Under the leadership of Mr. Zhou, the entrepreneurs of the domestic TV industry came to the leading investment industrial park to check the scene, and it was really an endless industrial plant as far as the eye could see.

The impact of experiencing it firsthand is enormous.

"It's a big deal, to build such a huge industrial park in one year, and the courage to lead the investment is really not small.

However,According to the analysis of the domestic market, there are a lot of TV manufacturers,At this moment, leading investment spares no expense to invest in such a grand investment scale,Isn't this Han country's leading investment a bit hasty。

As Mr. Zhou said, any new product can only be implemented after full investigation and understanding of the market.

For now,The domestic TV market share is saturated enough,The competition is becoming more and more fierce,Plus the Panasonic price alliance took the lead in starting the price war,Leading investment may be unexpected。 ”

Ni Feng said with emotion while looking at the factory in the distance.

"Yes, in two weeks' time, the products of Leading Electronics will be available, and the problem is that the price reduction of the Panasonic Alliance will not end there, and it will even be more drastic.

The launch of leading electronics' products is the beginning of losses, which is absolutely cruel for a new company. ”

Zhou Houjian began to worry about leading electronics, and forgot that he was also in the whirlpool.

The boss of Panda Electronics smiled bitterly and said, "You are still worried about leading electronics, think about what we should do next, right?"

In the first week and the second week, the price was reduced for two consecutive weeks, and the Panasonic Alliance cut the price by 100 yuan, and the price was directly reduced by more than 100 yuan in the third week.

I estimate that it will be at the price of 1,500 yuan again.

By the time the leading electronics come out, maybe Panasonic will set the price at 1,300 yuan.

This price is the same as the price of a domestic TV set.

And the problem is that in front of us is either the product is unsalable, or the price is reduced quickly, the profit margin is compressed, and even the loss is lost.

Worried, the question is that I don't know how long the Panasonic Alliance will last this situation? ”

More than a dozen CEOs have sad faces, and the golden age is too short.

Ni Feng, the boss of Changhong, said with a wry smile: "Price reduction is a must, no matter how far the Panasonic Price Alliance goes, domestic brands must reduce prices."

You must be aware of the digital changes in your business, who is not stupid, there are high-quality and cheap products on the market, do you have to buy our products? Winter is coming, and you have to prepare cotton clothes. ”

"According to the trend of price reduction in Panasonic Price Alliance, at what price is it better to maintain domestic products, everyone still sets a unified tone."

This is a helpless choice, after Mr. Zhou's words were finished, everyone looked at Changhong Ni Feng.

Ni Feng also knows that there must be a decision, at least everyone's position is the same, and domestic brands also need a price alliance.

"Let me talk about the principle, let's discuss it,According to the price comparison of the Panasonic Alliance,The maximum domestic brand 21-inch color TV cannot exceed 1,100 yuan,Specific to the price of various products,Let's adjust it according to your own products。

Ni Feng's price is quite moderate, if the price of Panasonic Alliance is reduced to 13,400 yuan, the best products of domestic brands can only be reduced, otherwise, they can't sell if they want to.

Therefore, the CEOs present also agreed.

Mr. Zhou sighed: "For the time being, it can only be like this, even such a meager profit will not last long, who knows if the Panasonic Alliance will continue to reduce prices?" ”

"It's just that the Panasonic Alliance is singing a one-man show, once the leading investment debuts, who knows what the situation will be, and what strategy do you guess the leading investment will adopt?"

Ni Feng asked a question that was not easy to answer, and everyone shook their heads, it was difficult to give any advice.

"Ahem" sighed, and Zhou Houjian said with emotion: "Who knows, there is no profit when the leading investment just comes out of the product, no one will buy it if the price is higher than Panasonic products, and if the price is lower than Panasonic products, it will be a loss. Panasonic's hand is particularly poisonous, which can be described as a sword to seal the throat. ”

"Indeed, the little devil's hand is indeed very vicious."

"It can't be said that the shopping mall is like a battlefield, and everyone uses their tricks to see whose ability is greater. Now the market is so big, whoever grabs whom. ”

"What you say is not right, if it is a single enterprise, it is a price alliance, and the country of women is united to deal with a company, which is no longer a normal corporate behavior."

Well, these entrepreneurs expressed their opinions and caused a small argument.

Ni Feng waved his hand to everyone, asking everyone to stop arguing.

"Ladies and gentlemen, on the merits of the matter, the actions of the Panasonic Alliance are malicious, and there is no need to argue about this issue at all.

For example, Changhong competes with two companies in Qindao, which is market behavior.

If Changhong unites many enterprises to deal with a company in Qindao, this is probably a malicious blockade.

This is the case with the current Panasonic price alliance, and the goal is to lead electronics. Now that the Panasonic price alliance has been formed, our domestic brands cannot remain scattered, and must also take joint actions to tide over the difficulties. In the coming period, I hope that all CEOs will be consistent and advance and retreat together. ”

Under Ni Feng's proposal, the price alliance of domestic brands has also been formed.

However, their price league is a passive defensive side after all.

"Mr. Zhou, do you want to contact Leading Electronics, let's go in and communicate."

"Mr. Ni, in fact, there is no need, as far as I know, next week Gu Guoren, the president of Leading Investment, will personally preside over the product launch ceremony, and everyone will naturally meet at that time."

Ni Feng didn't insist anymore, and there was only a few days of difference.

Sure enough, in the following week, Panasonic Price Alliance once again lowered the price, directly reducing the price of 21-inch color TVs to below 1,500 yuan, which is close to the price of domestic products.

This time, domestic color TV companies have spoken,Changhong Alliance announced after Panasonic Alliance,The price of domestic brand color TVs has dropped to below one thousand and one hundred yuan。

The direct opponent of Panasonic's price alliance, Hanguo Leading Electronics, did not move,But it also forced domestic color TVs to the forefront,The price war officially broke out。

Just as Zhou Houjian said, the fire at the city gate affected the pond fish, and the domestic brand was really innocent.

The price war between foreign brands and domestic brands is naturally fueled by the media. Major media outlets have appeared one after another to report on the latest developments in this price war.

Big Multimedia attributed this price war to the fight between female manufacturers led by Panasonic and domestic brands, and only the media in the center of the whirlpool in Kotoshima mentioned that the Panasonic Alliance was aimed at leading investments.