Chapter 411: Advertising and Marketing
411 Advertising Marketing
As August 21 approached day by day, Huang Li's work gradually became busy, and many times she even needed to work overtime all night!
However, Huang Li is not afraid of overtime at all, and sometimes it is common for her to stay awake for days and nights. Pen × fun × Pavilion www. biquge。 info
Originally, Huang Li should have been very happy to see the online literature website she had worked so hard to create appear little by little.
Usually, at this time, even if she can't sleep for a few days and nights, she will have a happy smile on the corner of her lips.
But at the moment, she couldn't laugh at all.
The advertisements that have been bombarded indiscriminately in the past few days have caused her tremendous pressure.
Before the starting point of advertising, Huang Li has always been full of confidence, because she has always occupied the dominant position in the discourse!
So she always thought, well, even if you are Qin Shao, look, you are not crushed to death by me!
"Let me tell you Qin Shao, your starting point can only be acquired by me in the end! I don't dare to compare with you else, but in online literature, the old lady can easily dump you a few streets! ”
But yesterday, she realized that she was wrong!
Su Qin directly placed tens of millions of advertisements, bombarding indiscriminately at all costs, on TV, on the Internet, on paper media, and on various self-media, there were advertisements for starting point literature everywhere.
So at this point, all the advantages of Chinese Online are suddenly gone!
"This Su Qin is really hard to deal with! Advertising is all put into so much ...... What a madman! ”
Huang Li looked at the report handed in by her subordinates, frowned, and her mood gradually became heavy.
It's just that before she could sigh well, the assistant knocked on the door: "Mr. Huang, it's not good!" ”
The assistant panicked.
"What's wrong?" Huang Li chuckled in her heart, but her face was still as calm as possible.
"Mr. Huang, Qin Shao is advertising again!" The assistant said in a panic.
"Advertising?" Huang Li was stunned for a moment, but soon secretly breathed a sigh of relief, as long as she didn't make some strange moves with swords, she wouldn't be afraid!
Ad?
Hum!
"When Miss Ben was in the Internet advertising industry, you Qin Shao didn't know where to play with mud!"
Huang Li disagreed.
But the assistant was still very alarmed: "Mr. Huang, Qin Shao's advertisement ......"
"What's wrong?"
Huang Li was slightly displeased.
The assistant also seemed to sense her dislike, and stopped talking, just handed her a report.
She took it and flipped it open.
"On August 21st, the starting point of online literature was officially launched, and the era of national writing officially arrived, are you ready?"
"As long as you want, even if you are only a primary school student, come to the starting point, you can be a writer!"
"To be a writer at the starting point, it is not a dream to earn tens of millions a year!"
"Are you ready to start writing?"
One text advertisement after another, Huang Li was a little dizzy.
"How..... What's going on? ”
She couldn't react for a moment.
Isn't starting point literature engaged in online literature? His ad should mainly promote their literary works and so on, how to use the concept of "writing for all" to market?
For a website like theirs, marketing should be centered on the work, how can it be a writer?
Huang Li was dumbfounded!
She worked hard for more than a month to sharpen a fast sword, ready to kill the other party in a duel with the starting point!
But the other party didn't play cards according to common sense at all, and as soon as he shot, a shuttle of assault rifle bullets hit!
"! How can this battle be fought! ”
Huang Li came back to her senses and slapped the table fiercely, so angry that she burst into foul language.
"Mr. Huang, what now?" The assistant asked cautiously.
Huang Li thought for a while and said, "You go and prepare now, and we'll have a meeting in fifteen minutes!" ”
It's just that before the assistant gathered everyone, a series of video advertisements at the starting point once again blew everyone's scalp numb.
CCTV, major local satellite TV, online video, and everywhere began to broadcast video advertisements for starting point literature.
Article 1.
"Hello everyone, I am Ximen Yuan, the conductor of the Central Symphony Orchestra, I assure you, my composition must be taught by the physical education teacher, but someone told me that as long as I want, I can also go to the starting point literature as a writer, and quietly tell you, I already plan to register an account there, I want to write a mythological novel, my biggest dream is to go to the Moon Palace to find Chang'e, do you have the same dream as me? Then remember to come to the starting point on August 21 to read my novel, "My Girlfriend is Chang'e"! Poor literary skills, afraid of a bird, you look at me, I didn't still become a writer at the starting point! As long as you want to write, you can write, remember, only starting point literature can fulfill your dreams! ”
Article 2.
"Hello everyone, I am a captain of a construction team of a construction company under China State Construction Group, a cousin of a distant relative, I am a migrant worker, but my biggest dream is to become a writer, but can a person like me, who has only gone to high school, be a writer?"
At this time, Su Qin's picture and Su Qin's voice were cut into the picture: "Of course you can, even if you are a migrant worker on the construction site that no one looks down on, as long as you are willing, only you still have this dream, on August 21, log in to the starting point literature, register an account, you can become a writer, you can write your own works!" ”
Subsequently.
The migrant worker pointed to the screen with his dusty hand: "On August 21st, I will take my work "The Great Song Dynasty of Migrant Workers" to wait for you at the starting point literature!" I'm going to be a writer, what about you, do you want to be a writer too? ”
There are countless such video advertisements one after another, not much technical content, and not much artistic, but for some reason, even Huang Li unconsciously sprung up with a desire to go to the starting point of literature to fulfill her literary dream!
"Shhhh
When Huang Li reacted to the urge to write something about the starting point literature just now, the whole person couldn't help but gasp.
"This Su Qin ..... The angle of entry of this advertisement-"
Huang Li shook her head secretly, and had to admire Su Qin's thinking.
Compared with the starting point of literature, the previous marketing of Chinese Online is simply unbearable.
Soon, Huang Li walked into the conference room with a calm face.
At this meeting, she changed her usual pattern and said straight to the point: "Everyone, at this moment, I have to admit that I really underestimate Qin Shao, judging from the current situation, the idea that we want to compete with them is a bit arrogant, however, we can't admit defeat, now there is a whole week before August 21st, everyone think about it, what other means can we use to bring back our disadvantage!" ”
But everyone was silent.
Huang Li frowned and thought for a while, then suddenly raised her head: "In this way, if anyone can make an effective suggestion and reward 10,000 to 50,000 yuan in cash, cash it on the spot, Xiao Zhang, you can find a way to get as much cash as possible now." ”
As soon as this incentive came out, the people on the scene suddenly became excited.
After a while, someone said: "Mr. Huang, although the advertisement at the starting point is good, but in fact, if you look closely, you can find that most of their objects are people outside the literary circle, I think, everyone is actually more willing to see some high-quality works when reading works online, so why don't we start from this aspect and invite some literary people to publish novels on our website?" ”
This person's voice fell, and the other immediately answered: "Mr. Huang, I have an idea to turn defeat into victory......"
"Mr. Huang, I also came up with a way......