Chapter Seventy-Nine: Small Advertisements
In the second year of Chongzhen's reign in Shaanxi, the natural disasters were not alleviated because of the emperor's hard work, but became more and more serious.
The emperor gave strong support to Yang He's appeasement work, and Emperor Chongzhen himself took out 100,000 taels of silver from the inner treasury, and the vassal kings from all over the country also gave 50,000 taels of silver. The effect is there, but not much. Yang He used the money to settle some of the surrendered rebels, how could it be a drop in the bucket, there were too many rebels, there were surrendered and new uprisings, a large number of rebels continued to appear in Shaanxi, and Yang He could only run around to extinguish the fire.
Hong Chengchou was very determined, and the men and horses under his command were too few, and he only killed in a small area, and the impact on the rebel army at this time was not great.
Zhang Chu's expansion also stopped, he didn't have enough cadres, and he couldn't manage more places. He can only continue to strengthen the control of the areas under his control, and wait for the training of more cadres to implement his policies.
The people of Shaanxi are living in this tug-of-war between officials and bandits. Li Laohan of Lizhuang Village, Yichuan County, Shaanxi Province, opened the door of his house early in the morning and found a piece of paper pasted on the wall of his yard.
Paper is a sacred thing in the minds of the Chinese, worshipping gods and ghosts, exorcising demons and evil spirits can be used as a carrier, especially paper with words, and it cannot be easily damaged, perhaps the words of the saints are recorded on it.
Li Laohan approached and looked carefully, there were really words on the paper, but those words were also different, the strokes were very slender, the font was very small, and many words were written on a small piece of paper. I really don't know what kind of pen the writer uses, and how he manages to write so small.
Li Laohan carefully took off the paper and put it in his arms. He wanted to find out why someone had put the paper on the door of his house and what was written on it.
Li Laohan found one of his literate parents, and after carefully reading the paper, he confirmed that this was a small advertisement.
It is written in a prominent position at the top of the paper: Yanchang County sells all kinds of iron farm tools, which are sturdy and easy to use, and the price is cheap. The following is a bit of a big rebellion, writing that Yanchang County defeated the famine under the leadership of the security army last year and achieved a bumper grain harvest.
The victory over the famine was due to the emperor's sage, how can it be said that it is the credit of the security army. However, the family has also heard that in Yanchang County, the security forces built dams, cleaned ditches, and fought drought relief, and last year there was a harvest in the fields, while many fields in neighboring counties were not harvested. It is all the world of the Ming Dynasty, and the harvest is indeed different.
There is a small story written below, which makes people smile when they read it.
After listening to the explanation of the family and finding that there was no harm, Li Laohan thanked him and left, and the family carefully put away the small advertisement. Because at the bottom, it is also written, if someone can write a text like a small story above, they can get a lot of polishing after being adopted. Next to it, there is a list of what is the great god called, and the income of the contributors is listed on the list, and the monthly income of several great gods on the top has exceeded ten taels, and the income of ten taels of silver per month is really exciting. Besides, those words have no literary brilliance at all, and people who can speak and write can write them, and I think that I can write a lot of such simple words in a day, and it would be good if I had the opportunity to invest a few articles to get some pocket money.
The small advertisement was posted by the Zhongyang Bureau of Statistics.
Zhang Chu ordered Guo Xiyuan's Bureau of Statistics to be in charge of propaganda work, but what is propaganda and how to publicize. Guo Xiyuan didn't understand at all.
He had no choice but to go to Zhang Chu, Zhang Chu is also a big head, and now there are no modern media in the Ming Dynasty, how can propaganda work without a way of transmission. After thinking hard for a day, Zhang Chu thought of the lowest price and efficient way to publicize and post small advertisements.
The first issue of propaganda materials of the Security Army was ceremoniously released, and Guo Xiyuan organized personnel to write articles publicizing the policies of the Security Army, copied them on paper, and then posted them everywhere. The effect is still good, and many people go to see it fresh when it is posted.
The people of the statistics bureau posted it when they saw it, which also caused protests from the wall owners, and it was often secretly torn off soon after it was pasted.
After Zhang Chu learned about it, he introduced the model of the open column of village affairs, and ordered the local security chiefs to be responsible, and each village personnel gathered to requisition a wall, plastered white ash and blackened, half of which was written with chalk, and the affairs of the village were announced, and half of Guo Xiyuan's propaganda materials were posted.
The propaganda materials played a very good role, and the people understood more about the policies of the security forces.
Guo Xiyuan was encouraged by the good results, and he decided to go big, and propaganda boards were set up in all villages in the area controlled by the security forces. A large number of propaganda materials were posted, and there were not enough people to copy them, so Guo Xiyuan had to go to Zhang Chu and ask him to send a few Xiucai over.
Zhang Chu almost jumped up after hearing this. A few Xiucai, do you know how precious Xiucai is in the security army.
There is a shortage of talents, but the propaganda cause is also very important, Zhang Chu gritted his teeth and gave Guo Xiyuan a talent and a few craftsmen.
Guo Xiyuan was reluctant to leave with a bitter face, this can't solve the problem, the craftsman can't write, and a showman can't copy so many propaganda materials if he is tired.
You have to be able to use it to others, Zhang Chu then taught Guo Xiyuan the correct way to use it.
Soaking the paper with melted wax oil, Xiucai is responsible for carving words on the wax paper with an iron pen, tightening the tulle on a wooden frame, covering the wax paper under the tulle with the engraved words, and placing the white paper underneath. The craftsman made a wooden roller that was the same width as the paper, and the ink made of grease and carbon black was glued to the wooden roller, and a piece of propaganda was printed by gently pushing it over the wax paper.
This simple mimeograph machine impressed Zhang Chu too deeply, and when he was in elementary school in his previous life, Zhang Chu's teacher often fiddled with these things, either sending practice questions or exams. As a good student who likes teachers, Zhang Chu often takes the initiative to help the teacher, can participate in the practice questions, and the teacher always does it himself during the exam, Zhang Chu's desire to improve his grades has not been realized. The simple and convenient printing method of mimeograph machine is very popular, and it is indeed a powerful tool for propaganda in some years.
Mimeographed promotional materials have the advantage that they can be written in small sizes, allowing them to carry more content.
After a few issues, the craftsmen have mastered the method, and the quality of the printing is getting better and better.
Zhang Chu was dissatisfied with the dry publicity, and decided to revise it, adding the content of easy entertainment, and also publishing product advertisements in the corners, which became a veritable small advertisement, and only when it has practical use will someone spread it.
Small advertisements are not only posted in the areas controlled by the security forces, but also gradually spread to other places in Shaanxi and Shanxi, in addition to posting, small advertisements are secretly circulated in teahouses and wine shops, with the increase of published content, a piece of paper can not be registered, Zhang Chu decided to attach another piece of paper after the small advertisement, called the supplement, the supplement mainly publishes some vernacular stories and novels written by literati, and serializes, and at the same time publishes advertisements welcome contributions.