Chapter 25 The mellow aroma of spirits
Poetry Club? Lin Zhao was not interested in this, the reason why he wanted to be vassalage and elegant was because he had another purpose.
In his plan, Jiangnanju is definitely not just a restaurant, he has the intention to make it a high-end entertainment club in the Song Dynasty. As for the target market positioning, in addition to businessmen and citizens, they are rich and wealthy, scholars and celebrities.
But how does propaganda work? Although the aroma of wine is not afraid of deep alleys, it also takes a lot of time, waiting is not a way after all, and there is a necessary advertisement. When I was in Jiangning, Mrs. Meng's birthday banquet Buddha jumped over the wall and became an instant hit, but unfortunately it was not used, so she came directly to Bianjing. No matter how delicious the Buddha jumps over the wall, how can the rich and wealthy businessmen in Bianjing know about it?
What is lacking now is an opportunity for advertising, in addition to publicity in the vicinity of Xiangguo Temple and Zhouqiao, how to open up the high-end market is also a key.
The poetry meeting is undoubtedly a good opportunity, and most of the participants are so-called celebrities, among which there are many children of high-ranking officials of the family, and even the sons and grandsons of the king. In the Song Dynasty, where the literary style was at its peak, how could such a good opportunity be missed?
What's more, Huang Tingjian also specifically mentioned Wang Yan, coming to say that Fang Chang, now doing business in Bianjing, maybe there will inevitably be some things at any time, and it is always beneficial and harmless to keep in touch with the future prime minister's father and son.
Therefore, Lin Zhao naturally wants to go to this Tieta Lake Poetry Club. Of course, since it is to be advertised, it is natural that you can't be empty-handed, and you have to prepare some greeting gifts.
Back at the restaurant, Lin Zhao handed Huang Tingjian's inscription to Gundam to make a plaque.
Gao Gao was puzzled: "Lin Gongzi, who wrote this word?" Did you find a famous one so quickly? ”
Lin Zhao smiled: "You don't care about this, in short, you can't be wrong!" After saying that, he walked straight to the backyard.
Gundam unfolded and took a look, the three big characters of "Jiangnan Ju" had both charm and charm, which was quite good, and he immediately stopped talking. I heard Lin Zhao shouting from afar: "Uncle Gao, move a few jars to the backyard kitchen for a long time......"
"Drinks? What is this going to do? "Recently, Gundam has become accustomed to this kind of inexplicable ......
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The day after that, Lin Zhao stayed in the kitchen to tinker, and everyone didn't know why!
Lin Zhao first found a craftsman to make a special steaming grate, whose holes, shapes, and texture designs were completely different from usual. If you look closely, you will find that the whole is a slope of high left and low right, and there is a shallow groove in the texture, and a bamboo pipe is connected to the lowest point to extend to the outside, and then the top of the pot is covered with a flat lid.
After the tools are completed, a lot of wine is added to the iron pot and simmered. Boiled wine? No way? Many people see it in their eyes and draw a big question mark in their hearts.
Then Lin Zhao ordered someone to bring ice cubes, put them on the top of the pot lid, and slapped them with both hands.
Meng Ruoying was curious: "What are you doing here?" ”
Lin Zhao smiled: "Good thing, Miss Meng, just look at it first!" ”
After a while, the temperature in the pot rose, and the aroma of wine filled the entire kitchen, creating an intoxicating feeling. Lin Zhao hurriedly advised: "Just heat it on a simmer, pay attention to control the heat, and don't make a big fire." ”
Not long after, I saw that the bamboo pipe stretched out diagonally began to tick, and Lin Zhao hurriedly caught it with a wine bowl. Tick-tock, there was an occasional trickle, and the liquid in the bowl gradually increased.
A strong aroma of wine spread, much stronger than before, and the source of the mellow aroma was the wine bowl under the bamboo tube.
Meng Ruoying began to feel a little magical, looking at the tilted bamboo pipe and being very curious, it seemed that all the mysteries came from this!
Lin Zhao said with a smile: "Please Miss Meng to appreciate her face and taste the new wine that has been purified under it!" ”
"New wine?" Meng Ruoying picked up the wine bowl suspiciously, took a sip gently, although it was only a superficial taste, she didn't want to, but she also choked and coughed, and after putting down the wine bowl, her face was a little unnatural.
After a long time, I heard her say leisurely: "Why is this wine so strong?" It's very different from the water you drink. ”
"Didn't I tell you, this is my new wine that I have purified, and it is naturally very different!" Lin Zhao said with a smile: "Think about it, after the opening of Jiangnan Residence, will it be very popular to welcome guests with this drink?" ”
Meng Ruoying said lightly: "Those men who are addicted to alcohol should like it very much, but women who are used to drinking a few glasses are afraid that they are a little ......."
Looking at Meng Ruoying's slightly reddened pretty face, Lin Zhao smiled and said, "Miss Meng reminded me that the guests should be treated differently according to the situation and grade......
"Can you tell me...... How is this spirit made? Meng Ruoying asked hesitantly.
Lin Zhao smiled: "This is my patent, does Miss Meng want to buy it separately or cooperate with each other?" ”
"Money junkies!" Meng Ruoying muttered and said, "I'm just curious......"
Lin Zhao smiled: "Okay, let's take a look at ......" said and opened the lid of the pot and explained: "Actually, the reason is very simple, the boiling point of wine is much lower than the boiling point of water, do you understand the boiling point?" After gradually heating up, the wine evaporates first, I put ice cubes on the lid, cool it down, and then it falls on the steaming grate, and then flows out of the drain...... Do you understand? ”
"Uh, almost!" Meng Ruoying nodded as if she didn't understand, the principle seemed to be a little clearer, but the terms were still confused. Hey, this Lin Zhao, what's in your head? Why didn't you see it before? But it's good to have a little more of this kind of mess, and there are a lot of business opportunities in it......
Lin Zhao said: "That's good, hurry up and find a place, find people, and build a workshop!" Blending this high-purity alcohol with regular liquor is definitely in short supply......"
It's a pity to say that I can only purify the rice wine first, as for the liquor...... The brewing process is not very clear, and it is still difficult to get it out now. The matter had to be put on hold for the time being, and there was a chance to try another one later.
"Good!" When it comes to making money, Meng Ruoying naturally did not shirk, immediately agreed, and then went out to discuss with Gundam.
"After talking for a long time, I haven't tasted it myself!" Lin Zhao picked up the wine bowl, and suddenly found a shallow layer of red lip prints on the edge of the wine bowl, and smiled lightly: "Is this an indirect kiss?" Hey! "Ahem, ahem...... Thinking about it in my heart, I accidentally entered the spirits, and my throat was hot......
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During the Northern Song Dynasty, the degree of development of Bianjing's water system was absolutely incomparable to that of later generations.
The four canals of Bianjing pass through the city, which is convenient for transportation and communicates many lakes inside and outside the city. Longting Lake, Tieta Lake, and Jinming Pond in the west of the city are all good places with excellent scenery.
There is a lake, there is naturally a scenery, the water pavilion tower, the willow is still around, these places have undoubtedly become a place frequented by tourists. In particular, the scholars and literati came to enjoy the scenery and the lake, the light boat rippled, and the poems were written, which seemed more emotional.
A few students and friends who love poetry and literature met at Tieta Lake, and Huang Tingjian and Wang Yan were among the invitees. Originally, Huang Tingjian was a little embarrassed, and most of the people who attended the poetry meeting were officials or children of families, and they were not very familiar with it. Going alone, it's inevitable that it feels a little weird!
happened to meet Lin Zhao in Xiangguo Temple, and he was fortunate to have a friendship with Wang Yan, if he went together, it would be much easier to integrate into the other party's circle. As for Lin Zhao's identity, although he is not a Jinshi, he is definitely a genius with a poem from yesterday, not to mention that he is familiar with Wang Yan, and it is not a big problem to take the liberty to participate.
This morning, Huang Tingjian came to the gate of Jiangnan Residence early and invited Lin Zhao to go with him.
Lin Zhao was also ready, and the two little servants were already waiting at the door with a few small wine jars. Seeing Huang Tingjian coming, the two went together and went to Tieta Lake together......