23. "Bright Lantern"

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Zheng Jiang, who was settling accounts on the side, heard Zheng Guang ask like this, and felt a little strange in his heart, Guang'er didn't study well, what did he want to do with these things? So Zheng Jiang opened his mouth and said: "Guang'er, you are a scholar, as long as you concentrate on studying, you can get fame and glory to your ancestors, and you can do such a lowly thing as doing business, just leave it to the third uncle to do, you don't have to worry about these things." ”

Zheng Guang put down the book and said with a smile: "Third uncle, this is wrong, first, business is not a cheap business, it is also a time to make money with skills, as long as you don't cut corners with black intentions, it is clean money, Tao Zhugong Fan Li also made a fortune, but someone dares to point at Tao Zhugong and say that he is a slut?" On both sides, although the family has some surplus money, it is inevitable that a large amount of expenditure will be incurred as an official in the future, and if you do not prepare early, you may suffer from it in the future. ”

Zheng Jiang shook his head and smiled: "Guang'er, you don't understand, if you are an official and have to pay money at home, why are people in the world bustling after fame?" You just asked the Ming Dynasty what was the most profitable, and the third uncle told you that it was to be an official. ”

Zheng Guangzheng said: "Being a corrupt official and a stinking official for 10,000 years, he is naturally rich, and his family is also full of fat, and he is rich, but these people will have a good end?" Even if I become an official, I will never be such an official, if I don't want to be in the same stream, I must have enough confidence, my Zheng family made a fortune with my own ability, and I am rich on the first side, then, our money will come from the right way, I am an official, and I can protect my family from oppression! The so-called gentleman loves money and takes it in the right way, then, we can stand on our feet. ”

Zheng Jiang had nothing to say for a while, thinking that Guang'er was still too young and vigorous, and he Zheng Jiang had never eaten pork and never seen a pig run in this officialdom? After that, Guang'er will know, if you hold some key positions, others will rush to send you money, you don't want other people's money, it's a sin, too many years ago, I didn't experience it, so I naturally didn't understand, and when I understood, I knew how ridiculous what I said now.

Seeing that Zheng Jiang did not speak, Zheng Guang was also quite helpless, people generally regard being an official as the only way to get rich for a year or two, and besides, after being an official, you can indeed enjoy unbelievable privileges, and it has become a very easy thing to obtain wealth.

But is that really what you want? If you want to maintain the most fundamental heart, the most important thing is that the roots should be thick, and you can't be hoeed off with a hoe and become rootless duckweed, which naturally can't stand on it, but if it's deep-rooted and you have strong financial resources, then naturally those who want to send money will naturally retreat - this money, people really don't care.

In officialdom, it is true that you have to rely on the protection of officials among friends, but if you don't have a strong family power to back you up, it will not be easy to last for a long time.

In short, the top priority is not only to gain fame, but also to find a way to make money for the family for a long time in the interval between the fame, and strive for a group of deep local connections.

"If you really say it's a way to make money, there are yes, but you have to fight with your life, and there is no shortage of people who fight with your life along the coast, and you are rich and flowing." Zheng Jiangsun laughed: "Let's talk about fun, don't worry about Guang'er, this business matter, let the third uncle do it, you can rest assured to study, I asked someone to help you buy a few exam question books for the past college exam, you take a look at it, don't think about anything else." ”

Zheng Guang's heart moved, he stood up suddenly, and said, "Third uncle, I remember, we don't charge taxes for selling books in the Ming Dynasty, right?" ”

Zheng Jiang was stunned for a moment, then realized Zheng Guang's thoughts, and shook his head again and again: "Guang'er, there is indeed no tax on selling books, and we also have many big booksellers in Suzhou, but it is not so easy to open a bookstore, not only must you have the consent of the government, be famous, you must have skilled printing craftsmen, a stable source of paper, and more importantly, what books can be sold so that we can make money?" You have to be famous to be able to sell it, and you have to have content to attract readers to buy books!

Those big booksellers are time-honored brands that have been passed down for generations, deep-rooted, and each family has a fixed sales area, we suddenly plug in, they will unite to deal with us, although this business is not so difficult to be an official, but, the so-called people die for money, birds die for food, Guang'er, you know too little about the things in this world! ”

Zheng Guang thought for a moment and said with a smile: "Third uncle, you said, if it is a collection of experience and solutions to the imperial examination compiled by an undergraduate jinshi who has successfully obtained fame, will anyone want to buy it?" ”

Zheng Jiang frowned, thought for a while, and said softly: "Alas, don't say it, thinking about it like this, it's really possible!" Anyway, selling books is also selling to readers, now in this world, the most popular books, nothing is the books related to the imperial examination, during each subject examination, these imperial examination exercise questions and past years of real questions are the hottest and most popular books, can be sold at several times the price, and the supply is still in short supply, especially the books produced by some people who have successfully won the examination! ”

Isn't it! What do you say is the best-selling book in modern China, there is no need to argue, there is no controversy, it is definitely a collection of exercises for students...... As soon as I thought of this, the voice and smile of Mr. Wang Houxiong, who had been sealed for a long time, appeared in front of Zheng Guang's eyes, that year, in the green years, there were two names, which are the deep fetters in the heart that Chinese generations can not forget, one, it is Wang Houxiong, he, gentle years, one, it is Xue Jinxing, he, amazing time......

What is the idol group of the men's Tiantuan and the women's Tiantuan are scum in front of these two men, all junior high school students and high school students, as well as past and future junior high school students and high school students, are destined to be captured by these two men, and the books they edited have accompanied generations of Chinese junior and senior high school students to spend the best youth in their lives.

However, the great success of these two men is not accidental, but inevitable, they are keenly aware of the changes of the times and people's needs, in line with the call of the market and the voice of the people, they stand up to the forefront of the times, and sound the revolutionary clarion call to enrich the students' desks and after-class!

Their masterpieces - "Complete Interpretation of Textbooks" by Wang Houxiong and "Complete Interpretation of Middle School Textbooks" by Xue Jinxing are essential supplementary books for almost everyone in China, and almost every Chinese high school student has a study plan edited by one or two of them. It provides the best window for those students who urgently need to vent their emotions after the college entrance examination! There are endless business opportunities for those who survive by reselling discarded books from students!

However, this is useless, even if they buy all their books, there are still people who can't get into college, not only waste time, not even a little hope, at least relying on the imperial examination to survive the imperial examination books can also allow people to get the benefits of being a direct official, and the tutoring materials for modern Chinese exams, except for creating high-grade transcripts and graduation certificates, are of no use, tuition fees have to be paid by themselves, and jobs have to be found by themselves.

also ridiculed other people's imperial examinations...... Cut...... Zheng Guang had never seen such a brazen exam.

Compared with these, Zheng Guang felt that his ideas were definitely at the level of conscience, although they were also poisoning the spirit and thoughts of scholars, but at least these were his own experience and experience in referring to the imperial examination, as well as the experience and experience of some old drivers, as well as past past questions, these are all books that can help students really gain fame and gain benefits, and they are by no means empty mansions, except for psychological comfort, there is no use.

Zheng Guang later also thought about it, the reason why students keep buying the books of Wang Houxiong and Xue Jinxing, the two uncrowned kings, is nothing more than a word-of-mouth reputation and the blind herd mentality that others buy me too, and even there are many people who have never read it after buying it, such as Zheng Guang himself, who is nothing more than a peace of mind, but it is this kind of psychology that has shaped the two uncrowned kings.

More importantly, modern China has to collect taxes on the sale of books, and the conscience of the Ming Dynasty is that there is no tax on the sale of books! Is it really a matter of a so-called scholar, can it be called a lowly thing? It is cheap to buy something else, and to sell a book, that is noble!

Being a successful bookseller is definitely a face-saving thing!

The publishing industry of the Ming Dynasty is indeed very prosperous, and all the tricks used in modern publishing books can be found in the publishing industry of the Ming Dynasty in the prototype or case, but what Zheng Guang has is not publishing experience, these experiences, the big shopkeeper of any bookseller is better than Zheng Guangniu, Zheng Guang's most powerful advantage is that he has read the books edited by Mr. Wang Houxiong and Mr. Xue Jinxing and even Mr. Rong Deji and Mr. Qu Yixian, and is well versed in the compilation of the highest level of modern exercise collections.

The imperial examination guidance books of the Ming Dynasty are the same, with only one content, that is, the real questions, as well as excellent model texts, commonly known as the existence of Cheng Wen Cheng Mo, which has also created a group of old drivers who are still taking the exam in their seventies and eighties, the reason why they are like this is that they do not read the Four Books and Five Classics, but only memorize Cheng Wen Cheng Mo, so there is a couplet that has been passed down through the ages - the seven ranks of the line are still called children, which can be described as a longevity examination; To the old Five Classics is still unripe, worthy of a scholar.

And Zheng Guang privately believes that if the level of the imperial examination in the Ming Dynasty needs to have a qualitative leap, then what is needed is the "Zheng Guangguang Case - Complete Interpretation of the Real Questions of the Imperial Examination" in the Ming Dynasty!

In modern China, a big country in the examination, all the industrial chain of the examination is extremely mature and reliable, and in the Ming Dynasty, all this is still in the embryonic and embryonic stage, for example, no one has ever presided over the imperial examination guessing questions, has never presided over the discussion of the real questions of the imperial examination, and no one has organized famous scholars to analyze and comment on the questions of the imperial examination in previous years, and guess the questions of the next imperial examination, let alone the existence of books such as the imperial examination questions and exercise books in detail.

Everyone just sees the question of the imperial examination and knows the best model text, but they just know it, but they don't know why, it's like a question that doesn't know, giving you an answer, and without the process, it will definitely not work, what Zheng Guang wants to make up for is the process! Before Zheng Guang, the analysis of the topic only existed among a small number of people, word of mouth, and there was no black and white words, Zheng Guang decided to put it into black and white, and became a bitter sea beacon for new and old drivers in the imperial examination all over the world!

Then, this series of books, Zheng Guang is ready to name it "Bright Lantern"!

Ps. chasing more children's shoes, are there any free appreciation tickets and starting coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush a handful!