271 Brocade in the Clouds
In order to obtain the production technology of the hydraulic spinning wheel, Liu Yan can be said to have done everything, but in the end he did not get anything.
Seeing that Shandong satin is selling well day by day, the sales of Shu brocade are not as good as day by day, and even the people in Shu have used Shandong satin. The merchants and gentry in Yizhou, who are engaged in textiles, are anxious, and beg outside the Thorn Mansion every day, saying that if they do this again, they will have to go bankrupt, and Luan Yi will make all the money and grain in Yizhou sooner or later.
The strategists under Liu Yan's account explained these truths to him very clearly, and he wanted to share the squire's worries more than anyone else, but he never thought of a good plan.
After many discussions, Zou Jing read "Yuan Fu" ten times with his hand, and finally thought of a way. He told Liu Yan that it is definitely impossible to compete with the output and price of Shu brocade and Shandong satin, so it is better to find another way, improve the quality of Shu brocade and carry out a round of industry segmentation while maintaining a high price. If Shandong satin is mainly aimed at the middle and lower income classes, then Shu brocade is sold to the high-income class and classified as a luxury product. In this way, it can ensure that Shu brocade will not fall.
With a solution, Liu Yan was overjoyed and followed his words. Summoned the squires of various counties and rich strategists, and said Zou Jing's plan.
However, the squires and wealthy people immediately questioned that although the output of Shandong satin is large, but the quality is almost the same as Shu brocade, how can the buyer see at a glance that the quality of Shu brocade is better than Shandong satin?
Liu Yan was very troubled by this. However, to his surprise, after getting his own guidance, Yizhou was originally a mess of sand, and the rich squires who were full of contradictions due to competition and contradictions were unusually united in the face of a common strong enemy. Together, they discussed strategies to ward off the enemy, and each family sent their experienced craftsmen to work together to study ways to improve the quality of the brocade.
After several months of attempts, a new textile tool was created - the cloud brocade jacquard machine, also known as the flower building.
Unlike the water-powered spinning wheel, the flower building does not improve the efficiency of weaving, but is intended to weave a colorful and beautiful tulle brocade. The whole spinning wheel is composed of 1,924 parts, which are operated by two weavers, one to lift the pattern and one to weave the shuttle, and each machine can only weave five centimeters of cotton yarn per day. However, although the output is small, but the quality definitely belongs to the top of the top, the brocade is like the clouds in the sky, so it gets the name of "cloud brocade".
Even Luan Yi couldn't help but be shocked by the beauty of Yunjin after buying a piece of Yunjin, and shouted: "Who weaves Yunzhong Brocade, thin as cicada wings and as expensive as gold!" Since then, Luan Yi has tried to let the master craftsman Zheng Hun arrange experienced weavers to imitate the method of cloud brocade and weave his own cloud brocade. As a result, after several attempts were unsuccessful, Zheng Hun told Luan Yi that the cloud brocade weaving technology is extraordinary, with a special weaving method, otherwise even if the weaver is experienced, even if there is a flower building in front of him, he will not be able to weave such a thin brocade.
Hearing this, Luan Yi laughed at himself, "I didn't think that now I want to do everything possible to learn other people's skills!" He vaguely remembered that there was a record in the history books: the cloud brocade weaving technology derived from the end of the Eastern Han Dynasty was extraordinary, not to say that the present, for the future people is also a miracle, known as the world's highest achievement in weaving technology representatives. This complex Han Dynasty craft could not be replaced by any machine in the 21st century, when industrial civilization was extremely developed. It can't be imitated in the 21st century, let alone today at the end of the 2nd century.
He shook his head helplessly, and said to Zheng Hun: "If you can't study it, forget it." Instead of wasting energy, do something useful! Like what...... Think about how to fry tea leaves! ”
Yunjin can't be spun, but it doesn't mean that you can't make delicious fried tea.
The night before leaving for Xuzhou, Luan Yi recruited a group of experienced Qifeng Pavilion chefs and tea farmers. He handed over the Koto roasted tea to them, and gently ordered them that no matter what method they used, they must make tea products that are exactly the same as the Koto roasted tea within a month. If the task is completed on time, each person will be rewarded with 100 taels of gold, and the first class will be added to the craftsman level; If there is no harvest after a month...... I'll see you on the head.
At this time, the superiority of the hegemony of military control in feudal society was manifested. There is no need to whip with a small leather whip, nor do you need to be nagged by managers, several cooks and tea farmers consciously work overtime and study hard to save their lives.
I have to admit that the craftsmen in Luan Yi's tent have their own unique skills. Several chefs have been working in the kitchen for a long time, and they are particularly sensitive to various tastes, and the taste buds on the tongue are like detectors, divided into three time periods of morning, noon and evening, and tasted many times, and after half a month of hard work, they gradually figured out the ingredients for Jiangdong fried tea. After ten days of discussion with local tea farmers, according to the characteristics of tea in Qingzhou, we finally developed a roasted tea recipe suitable for local green tea.
It's just that due to climatic reasons, the taste of stirring local tea crops is congenitally inferior to Jiangdong tea, and the taste of fried tea is not as sweet and smooth as Jiangdong fried tea, and the variety is not as good as Jiangdong fried tea.
It can be said that tea is a gift from nature to Jiangdong, Luan Yi knew that he could not change the will of heaven, so he did not let the craftsmen continue to improve, and directly built a 10,000-mu tea garden in the humid coastal area, specializing in planting tea. And build a factory on the spot, mainly engaged in Qingzhou roasted tea. At the same time, with the help of the sales channels accumulated over the years, Qingzhou tea will be promoted and compete with Jiangdong fried tea for the market.
Up to now, there are only two families in the Han states that can fry tea, Sun Ce and Luanyi, of which Sun Ce's Jiangdong fried tea accounts for less than seventy percent of the share, and Qingzhou tea accounts for a little more than three percent. The competition between the two is very fierce, and Zhou Yu took advantage of the large output of Jiangdong tea to engage in vicious competition. The price fell again and again, by more than half, intending to squeeze Qingzhou tea out of the market and dominate the tea trade.
Hearing this, Luan Yi blew his beard angrily and glared, "Huangkou Xiaoer has only read "Yuan Fu" for a few days, and he dares to argue with me, the father of modern economics? I don't weigh how many pounds and taels I have. He didn't care that he was attacking Xiaopei on the battlefield at this time, and slapped the table, "All the industry shopkeepers called Lao Tzu." ”
Pity the shopkeepers of those businesses, risking their lives, they rushed from Jinan, Qingzhou, and Yanzhou day and night to Pei County, which was in a state of war, and discussed with Luan Yi in the big tent of the Chinese army.
After Luan Yi's arrangement, the counterattack of the Luanjia Chamber of Commerce began.
The Luanjia Chamber of Commerce first sent a large amount of Shandong satin to Jiangdong and dumped it at a polar price. In the face of such cheap and high-quality fabrics, the people of Jiangdong are all crazy to buy, and the local textiles in Jiangdong have no way to sell, and the textile owners are so anxious that their mouths are full of bubbles.
Zhou Yu quickly learned of this situation and immediately launched a regional protective policy to levy high taxes on Shandong satin. However, the tax burden is high, but the sales of Shandong satin have not decreased, not only the sales have not decreased, but the tax has not risen. After a careful investigation, I found out that Luan Yi had reduced the price of Shandong satin by one-third, and the price of one zhang of cloth was equivalent to 10 pieces of Shencai paper, which was only sold for 200 yuan.
You must know that cloth is not the same as paper, Shencai paper is a consumable, and for scholars, a pile of paper can be used up quickly. But cloth is different, making a dress that can be worn by the rich family for at least a year, and the poor family for several years, and after a few years, sewing and mending for several years, the depreciation rate is very low. Such large-scale cheap dumping means that Jiangdong's textile owners are likely to have no business to do in the next few years.
Jiangdong's textile owners are worried, and many have no choice but to close their doors.
Subsequently, Luan Yi began to purchase Jiangdong roasted tea in Jiangdong on a large scale. The tea bought is not sold in Dahan, first transported back to Jinan, half of the Jiangdong tea is taken, and then a quarter of the Qingzhou tea is mixed, and finally a quarter of the dry leaves are mixed together, mixed into inferior tea, and reloaded and pulled to Bingzhou. Then borrowed the power of Zhen Mi's family, and transported it to the grassland by smuggling, and told the leaders of the various tribes in the grassland that roasted tea was the most popular drink in the upper class of the Han Dynasty after the immortal brewing.
The leaders of the tribes of the steppe had already heard the legend that this drink was popular in the Han Dynasty, and the Jiangnan fried tea tasted the best and the most expensive. They all have a bit of a vassal and elegant complex, and if you nobles of the Han Dynasty don't drink this thing, I will drink it too. As soon as they heard that the Zhen family brought them Jiangdong's fried tea this time, they were all excited, tried to make a pot and tasted it carefully, and shouted that it was delicious.
In fact, where do they taste the first tea to taste good and unpleasant, only know that the Han nobles all like this mouthful, out of the pursuit of the noble and noble, although they feel bitter and difficult to swallow, they will also say that it is delicious.
Later, the merchants of the Zhen caravan told them that it was the Han people's way of drinking directly brewed and drunk, and the heroes of the grassland were full of pride and could drink in a different way. Tea made with boiled mare's milk and goat's milk is even more unique.
The leaders of the steppe tried it according to the law, and it was really ...... Indescribably delicious. The fishy sweetness of milk and the sweetness of tea are mixed together, and the aftertaste is endless. After tasting such a delicious taste, they began to get tired of it, and they all expressed their willingness to pay for it.
In this regard, the Zhen family can be described as very "kind". They sincerely said that they had traded with the leaders of the grassland for so many years, and they got along very well, for which they were very grateful, and they had made a lot of profits in the trade of glaze, fairy brew and Shencai paper, and as for this tea, they would not make their money. How much money did the Zhen family buy from Jiangdong, and sold it to them at the original price.
How did the leaders of the grassland tribes know that in this "Jiangdong tea", a quarter is relatively cheap Qingzhou tea, and a quarter is a dried leaf that is worthless. Straight to say that the Zhen family is kind, and he is willing to hand over gold and silver.
After this incident, Luan Yi made a big deal with the vast trade channels, not only earning back all the money lost by the vicious run on Jiangdong's textile industry, but also speculating the price of fried tea in Jiangdong to a sky-high price.
It's hard to go up and down again. At the same time, the price is inversely proportional to the sales volume, and many people who like to drink tea have begun to retreat to the next best thing and buy Qingzhou roasted tea instead. Qingzhou took advantage of this tea to seize a large number of markets