Chapter 045: A Price War
The early summer in Qiantang County is quiet.
Even the chirping of cicadas is peaceful.
Sometimes a gust of wind blows, and there is a burst of coolness, which makes people live with a steady stream of joy.
Su Wuming and the others were happy, of course, this joy was not only because the sun was quiet, but also because the business of their Su family's workshop was very hot.
The mess of the fire made them a little embarrassed for a while.
But half a month after the opening of their Su family's workshop, something suddenly happened that they didn't expect.
The silk silk cloth in the Fangjia Silk Store has all been reduced in price, and within half an hour after the price reduction in the Fangjia Silk Store, the merchants in their entire alliance have reduced the price, and in addition to the price reduction, they can meet all the needs of the guests.
Many guests have gone to Fangjia Silk Shop from the Su family workshop, because the prices there are cheap, and the convenience that the Su family workshop can provide, they can provide.
The Su family's workshop suddenly became deserted, and Nangong Yan was angry and anxious, saying that how could these people be like this, seeing that others had reduced their prices, they left the business here, which was too much.
Wen Wan'er sat in the deserted Su family's workshop, her brows furrowed slightly, Nangong Yan's words she heard, but she didn't respond, because she felt that things were not so simple as reducing prices, it was not easy to weave a piece of cloth from the Fang family's silk shop, and Fang Jing was not stupid and stupid, he would never lose money to do business, since they dared to reduce the price, it also showed that they had found a way to reduce costs.
The cost of cloth in the Su family's workshop can be said to be very low, but in order to prevent a price war with Fangjing, Su Wuming proposed not to reduce the price casually, but to meet the needs of customers to improve the business, such as meeting the bulk needs of guests and so on.
But now that the price of Fang's silk store has been reduced, if they don't drop it, I'm afraid that the business will be robbed by those people.
After sending someone to bring Su Wuming back, Wen Wan'er told the Fang family silk store about the price reduction, and also said her own idea of reducing the price, after Su Wuming listened, his brows suddenly condensed slightly, and said: "The Fang family's silk store dares to reduce the price, which means that their weaving efficiency has caught up with us!" ”
"How so?" Nangong Yan was a little surprised, because she really couldn't believe that the weaving technology of the Fang family's silk shop could catch up with them.
Su Wuming smiled lightly and said: "The reason why we can improve efficiency is because of the loom I designed, but the loom I designed is not a very complicated thing, as long as the people from the silk room of the Fang family send an undercover agent to come in and find out, they can go back and imitate it, so that they can compete with us." ”
"So what are we going to do now?" Wen Wan'er asked a little nervously, after all, if the Fang family's silk shop also mastered their technology, then they really had no advantage at all except for reducing the price.
Su Wuming touched his chin and thought about it, and then said with a smile: "It's okay, since the Fang family's silk house wants to rely on the price war to defeat us, then we might as well take advantage of the fact that they have just learned that new technology, and also lower the price and completely defeat them, the needs of the people in Qiantang are limited, as long as they buy our cloth, will they spend money to buy other people's houses?" ”
Everyone felt that what Su Wuming said made sense, so the Su family workshop immediately lowered the price and sent people to publicize it, after the news spread throughout Qiantang County, a large number of guests immediately came to the Su family workshop.
It's just that when the price of the Su family's workshop was reduced, the price of the Fangjia silk store was also immediately reduced, and it was lower than the price of the Su family's workshop.
After seeing the price reduction of the Su family's workshop, Wen Wan'er was a little worried, and said: "If we keep reducing the price like this, I'm afraid we will lose both, and we won't be able to make money in the end." ”
How could Su Wuming not understand this truth, he smiled lightly, and then only said one sentence: "Keep falling!" ”
The Su family's workshop has reduced its price again, and it has dropped more than the silk line of the Zhifang family.
And after the price of the Su family's workshop was reduced, the price of the Fang family's silk store was also immediately reduced, and the price was almost the same as the cost, Wen Wan'er looked nervous and said: "Xianggong, we can't reduce it anymore!" ”
Su Wuming smiled lightly, then glanced at Lin Yun, and said, "You go to the counter to get some silver, and then go to the Fangjia Silk Store and buy as much inventory as you can in their store." ”
"This ......" Lin Yun didn't understand what Su Wuming's words meant for a while, they were selling cloth, how could they buy someone else's, and it was their competitor's, didn't this make other people's business prosperous!
But Su Wuming didn't explain, and Lin Yun didn't dare to disobey, so he had to do what Su Wuming said.
When Lin Yun pulled a cart of cloth back to the Su family's workshop, everyone's faces were not very good-looking, so many goods in their own store had not been sold, and now they bought so much, I really don't know what this Su Wuming thinks.
After Su Wuming saw the truckload of goods, he smiled a little excitedly: "Raise the price of the cloth in the store, no matter who buys it, a copper plate can't be cheap!" ”
The price of the Su family's workshop has been raised, there are few customers, the store is unusually calm, Wen Wan'er looked at Su Wuming, and said, "Xianggong, what do you think?" ”
Su Wuming sat down in the shop, poured a pot of tea and tasted it slowly, and said, "Now that our price has risen, the Fang family's silk store will naturally rise as well, and it is impossible for him to say that he has been losing money and doing business." ”
Su Wuming only said one sentence, but with this sentence, everyone immediately understood Su Wuming's intentions, they had just bought the cloth of the Fang family's silk store at a low price, if the price rose again, wouldn't it be equivalent to making a difference?
Just when everyone understood what Su Wuming meant and secretly rejoiced, Su Wuming suddenly said: "This method can't be used for a long time, now most of the cloth of the Fang family silk store has been bought by us, and the rest of the little bit will definitely not meet the needs of the people of Qiantang County, so the people of Qiantang County will come to buy even if the price here is high, and the Fang family silk store can't produce much goods for a while because of time problems, but after a long time, they weave and ship goods, and we have no advantage!" ”
After listening to my Su Wuming's words, everyone couldn't help but get nervous again, and Nangong Yan hurriedly asked, "Then what should we do, sell all these fabrics before they produce the goods?" ”
Su Wuming smiled: "Of course this is a way, but other than that, I have a better way." ”
"How?"
"Sell the finished product!"
"Finished product?" Everyone is a little confused about what the finished product means.
Su Wuming smiled slightly, and said: "Nowadays, in the entire Tang Dynasty, the shops that sell cloth only sell cloth, and the clothes that everyone wears are either made at home or entrusted to others, if we want to defeat others, it is better to combine this textile with making clothes, and we directly sell the finished products of clothes, so that it gives a lot of convenience to the guests, can our business not be prosperous?" ”
After listening to Su Wuming's idea, everyone agreed.
For this reason, Su Wuming and Wen Wan'er immediately sent someone to invite the tailors in Qiantang County, and designed several sets of clothes styles, so that those tailors could make clothes according to the style.
After the clothes were ready, they were hung in the shop of the Su family's workshop, and the guests came and let them choose.
The people of the Tang Dynasty were extremely unrestrained and curious, and when the Su family workshop provided finished clothes, these people flocked to it, and in just one day, they snapped up all the clothes in the Su family's workshop.
And when the guests were rushing to buy clothes in the Su family's workshop, Su Wuming took Tang Xiong to the Fangjia silk shop.
It is good that there is competition in an industry, but if it is malicious competition, it will not be beneficial to anyone, although Su Wuming is not afraid of what other fame the Fang family silk store will make, but he doesn't want to delay his business for the sake of business, so he wants to talk to Fang Jing.
The Fang family's silk shop is very large, not long after a subordinate led them to the back hall living room to sit down, Fang Jing hurriedly ran over, after he came, he saluted again and again: "I don't know if Master Su has arrived, it's really a long way to welcome, and I hope to forgive my sins!"
Although the two have competed openly, Su Wuming is an official after all, and Fang Jing didn't dare to salute when he saw him.
Su Wuming smiled lightly, made a gesture of invitation, and said: "Boss Fang is polite, I didn't come today as a director of Dali Temple, but as a businessman, you don't have to have any scruples." ”
Hearing Su Wuming say this, Fang Jing's face changed slightly, and he said: "Since Master Su said so, then I will ask directly, I don't know why Lord Su is here?" ”
Su Wuming smiled and said, "During this time, we are competing with each other, does Master Fang feel it?" ”
Fang Jing's face turned very bad, and said: "Master Su is really witty, no matter how we fight, we can't fight you, it's really ashamed." ”
Hearing Fang Jing say this, Su Wuming was not proud, not only was he not proud, but shook his head: "Boss Fang misunderstood what I meant, I didn't come to listen to your praise, but I want to know if you have realized something through these days' competitions!" ”
"Enlightened?" Fang Jing was a little surprised.
Su Wuming nodded: "The two of us are fighting like this, neither of us can fight the other, and in the end we can only lose both, in this case, why don't we cooperate and win-win!" ”
What Su Wuming said Fang Jing naturally understood, and after listening to Su Wuming's words, he glanced at Su Wuming with some confusion and asked, "What does Master Su mean, is he asking us to cooperate?" ”
Su Wuming smiled and nodded: "That's right, cooperation, it will not be beneficial for both of us if the price war continues, do you say that the boss of the house?" ”
Fang Jing looked a little hesitant, but Su Wuming was still calm, so after half a cup of tea, Fang Jing suddenly stood up from the chair and said, "Okay, cooperation, the future business depends on their ability, and there will be no price war."