"Miss, I forgive you for taking the liberty of asking, I wonder how you and Mrs. Lin want to sell this soap?"

"How to sell it? Naturally, after the soap is made, it will be sent directly to the stores, otherwise how will it be sold? ”

The black line in Hua Shen's head, don't people in this era know how to engage in marketing planning? Do you really believe that the aroma of wine is not afraid of the rough principle of deep alleys? Hua Shen shook his head helplessly and said to Miss Lin:

"Miss, do you remember that I said that after this soap is ready, you and your wife will go to those wealthy families and give them free soap in the name of product trial?"

"Oh, I do remember this, you said that once they used it and knew the benefits of this soap, they would never be able to do without it again, my mother and I thought you were very good at this method, and we were ready to do it, could it be that you still have any problems?" Miss Lin asked. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"There's nothing wrong with this, but through this incident, I want you to understand that when you run a product, you need to know how to use some marketing strategies, rather than saying that things are made and sold from the workshop to the store."

"Marketing strategy?" Miss Lin said in confusion.

"To put it simply, the marketing strategy is to sell in a different way, rather than dryly taking it out and waiting for someone to come to buy it."

Hua Shen explained again, there is no way, this modern noun Miss Lin can't understand very well.

"Selling in a different way? How many tricks can be conjured up to sell this thing? Miss Lin was still confused.

"Do you know what the seventh day of the seventh month is?" Hua Shen asked.

"The seventh day of the seventh month? That's naturally the Tangram Festival, why are you asking this? Miss Lin asked curiously.

"Let me ask you, if you like someone, where do you like it?" Hua Shen asked.

Miss Lin's face turned red, and she asked with some embarrassment: "Let's talk about the business method, what are you asking for?" ”

"I said, Miss, I'm just telling you about business methods, please put yourself in a good position and answer my questions."

Hua Shente is helpless, this ancient woman is hypocritical.

"That, that's naturally my heart, and I like it in my heart."

Miss Lin was embarrassed by Hua Shen's question, and replied in a low voice with a red face.

"Ah! That's right, haven't you thought about doing something on the day of Tangram, with the idea that everyone wants to pray for a good marriage? ”

Hua Shen slapped the table, quite a bit of hatred of iron but not steel.

"Take advantage of the Tangram? How should this be used? ”

When Miss Lin heard Hua Shen say this, she faintly felt that this novel idea should be useful, but as for how to use it, she was still confused.

Hua Shen's feeling now is very helpless, it seems that in this Ming Dynasty there is no such varied marketing methods as in later generations, no matter what, today I will talk about this common marketing method in later generations and this Miss Lin, after all, it is a partner, soap or something is sold well, he makes a lot of money, and he explained to her at the moment:

"How to use this so-called marketing method, depending on the specific situation, take this Tangram Festival as an example, because everyone wants to ask for an auspicious lottery on this day, so we can use this to do a marketing plan for our products, do a good job, the number of products sold on this day, to be worth the number of days sold, not to mention that we have to do this kind of activity some time in advance."

Products? Marketing planning? Activity? These unfamiliar terms flashed through Miss Lin's mind one by one, although some of the nouns Hua Shen explained a little, but more of them have not been explained, but even then she can understand a general idea, after all, she was born in a merchant family, so she has a natural sensitivity to these things.

She lowered her head and pondered in her heart, as if what he said also had some truth, but when he said it, he didn't say how to use it, so she looked up at him and asked:

"There is some truth to what you said, but you still haven't made it clear how to use it."

"Miss, you also know that the Tangram Festival is the Valentine's Day of a lover, so our marketing method is naturally based on lovers, so what is a lover?"

"A lover is a person who likes and admires each other in his heart, and you just said that you like a person with the heart, so why don't we launch a sales strategy with the theme of the heart?"

Hua Shen took a sip of tea, paused and continued: "Whether it is soap, soap, or medicinal soap, they can actually be made into any shape, so on the day of the Tangram Festival, we can launch a variety of heart-shaped soaps, and we can also make some special varieties in the smell, and then give these soaps the meaning of ****, use more exquisite packaging, sell at a higher price, and make people publicize in the city, so that in this way, Presumably those rich boys don't spend a lot of money to buy our soap to give to their favorite girls? ”

"The marketing method mentioned by the playboy is very novel, although there are some things I don't understand very well, but I can also see that once this method is used, it will definitely create a much higher number of sales than usual, but this Tangram Festival is only once a year, and other festivals do not seem to be suitable."

When Hua Shen heard what Miss Lin said, she smiled and said, "Miss, you only need to remember one sentence: it is a festival, it is our battle day." ”

Hua Shen didn't wait for Miss Lin to ask, and then continued: "We don't need to have different meanings in every festival like the Tangram Festival, in fact, these festivals themselves are the best root of marketing planning, such as the Mid-Autumn Festival, we only need to celebrate the Mid-Autumn Festival as the slogan, implement price reduction promotions, and sell all or part of the goods in ninety or eighty percent, in the same way, like the Lantern Festival, Dragon Boat Festival, etc., you can use similar methods to carry out this kind of promotional activities." ”

"Miss, you can think about it, what will you do when you can buy things that you originally had to spend five taels of silver to buy, but now you can buy them for only four taels of silver, and you can save a tael of silver? Will there be a scramble to buy? ”

"And although we have lowered the price ourselves, because of the high profit, we are still making money, plus the large number of shipments, we make money, it is not ordinary."

In fact, this is not difficult to imagine, just look at those e-commerce companies in later generations, a double "11" Singles' Day, how high the sales of those e-commerce companies, how crazy consumers are, you can see how powerful this discount promotion is.

But how could Miss Lin have experienced the kind of sales madness in later generations, she has now been stunned by Hua Shen's sales method, first of all, the previous use of festivals to engage in that kind of price increase sales, although it is novel, but it can be understood if you want to understand it, after all, this is still within the scope of her understanding, but this kind of behavior of lowering the price of her own goods is not only when competing with others, but I have never heard of anyone using it, let alone soap, which is a sought-after commodity that they exclusively sell, This approach completely upended her philosophy of doing business.

Hua Shen saw that Miss Lin was stunned there, knowing that she was shocked by her own methods, but he didn't speak, just quietly watched her digest her words, she couldn't fully understand it, it didn't matter, the most important thing was that she could understand the huge profits that this kind of discount sales could bring, if she operated according to this, not only her Lin family would earn more, but he would also earn as much.

It wasn't until Xiao Er came over to serve the food and shouted that your dishes were ready, which woke her up.

But how could she still have the mind to eat now, and said straight to Hua Shen: "Dude, you came up with all these methods yourself?" ”

"It's all immature ideas, but it makes you laugh, Miss, if you have any good ideas, you might as well say it, and we can all discuss it with each other." Hua Shen snorted, and he was not embarrassed to put gold on his face.

"The playboy laughed, just listening to your methods, I know that my business experience is really not worth mentioning compared to you, I'm afraid that in the future, I will need more guidance from the dude."

After that, he sighed again and said:

"My Lin family can cooperate with the playboy in this soap business, but it couldn't be more correct, not to mention the strange use of your soap and other things, but this business method is also worthy of my Lin family and the playboy."

"Miss is polite, this soap and soap and other things are the first business we cooperate, if the cooperation is good, I have other novelty, and in-demand things can be made, and it can also be guaranteed to be the only business of my Ming!" Hua Shen smiled slightly, and said to Miss Lin very calmly.

"What? Could it be that the playboy still has the same strange thing in mind that can be made with this soap? ”

Miss Lin heard Hua Shen's words, her heart suddenly became excited, just this soap series can bring a lot of wealth to her Lin family, if this playboy can really make rare things similar to this soap, if you can cooperate with him again, then my Lin family, I am afraid that it is possible to become the first merchant of this Ming Dynasty, thinking of this, I can no longer suppress the excitement in my heart, and ask him directly:

"But I wonder when this new strange thing that the playboy is talking about will be produced? If you and I can cooperate again, it would be great if we could do it again. ”

But Hua Shen's reaction made her quite disappointed, only to see Hua Shen shake her head slightly, and said to Miss Lin:

"Miss, this thing, oh, that is, a commodity, as long as there are materials and tools, I can make it quickly in some time, but now is not the best time to make it."

"Why is that?" Miss Lin asked anxiously, seeing that there were things that might make a lot of money like soap and couldn't operate them, not to mention how depressed she was.

"When people accept a novelty product, it needs a process, such as soap and other goods have not eased up, and then suddenly launch another novelty product, will bring people a feeling of being overwhelmed, will cause people to choose non-directional, but also will make our two goods conflict with each other, but not conducive to the sales of our soap series products."

"This... Does that make sense? Miss Lin still can't understand what Hua Shen said in her heart, but she wonders in her heart, since they are both in demand, why is there no problem in selling one alone, but there will be a conflict between the two selling together?

Hua Shen didn't say much when she saw Miss Lin's confused expression, but just smiled and said to her, "Miss, you see that this noon has passed, can we have lunch first?" ”

But as soon as he finished speaking, before he could take a bite of food, he heard a male voice beside him:

"Huh? Isn't this Ning'er's sister? I didn't know that you were also here, so I didn't come out early to accompany you, but I wanted to ask Sister Ning'er for forgiveness. ”