Chapter 900: Propaganda Focus
Sulfonamide is a broad-spectrum antibiotic, but his broad-spectrum degree is wider than penicillin, but the effect is much slower, from the pathological point of view, sulfonamide is a preparation that plays an antibacterial role, and penicillin such a bactericidal preparation, there is a clear difference, the biggest difference is in the speed, and according to the unique concept of pathology, penicillin for syphilis, sepsis, meningitis and other unique effects, so that this disease, can no longer become a terminal disease, at the beginning of the launch, began to benefit the Chinese, gradually expanded outwardThe new drug system has brought a stronger gold absorption effect, especially in times of war, and medicine is always the best military supply, because no military supply is more important than medicine.
Germ infection is always the most lethal weapon in the era of war. Even in the era of cold weapons, those who die directly on the battlefield are far less than the number of disabled deaths, and the casualties caused by bacterial infection are far more than those who die on the battlefield, and even produce psychological pressure as a result, which may make an army collapse, how to deal with the wounded soldiers, to a certain extent, shows the degree of control of the generals, and sometimes the wounded soldiers who are obviously hopeless, must be dealt with in advance, otherwise, the screams of the wounded soldiers all night will directly make the surrounding soldiers collapse.
As for going further, the deliberate use of bacteria also appeared thousands of years ago, the famous Mongolian army, before the battle, often let weapons or bows and arrows, soaked in horse urine mixed with horse dung, and even soaked these things enough time, relying on the bacteria formed for a long time to increase the lethality of cold weapons, this may be the prototype of bacteriological warfare, ignorant Mongolians may not understand. There is no scientific basis for this, but the results have proved its effectiveness time and time again. It shaped the supreme prestige of the Mongolian iron cavalry, and thus it was preserved. According to historical records, those who died directly under the Mongol saber died a tragic death compared to being injured and infected, and there was a huge difference, similar to Mongolian spells and curses, which were widely spread in the Song and Ming dynasties at that time.
This was especially true in the age of thermal weapons, the early powder guns. Whether it is a scattered bullet or a live bullet, it will cause a large area of wound tearing, gunpowder and bacteria that do not know where to be contaminated, is the first killer to kill the wounded, in the face of the fever of bacterial infection, since more than 100 years ago, there is no perfect solution, most people can only rely on hard resistance, with the body's immune system to fight bacterial infection. This mortality rate is extremely high, which is also the fundamental reason why in many wars, in order to pursue the results of the war, give up some of the seriously wounded. That's no way to do things, history proves that seriously wounded, especially complicated. Injuries that are difficult to clean up are difficult to heal.
From the very beginning, the Northwest has built a military medical system. The first thing I did was to use a high concentration of alcohol. Later, it developed into iodine wine and red potion to clean the wound and reduce the possibility of wound infection, but this can not completely solve all problems, at this time, antibiotics have become the key, the emergence of sulfonamides, rescued countless people, and replaced some of the external medicinal materials with sulfonamide powder, which can be relatively powerful to reduce infection, and penicillin is further, compared with the slow and lasting effect of antibacterial drugs, penicillin such bactericidal drugs seem to take effect faster.
For the pursuit of efficiency of the army, such an effect from a certain situation, seems to be better, a short time to cure some critical illness, so that the wounded can quickly recover health, to a certain extent, quickly eliminate the physical damage caused by fever, which is more critical to the treatment of patients, especially some weak system or wounded, some fever and bacterial infection is enough to kill, speed in saving lives, has a unique effect.
With the support of a large number of data and practical examples, the efficacy of penicillin has been determined, and after some attempts have been made in some patients who have been incurable, such as the early symptoms of syphilis, the breadth of penicillin's effect has been basically confirmed, and the effect of penicillin has been qualitative, and then there is the problem of sales and publicity. After solving the problem of human trials of penicillin, it was proved that penicillin can act relatively strongly on the human body, and has a huge effect on special diseases, without touching the field of sulfonamides, the Northwest began to publicize that the disease that had no effect on the use of sulfonamides in the past was the focus of the Northwest to overcome, and the disease that would almost be sentenced to death was solved in the face of penicillin.
The aroma of wine is also afraid of deep alleys, this sentence is Yang Yuanzhao has always been respected, in fact, widely advertised this sentence, but also let many products in the northwest after entering the unfamiliar market, gradually become popular, become a strong pillar of the northwest industry.
Regarding the promotion of penicillin, the drug regulatory department has two views, the first is to use the channels that Northwest already has, most of which are the channels of sulfonamides in the past, and the similarity between penicillin and sulfonamides is too strong. But in this way, the original painstaking management of sulfonamides can not be sold, you know, the current sulfonamides are not ordinary products, expensive prices, high profits, has always been one of the pillars of the entire Chinese export products, if you give up in vain, this is simply sorry for the resulting market.
No matter how rich the Northwest is, the annual income of more than 3 billion US dollars, in this era, can never give up, replacing sulfonamides with penicillin, which is not only sorry for the great contribution of sulfonamides to the Northwest in the past five years, but also sorry for the huge investment in penicillin research in the past four or five years.
Syphilis is a bacterial disease, mostly transmitted through body fluids and blood, in the old era of China, Hualiu disease was a more extreme manifestation, once infected, it could not be cured, and eventually, a cruel death. The emergence of sulfonamide itself has given hope to these infected people, but sulfonamide has an effect on it, but it cannot be cured (mostly the problem of dosage and virus inhibition, sulfonamide in this era, after all, is not as good as sulfonamide that has developed and matured in later generations, and the effect may not be low for ordinary viruses, for stubborn viruses like syphilis, the surface effect is not high), but penicillin is directly bactericidal, under certain circumstances, the effect is much better than sulfonamide, and the so-called one-shot effect of treating venereal diseases in later generations is effective. Most of them are some large doses of penicillin.
In this era, the cause of syphilis has been discovered, syphilis is caused by a bacterium, the resistance of this bacterium and the living environment are relatively harsh, and even the temperature change is enough to deal with him, penicillin is very sensitive to it, and the treatment effect is excellent. If syphilis alone as a foothold to detonate, it is a good selling point, in fact, in this world, there is already a drug specifically for syphilis, is the German scientist Ulrich invented the anti-plum drug 606, this preparation room is a compound of arsenic, arsenic alone many people do not understand, but the most famous compound of arsenic should be arsenic, arsenic in the field of traditional Chinese medicine also has applications, mostly a kind of external medicine, during the Ming Dynasty Chinese medicine used arsenic to treat syphilis attempts, but the side effects are too great, The patients were treated for syphilis and had to pay the price for their health. To the 606 invented by Ulrich, and even the 914 in 1912, to a certain extent, it is only the lesser of two evils, and it cannot solve the problem of side effects at all, even if it is cured, the side effects are very terrible.
Yang Yuanzhao knew the role of penicillin, so during the experiment, he also gave some guidance to the institute, so that they paid attention to this aspect, and at the same time tested penicillin in the prisoner of war camp, a series of secret tests were carried out in some places where willow disease was concentrated, and preliminary results were also obtained, for early syphilis, penicillin has a very good effect, the germs are killed in large quantities, and the condition will improve rapidly, the sequelae of the traditional 606 and 914 have not appeared, as long as penicillin plays a role, You can recover your health relatively quickly.
Now 606 and 914 are selling very well in the world, although the side effects are huge, but under the threat to life, the lesser of two evils can only be tolerated, now there are better curative effects, less side effects of drugs, what kind of choice will patients have. It is this that gives the sales team great confidence, because the expensive price of 606 and 914 makes the team see hope, maybe penicillin can be positioned as a special drug for a special disease, so as to ensure the market of sulfonamides, but also to launch penicillin to ensure a higher price.
Before promoting it to the outside world, it is first necessary to determine its name, penicillin is definitely not good, it needs to be changed, and the two names of 606 and 914 gave Yang Yuanzhao inspiration, and with a stroke of his hand, the name of penicillin was determined to be the anti-plum miracle drug 998, the reason why it is 998 is still the inspiration of later TV shopping programs, not 3998, not 2998, not 1998, as long as 998, these repeated bombardments, he may not remember what the product is, but 998 this thing, But it's deep-rooted. The name is just a bad taste in Yang Yuanzhao's heart, and a series of follow-up promotions, not only need a large number of channels in the northwest, but also need a huge amount of funds, for this, Yang Yuanzhao is to open the door of convenience, with 5 million US dollars to lay the base, on the uncapped pride, directly aroused the enthusiasm of the sales staff, from countless channels multi-pronged, three-dimensional publicity plan was determined in a short period of time, and began to implement. (To be continued......)