75. Market Research
"Childe, you want to open a store?"
Xie Hong's plan to open a store was only mentioned to a few close people, and Steward Dong didn't know it at all, and when he went out the next day, he couldn't help but be surprised when he heard Xie Hong mention it. He also had some conjectures in advance, such as Xie Hong planning to take the exam for convenience or others, but he never expected that this Xie Gongzi would actually come to Xuanfu to open a store.
When Xie Hong extorted money from the Gu family, Steward Dong not only knew about it, but also participated in it. That's 30,000 taels, he can't think of any need for Xie Hong to open a store, and he opened a store in Xuanfu.
"Childe, Xuanfu is not a good place to make money." Steward Dong is not Xie's mother, so naturally he will not say anything like that scholars can't do business, he thinks about the actual situation, "You also saw yesterday, only the area around the drum tower and the archway in Xuanfu is more lively, but the background of the shops in that area is unusual......"
"My brother Xie is also a thousand households, and Jinyi Wei is a thousand households!" Ma Wentao was not convinced when he heard this, and said loudly. Xie Hong was anxious about opening the store, but he couldn't rest assured at home, so he had to let Erniu take care of the house at home, and only brought Ma Wentao out alone.
"Hmph, do you know how many officials there are in the Xuan Mansion?" Steward Dong glanced at Ma Wentao, and his tone was disdainful, "Needless to say, the governor is not to mention, the chief soldier is not to mention, although the rank of the inspector is low, but it is majestic...... Hmph, there are then deputy commanders, generals, and six yamen...... Tsk, Gongzi forgives your sins, it's not that the villain looks down on you, but the water in this Xuanfu is deep. ”
Xie Hong smiled and waved his hand, indicating that he didn't mind, but the matter of opening a store was related to his big plan, where would he give up easily, he asked: "Mr. Dong, do you mean that all the shops in that area are government-run?" ”
"Not all of them have most of them, and the rest are also opened by these adults, even if you pay a lot of money to buy it, they won't sell it easily." Steward Dong shook his head, very optimistic about Xie Hong's opening of the store, "Besides, even if you buy the shop, there will be no business, when you entered the city yesterday, didn't Childe also see it?" ”
"You mean ......"
"It's the street south of the archway, and the shops in the west are all opened by ordinary merchants, and you can see it." Steward Dong sighed and continued to persuade: "Xuanfu City is not as good as other places, if you want to do business here, you have to do the business of those officials to make money, ordinary people are all military households, where is there any money?" ”
"Childe, bounded by the central thoroughfare, the east side is occupied by the eunuchs' houses, and the rich families are here; And the west side is full of ordinary military households, and it is not an exaggeration to say that they are poor. There is very little communication between the two sides, so the shops on the west side of the street can only do the business of the poor, and the trade is of course very poor. ”
Xie Hong suddenly said, no wonder there is such a strange scene, it turns out that the market is seriously polarized, except for public business, other private transactions have been suppressed. This is not difficult to understand, he asked again: "However, after the fourth archway, it seems that business on both sides of the street is very good." ”
"The avenue to the west of the drum tower is called Hubu Street, which is where the Hubu branch is located, and later, the governor's yamen was also set up on this street, and there are many officials in these two yamen, so it is ......" Steward Dong paused slightly, Xie Hong caught a glimpse of his face was a little strange, only to hear him smile, and said: "Hehe, it is inevitable that the poor people living nearby will hinder the view." ”
Is this a forced demolition? It turned out that there was such a fashionable thing at this time, Xie Hong's eyes widened and he was very surprised. No wonder when Steward Dong talked about the west side of the archway yesterday, it would be that kind of tone, the slum area that has been repeatedly compressed, the living conditions there can be imagined, Xuanfu is a military town with a population of tens of thousands, the situation is so complicated, which Xie Hong never expected before he came.
The consultation of later generations left an impression on Xie Hong, this place in Xuanfu should be very prosperous, well, it may still be beautiful women like clouds, gold everywhere and the like. Otherwise, how could such a frontier place attract Zhengde?
Looking at it now, Xie Hong is very puzzled, there seems to be nothing special about Xuanfu, well, there is an investigation to have the right to speak, Xie Hong decided to go to the downtown area to take a turn, in addition to seeing if he can buy a shop, in addition to seeing what is special about the teahouse and restaurant here.
Hearing him say that he was going to go around, Steward Dong did not object, the prosperity of Xuanfu was far better than Beizhuang, he expected that this son was just a whim, and when he actually saw it, he must have retreated. Gongzi Xie is a smart person, how can he do stupid things? What else can you get by opening a store in Xuanfu besides losing money?
Xie Hong's idea is also very simple, Zhengde is a teenager, what he likes is nothing more than eating, drinking and having fun, anyway, he will come to Xuanfu sooner or later, as long as he manages one of them, it is success. The left and right Xuanfu is only such a big place, Zhengde has lived for a few years, why can't it be sent to the door.
Then let's take a look at the food first, when Xie Hong's first-hand cooking skills amazed his family and neighbors, he felt that copying some recipes from later generations might be able to become famous.
"Fuxiang Building, Mr. Dong, this is the best restaurant in Xuanfu?"
"Exactly, I heard that this restaurant was opened by the family of the chief soldier." Steward Dong took great care to instruct: "Childe, this place is no better than Beizhuang County, if anyone is offended, please take care of it, don't make trouble here." ”
Xie Hong couldn't cry or laugh, could it be that in your eyes, my brother is a person who loves to make trouble? In the past, it was a last resort, and my brother didn't have his own aura of ridicule, how could he offend people when he saw them? Brother is a professional, and now he just wants to investigate the market.
When you enter the door, you can see that the decoration of this restaurant is really magnificent, with columns, tables, chairs, and even staircase handrails all carved in detail, which is indeed unusual. Well, it can't be a look, right? According to Xie Hong's experience, the better the decoration of the restaurant, the more ordinary the dishes will be, and this should be the case here, right? Even if it's not, it shouldn't be as good as the dishes of later generations.
As soon as the dishes came up, Xie Hong, who had always been like a god after crossing, was dumbfounded, and the various dishes that came up were full of color, flavor and flavor, not to mention that he was a layman, even if he grabbed a chef from the next generation, he might not be able to compare. Unless it is to get those seasonings that are not available in this era, Xie Hong will not be able to think of any way to make a better dish.
However, now the pepper is still in Africa or some part of South America, and the Age of Discovery is just beginning, and the pepper is there, but it is so expensive that it is too nonsense to rely on that fame. Xie Hong wants to cry without tears, who said that the future generations must be stronger than the ancient ones? Listening and believing kills people.
"Xiao Er, you still make a few more copies, and send them to ...... for me" The service is also very thoughtful, Xie Hong asked, it turns out that there are takeaways in this Fuxiang Building! After eating good things, Xie Hong still hung up on the three people in the family, so he ordered Xiao Er to send one over. Looking at the movements of the shopkeeper Ermali, in a trance, Xie Hong seemed to see the courier delivery of the later generations......
Okay, let's not eat, my brother wasn't originally engaged in catering, and the original plan was to open a teahouse, let's have fun first, this is my brother's professional specialty.
Speaking of fun, this era is mainly Qinglou and teahouse, Qinglou needless to say, I have never eaten pork and seen a pig run, Xie Hong naturally knows. However, the Qinglou in this era is actually more functional, integrating bars, concert halls and nightclubs, of course, if you spend money, it is common to want to hold a banquet in the Qinglou.
In short, Qinglou is the most powerful entertainment venue in this era, as for solving physiological problems, it is of course one of the functions, but this is a problem after entertainment. If it was just for that, you shouldn't go to the Qinglou, but to prostitution.
After listening to Steward Dong's introduction, Xie Hong shook his head, he didn't want to open a Qinglou, as far as he knew, these projects in the Qinglou, except for the music that might attract Zhengde, could not arouse Zhengde's interest at all. Besides, opening the Qinglou to let Qing'er know that the little girl will definitely be unhappy.
Speaking of music, Xie Hong stopped and listened for a while outside the door of the largest green building, Tianxiang Building. The music inside is melodious and tactful, and sometimes it turns passionate, which is very beautiful. The national musical instruments of later generations are not popular, Xie Hong listens to them less, and he doesn't seem to be so beautiful in his impression, could it be that the musicians of this era have also surpassed later generations? Xie Hong felt that his head was a little big.
Well, let's not focus on music, but engage in a music café, music as an auxiliary, and we can plagiarize novels such as Romance of the Three Kingdoms and Journey to the West! Zhengde is a teenager who definitely likes to tell stories. Thinking so, Xie Hong pulled Dong and Ma into the most lively teahouse.
"The Hebei army is like a wave splitting, and Guan Gongjing is running to Yan Liang...... Yan Liang was caught off guard, and was stabbed under the horse by Yun Chang, ...... "When the three of them entered, they were talking about the key point, and they saw a storyteller foaming at the mouth, and the audience around them was also holding their breath and waiting for it, and even Xiao Er was leaning sideways, and he didn't care about greeting guests.
Well, Guan Gong beheaded Yan Liang, Romance of the Three Kingdoms, this brother remembers...... Well? Three Kingdoms? Xie Hong didn't care about it at first, but when he came back to his senses, he was surprised: The Romance of the Three Kingdoms was written during the Zhengde period? That's not bad, since the Three Kingdoms have come out, what about the other Water Margin and Journey to the West?
If it's all out, who will copy it, is it possible to plagiarize the web novel? Even if my brother really copied it, no one would listen to it, this generation gap is a big gap that spans five hundred years!
Xie Hong really can't be calm now, if the store has no characteristics, how can it be possible to ensure that it attracts Zhengde? Although this Xuanfu City is not big, there are seven or eight teahouses, plus a few green buildings, and the entertainment industry has been monopolized. Open a store casually, even if Zhengde comes, eighty percent won't notice it, so why open a store?
Underestimating the ancients, Xie Hong sighed, although he can play, many things can only be displayed in front of him. The current situation is that if you can't see Zhengde, you have to attract Zhengde, and several ways you can think of already exist, what should I do? He was really worried this time.