Compared with the expensive ticket prices of the Imperial Theater, the tickets to the Imperial Arena are undoubtedly much cheaper, and the ticket price of thirty yuan is only equivalent to less than half a stone of grain, even the most ordinary people in the empire can afford it.

It is true that Sanshiwen can only buy a seat located in the corner of the arena, but watching Keju fall in the arena is secondary, and the key is to appreciate the tense and exciting atmosphere. Of course, if you want to see it more clearly, it's not impossible, add another 20 Wen to change to a slightly better seat, even the best seat only costs 120 Wen, and the price is absolutely acceptable to ordinary people.

Some people can't help but ask, isn't it a loss to operate at a loss when the arena ticket price is so cheap?

The answer is no, when did Luan Yi make a loss-making transaction?

First, although the arena has a low ticket price, unlike the Grand Theatre, it has a much larger number of seats, 20,000. The average price of 20,000 seats is 60 wen, which is 1,600,000 wen, which is equivalent to 8,000 yuan, less than 1,200 taels of silver. Two games a week is 2,500 taels of silver, and a month is 10,000 taels, which is enough money to support the daily cleaning and maintenance of the arena.

Second, in addition to the proceeds from ticket sales, Luan Yi also set up more than 3,000 advertising boards inside and outside the arena for public rental. Relying on the prosperous trading environment of the empire, many merchants took a fancy to the high flow of people in the arena and came to ask for rent. The price of advertising space varies depending on the location, but on average, about 500 taels a quarter, 3,000 advertising spaces is 1.5 million. Therefore, advertising and leasing are the main source of income for the arena, and it is also the reason why the stadium ticket price is so low.

Because of the low cost of tickets, when the first Imperial Keju Tournament kicked off on June 1, the Imperial Arena was packed with spectators, and the first day of the competition was full of friends, with 20,000 tickets sold out.

The crowds in the stands were surging, and the black pressure was overwhelming, like a black ocean. There are those in the crowd who talk to each other; Paid out of their pockets to buy pictorials for the consulting of each team in this competition, and those who were ready to show their skills in the casino; Of course, there are also those who don't know how to bow and rush over to see the excitement.

In the aisles between the seats, there are small traders and vendors carrying food boxes and carrying flat poles to sell back and forth, selling sugar gourds, sticky cakes, fruits, and fried beans...... Let the audience enjoy the food while feasting their eyes.

What is surprising is that out of the Chinese traders, there are quite businessmen's minds, wrapped in turbans, bearded people from the Western Regions set up stalls in the arena, they mainly rent hookahs, a bag of cigarettes for 20 yuan is not expensive, very popular with the audience.

So there were a lot of people in the arena who ate beans and watched Keju while swallowing clouds and spitting fog...... Leisurely and happy, extremely comfortable to watch the officer.

On the day of the opening ceremony, after a short opening ceremony, with Luan Yi lightly touching the rattan weaving, with an inflatable pig bubble and a cowhide keju outside, the first Imperial Keju Tournament officially started.

On this day, six teams from Group A take to the field at the same time and start playing in pairs on three of the four courts in the arena.

Luan Yi's Imperial Royal Juju Team is among them, and their opponent is the Chang'an Liuyuanfang Keju Team. Speaking of this Liu Yuanfang, it is also somewhat famous in the empire, and its business scope is mainly to help the woodworking workshop process and carve the patterns on the furniture and complete the embroidery link for the textile factory. Because the patterns designed in their shop are both novel and beautiful, coupled with the excellent carving and embroidery skills, many furniture and silk manufacturers in the imperial state have asked them to OEM.

The Luanjia Chamber of Commerce is no exception.

According to Zhen Mi, the owner of this Liuyuanfang is still a woman, and she is a strange woman. She started from scratch, starting from individual embroidery, and with the superior policies of the Shengyuan period, she endured hardships and endured hardships, and grew up little by little. Zhen Mi admires her ability, has a close relationship with her, and often takes care of her business.

Luan Yi still heard Zhen Mi say about this recently, so he was quite impressed by this Liu Yuanfang. Facts have proved that the owner of Liu Yuanfang is indeed an outstanding female entrepreneur, which can be seen from the name of her Keju team. When other squires and wealthy people named the Keju team as "Thunderbolt Fire" and "Victory", she directly hung the name of her own industry "Liuyuanfang" on the head of the Keju team. In this way, it not only clarified to the audience the belonging of the Keju team, but also successfully implanted a hard advertisement, so that people who came to watch the game will always remember the brand "Liuyuanfang".

This smart move made Luan Yi suddenly have a little appreciation for the female boss. Of course, this appreciation is pure appreciation of talent and does not contain any camaraderie between men and women. Luan Yi has always admired capable people, and in this male-dominated era, he admires capable women even more.

The female proprietor of Liuyuanfang can be said to be one of the representatives, and she is an outstanding figure of businesswomen in the Shengyuan period. In order to show her as a role model to the public, Luan Yi, who was sitting in the VIP seat of the arena, told Zhen Mi next to him that he would ask "Holy Light Daily" to write an interview with the female owner of Liuyuanfang, and send her a quarterly advertisement for free. He also promised Zhen Mi that no matter what kind of difficulties Liu Yuanfang encountered, as long as it did not violate the canons, laws and ethics, he would do his best to help.

After saying this, Luan Yi moved his eyes to the arena again, paying attention to the performance of his guards.

Although the female owner said that Liu Yuanfang was very impressive, it was difficult to compliment her Keju team. Or to be more precise, she didn't hope that this Keju team could achieve any excellent results, purely to make the Keju team shine and advertise for her industry.

Three of the five players on the team look like rookies who don't often play Keju, and the remaining two are of some level, but they have repeatedly made mistakes due to lack of tacit cooperation.

On the other hand, the Imperial Royal Keju team played vigorously under the leadership of Captain Noriman, and the cooperation between them was smooth. Especially the Dianman, he was born with five big and three thick, a tiger's back and a bear's waist, quite a father's style, coupled with the excitement of showing the skill of Keju under the watchful eye, no one can stop him from being like a dinosaur in estrus when he comes on the field.

As soon as the kick-off, Dianman rushed into the opponent's half with the ball alone, and even squeezed and knocked the opponent's four players to the ground, a defender got up and wanted to block Dianman, Dianman's outside foot lightly touched the ball, and the rattan ball slowly passed through his crotch. Dianman suddenly picked up speed, bypassed the defender and held the ball again, and actually played a wonderful crotch pass.

In the past, this defender was only the goalkeeper on the opposite side. The goalkeeper saw that Dianman's right leg was raised, and he said that he was going to raise his leg to shoot angrily, so he hurriedly fell to the ground and pounced on the ball, only to find out that he was making a false shot at the moment when the center of gravity shifted.

I saw that the right leg raised by Dianman suddenly contracted, and he quickly rushed forward, and actually brought the rattan ball into the net.

From kick-off to goal, the pawn was satisfied with six people, and the wonderful and exciting goal immediately attracted a cheer from the audience.

In this way, in the first half, two quarters of an hour (equivalent to forty minutes) poured an 8-0 into the Liuyuanfang Keju team.

Luan Yi saw that the game was no longer in suspense, so he didn't continue to stay and watch. Pat your ass and go back to the court to deal with official business.

For the rest of the day, the Empire Arena held two days a week, one in the morning and one in the afternoon, with three teams competing against each other on three courts. Tens of thousands of people came to watch each game in the Imperial Arena, and the Holy Chinese Empire immediately set off a Keju craze driven by the interesting Keju competition, and there were teenagers playing Keju everywhere.

After two and a half months of fierce competition, the top teams in 16 groups have been released one after another, becoming the top 16 of the first Empire Cup Keju Competition, and a more exciting knockout round has kicked off.

Compared to the original single round-robin tournament, the audience who watched the Kemari tournament for a period of time not only greatly improved their level of appreciation, but also supported their own teams.

During the game, Keju fans carried big drums and colorful sails to cheer for their favorite Keju team, which was comparable to the fans on the football field in later generations, and the scene was very lively.

Correspondingly, the teams that broke out of the group stage and reached the knockout stage not only attracted a large number of fans, won people's attention, but also won face for their owners. For a while, they often met strangers who greeted them when they walked down the street, and they seemed to have become well-known celebrities in the Imperial Prefecture.

The owners of those teams that were eliminated in the round-robin competition, seeing that they could win so many honors by crossing the threshold of the top 16, were deeply sorry for beating their chests, and secretly determined to invest more money in the Keju team, so as to strive for a breakthrough and achieve better results in the next competition. Those who did not participate in this year's competition decided to form their own Keju team immediately and become a part of the competition in the next competition.

As for the teams that made it to the top 16...... is trying to take the honor to the next level and become a part of the top eight.

The owners of each team not only increased the salaries of the Keju players and improved their food, but also set up huge bonuses for wins, goals, assists, and outstanding players in the game. The treatment is so good, I almost put them on the altar as a god offering.

The wealthy class of these empires are not afraid to spend money, they have money. As long as the team can win and let them earn enough face, they are willing to spend as much as they want.

So since the top 16, the Keju competition has become a money-throwing game for the rich.

For this situation, Luan Yi not only did not stop it, but also added fuel to the fire in the process, spending a lot of money to offer high rewards to his two teams. The reason why this is so is because he knows that only when the rich consume more and the poor spend less, can a country's capital flow circulate, the economic system can reach a balance, and the society can be stable. On the other hand, if the rich are stingy and save their money but do not spend it, while the poor need to pay the vast majority of their daily income for daily life, social chaos will inevitably arise, when social assets will be monopolized by the rich, and the poor will have to take risks to rob the rich if they cannot survive.

This is how the vast majority of peasant uprisings in history have been caused.