Chapter 1670: National Power

Oriental people are not design idiots, on the contrary, the unique Oriental philosophy, gave birth to a lot of talents, even in later generations, China's creative industry, for example, architectural design, bridge design, and even clothing design, there is no lack of masters, but because of the problem of history and foundation, China does not have the height of other designers, only by virtue of their own development, they can stand on a higher stage, they pay more hard than the so-called some top masters, but in terms of status, but not as good as them. Pen × fun × Pavilion www. biquge。 info

Now, the monopoly of the luxury jewelry and creative industry in the West has not yet emerged, China not only noticed this luxury industry early, and invested money to operate, which is not only greater than the Western industrial investment, not to mention that now, China not only has excellent raw materials for the production of various luxury goods, but also the foundation of luxury goods.

China has a huge reputation, China in the past hundreds of years, are synonymous with luxury, porcelain from the East, silk, and even tea, has always been sought after by the high world, not to mention hundreds of years ago, the kings and royal families of Europe, are proud of a silk supplies from the East, porcelain supplies, a fine porcelain from the East, even worthy of a king for them to hold a grand ball, to show such an outstanding treasure.

In the West against an ordinary porcelain, when they were sought after, they didn't know that the porcelain and silk they sought after were outflow items, export products, and could not be said to have no fine products, take porcelain as an example, most of them were among the private kilns, there were very few fine products, and there were even fewer of them that were really exported abroad, some genuine products, most of which accidentally flowed into foreign countries, and even the so-called genuine products that flowed into foreign countries, they were not generally big with the special for the government and the royal tribute kiln, even if it was an ordinary product of the tribute kiln, It's not much different from them, not to mention the fine products that are specially supplied to the royal family, and there are some treasures that can only be produced by the kiln change, which can be called treasures even in China, and I am afraid that in the eyes of Westerners, they will feel that they are incredible miracles.

In addition to some tribute porcelain, there are also fine silks, beautiful Sichuan brocade, and a series of silks from Huzhou, which are basically for the use of the royal family, those that are self-contained, and do not even need to be cut, and are draped on the body is a gorgeous dress of silk, which is far more ingenious than the silk that fell to Europe.

Even if it was once backward and Qing Dynasty, they made European countries form a sense of backwardness and poverty, but porcelain and silk are still shocking, especially during the Opium War, the British and the French, in the looting, only to find a variety of fine silk, porcelain, can be regarded as a long insight, through the plundering of handicrafts, every time it causes the exclamation of the West, those soaked in the designer's unique concept, from beginning to end to do the ultimate handicrafts, so that there is no tradition in this aspect of the Westerners amazed, the Oriental civilization is luxurious, has been deeply rooted in the hearts of the people.

They would never have thought that the fine porcelain on their hands was just a scrap of scraps, and the folk songs were not a little bit worse than the fine products of the official kiln, and there were even some handed down porcelain, such as Jun porcelain, white porcelain, and even bone china.

The reason why it is so smooth is also due to the fact that China is backward from 1840 to the present, just more than half a century, the West has not completely completed the industrial revolution, there is no moment of transformation in all aspects, China's rapid development, has not been completely destroyed in two wars, China is still in the initial era, it turned the wharf, countless new fabrics began to appear, new cotton cloth, printing and dyeing, plus the improvement of petrochemical industry, China's cloth is new, and ready-to-wear is also because of Yang Yuanzhao's promotion, The scale and industry were formed early.

China has the advantage of raw materials, these raw materials in a variety of sewing machines and machines, into a ready-made clothes, in order to meet the consumption of the residents, but also consciously established a fashion capital, most of these are port cities, the transportation industry is very developed, they can not only send goods, quickly to all parts of China, but also to quickly send these products, to foreign countries.

Because of the industrial distribution, Dalian, Qingdao, Shanghai, Guangzhou and Bangkok as the basis of the city, concentrated in China to strengthen the garment manufacturing industry, almost naturally formed a fashion week, fashion week at the beginning, just some large enterprises, the season of clothing conference, with more and more enterprises, some large enterprises began to jointly release, the conference into a display of the design concept, a window to display new products, but also because of their excellent clothes, attracted a large number of people's attention, Eventually, it slowly became Fashion Week.

Again and again launched on behalf of the fashion of the boutique, the clever woman is difficult for no rice cooking, no matter how fashionable the master, there is not enough expression of the cloth, and what kind of performance can there be, just meditated to take out the fashion clothing, the most used is some cotton, or silk, or hemp these natural materials, but China's materials are more, very early to complete the basic fabric of cotton and linen wool, and in the chemical addition, go further, some clothes under the chemical conditions, expression and overall quality, Significant improvements.

The most important thing is that in this foreign clothing industry is still alone, many of them are one, or several designers together to form a studio, facing a batch of Chinese clothing, even batches of clothing, all kinds of colors, all kinds of styles, all kinds of fabrics, all kinds of creativity, these suddenly submerged the world fashion industry, just budding those fashion capitals, was beaten is a crush, can no longer reach the height of future generations.

China, since this time, has become synonymous with luxury, and has been continuously strengthened by many operators, and has gradually become the focus of competition for beauty lovers in the world, and every fashion week has attracted a large number of celebrities and designers, even in the war phase.

These on the basis of China's light industry, the emergence of fashion weeks and fashion industry, at the beginning of development, was not noticed by Yang Yuanzhao, after all, Yang Yuanzhao to coordinate the overall situation of the whole China, can not be limited to a small place, what really made him pay attention to is the gradual fermentation of the five major fashion weeks, especially the huge Shanghai Fashion Week, even attracted more than 300 designers from all over the world, and the arrival of some world celebrities, which is extremely rare in the time of war.

Luxury jewelry, this one in the war era, there is not much consumption power, but you can rely on the popularity of the slow expansion, as long as you master some luxury jewelry, in the era of the end of the war, almost to grab money, and popularity and brand, is always easy to establish at the beginning, really when other brands stake the ground, in the industry, the capital and cost invested, absolutely far above the present, and may not be able to break through the siege of the pioneers, and finally reach a fairly high level.

Yang Yuanzhao is also considered to work in the team, in fact, whether it is a motorcycle team or a car team, it is a part of the brand, a team in the top car races, the annual investment is an astronomical amount, just relying on the bonuses obtained by the competition, it is really a drop in the bucket, but the world's car dealers, but also one after another to enter, why, isn't it because of publicity, in order to establish a brand, only when it is really not maintained, these brands will consider withdrawing, but as long as there is an opportunity, They will not hesitate to come in, because based on the top league, it not only represents the power of their brand, but also represents the subtle publicity, which makes all kinds of cars and motorcycle races in the world better and better in the future.

In Yang Yuanzhao's memory, there is even a full set of promotion and advertising plans for the team from 2002 to 2015, which may not be a comprehensive advertising direction for luxury goods, but represents the whole process of brand cultivation. It is a batch of luxury goods, a group of luxury accessories including clothing, food, housing and transportation, which can basically cover every aspect of a rich man's life.

This kind of initiative is immediate, in this, but also relying on their own slow promotion, the times, Yang Yuanzhao brought the later generations of operation, hype, brand maintenance methods, made in China is just a unified term, boutique China, unlimited China, is also a brand, formal these, so that China's image and popularity, began to rise rapidly in the world, has never fallen.

In itself, China has a considerable foundation in a unique field, automobiles, stockings, silk and porcelain, which foreign countries have not learned the secrets, and even do not know how to make them, with stockings, silk and porcelain, as the representative of China's traditional handicrafts, as well as automobiles, clothing, electrical appliances as the representative of modern handicrafts, under the two-pronged approach, the effect is immediate, they have become the object of the rich again, even in the war, for all aspects of restrictions, but the rich people's requirements for these things, It's just higher.

China's rapid growth in all aspects, and even in some aspects, some new improvements, luxury goods because of China's high income, can only be regarded as mid-grade consumption, China's consumption system, towards a deeper, higher, richer direction of development, China to promote luxury goods, did not form a luxury style in China, but to promote the diversified development of demand. (To be continued.) )