"Actually, it's very simple, the people don't really have much resentment against the ministers of the DPRK and China, they just gather all kinds of anger to vent after they enter the play. [Full text reading] "In the leopard room of Xiyuan, Xie Hong is explaining to Zhengde his recent measures.

"The people of our Ming Dynasty are the kindest and most tolerant group of people in the world, although they are constantly squeezed every drop of blood and sweat, they can still endure it; Even if they are very resentful of corrupt officials, they do not dare to vent it, but will be grateful to Dade for the occasional discovery of conscience of the officials. ”

Xie Hong said with emotion: "The people have always felt that scholars are of noble character, and those who are degenerate and corrupt are only special cases, so it is difficult for us to gain the upper hand in public opinion." However, it is not the same to write down the ideas we want to convey in dramas and current reviews. ”

"Brother Xie, you also know that our family's comprehension ability is relatively poor, you can tell us in detail......" Since the commander of the celebrant supervisor, Gu Fatzi has also realized his many shortcomings, and he has also put a lot of hard work into it.

However, learning this kind of thing is not effective in a day or two, so he can only rely on his deputy, the third father-in-law, to maintain the operation of the master of ceremonies. However, the fat man was not so easily discouraged, and firmly grasped every opportunity to learn, especially Xie Hong's face-to-face teaching, and he refused to let it go.

"Big brother, is it the same as the time we were in Xuanfu?" Zhengde is much smarter than Gu Dayong, he thought about it for a while, and immediately understood what Xie Hong meant.

"Well, it's pretty much a routine." Xie Hong smiled, Zhu Houzhao's IQ is unquestionable, if he is willing to spend his energy in one place, then he will definitely achieve extraordinary achievements in that line.

Of course, since he is the emperor, it is also a good thing to dabble in a little more knowledge, and he can't be too layman to command insiders, otherwise he will be the same as those arrogant scholars?

"Drama is better than current commentary, because current commentary can only rely on listening, and after listening to it, imagine it in your head, such a sense of substitution is not strong enough, and the emotions generated will naturally not be too high. Drama, on the other hand, can be seen directly in the eyes and listened to in the ears, and the experience is naturally far from outdated. ”

Xie Hong changed his words and said: "Of course, drama also has shortcomings, this performance mode has relatively high requirements for venues and personnel, unlike the current commentary, which only needs a script and a storyteller, which is relatively poor in terms of convenience." Therefore, we can't let go of either way, in the capital, mainly drama, and when it is promoted to the outside world, we use the way of current commentary. ”

"That's not to open a teahouse like Houdefang everywhere, it seems that the time and financial resources required are relatively ......" Gu Fatzi has a low level of education, but he is not stupid, although he thinks that Xie Hong's words are reasonable, but he also frowned when he thought of the difficulties involved in promoting it throughout the world.

When it is said that the reason why Zhenbao Zhai uses the agency model, it is because it is time-consuming and labor-intensive to open a store by itself, and the risk is large, although Houdefang is simpler than Zhenbao Zhai, but it is also very difficult.

"Of course we don't open it ourselves, we just need to promote it." Direct sales is quite a primitive business model, Xie Hong is a person from later generations, of course he will not like it, just as Jumbo Zhai can be made into an agent to promote, and there is something to learn from in later generations.

"We just need to sell the newspaper and promote it, and then we can put together the editing and printing and promotion of the newspaper and set up a new agency to take care of it."

For the newspaper, Xie Hong had already had an idea, but the time was not ripe before, he was walking on thin ice in the capital, how could he have time to do this? Of course it's different now, although those old foxes in the court have their own thoughts, but no one dares to jump out and go against him directly.

He did not massacre, but framed, although this method is a bit inferior, not very good to take the table, but it is the acquiescence of the scholars, the scholars will be dissatisfied, will be angry, but it is unlikely to be desperate for this.

Whether it was Wang Zhen or Wang Zhi before Xie Hong, they all used this kind of means, which were within the rules and could not be regarded as fouls. Although he did a bit too much, he showed the corporal of the world that he was a traditional annihilator, well, the kind who knew a little bit of strange silver skills.

Now, Jiang Bin is leading people to train the Beijing camp, the forbidden army and the Jinyi guard are Qian Ning is busy working, plus the soon-to-be-expanded Guards Army, Xie Hong has basically controlled the capital, and it is unlikely that any accidents will happen, of course, it is time for him to show his strength.

The advancement of technology is not a matter of one or two days, and the change of concept also needs to be imperceptible for a long time, and public opinion must be in the hands of it. Therefore, Xie Hongcai did not consider the Ministry of Industry, but gave priority to the Metropolitan Inspection Yuan.

In his view, this institution is the Discipline Inspection Commission and the Propaganda Department of later generations. The effect may not be obvious now, but if you grasp public opinion, you will have the right to speak, and then add the special department of the Lower Yuan, and in the near future, he will soon be able to completely monopolize the mouthpiece of the Ming Dynasty.

"Newspapers?" Zhengde's eyes lit up, "Big brother, is the newspaper fun?" ”

"Uh......" Xie Hong was speechless, he was already in a momentum, and Zhengde's abrupt question stopped his momentum, okay, at least the second brother didn't ask if this thing was delicious...... Xie Hong explained in detail: "In fact, it is similar to Di Bao, but the circulation is larger, not only for the government, but also for the common people, especially those who open teahouses and green houses, well, at the beginning, you can give it away for free, and after a few months, you will start selling ......."

Di Bao is actually a newspaper, and it is an official newspaper, which originally originated in the Western Han Dynasty and has been quite popular since the Song Dynasty. Although the Ming Dynasty's newspapers were mainly distributed to local governments, in fact, they could be bought for money, and copying the newspapers for sale was a source of extra money for the scribes in the yamen.

"Master Xie, what you mean is to write the current commentary in the Di newspaper, but how can ordinary people and merchants buy this? What's more, it doesn't matter if our people preach in the capital, but those who have content about the government ...... Will the local government disobey the yin and the yang? ”

In terms of true ability, Liu Jin is still above Gu Dayong, but who made him offend Xie Hong, now his status among the Eight Tigers has dropped significantly, not only has he been crossed by old opponents such as Gu Dayong, Qiu Ju, and Ma Yongcheng, but even the latecomer of the third father-in-law has already ridden on his head.

Liu Jin was not discouraged, since he was soft, except for the time before the battle of the Forbidden City, when he was driven crazy by pressure, he never showed any disrespect to Xie Hong, nor did he do anything in private, although Xie Hong and Zhengde did not give him a good look, but he still worked hard to behave, just like now.

Although it is impossible to say that there are policies and countermeasures, Liu Jin knows very well that the emperor's will cannot be violated, but in fact, not to mention the emperor's will, even if there is a cabinet vote and the decree of the imperial court is passed, as long as it violates the interests of the local government, the following can be false and wrong.

That's the treasure order he issued in the name of Zhengde, except for a few unambitious officials, most of the magistrates were disdainful, except for Xie Hong's music box, he basically didn't get anything decent.

"It's okay, we can split the development. If there is anything about political affairs, let's write it in a special newspaper, well, it's called the Son of Heaven on politics, with the name of the royal family, if any magistrate dares to make trouble, then I don't eat dry food in the lower courtyard, let's clean up one by one, yes, we can give this newspaper some power......"

Xie Hong now wanted to sell it now, pondered for a moment, patted his thigh and said with a smile: "If there is any injustice, you can take the newspaper of the Son of Heaven to the capital to petition, well, it will be received by the lower court of the Ducha." ”

The fat and thin eunuchs both listened with straight eyes, Lord Xie is really similar to the emperor, especially when he speaks, both of them are the same whimsical, jumping non-stop, I and other mortals are really a little unable to keep up with his train of thought.

"Lord Xie, ordinary people need a guide from the local government to start when they are walking outside, and besides, if everyone in the world brings newspapers to the capital......" Liu Jin hesitated and opened his mouth, if there is any grievance, you can take care of it? There are a lot of injustices in the world, can you manage it?

"This is a troublesome ......" Xie Hongxian's method is inevitably a little out of touch with the actual situation, especially the thing of Lu Yin, he has never bothered about it.

When he first crossed, he had the identity of a showman, and the show was able to travel with a sword, and he didn't need a guide at all, and then he had an official body, where did he need to consider the troubles of these ordinary people?

"But it doesn't matter, we can send people out, on the one hand, we can collect information, on the other hand, we can also supervise local officials, if there is a grievance, just let the people we send out accept it." It doesn't matter if you are immature, there are things that can be learned from in the future, Xie Hong quickly thought of a solution, he slapped his face and said with a smile:

"The people who send them out are called reporters, since there is a newspaper, of course there must be reporters, well, I have to think carefully about the selection of reporters......

Xie Hong's new nouns are one after another, except for Zhengde, several other people and eunuchs are dizzy, reporter? Why do newspapers have to have this thing? It should be that there must be reporters in Qinglou and prostitution, right?

"Just select some people from the Five Cities Terracotta Division, anyway, didn't you say that you were going to abolish them, big brother?" Zhengde didn't pay attention to it so much, but gave Xie Hong advice with great interest.

"Ahh Xie Hong's eyes lit up, and he felt that this proposal was very good.

These guys who are similar to the chengguan of later generations have neither combat effectiveness nor moral discipline, they are just a group of guys who are similar to the scoundrels in the market, Xie Hong hates the house and Wu, and has long planned to dismiss them.

But there are thousands of people in the Five Cities Soldiers and Horses, and it is a trouble to lay them all off, and Xie Hong has too many things at hand, so he can't take care of them for a while, and now after being reminded by Zhengde, he has also thought clearly.

These people don't have much combat effectiveness, but they are familiar with the doorways in the market, and it's really good for them to run errands to collect news. What is needed now is just a group of people who look like secret agents, as long as they have a special surname and gossip spirit, they are qualified.

"Well, second brother, you are really smart, this idea is very good, let's do it, let's set up a newspaper office, which is responsible for running a newspaper and managing reporters, and this institution will be under the jurisdiction of the Ducha Lower Yuan, what is the name...... Well, it's called a roadside club. Xie Hong read the words and spoke quickly, but he was the third father-in-law who worked hard to make records.

"Roadside Society?" Several eunuchs opened their mouths widely.

Whether there is culture or not, it is clear that this name really has no cultural connotation, although Xie Hong's name has always been in this style, but this time the name is a bit too unreliable.

Roadside ...... Isn't that just wildflowers? It's still the kind you don't want to pick.

"That's right, it's the Roadside Club!" Xie Hong said with certainty: "Let's let everyone hear our current commentary on the side of the road, as the saying goes: a lie will become the truth if it is told 10,000 times, not to mention that what we say is not all lies, just occasionally some literary processing." ”

He waved his hand vigorously, "We just have to keep talking, changing tricks, talking endlessly!" After a few years, when I see the changes in the things around me, the concept of the people in the world will naturally change. ”

"Well, what the eldest brother said is right, we have to let people sit on the side of the road and have no leisure, so it's called the roadside club." Zhengde nodded with satisfaction and made a concluding speech.

Looking at the elated brothers, a group of eunuchs looked at each other blankly, completely unaware of whether today's incident was a good thing or a bad thing.

(To be continued)