readx; By opening a coal shop, Gosu Trading Company has gained popularity in Beijing, and the next step is to really get involved in those lucrative industries. Pen, fun, pavilion www. biquge。 info

The reason why Zhu Youzhen wanted to replace the Huanghai Merchant Gang with the name "Wuzhou Trading Company" was because the Huanghai Merchant Gang was already well-known throughout the country, especially in Shaanxi, and some smart people had already guessed that the Huanghai Merchant Gang was inextricably linked with Zhu Youzhen, the king of Qin at that time. If he continues to use the name of the Huanghai Merchant Gang, he may give people the impression of being an "official businessman" or "imperial businessman," and this is contrary to Zhu Youzhen's purpose of "fair competition."

There is another reason, Zhu Youzhen didn't say it in his heart, probably only Zhu Cunqi can guess it. That is, the Huanghai Merchant Gang was founded by him and Li Zhenyan, and if you use this name again, you will inevitably see things and think about people. Whenever he thinks of Li Zhenyan's voice and smile, his heart hurts; And the only way to dispatch this pain is to try not to touch this unforgettable memory as much as possible.

Although the name has changed, the successful experience can still be replicated. The first step in the expansion of Wuzhou Trading Company, as in Xi'an, was to enter the luxury industry.

Zhu Cunqi's shot is also very domineering. On the second day of the gathering of the seven major merchants, along with the coal shops, eight jewelry and antique shops with the name of "Wuzhou Trading Company" opened at the same time in the bustling markets of Beijing. The store rents the best location, although the decoration is too late for a while, but the goods on the shelves are dazzling, and they are all valuable things, what pearl agate, jade antiques, celebrity calligraphy and painting, strange stones and precious wood, but all the rich people like to play with things, the store has everything.

As the saying goes, "the Son of Heaven hides pearls and jades, the princes hide gold and stones, the doctors hide dogs and horses, and the people hide cloth and silk", people in different classes have very different attitudes towards collectibles. For the common people, three meals a day is the most important, antique calligraphy and painting should not be eaten or drunk, it is not an exaggeration to say that it is worthless.

For those dignitaries and wealthy gentry, collecting antiques, calligraphy and paintings can not only reflect their elegant taste, but also these things are also very expensive, and being able to play is a symbol of power or wealth. Moreover, antique calligraphy and painting will appreciate in value, which is an excellent investment product. Under the influence of these factors, the powerful and rich have always flocked to these things.

Compared with Xi'an, there are many more dignitaries and wealthy gentry in Beijing, and the demand for such collectibles is amazing, and the major merchant gangs also attach great importance to this highly profitable industry. There are no less than hundreds of antique and jade shops in Jingshi, especially the Jin merchants, and several large-scale antique markets such as Liulichang have also been formed. It is certainly not easy to gain a foothold in this highly competitive market.

However, as soon as these antique jade artifacts of Wuzhou Trading Company were put out, they immediately caused a lot of shock. Like large pieces of Hetian jade, calligraphy and paintings written by famous literati of this dynasty, and exquisite Buddha statues made of pure gold, if they are placed in other stores, they are all treasures of the town store, but they are everywhere in the Wuzhou trading company; As for porcelain, jewelry, etc., they are casually stacked on the shelves for anyone to choose. It has only been open for two or three days, and the antique shop of Wuzhou Trading Company has attracted a large number of wealthy gentry to view and buy with its high grade, complete variety and sufficient quantity.

One of the biggest characteristics of the antiques industry is that it is difficult to accurately estimate the value of the goods, and it all depends on how much the buyer thinks it is worth. And its luxury attributes often lead to the more expensive things are, the more sought after. Zhu Cunqi copied the successful experience of the Champs-Elysees, and his first move was to raise the selling price of these antiques as high as possible. Like pearls and jade, the cheap ones cost dozens of taels of silver, and the expensive ones can even reach thousands of taels; The calligraphy and painting are even more outrageous, often tens of thousands of taels, and the most expensive is the Northern Song Dynasty painter Fan Kuan's "Traveling in the Mountains and Streams", with a price tag of 1.5 million taels of silver, no two prices!

The second trick is to "create a spread". For example, three pieces of jade that are very close in condition should be priced similarly, but antique shops will price them 200 taels, 500 taels, and 1,500 taels respectively. Of course, the cheapest one will buy the two hundred taels, but there are also some buyers who have the psychology of "the most expensive is the best", and they must take down the jade for 1,500 taels. Even if the bargain price was pressed to 1,000 taels in the end, the antique shop still made a big profit.

The third trick is even more powerful, which is also directly moved by Zhu Youzhen from the modern antique trade, that is, the auction. Every day, the antique shop selects a number of beautiful pieces, sets a fairly low starting price, and then bids on them publicly. With such a good thing at a price far below the market price, who wouldn't want to grab it? As a result, buyers scrambled to bid, and the price was pushed higher and higher.

In the end, it often evolves into a battle of two or three rich people's wills, you pay 1,000 taels, I pay 1,000 taels, and when it is added to one party that is really unbearable, the price is often incredibly high. The successful bidders raise their eyebrows, the losers are disgraced, and often have to find ways to get their face back in the next auction, and the real fishermen are of course the antique shops.

The fourth trick is more fun, Zhu Youzhen also moved the modern "treasure appreciation program" over. Every day, the antique shop invites famous collectors from Kyoto to give lectures, and visitors can take out their treasured antiques for expert appraisal. Although this trick will not bring direct benefits to antique shops, it has greatly accumulated popularity and mobilized the enthusiasm of potential buyers. As a result, the eight antique shops of the Wuzhou Trading Company were closed all day long until the third watch.

In just six or seven days after its opening, Wuzhou Trading Company made a lot of money, with sales reaching an astonishing 1.5 million taels, almost half of the annual income of the household department, which made Zhu Youzhen so happy that he couldn't close his mouth.

Needless to ask, the source of the goods in the antique shop is naturally Zhu Youzhen here. Now he is only knocking out the Xinwang Mansion, the Qin Wangfu, and the treasures copied from the Fu King of Luoyang, as well as from the mansions of Wei Zhongxian, Cui Chengxiu and other criminals, and there are still a large number of treasures in the Forbidden City that have not been touched. In his opinion, although these treasures have some cultural value, they are very unimportant compared with the national economy and people's livelihood. Instead of letting these things grow hair in the warehouse, it is better to take them out and cash them out, and take out the silver from the hands of those rich gentry who have too much money and burn uncomfortably, and use it for the people!

After discovering that the auction was very good, Zhu Cunqi came up with a good idea for Zhu Youjian: to organize a large-scale auction in Beijing, and not limited to Wuzhou Trading Company, any antique shop, or even anyone, as long as there are precious collections, can sign up for the auction!

Zhu Youjian was overjoyed and said: "You still have business acumen!" That's it, it's time for Wuzhou Trading Company to face to face with the major business gangs! ”

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