Li Zhen smiled slightly. He understood that Zheng Zaoru's words were just flattery. If you want Zheng Zaoru to recognize Wang Chi, there must be another process. Because Wang Chi is just a little-known little fat man, Li Zhen knows that Wang Chi is a pearl that has not yet shone a thousand rays, but Zheng Zaoru does not know how brilliant Wang Chi will be in the future, so the praise is for Li Zhen's face.

Li Zhen asked, "Is there anything wrong with Mr. Zheng?" ”

Zheng Zaoru nodded and said, "Commander Zuo just came here and said that he had something important to report to the prince. After the matter between Wang Ye and Wang Chi was dealt with, I immediately went to inform Commander Zuo. ”

"Well, go ahead!"

Li Zhen nodded, and Zheng Zaoru turned around and left.

In the study, only Li Zhen and Wang Chi were left.

Li Zhen said: "Xiao Wang, you will act as the agent for Nanjing's matches, what are you going to do?" ”

Wang Chi replied: "Teacher, the word for the disciple is 'Xingzhai', you can call the word for the disciple." ”

Li Zhen said: "I like to call Xiao Wang, don't you agree?" ”

"Agreed, must agree!"

Wang Chi rolled his eyes and was completely defeated by Li Zhen.

Li Zhen snorted lightly, with a natural expression. He thought to himself that Ye Chengxin, the hardware king, had become "Xiao Ye", and you, the "King of Money", didn't want to get rid of the title of "Little Wang".

Li Zhen waved his hand and said, "Sit down and say!" ”

"Yes!"

Wang Chi sat down respectfully and said: "The disciple thinks that the matter of acting for Nanjing matches is very simple, and I don't need to bother, as long as I draw a scoop according to the teacher's plan and invite the merchants from various counties to discuss the matter, the first amount of funds can be returned." I need a sum of money to pick up the goods from the teacher, and I don't have one at the moment. However, I was able to get a deposit from a merchant who wanted to buy matches from me, and with this deposit, my business was up and running. In two years, I believe that I will be able to pay off the two million IOUs. ”

After Li Zhen heard this, his eyes lit up.

This kid has a really good idea.

He didn't take into account the issue of the deposit when he planned, after all, Li Zhen is not a professional businessman, and there are many loopholes in the plan. The method proposed by Wang Chi immediately solved the problem of capital operation.

Li Zhen thought for a while, and then asked, "I asked Zheng Zaoru to attract investment, and it was aimed at big businessmen. These businessmen have a vision and can think long-term. But your customers are different, and you're targeting merchants from all over the county. Many of these people do not have the foresight to see the long-term problems. Even if you send matches to them and let them know what they are for, they will not be tempted. To do this, you need to create a sensational scene, so that the merchants in each county know the usefulness of matches, so that merchants can really see the business opportunities contained in matches. What are your plans for this? ”

Wang Chi blinked, his mind blank.

He hadn't encountered anything like this, so he couldn't think of a way. According to Wang Chi's idea, it is to find a shop as a store to sell matches, and then invite some people to dance lions and so on, so as to make it lively, and this is considered to be open. As soon as Li Zhenyi analyzed, he suddenly felt puzzled, because the most traditional opening could no longer achieve this effect.

Wang Chi said respectfully: "Please give the teacher advice!" ”

Li Zhen said: "I will tell me what I think, you listen carefully. ”

"Yes!"

Wang Chi sat tightly, knowing that now was the most critical time.

If you want to learn something, it's now.

Li Zhen took a deep breath, closed his eyes and pondered for a moment before he opened his eyes and said unhurriedly: "If I want to promote matches, the first thing to determine is the whole process, then the specific arrangements, and finally the objects to prepare. ”

"Let's start with the propaganda process, I have people print a lot of propaganda newspapers. This newspaper should write out the use of matches with pictures and texts, so that people who don't know how to read can understand it. Secondly, the newspaper should show the event, and anyone who receives the leaflet can go to your store and receive a pool of fine wine for free on the third day after the leaflet is distributed. ”

"That's the process I've made."

"When we talk about necessities, let's talk about what we need first. Newspapers, matches, and liquor are the three must-have items. A box of matches and a newspaper are tied together to promote the matches and publicize the activities of receiving the wine. Well, and your shop, you should make sure as soon as possible and decorate it in a more atmospheric way so that the people who come to get the wine will have a good impression of you. ”

"The specific arrangement is 10,000 copies of propaganda newspapers, 10,000 boxes of matches, and 5,000 bottles of liquor. The distribution of leaflets should be divided into two levels: select some people to go to various prosperous locations in Nanjing, distribute matches and newspapers to the shops on both sides of the street, and select some people to go to the areas with the most concentrated flow of people, and distribute propaganda and matches to the people on the roadside, and explain the contents of the activity list clearly. As for the distribution of liquor, it should also be made clear that the time for the distribution of liquor is ten days. Each day is limited to the first 500 people, until the full number of people is full. After 10 days, it will not be distributed again. ”

Li Zhen said in a deep voice: "After the whole event is completed, I believe that this is definitely a huge sensation, the whole city of Nanjing will know the benefits of matches, and many businesses will also pay attention to your information and will take the initiative to contact you." They take the goods from you and sell them, and the opportunity comes. ”

Wang Chi swallowed, frightened by Li Zhen's plan.

Promote something, and you can do that.

Suddenly, Wang Chi frowned and asked, "Teacher, according to your way, the people and merchants know about us, and they also publicize the matches." However, 500 jars of good wine a day, and 5,000 jars of good wine in 10 days, which is a lot of money, and it must cost a lot of money. ”

Li Zhen shook his head and said, "Xiao Wang, your thinking has not been broadened. ”

"Please ask the teacher for advice!" Wang Chi said respectfully.

He was already impressed by Li Zhen and saw the other side of business.

Li Zhen continued: "Receiving liquor for a limited time for ten consecutive days is itself a process of promoting liquor. Why not work with a wine merchant who sells alcohol? Let the liquor merchant provide you with liquor for free, and you give him free publicity. This is a resource exchange, he gives you the wine and asks you to help him promote it. When you promote liquor, you also promote your own matches. A series of actions, the ultimate goal is to make your own matches public, and further let the businessman see the business opportunity, this is your purpose. ”

"Whew!!"

After Wang Chi heard this, he breathed a long sigh of relief.

According to this plan, Wang Chi only needs to provide 10,000 newspapers and 10,000 boxes of matches to be able to do the event, which is definitely worth the money.

Wang Chi said convincingly: "The disciple understands! ”

"Smack! Syllable!!! ”

Outside the study, there was a burst of applause.

Zheng Zaoru and Zuo Zongtang strode out, and immediately, a few more people followed. When Li Zhen saw these people, his eyes immediately widened, revealing a look of surprise.

They actually came to Nanjing!