Chapter 83 The first marketing case of the Ming Dynasty was born
Siyu saw that the eldest lady was angry, so she turned her head and asked Hua Shen very seriously:
"Dude, Siyu has something unclear, and I ask Childe to solve my doubts. Pen × fun × Pavilion www. biquge。 info”
"Oh? I don't know if Miss Siyu needs to solve her doubts? But it doesn't hurt to say that, please. ”
Hua Shen saw that Siyu was serious, and he naturally returned to the serious.
Siyu put down the teacup in his hand, changed his demeanor when he was hip-hopping with Hua Shen before, and said very formally:
"Dude, since you gave this perfume to me and the eldest lady, we have moved around a lot with those wealthy families, plus those merchants who are often in contact with each other on weekdays, so this magical perfume has long been spread in the circle of magnates and businessmen in Jinling City, and it has also aroused their great interest, so I want to ask Dude, when do you plan to start selling this perfume?"
When Hua Shen saw that Siyu was asking about this matter, he was not surprised, and immediately responded:
"I expected this matter, but before I start selling this perfume, I have to ask the eldest lady a word, do you remember what I told you about marketing planning in the restaurant before?"
"I will never forget what I said to someone who eats like a starving ghost and is reincarnated."
Hua Shen laughed, it seemed to be a habit for him and this forest to blacken each other, and whoever didn't stimulate the two sentences seemed to have a lot less flavor when they spoke:
"Miss, just remember, this time I'll give you a complete perfume marketing plan, come, you two come over."
Hua Shen said, picked up a signature pen, and then wrote in the notebook in front of him: perfume marketing plan, marketing campaign start time, project marketing purpose, marketing methods used in the project, etc.
And Miss Lin and Miss Siyu, the two beauties, moved a chair to sit on his two sides, staring curiously at the signature pen in his hand and the notepad on the table - it was too novel, the tip of the pen was hard, the words written were thin, the paper on the book was also hard, the surface was extremely smooth, and there were strips of lattices on it, what a fresh thing, these two beauties kept sighing, but completely ignored what Hua Shen wrote on the notebook that should have been paid attention to - the marketing plan of the perfume.
Hua Shen looked at the appearance of these two people, stroked his forehead, and said faintly:
"I said, two beauties, can we be serious? I'm talking about a plot, you two have been kicked out in my hometown by the kind of creature called the leader. ”
Sister Lin blushed, retracted her face a little, and didn't speak, but Siyu didn't care about that, and said directly:
"We're very serious, it's just that the pen you use to write and your paper are very novel, and we haven't seen them before."
"Specialty! Do you know about the souvenirs? It's unique to our hometown! It's really rare and weird. ”
Hua Shen grinned, threw the pen, and said:
"Since you are so curious about this washi paper, then the task of writing will be handed over to the two of you, I said, you two remember, you are so smart, I think you can already understand how this paper is used, right?"
There is a reason that workers are not needed, and they are invalid when they expire, and he, a marketing supervisor with more than 200 people under his command in later generations, still understands.
"Then it will naturally be used, our words are much more beautiful than you."
Miss Lin pursed her mouth and said disdainfully.
Hua Shen laughed, and did not refute Miss Lin's ridicule, but directly began to talk about perfume planning:
"Let's talk about this time first, now there is only a month left before the Mid-Autumn Festival, so we will set the official sale date of this perfume on August 14, presumably the ladies and ladies of each family will not hesitate to spend money to buy this perfume in order to make themselves have a unique charm in the festival."
"The second is that we will not do the trial of new products, one is to prevent our customers from having the habit of trying, the second is that the publicity effect has already been made through the two of you, and the third is that the perfume is more durable, and it is not good for our later sales after sending it out."
"Finally, there is the specific sales method, because the manufacturing process and requirements of this perfume are higher, and it is limited by the season, it is impossible for us to provide a large number of perfumes in a short period of time to meet the needs of the market, so in the sales method, we cannot use the same distribution method as soap to sell."
Siyu rolled his eyes, looked at Hua Shen and suddenly asked:
"Isn't it that the playboy still wants to use the auction method to sell?"
Hua Shen looked at Miss Siyu approvingly and nodded, and said:
"Miss Siyu is right, because this perfume is more magical, less in quantity, and completely impossible to meet the needs of the market, so there will inevitably be a rush to buy and buy, and we will provide such an auction platform, let them fight for silver, whoever has more silver will belong to whom!"
Miss Lin glanced at Hua Shen and said with emotion:
"My Lin family prides itself on being a business family, but in terms of this means of making money, it is not as good as your playboy."
"The eldest lady laughed, this kind of rush buying phenomenon can occur entirely because our soaps and perfumes are exclusively traded, and we are a seller's market, so they can only participate in our rush purchase plan if they want to buy, and this sales method is called hunger marketing!"
"Hunger marketing?"
Miss Lin and Siyu, the two beauties, muttered a sentence in their mouths, and then silently lowered their heads and thought about it.
Hua Shen didn't care about the two of them, cocked Erlang's legs, proudly took out a red panda and lit it, took a beautiful breath, and then spit out three or five smoke rings gorgeously, that posture, not to mention how chic and freehand, but this chic and freehand did not last, and suddenly found that his hand was empty, and then there was Miss Lin's faint voice:
"Dude, I remember telling you before that you don't want to get this thing in front of me in the future, do you remember?"
Hua Shen was shocked and secretly exclaimed:
"Oh, hey, I got carried away for a while and forgot that this aunt was still next to me, and it was miserable. ."
Hua Shen is not over this miserably, Miss Lin looked at the "small white stick" in her hand that was still smoking, her good-looking brows frowned slightly, and then she threw it on the ground, stepped on it with one foot, and crushed it.
Hua Shen looked distressed, it's over, it's over, a good red panda, it was destroyed by this Miss Lin inhumane after only one bite, don't mention the pain in my heart.
However, after this Miss Lin finished grinding this cigarette, she handed a jade hand in front of him, but she just looked at him fixedly and did not speak.
Hua Shen looked at her with a pair of very innocent eyes and said:
"Miss, is this itchy in your palm? Need me to tickle it for you? ”
He gestured and touched her palm.
Miss Lin saw that Hua Shen's wolf claws were about to catch her hands, so she hurriedly retracted and said:
"Don't be stupid, I know your little white stick is in a bag, hand over the rest quickly."
"Uh, no, it's really gone, by the way, Miss, Miss Siyu, do you understand the true meaning of hunger marketing? If you can understand this, you will be truly invincible in the business in the future. ”
Now it's time to kill him Hua Shen himself, and he won't hand over this red panda again, so this diversion is the king.
Siyu saw that the two smoke rings that Hua Shen spit out before were very funny, and he didn't have any thoughts of human destruction, so he also smiled and followed his topic:
"Playboy is a real thing, and a hunger marketing can be the essence of this method."
"Ahaha, Miss Siyu praised it, by the way, if Miss Siyu doesn't understand some of the words and phrases, in addition to asking the eldest lady, you can also come to me at any time, and I will explain it to you in detail."
Hua Shen laughed, looking at Siyu with a very innocent and kind look.
When Miss Lin heard Hua Shen's words, she directly threw him a health ball and said:
"This is not a playboy's drive, I will explain it to Sister Siyu when I go back."
Hua Shen rolled her eyes, and watched helplessly as Miss Lin pulled Siyu in the direction of the courtyard gate.