Chapter 250: Profit Margin First! Branding wars
The tide is spreading, and the heat is intensifying.
Xie Hong's new trend is popular in Gyeonggi, which has made many people of insight worry about it, this trend is different from the previous ones, although his actions in the past are shocking, but the final result is just to make people talk about more.
But this time, the billiards competition has made many people see another step of advancement in addition to the imperial examination, although it is far from shaking the status of scholars, but with such a trend, it is always very worrying.
In terms of behavior mode, Xie Hong's action is also unusual, one by one strange ideas have turned into waves, one after another, making people overwhelmed. None of these behaviors are separate, but interlocking.
Ordinary people didn't pay attention to it, but those who had a heart noticed it, and it turned from the Hou Mansion to the Royal Park, and there was not even any buffer in the middle. The exquisitely conceived Hou De Fang was obviously not built in a day or two, but on the day when the Hou Mansion changed hands, the teahouse appeared suddenly, if it wasn't Xie Hong's expectation, how can it be explained?
Moreover, on the day of the opening of Zhenbao Zhai, many people also secretly ridiculed Xie Hong's ignorance, and even put the billiards on the table like that, without any restrictions, whether it was onlookers or research, they were all allowed to come and go, and as a result, not a single table in their house was sold, which was completely stupid.
But at this time, these people were all surprised, it turned out that Xie Hong was also intentional at that time, in order to facilitate promotion, he just showed the table in the store, and as a result, this thing was promoted in the capital.
Nowadays, Royal Park, Billiards Competition, Houde Fang, these projects complement each other and drive each other, and they have actually earned Xie Hong a lot of wealth, and this seems to be just the beginning, how can you not worry people of insight?
After the billiards competition was launched, Xie Hong's movements finally stopped, and people were able to take a breath, but no one knew if he had any other actions, and the calm in front of him was ...... Well, it's relatively calm, no one knows if this is temporary, or Xie Hong is waiting for the opportunity or accumulating strength, and while breathing a sigh of relief, the hearts of the gentlemen are still hanging.
It's not that they lack resourcefulness, it's that Xie Hong's behavior pattern is too weird, so they can't keep up with their thoughts at all. For example, Han Wen's house, no matter who he gets, no one will come up with Xie Hong's method, and the billiards competition is even more incredible.
Unless he has a head like Xie Hong, no one can predict his actions, and it is even more impossible to plan in advance.
However, at this time, the only ones who will be worried are the scholars.
Ordinary people are very happy, talking about things, games, and even some kind of luxury, all at once in front of them, and everyone is elated. As Xie Hong said, interests are fundamental, and if you want to change the public opinion in the capital and even in the Ming Dynasty, the most convenient and direct way is to take advantage of it.
Of course, Xu Zhili is not to send money, that is the most stupid way, it is enough to give them a channel to rise, even if this channel is not a good way, there are not many people who will sincerely respect it, but after all, a gap has been opened in the iron curtain where everything is inferior only to reading.
Xie Hong had no prejudice against Confucius and Mencius, and he was also against Confucianism, but he knew that no matter what doctrine or political idea, as long as a monopoly was formed, it would inevitably degenerate.
Confucianism in China is like this, the Confucianism of the Ming Dynasty is completely different from the era of the Spring and Autumn Period, there is no thriving atmosphere at that time, there are few people who specialize in learning, and there are many people who regard the things in the pile of old papers as golden rules, and Confucianism has become a symbol of stubborn conservatism.
And after their guidance, almost everyone's highest ideal in the world is to be an official. Maybe Confucius meant this, or maybe there was this tradition in China, but Xie Hong knew that a country where all the people aspired to be officials could not become strong. Throughout the ages, it has never been bureaucrats who have promoted social development when looking around the world.
Otherwise, Huaxia would have become the most powerful country in the world, because Huaxia has never lacked bureaucrats, whether it is the Ming Dynasty or later generations, you must know that the Chinese bureaucrats' ability to do officials is definitely the first in the world, but what is the result? The ability to be an official is only counterproductive to national construction.
What really makes the country rich and the people strong is something else.
Needless to say, science and technology are the primary productive forces; Athletics generate national cohesion, with Athens and ancient Rome being ready-made examples; In addition, culture, commerce, and even the nation's ambitions for foreign expansion can drive the progress of the country and society.
Xie Hong's goal is, of course, to promote industrial reform, but he will not ignore other aspects, accumulating wealth and changing the concept is only the first step, and there are many things to do in the future.
Let the soldiers expand their territory and sweep the world; Let Mojia improve productivity and provide the strongest motivation and security; Let the Legalists ensure the passage of government decrees, and prohibit them from top to bottom throughout the country; Let Confucianism and Taoism return to their duties, and improve the cultivation and surname of the people; …… Each of the 100 schools of thought performed its own duties and professionalized the division of labor in society, instead of being the case now: leading soldiers was also a disciple of Confucianism, so was formulating and enforcing laws, and even the work of increasing productivity was handed over to Confucian disciples.
Do they understand these professional surnames? Of course I don't understand, what Confucianism is good at, in addition to the cultivation of personal surnames, the rest is only the ability to be an official.
And in the concept of professional bureaucrats, face comes first, so they don't know how to pretend to understand, and belittle these industries that they don't understand to be useless, in order to show their cleverness. The semi-bendral treatise on the rule of the world is the highest embodiment of this concept!
Of course, only the uncivilized Tartar chieftains were convinced of this. There is no way, their original surname is more stubborn, and their IQ is lower, they don't learn what they can't learn, and then they are directly banned, there is no stupidest only more stupid, these barbarian idiots are more stupid than the scholars of the Ming Dynasty.
As long as the situation of Confucian hegemony is broken, there is no doubt about the dominance of the Ming Dynasty! Xie Hong is convinced of this, and he is working hard for it, and what he is doing now is laying the foundation for this ideal.
Using the appeal of the Son of Heaven and his legendary surname experience to attract ordinary people, through billiards, Xie Hong has already slightly leveraged the corner of Confucianism, the effect is not very large, and it may not last long, but it finally reveals a glimmer of light.
Being an official in the imperial examination is still the most sacred in people's minds. However, for craftsmen, for being a close minister of the Son of Heaven, the people of the capital also have a lot of yearning, after all, the single-plank bridge of the imperial examination is very sad, and Xie Hong showed them another way to heaven.
According to Bai Juyi, Yang Guifei was once noble, so that the hearts of parents all over the world did not rebirth men and daughters, Xie Hong thought that his charm might not be as good as Yang Da Beauty, but the legendary surname and influence should not be much different, so he was also reluctant to act as an idol of this era.
In the capital, his deeds are already well known, and the reopened Houdefang is sparing no effort to publicize, of course, after processing. In this way, just like those legendary figures in later generations, Xie Hong has also become a legend, inspiring countless people to set foot on the field of the billiards masters...... The successful operation of the Royal Park and the popularity of billiards tournaments have also made countless businesses excited.
Of course, the people who grabbed the shops in the Royal Park were delighted, and before the competition began, the popularity of the Royal Park had already surpassed that of Qianmen Street and Bada Hutong, and it was crowded with people every day, which was about the same as the popularity of the big temple fair.
Some people come to billiards, some people come to Houdefang, and some people have both, these are all very lively. I like it to be so lively, but the people with the surname Zi Tian also want to come and see, if not for anything else, just for the two famous scenery in the garden, I also have to come and see it.
Prosperity means a prosperous business, and this truth is known by individuals, and these merchants who already have shops are not happy.
However, those who didn't grab the shop were not very disappointed, the east wind of the plague god was very strong, even if it was not in the royal park, it could be borrowed. Although the billiards club in Houdefang is large, after all, there are too many people to go, and it can't be arranged no matter what, and many businesses have seen business opportunities.
Overnight, there were many copycat billiards clubs in Beijing. In addition to the slightly inferior craftsmanship of the table, all the specifications of these billiards clubs are imitated from Houdefang, with slightly lower fees, the same layout, and even the coaches are equipped, of course, the level of coaches is also lower than that of Houdefang.
Therefore, in line with the principle of proximity, or cheap, or unwilling to queue up and other reasons, many people choose these copycat billiards clubs. Although the business of Houdefang has not had much impact, but the long queue outside is gone, but as the financial director...... Although it was only selected when there was no general in Shu, Ma Yongcheng was also very unwilling.
"Master Xie, do you think we have to do something?" Ma Yongcheng circled around Xie Hong, and kept chattering, which made Xie Hong a little dizzy.
"Why don't we lower the price? Or let the Maang brothers publicize the influence of the craftsmanship of billiard equipment on ball skills or something? Otherwise, let's send someone to smash those billiards clubs! ”
This brother has the potential to be an underworld, looking at Ma Yongcheng who gritted his teeth, Xie Hong smiled lightly: "Ma Gonggong, what we do is the cultural industry, we are civilized people, how can we do such a rude thing?" ”
Ma Yongcheng is speechless, civilized man? Didn't you beat someone a few days ago? Aren't you the one who instructed the emperor to go to the household yamen to violently collect debts?
"Some people imitate and follow the trend, that's a good thing, it means that our brand has been launched, so ...... Now it's time to defend your property rights! Xie Hong snapped his fingers and ordered: "When the time is ripe, let Jiang Song and them do it." ”
"Jiang Song?" Ma Yongcheng thought about it for a long time, and then he remembered such a person, who seemed to be the thousand households who stood in front of him before the emperor went to collect debts.
"Grandpa Ma, you just wait to count the money, you know, the property rights of the brand are the most profitable business, well, second only to robbery." Xie Hong said meaningfully.
(To be continued)