I let the lady in the harem get benefits without having to pay the capital, right?" "yes, that's it. The father doesn't want the ladies to get mixed with the Inspiration Temple, well, in short, you should think of a way! "Li Yi is humane.

after

Wang Ping'an sat behind the table, looked at Li Yiren, and then at Li Zhi, and didn't squeak for a long time.

At this time, the hall was completely quiet, except for the prince and the princess, no one else dared to make a sound, not even panting loudly, and the musicians stopped playing music, and everyone's eyes were focused on Wang Ping'an's face, waiting for him to come up with an idea.

Wang Ping'an didn't speak for a long time, Shi Aiguo was anxious, he said: "Prince, what is your idea, you can say it quickly, we are about to get sick!" ”

Hehe laughed twice, and Wang Ping'an said: "If you want the lady in the palace to get a sum of money out of thin air, it's too easy." We have countless long-term business names. And through the Olympic Games, everyone also knows the importance of publicity, good wine is afraid of deep alleys, and it is not possible to advertise. ”

Li Zhi nodded and said: "This is, although there were many traders from all over the country who came and went to Chang'an in the past, but since the Olympic Games, there have been more than two percent." It's winter now, and there should be fewer traders, but now it's not going down, it's increasing, which is a good thing. During this time, I always heard Master Ma mention this, and praised you for your foresight, so it is indeed necessary to do something special when it comes to advertising. ”

Li Yiren blinked wide-eyed, she was interested in doing business. I don't know anything about advertising. Of course, it's not that she doesn't have knowledge, but that the court ladies of this era don't have this knowledge, and they can't increase this knowledge about things they have never been exposed to.

Li Yidao: "No disease, don't you want the ladies in the palace to run around Chang'an, right?" ”

The faces of the people in the hall collapsed together, not to mention letting the ladies run around Chang'an, even if they ran around the palace for half a circle, it was impossible, even if the emperor allowed it, no lady could really run down!

Wang Ping'an laughed and said: "Running around Chang'an City, that is also a kind of cost, what the minister said is not the capital." ”

He pushed the plate away from the table, revealing a small piece of space, placed the flask in the middle, and placed a circle of glasses around it. Pointing to the flask, he said, "This flask is like a palace, and these glasses are merchants." The surrounding plates are the people of the world, and the people want to buy things. ”

Li Zhi and Li Yiren both nodded, indicating that they understood the analogy, and everyone in the hall stood up straight, even the musician. Look at the table.

Wang Ping'an said again: "The wine pot is the highest, just like the royal family, and the whole world, whether it is merchants or ordinary people, must look up, right?" In other words, if the emperor and his old man like something, the people in the world will also think what is the best, from this point can be inferred, what the ladies in the palace like, what is good, then the people will also think that it is the best, right? ”

Of course, this is the highest existence with home, and this has been the case since ancient times. The king of Chu has a thin waist, and he starves to death in the palace.

Whatever the emperor says is good, then whatever is the best! Even if it's bad, the people will think it's good, and the reason is: because the emperor says it's good, it's good.

It's an easy turn, the emperor is the sky, and the first is an example! So that a situation can easily arise. That is, Emperor Chai is good for something, then everyone will think that something is good, the importance of a person's speech is directly related to the distance from the emperor, the closer to the emperor, the more weight the words are spoken.

Wang Ping'an saw that everyone agreed with this, so he said: "Then, if a merchant wants to advertise, not only to let the people know about his family's business, but also to let the people know that his family's things are the best, right?" ”

Everyone is one again, of course, no merchant will say that their own things are bad, Wang Po sells melons, and she has to sell herself and boast!

Wang Ping'an waited for them to finish nodding and said with a smile: "Then." If the lady in the palace says that the things of which business are good, what will be the result? ”

Yes! Everyone in the hall suddenly understood, it turned out that this was the case, "Actually, this matter is quite simple, why didn't we think of it?" It's not that I didn't think about it, but I didn't dare to think about it, and I didn't have a chance to think about it!

Li Zhi slapped his thigh and shouted: "Gu remembered, you said such a thing." After a pause, he said: "It's just that Lone is too busy, and this matter is not in a hurry, so I let it go first, planning to free up my hands to do it again."

Li Yiren turned his head to look at Li Zhi and said, "Now the prince's brother has kung fu?" ”

Li Zhi hummed, and said without thinking: "It's not too hard now, Lone has been very busy, so this matter has to be hard and disease-free, and I will leave it to him to handle it!" ”

Li Yiren "When he spoke, he knew that he would say this, no matter what he did, he would only look for no disease, and if he didn't have a disease, he was afraid that the prince would not be able to be a prince!"

Ignoring his brother, Li Yiren asked: "No disease, you can be more detailed, so that I can go and talk to the ladies in the harem." ”

Wang Ping'an nodded and said, "Okay, this is simple." For example, women use fabrics to make clothes, and these fabrics are usually provided by the royal workshops, right? ”

Li Yidao: "This, I don't know, I don't know where the fabric is provided from, is there a workshop in the palace?" Haven't heard of it. ”

Shi Aiguo interjected: "Her Royal Highness the princess doesn't know these trivial things, but the old slave does. ”

He lowered his head and said to Wang Ping'an: "Prince, the fabric you said is not clear to us in other places, but in the East Palace, it is very clear." There are indeed special workshops in the palace, but only a very small number of fabrics are woven from the palace, less than one percent. The other 20% is tribute from all over the country, and the remaining 70% still has to be purchased from the people. The amount needed in the palace is huge, and it is possible that all of them will be provided by the Yeting Palace, and it will not be able to provide it, so how many weavers will have to be raised."

Wang Ping'an said: "Since this is the case, then it is necessary to choose a merchant, there should be a fixed large cloth merchant who specializes in providing cloth for the palace, right?"

Shi Aiguo nodded and said: "Of course, this will be purchased by the palace, and our brother's brother will do the rest" The specific task is handled by his subordinates, and our family's brother is not very clear, of course, our family is not very clear! ”

Speaking of this, he suddenly remembered that he was also one of the procurements, which was a big fat difference. However, it is not that he blackmails merchants and asks for benefits, but that merchants send filial piety to them with a fixed share and give them these eunuchs, which has become a rule. But it doesn't matter if people know about this kind of thing, if the prince and princess know, it will be very inappropriate, so he quickly cleared it up.

Wang Ping'an glanced at him very meaningfully, this kind of thing is unknown to others, but he is clear, and said with a smile: "Fixed merchants provide, it's not interesting, let them compete with each other." ”

He said the specific method, in fact, to put it bluntly, it is similar to the modern spokesperson method, but the celebrity endorsement has become the endorsement of the girls. In fact, the ladies of this year are equivalent to big stars, and they are the brightest group of stars.

The ladies in the palace used something from a certain firm, such as fabric, as long as the fabric was good, it was enough, and the rest was done by the firm. The ladies said that the cloth of the business name is good, so as soon as this word spreads, the people will think that it is good, and the business that can provide cloth to the palace has strong financial resources, and can expand sales and kill other businesses by taking advantage of the situation. Ladies can't just use the fabric of one family, they have to choose from multiple and praise them one by one, so that the merchants can compete. In the past, what was needed in the palace was not to be purchased, and it would cost money. I won't need it in the future, if you care about me for money, then I'll say that your things are not as good as other people's, and I say that you can sell more, if I don't say well, then your things are still going to be sold?

If the royal family says it's bad, will the people still think it's good? Even if it's good, it's not good! There is no way, who makes the royal family a privileged class, and the Tang Dynasty is a privileged society, the reality is like this, no one can change it!

Wang Ping'an said his mind, and Li Yiren's eyes lit up when he heard it, and he said, "I understand." This time I get it! ”

Li Zhi said with a smile: "Actually, this idea was originally lonely, but it was too long and I didn't think about it for a while, so I explained it by no disease."

Wang Ping'an nodded and said, "Yes, that's right." ”