Chapter 751: The Cool Breeze Rises at the End of the Day (Part II)

In addition to the military, political and business layout, Shen Mo also attaches great importance to and protects the development of the printing and publishing industry. In fact, this industry has a long history in our country...... This industry originated in the Sui Dynasty, in the Tang Dynasty, expanded in the Five Dynasties, was proficient in the Song Dynasty, and developed to the present dynasty, which is full of sweat and cattle, and is very common. Whether it is the inner government, the central government offices, feudal residences, local government offices, temples, academies, private individuals, and bookstores, they are all engaged in the engraving of books, and there are even many publishers who make a career out of it. Not only is the engraving rich in content and the number of books is amazing, but also in all aspects of technology, there has been great progress.

The reason why the publishing industry has reached unprecedented heights in this dynasty is, of course, related to the rapid expansion of its audience. First of all, this dynasty has always attached great importance to culture and education, and Emperor Taizu demanded that 'all the people are handsome and beautiful, and they should not learn from it', and since the 150-odd years after becoming an ancestor, the world has been peaceful, the people have lived in peace, and the whole society has formed a wide range of reading habits; regardless of urban or rural areas, men have studied private schools for a few days when they were young, and although they cannot do learning, it is still not a problem to read and write.

Moreover, the continuous economic development of the dynasty promoted the development of the cities of the dynasty, which in turn produced a huge class of citizens. This class of people is different from the literati class who 'stay at home and study hard', and the peasant class who 'face the loess with their backs to the sky', they do not have to worry about their livelihood, or at least they do not always have to worry about their livelihood. When the material life is basically satisfied, the corresponding cultural needs naturally arise.

Because of this social trend, the publishing industry naturally flourished. However, it must be noted that at present, the dominant position is still dominated by official carving and family carving, and the workshop carving industry, which aims to make profits and make a living, is still in a non-mainstream position. However, the official carvings that promote the education of the imperial court and the articles of the sages, and the family carvings that focus on old ancient books and poems and texts, obviously have their serious limitations...... The purpose of the former is to imprison the mind and fool the people, while the latter is deeply hidden. In the boudoir, it is rare for ordinary people to see. It is far from satisfying the needs of the common people, let alone satisfying the demand for silence.

What the people need is readily available, cheap, high-quality, and more diverse books; In particular, they do not like the profound culture that focuses on the righteousness of the heart, self-cultivation, and the rule of the country and the world, but they need a popular culture that is lively, easy to accept, full of life interest, and can be used for entertainment. What silence needs is to emancipate the mind, enlighten the people, disseminate science, popularize culture, and promote the renaissance of the Chinese nation itself. And these are obviously not possible for official and family carvings.

In the eyes of silence, the only thing that can bear the demands of the people and their own hopes is the workshop carving industry that looks like the general public. Because only for the purpose of making a profit and making a living, the carving industry will follow the laws of the market, vote to the readers' favor, and publish varieties with a wide range of social needs, which are extensive and popular

It is far from being comparable to the official engraving and the family engraving.

But these 'Sheli Fang Jia' are often scoffed at and dismissed by bibliophiles. Of course, this is not just the prejudice of the stubborn literati, because it does have many problems of its own: the common problems are poor selection, sloppy proofreading, and many errors and omissions. Some of the engraved books were shoddy, and the titles and abridged contents were arbitrarily altered, so that the original books lost their original appearance. What's more serious is that due to the fierce competition among bookstores, the phenomenon of copying, piracy, plagiarism and other phenomena is very common, and often 'the original edition is not good, and the copy is engraved and the heel cloth is reprinted', which leads to the reputation of the workshop carving industry, and of course it cannot play its due role.

In this regard, Shen Mo convened hundreds of book owners from Fujian Jianyang, Jinling, Suzhou, Hangzhou, Huzhou, Huizhou and other publishing centers to gather in Hangzhou for a meeting.

Booksellers, who were usually not in the stream, were overjoyed to be summoned by Master Jinglu, and all of them were absent, and many of them did not even receive an invitation #039; I also came to see and understand, and I wanted to hear what this groundbreaking conference of the publishing industry was about.

The meeting was divided into three days, on the morning of the first day, Shen Mo personally made a statement on the current situation of the publishing industry, and he first highly affirmed that as a popular book, the role of Fang carved books in the popularization and dissemination of culture is incomparable, and it will occupy a dominant position in the future. But this is not the focus of his speech, he used a longer length, pointed out a series of sharp problems, the chaotic and disorderly status quo of the industry, mercilessly exposed in front of hundreds of participants. These are the results of in-depth research and careful thinking, and naturally people are like pins and needles, but no one is unconvinced. Only then did they know that Master Jinglu was not on a whim, he really had a thorough understanding of the industry, and he saw it higher and farther than anyone else.

In fact, the problem that Shen Mo said, people in the industry understand, especially these big booksellers who have suffered deeply, of course, and argon sincerely ask the master of Jinglu, what is the way out of the carving industry?

Shen Mo knew that the government couldn't manage it too carefully, and it was absolutely wishful thinking to help them solve all the problems by themselves, and even the more they helped, the more chaotic they became. He can only stand on a macro level and give them three suggestions, first of all, establish industry associations, standardize industry competition, and avoid vicious competition; Then there is a combination of strict self-discipline and supervision, and severely crack down on reprinting, piracy, plagiarism and other phenomena that endanger the survival of the industry, "and improve the quality of its own publications; The third is to protect the rights and interests of copyright holders, including the right of authorship and property rights.

The first two points are well accepted, but the third point is that the publishers have opinions, doesn't that increase our burden? Shen Mo had already expected it, and said: "Your publication is aimed at the general public, and the characteristics of the common people are complex and diverse, liking the new and hating the old, as long as their tastes and needs are met, your books can be sold well."

Everyone nodded their heads and said in their hearts: "Isn't this the truth, I can't imagine that adults even know how to do business......

"Since you don't object, the reason is simple." Shen Mo smiled: "People are unprofitable and don't get up early, and those who write books also have to eat, only by letting them get a good remuneration and making writing a way to create wealth, will more people devote themselves to it and write more books that are more in line with the needs of the market." Saying that, he looked at the crowd: "You are all bosses, and this truth should not be difficult to understand."

After listening to the silent explanation, the booksellers couldn't help but nod and said: qu; It's like the patent right that adults promoted in Suzhou......" but still worried: "It's not a secret that the book is printed, if we pay for it, other families just copy it, won't they squeeze us to death?" ”

"Don't worry about that." "Starting from October this year, the government will accept copyright registration, and authors and copyright owners can apply for registration and protection of their works for free," he said silently. Any bookstore or individual who is found to have pirated or misappropriated the copy can file a lawsuit with the local government. Once verified, it will be punished as theft, and half of the illegal gains will be confiscated, which will be used to compensate for the losses of the pirated party. After a pause, he added: "After this official returns to Beijing, he will try to popularize this decree throughout the country as soon as possible, and it will not be too difficult." "Of the 360 lines, the publishing industry is, after all, too inconspicuous and small, and there will not be much resistance to enacting such a decree, even if it is national.

It is precisely by taking advantage of the information asymmetry between the imperial court and the southeast that it is difficult for the rulers to accurately assess the consequences and impacts of some not too big changes, so they dare to keep using small actions, little by little, difficult but firm to promote the changes in this society.

When everyone heard this, their hearts suddenly became much brighter, although they felt that half of them belonged to themselves a little little, but if they didn't think about it, how could the government do their best? Just spend money on protection......

After two days of intense discussions, on the last day of the conference, more than 200 large-scale bookstores in the six southeastern provinces jointly signed the ▲Southeast Fang Engraving Industry Agreement', agreeing that each province will establish industry associations, and set up a general association to communicate with each other and coordinate contradictions; agreed to crack down on piracy, reproduction, and all illegal means; It is agreed to respect the author's copyright, including the perpetual right of authorship, as well as the property right for 20 years; It was agreed that the common goal was to improve the status and reputation of the carving industry, and all the booksellers attending the meeting signed the agreement, which came into effect immediately.

At the meeting, the newly established Fang Carving Industry Association, warmly invited Shen Mo to serve as the honorary president of the industry, and was politely rejected ÷by Shen Mo, although the imperial court did not explicitly prohibit it, but after all, this is an organization for the purpose of profit, if you rashly take up a job in it, even if it is just a name, others will think that you have much interest in it.

But their other request, to be the recommender of the first issue of the key publication list of the industry association, Shen Mo gladly agreed. In fact, how does he know what books are bestsellers? Two months later, they prepared a book list and asked him to sign it.

Shen Mo took the book list and looked at it, and more than 300 books had been listed in different categories. What folk daily necessities, imperial examination guides, popular literature readers, children's textbooks, anthologies, religious books, astronomical calendars, New Year's paintings, divination astrology and so on more than a dozen categories, he can't help but secretly sigh that the Ming Dynasty is indeed the golden age of the publishing industry, in his original world, it can be said to be unprecedented.

Yu Xiangdou, president of the Fang Carving Association, who sent the book list, introduced to him that this is in accordance with the spirit of silence, refining the types of books, and each category has a clear customer base. For example, businessmen like "Tao Zhu Gong's Book of Getting Rich", "Bai Guibao Book", "The Secret Story of Lu's Origin", and other books that tell the way of wealth; as well as geographical travel books such as "List of Water Journeys", "Show Me Together", and "Water and Land Journeys in the World"; and folk medical books such as "Hundred Questions on Typhoid Fever", "Danxi Heart Method", and "Good Prescription for the World"; As well as "Three Character Classic", "Thousand Character Text", "Mengqiu", and other children's Mongolian textbooks, almost every family must have. Of course, there are also various anthologies of current literature and Chinese-style examination books, which make those who prepare for the imperial examination willing to pay money.

When Shen Mo saw this, he couldn't help but sigh: "When I took the imperial examination more than ten years ago, there were not a few publications, but now they are dazzling, which makes people overwhelmed, and the development over the years has been really fast."

Of course, the most popular category on the list is still popular novels and operas. This kind of book, which is almost vernacular and emphasizes plot over literary style, is becoming more and more popular among the people. Such as "The Legend of the Three Kingdoms", "Journey to the West", "Water Margin", "Township Warning", "Qinglou", "White Robe", "Zi Xiao", "Tang Western Regions" and so on, accounting for more than half.

Although these books are difficult to reach the elegant hall for a while, there are 'officials do not prohibit it, and scholars do not think it is wrong'. Even many of the officials of the Han court, who were themselves authors of these novels, of course used pseudonyms.

Shen Mo eventually signed his name, and then quickly forgot about it until trouble came to him...... Of course, that's another story.

On the tenth day of September in the forty-fourth year of Jiajing, Shen Mo finally completed all the handovers, although Tantalum Er always felt that there were still many things that had not been arranged, but two had been delayed

**, if you don't move again, Beijing will have to go crazy. With endless concern, he silently boarded the official ship returning to the north, and when he returned, the sun was thick and autumn

The water is the same color as the sky, and this picturesque and enchanting Jiangnan will become his eternal concern.

Not only did his hopes rest on this fertile soil, but most of his brothers also struggled here...... Xu Wei served as the inspector of Jiangxi, Tao Dalin served as the supervisor of the Nanjing Guozi, and Sun Ling served as the envoy of Zhejiang, Lu Guangzu, who had the highest seniority, and served as the political envoy of Fujian...... Thinking that the brothers would be separated from each other from now on, and they didn't know when they would be able to see each other, Shen Prison felt a little sad in his heart.

But what made him feel relieved was that the four strategists he had painstakingly invited did not follow the practice of 'disbanding the gang when the curtain was withdrawn' at this time, but stayed under his tent to serve. Among them, Zheng Ruo stayed in Suzhou and served as the de facto head of the silent naval construction program. was able to form a powerful sailor with his own hands, and Zheng Ruozeng could be regarded as getting what he wanted.

The other three, Wang Yin, Yu Yin and Shen Mingchen, accompanied him as a guest

Above.

When passing through Huizhou, Shen Mo wanted to see Hu Zongxian, so he ordered the team to stay, and traveled lightly to Longyan Village in Jixi County. Who knows, but it was empty. The family told Shen Mo that the handsome man was idle

after

He often went to the nearby mountain temple, drank wine and played chess with the monks, and often did not go home.

Shen Mo asked which temple it was, and the family said they couldn't say for sure, so they sent someone to look for it privately, but who knew that most of the day had passed, and no one was found, only a letter from Hu Zongxian was brought back.

Shen Mo took out the letter paper and unfolded it, and a line of familiar handwriting said: "Half a life is finally idle."

A hundred years of heart is dull; Kill the arrogance and get drunk, and the ambition of shampooing is half-drunk. It was indeed done by Hu Zongxian.

Although it was only a few words, it exhausted Hu Zongxian's mood...... It can be seen that this former handsome man who was in charge of half of the country, after returning to his hometown, hopes to forget everything in the past and live some ordinary days, but how can the ambition and arrogance endure this huge gap? Only by the anesthesia of alcohol can you survive day by day.

Hu Zongxian's poems and texts were passed down in the hands of Yu Yin and others, everyone had a heart and relatives, Wang Yin said in a low voice: "For Mo Lin Gong, fate is indeed too cruel, it is difficult to enter the scholars, and his career is not smooth for half his life, he has been stumbling on the seven grades for more than ten years, and when he really raises his eyebrows and displays his ambitions, he is already in his forties," After a pause, he looked at Shen and said silently: "So his desire for power and success far exceeds that of adults."

"What do you say I'm doing...... Shen Mo shook his head slightly, and nodded again: "When I first met him eleven years ago, he was only a seven-rank patrolman, and he spent ten years of hard work, how much pressure and pain did he bear?" As soon as he made such a career, he was completely deprived of it...... The time is too short, and the change is too urgent.

Wang Yin nodded, stared at Shen Mo and said, "If it is an adult, you can accept it calmly."

All this? Or is it as depressed as the handsome? Or is there another option? ”

Shen Mo looked at him, looked at the blue mountains in the distance, took a long breath and said, "Maybe only on that day will I be able to answer you." Before Wang Yin could answer, his silent gaze turned to him again, and he whispered word by word: "But before my goal is achieved, I will not give up anything."

Wang Yin looked at him with complicated eyes and said: "But people's fate is always controlled by the strong." My fate is to adults what is to adults is to ...... The stronger.

Shen Mo understood what Wang Yin meant, and said with a straight face: "I really can't control my own life yet

Fortune.

"No matter what kind of great deeds the adults want to do," Wang Yin bowed deeply and said, "Please control your own destiny first." Taking a deep breath, he added, "Please don't do those dangerous things until you have your own destiny in your hands!"

"Please sir teach me!" Shen Mo knew that he was referring to his arrangements in the southeast, which of course contained a lot of risks, but at that time, he was in the southeast, and the court officials had no time to take care of him, the timing was really good, Shen Mo could barely control himself, and wanted to do something.

Wang Yin saw all this in his eyes and was anxious in his heart, but at that time, Shen Mo was already on the verge of an arrow and had to send it, so he couldn't help but say nothing. All the way to Huizhou, with the help of Hu Zongxian, he finally made his words clear, and if the silent reply did not satisfy him, he would go home directly...... The old man is very calculating, he is from Huizhou, and now when he gets off the boat, he can catch dinner. Little hand hit.

But his quiet and humble demeanor made him feel teachable. Hu Zongxian's first strategist finally showed his demeanor for the first time: qu; Today's time is running out," on the vast river, there are no outsiders on the boat, Wang Yin did not shy away from saying: "The new lord is just around the corner, on the occasion of the alternation of the old and the new, the situation is changing, success or failure turns heads, everyone is red-eyed, the struggle will be fierce for decades, the so-called Sven in the past, the so-called decency, all thrown out of the clouds, only you live and die, become the king and lose!" Seeing that Shen Mo had been said to be sweating on his forehead, he squirted out six words with his dantian and said, "Are you ready and ready?" ”――

Partition - Bu -

I really wanted to write last night, but I couldn't write anything because of the constant noise of firecrackers......