Chapter Eighty-Four: What We Sell Is Culture
"What is this number you wrote, is it gold?" Truman complained. Pen ~ fun ~ pavilion www.biquge.info
However, Chen Dingtian hurriedly replied: "That's right, this is definitely gold, a thousand words!" Every word of this is gold, it is all gold and silver, and this book is all gold! When the time comes, you won't be able to move away and take the gold you earn. Die to you. However, I'm going to set up a company with you to run my book, what do you think? ”
"Set up a company, or do you specialize in running your book?" Truman was even more surprised.
It was unbelievable that Truman heard Chen Dingtian say that he was in charge of running this book. Isn't this book a copyright? A copyright, what's good to work on? However, Chen Dingtian is very clear that the copyright of many books is to be "operated", and the development of copyright is a very important source of income. If a copyright is developed, the benefits are absolutely huge.
"Mr. Truman, when the time comes, we will co-form this Harry Potter Company, which will be responsible for the rights to this Harry Potter book series. What do you think of the time when I take 85 percent of the rights to all the books in the Harry Potter series, and you take 1,200 pounds and take 15 percent of the shares? Chen Dingtian said.
Chen Dingtian made a big loss, because he knew that once the copyright of this Harry Potter series of books was developed in the future, the profit would be extremely huge and even amazing. It's a pity that Ms. Rowling sold the copyright of Harry Potter too early, and the copyright was "sold cheaply". Judging from the box office of the later Harry Potter series movies and so on, it was simply shocking. Such a shocking income, but unfortunately it has almost nothing to do with Ms. Rowling. This is a pity, otherwise Ms. Rowling may really stand at the top of the world's rich list, not the "writer's rich list".
In that era, there were a lot of Harry Potter fans all over the world, and many Harry Potter movies were not released, which was almost booked to be at the top of the box office, and this popularity was against the sky.
Of course, Chen Dingtian will not be stupid to follow Ms. Rowling's old path, of course, he must personally seize the copyright himself, and personally seize this copyright to operate, and the future income will definitely be very huge.
"This is impossible, even if the royalty of your copyright is very high, it will not be so high! Why do you have to take 85 percent of the shares with a copyright, and I have invested a full 1,200 pounds, but I only get 15 percent of the shares? You can't have a high royalty, and you can't have a 60 million pound royalty just by selling a book, even if it's one per person in the world. ”
"Also, do you know how illiterate we are in England? Although our education in England is not as good as Prussian compulsory education, it is definitely not despiseful. But there are still a lot of illiterate people in England, and many ordinary people are illiterate, and if you write books to them like this, they can't read them. At least 75 per cent of the world is illiterate, so how can you possibly earn £60 million? “
Truman directly used this as a rebuttal, obviously not believing that this Chen Dingtian could write this book with such a huge income, and he did not believe that Chen Dingtian could write this book so well, this is impossible. This can be calculated from a simple math, even if everyone in the world has a copy, it will not be able to get so much money. Even more than 75 percent of the world's people are illiterate, and the vast majority of people in China are also illiterate, and the illiteracy rate in the West is not low.
How can everyone have a copy in such a situation, this Chen Dingtian is completely nonsense!
"Mr. Truman, you're Ultra. Who said I was going to sell books? I'm also no stranger to the situation in the West, so I'm not going to take money. Even, I'm going to take the 1,200 pounds you put in, part of which is to apply for copyright, and the rest of the money will be used for a large number of printed books. After the books are printed, we can use the means of free distribution to distribute, which is mainly to print low-cost book models, without binding too exquisite. ”
"You can even ask some of you Western storytellers to accept our hire to tell stories to those little children everywhere, so that they can all know about this Harry Potter. Not only do I want people who can read words to know this Harry Potter, but also those who can't read words also know this Harry Potter. Chen Dingtian said.
Truman still didn't quite understand and said, "Aren't you losing money by doing this?" Isn't it a waste that you don't sell books, but give them away for free, and even hire people who can tell stories yourself? Aren't you stupid to do that? At that time, not only will you not be able to get a penny of the manuscript fee, but you will even lose money. I'm not going to play with you anymore, how can you come up with such a stupid method? ”
"Slowly, Mr. Truman, listen to me. You listen to me, you listen to me. You really think I'm going to sell books, you really think I'm going to make money from manuscript fees! You think I don't know, you can't make £60 million on manuscript fees. Don't worry, I know that I don't like those manuscript fees. Those royalties, I really don't like them. You know, the real value of this is copyright, which is a very important copyright! ”
"As writers, we don't all write books to sell them. We don't just sell books, we sell a culture! Do you know, we have to create a trend, create a new trend, can allow you to do a new trend, once everyone follows your trend, then as the person who controls the trend, is it going to make money? Chen Dingtian asked.
Truman still shook his head, indicating that he did not quite understand.
Chen Dingtian hurriedly explained: "Suppose your British Majesty suddenly went out one day wearing a new style of clothes, and then was seen by a large group of people. And everyone is very curious about this new style of clothes, do you think it will make many nobles imitate it? The aristocracy imitated it, the rich and the middle class also imitated it, and in the end even drove the whole people to learn? ”
"Of course, isn't this normal?" Truman said.
Chen Dingtian continued: "Mr. Truman, if I say that your Majesty actually accepted the benefit of that designer, and that designer promised to give Her Majesty half a pound of income every time he sold a new style of dress, what would you think?" ”
"Bastard, how can you slander our queen like this? Would our Majesty do such a thing for money? Truman said angrily.
"Anger and anger, I am just a parable, a parable. Mr. Truman, I think you should understand that this is actually the role of trends. Your Majesty has a very strong position in the United Kingdom, and whatever your Majesty has used, it will form a trend for everyone to imitate and learn. But if the people who create this trend will benefit, wouldn't that be huge? ”
This is also the celebrity effect, the price of things used by a celebrity, and the price of things of the same style will rise a lot out of thin air. Even if a celebrity has used something, then his price will skyrocket. Originally, even the price of a piece of would have sold something far more than what he was worth. This is also a culture, a trend. When I write this Harry Potter this time, what I am selling is not actually a book, but a culture, a culture, a trend of cultural formation, do you understand? Chen Dingtian said.
Truman still didn't seem to understand what Chen Dingtian was thinking. However, Chen Dingtian didn't know how to explain it, but he knew that this trend was the real money.
In fact, there are many foreign films that are not very profitable in themselves, but they make money in other ways. For example, peripheral products, a cartoon itself is not actually profitable, but once it forms a tide, the money earned from other places in the end is absolutely incomparable. Those famous series of movies, such as Harry Potter, is one of them, Harry Potter is not the most profitable by relying on the box office. The real money lies in all kinds of peripheral products, what Harry Potter dolls, what Harry Potter magic robes, and even all kinds of Harry Potter peripheral products and so on.
The revenue from this peripheral product is actually much more than the box office of the movie, which is also a trend. In fact, there are many similar situations in other movies, once a film or literature becomes a trend, then his income is far more than just those box office.
The famous Star Wars series in later generations, and many other Terminator series, etc., through peripheral products and various additional incomes, are countless times more than those regular movie income.
"There are many illiterate people in the world today, but we don't have to be able to read this book. They can't read books, so we can make comic books! Comic books can also be understood, and reading comic books is not very advanced literature, and you don't even need to be literate. As long as we do a good job, we can make a comic book. ”
"When the comic strip comes out, then we can move on to something else. For example, we can make the Harry Potter magic robe. Magic wands, and even dolls of various characters, etc. And we can make different dolls according to the needs of different markets. An ordinary doll may cost only one or two pennies, but we can easily sell it for a shilling, or even a pound, and how profitable you say it is! ”
"And those ordinary people, if they were asked to buy some other magic robes or other pieces of cloth, then they would definitely not be willing to buy them. But if we add this Harry Potter trend, once this trend is set off, then it can cause an incomparably huge wave, and the benefits we get at that time are simply amazing. As long as we can start this wave, mobilize this wave, and guide this wave, then we will have a lot of gold coins flowing into our hands in the future. ”
At that time, aren't we going to make a lot of money? At that time, we were really going to make a fortune, and the world's endless wealth was going to flow into our pockets, don't you say?
Truman's eyes were all green, as if he had seen a wolf, He Yan was simply too profitable. It's too profitable, and if that's the case, isn't it going to make a lot of money?
If so, then the money they will make next is definitely too much. That's right, if once this trend is triggered, then a few pieces of rags that were originally worthless are added to the identity of a "magic robe", then the value will be doubled a hundredfold! In fact, after all, isn't a magic robe just a few rags? This is definitely the price at which the stone was sold for gold, so it is really too bullish.
"That's right! How could I not have thought of it! Oh my God, Chen, I think you're not only a writer, but also a great planning expert! Your plan is simply amazing, and I am also impressed. If Shakespeare could have done the same back then, then Shakespeare would definitely have made a lot of money, and he would definitely have made a fortune. Truman said excitedly.
Truman immediately realized that this method could indeed make money, and it would definitely make a lot of money. As long as you can grasp this copyright in your hands, the wealth you will earn after that is absolutely shocking, and at that time the wealth will be like a surging river. At that time, I am afraid that I really made a lot of money, and I could get a huge amount of wealth.
"But are you really sure that you, Harry Potter, can cause this trend? Although the trend can be caused, to use your Chinese livable proverb, the iron must be hard to strike itself. If you can't do this book on its own, then we can't hype up this trend! Truman said.
Chen Dingtian patted his chest and said: "Definitely can, I think I can definitely do, I have confidence in the author of this book." ”
Truman laughed and scolded: "I have never seen such a boastful author, you are so boastful!" ”
But Truman didn't know that Chen Dingtian really had confidence in this author, and it was Ms. Rowling who was confident, not himself. The wealth earned by Ms. Rowling is really a car, even if Chen Dingtian claimed to have an annual income of more than one million, but it was nothing in front of Aunt Rowling, it was completely trivial! So, he has a lot of confidence in Aunt Rowling.
"Okay, I'll bet you this time!" Truman said harshly. (To be continued.) )