Chapter 39 Monopoly and Marketing
"This month, Xianju Lou earned more than 70 guan, Linluo Lou's account can not be released until after Qingming, at least this number, the first batch of wine we have earned more than 100 guan, more than 100 guan......" Song Laosan excitedly knocked over the wine bowl on the table, the splashed wine pulp was sprinkled all over his body, and he didn't care about wiping it, and kept repeating the number "more than 100 guan" in his mouth. Pen % fun % Pavilion www.biquge.info
Wang Mai held her chin with one hand, although Rou Niang's father-in-law was dead, but after all, it was more than a year ago, what if she got married again? Even if there is no marriage match, what if there are still people in her in-law's family who oppose her remarrying? Even if she is not married, no one in her in-laws objected, what if she herself disagrees?
"Alas......" sighed, it was not the first time to fall in love, and there were some gains and losses.
"Wheat ......" Song Laosan looked at him, why was the expression on his face so erratic, could it be that he was disgusted and made less money?
"Huh?" Wang Mai came back to his senses, "What's wrong?" ”
"How much money did I tell you last month? What are you doing? Song Laosan stared at him with a questioning face.
"......No," Wang Mai shook his head, "You deducted the horse money from my share." ”
"I didn't tell you about the horse money," Song Laosan waved his hand, "This horse will be given to you by the third brother, what else will you deduct?" With the speed at which our winery is making money, what is a horse? This first batch of wine is selling so well, and the next batch has doubled the amount, I'm afraid it won't be enough for these two big restaurants. ”
"Capacity is a problem," Wang Mai thought for a moment, "and now I can only take the boutique route." ”
"Boutique routes?" Song Laosan is used to Wang Mai's mouth popping up a few fresh words from time to time.
"Our current problem is that the production is not enough, although Luoyang has been through several wars, but after all, it is the eastern capital, there are more rich people, and the consumption power is very strong. A pound of money is too cheap, it's time to raise the price. Wang Mai touched his chin and said.
"God, a pound is always too cheap for you." Song Laosan almost jumped up from the table, what is this person thinking? He is a general's salary for a month, but he has always had a little more money.
"Don't get excited!" Wang Mai pouted, "Song Laosan, you are a turtle." What is the money, I am ready to sell it for ten pounds, and I don't bargain. ”
"What?" Song Laosan felt that Wang Mai was crazy, and he had been in a daze just now, and now he was still saying such nonsense. Ten pounds of money, a good horse is only thirty or forty pounds, and after a few pounds of wine, it will be gone?
"Sit down, I'll tell you the truth slowly."
"Speak quickly!" Song Laosan couldn't sit well, stretched his neck, and his brain shell was almost in front of Wang Mai's face.
Wang Mai pushed him away: "Do you think, there were two batches of wine last month, totaling more than 200 catties, right?" ”
Song Laosan nodded and agreed: "Yes." ”
"Even if you double the output, the total will be more than 400 catties, less than 500 catties. After selling the wine, you have to pay dividends to the restaurant, Lao Huang and they are busy day and night, and the salary cannot be low, and the cost must be removed, and the house price ......" Wang Mai counted him with his fingers. "Last month, there were more than 100 of the 200 or so gross profit planing, and you and I each shared half of it, and one person was only seventy or eighty."
"Are you too little?" God, is this person from a royal family and noble? Seventy or eighty is too little?
Wang Mai ignored him, and then calculated: "Even if the output is doubled, it will only be a profit of a hundred yuan." ”
"So you're going to raise the price tenfold?"
"If you say that you are a turtle, you are a turtle, even if you are given a mountain of gold to guard, you will not be able to make a fortune." Wang Mai rolled his eyes, "Remember hunger marketing?" The cost of a small coal furnace is only a few tens of yuan, and we have earned dozens of times the profit. Why do you say that? ”
"Why?" Song Laosan asked puzzled.
"It's called a monopoly!" Wang Mai said, "What do you mean that things are scarce and expensive? The reason why the coal stove can have such a high profit at the beginning is because we can only sell it, or you don't use it, and you have to pay dozens of times the price to buy it if you want to use it. Later, those merchants imitated us, the monopoly did not exist, the coal stove rotted the street, I heard the businessman said that Chang'an has coal stoves for sale, you still sell so expensive, people go to other people's houses to buy, you can't make money. ”
"That's the reason," Song Laosan thought for a while and said, "But it's too outrageous for you to sell ten pounds of wine." ”
"Commodities have two attributes, value and price." Wang Mai held the wine, "Is this wine worth ten times?" It's definitely not worth it, even if it's not worth it all the time, that's what it's worth. But it doesn't matter how much you can sell for it, if you know how to do business, you can sell it for gold if you grab any dirt on the ground. ”
Song Laosan shook his head, still not believing.
"Alas!" Wang Mai knew that it was useless to talk so much to this big boss, "You just do as I say, and raise the price to ten times, but you can't mention it directly, and you have to do some packaging." ”
"Packaging?"
"You go to the porcelain shop to customize some good quality white porcelain bottles, each bottle is the size of a pound of wine, and write two good sentences about wine on the bottle, what 'ten thousand gold bottles of sake, when will the bright moon ask the blue sky' and so on, in short, people look at a glance, this wine is not for people to drink...... Wang Mai thought about it and said.
"So troublesome?"
"And there's more." Wang Mai rolled his eyes, "It's not enough to have a porcelain bottle, add a wooden box, find someone to make some exquisite wooden boxes out of wood to fill the wine bottles, and put silk in the wooden box......"
"God," Song Laosan touched Wang Mai's forehead, "Are you crazy?" ”
Wang Mai knocked Song Laosan's hand down: "Do you believe me?" ”
Song Laosan looked at Wang Mai, his eyes were still clear, not like he was crazy: "Is this true?" ”
Wang Mai nodded helplessly: "After saying so much, you still don't believe it?" Then I did it myself, and when the time comes, don't blame me for not pulling you along. ”
"Medium." Song Laosan gritted his teeth, "It's a big deal to lose some money." ”
"Don't worry!" Wang Mai was afraid of his shoulders, "I promise to let you earn a lot of money." "People nowadays don't know what marketing is. Such a good wine, and a dark broken jar, how can it be distinguished from other wines? It is natural that you can't sell it at a high price, and on the contrary, even if it is a glass of water, someone who is proficient in marketing can sell it at a high price, and this is the difference. In particular, this wine is still sold exclusively, there is no semicolon, monopoly trading, even if it is a pig as a shopkeeper, it will make money, the difference is to earn consistently or ten.
"By the way, there's still a good life over there, right?" Wang Mai asked.
"Two days ago, a few little thieves climbed into the yard at night and were sent away by Lao Huang." Song Laosan said, "One person discounted one leg, presumably they didn't dare to come again." ”
Wang Mai nodded: "We can't take it lightly, especially if we raise the price here, it is estimated that there will be more people outside who covet this method of winemaking." If it doesn't work, change places and find some reliable people. ”
"Okay, I guess there are still some brothers who didn't have a proper livelihood, so I brought them all in. The North City is a mixed bag, and I'm afraid that Lao Huang and they won't be able to take care of it if they have fewer people. Then inquire if the courtyard next to it is for sale, and buy it together, and make a lot of wine. Song Laosan replied.
"And the government." Wang Mai reminded him, "As the saying goes, the people don't fight with the officials, and the government must also take care of it." ”
"Don't worry, my brother has been in Luoyang City for so many years, and he still has this face, and he has already established a good relationship with the Yamen."
"That's good," Wang Mai nodded, looking elsewhere, "There is one more thing ......"
"What?" Song Laosan looked at Wang Mai's sudden change of spitting and spitting, and was a little puzzled.
"That ......" held back for a long time, and was embarrassed to say about Rou Niang.
"Which one?" Song Laosan was confused by Wang Mai's second monk.
"Alas......" Wang Mai stubbornly told Rou Niang what happened to him yesterday, and poured out all the worries in his heart.
"That's it?" Song Laosan shook his head, "What should I say about you?" There are thousands of good girls in the world, you have to worry about a widow, it's really evil. ”
"Third brother, you can also see that I don't like those yellow-haired girls at all, maybe the aesthetics are different from those of you."
"What's the view?"
"It's not ......" Wang Mai grabbed Song Laosan's arm, "What do you say this should do?" ”
Song Laosan took a sip of wine: "It's really hard to say." If this Rou Niang is a strong character, I'm afraid it won't be easy to do. ”
"Huh?" Wang Mai immediately breathed a sigh of relief when he heard this.
"But ......"
Wang Mai pricked up his ears again.
"She came out as a woman, presumably helpless, and I think there is still some hope for this."
"Go on." Wang Mai's chick nodded like a peck of rice.
"Tomorrow, let your sister-in-law find a matchmaker to ask if this Rou Niang has any meaning in this regard. If not, you will die before it is too late. If there is, then it will be very simple to take the dowry to the door. ”
In an alley in Daohuafang, Nanshi, two people were squatting on the ground and chatting in a low voice.
"It's almost time to clean the streets, will he not come back?" A man said impatiently.
"Possibly, wait a little longer, wait for the drums to pass before you go......" the other whispered.
"Da da da......" A brisk sound of horses' hooves came into the ears of the two.
The two glanced at each other and came.
Wang Mai sat on the horse staggeringly, he drank a lot more today, he was accidentally vomited by the horse just now, and now it is a whirlwind. Shaking his head, the feeling of turning the river and the sea in his stomach came again, and he hurriedly leaned down, not wanting to lose control of his center of gravity and fall headlong under the horse.
The two of them, who had been paying attention to the situation, suddenly felt happy in their hearts, it was a godsend.
Wang Mai tried hard to open his eyes and looked at the two of them: "Thank you two brothers...... ...... "opened his mouth and sprayed vomit all over the body.
"It's really unlucky...... the two of them could only admit that they were unlucky, and picked him up and walked out of the alley.
"No," Wang Mai was dragged like a dead dog, "my house is over there......"
The two of them didn't answer, and still walked out with their heads down.
Wang Mai finally sensed that something was wrong, and struggled to get up: "Who are you?" ”
"Dong" an old fist knocked on the back of his head, and Wang Mai's eyes went black and he fainted.