Chapter 84 Ideological Propaganda

When Shi Bufan went home, Qin Jiarui personally poured a cup of tea for Shi Bufan, and after Shi Bufan drank a cup of tea, he finally felt much more comfortable. Today he debated with those guys, and expounded his own governing philosophy of "Xinxue" and "Fa Confucianism", and he didn't even drink saliva, and the pressure was very huge, and it was very energy-consuming. So he went home and quickly drank a cup of tea, which was considered to restore his energy. Today I was so tired that I couldn't talk for more than four hours in a row, and even the debate back then was not so powerful. After all, in later generations, most of the debates were held on the Internet, and it was rare to go to the debate in person, and they were all debated through words. In addition, Shi Bufan used some speech skills, which made the physical and energy consumption even more powerful.

"I'm afraid, it won't be long before your reputation spreads all over the world. At that time, you were probably a master of the academic world! If so, it will be of great benefit to you in the future. If there is progress in academics, this will definitely have a very huge impact on the career. Even if it can be spread in the future, then you can become a generation of Confucian masters, and maybe many people will be willing to follow you, and at that time you will have a group of followers in the officialdom. Dugu Daxue said.

Shi Bufan also nodded, isn't the reason why he is so promoting his "Xinxue" and "Fa Confucianism" is to attract a group of like-minded "comrades" to come over? You must know that as a son of a poor family, he has no family backing, unlike those big families who have a large number of relatives and friends, and even the various marriage networks are very complicated, so their natural bloodlines and classes have also formed an inseparable common interest group, so they are inseparable. If Shi Bufan wants to develop in his career, he has to attract a group of like-minded "comrades", and then let them "top" themselves together.

Don't think that only the leaders pay attention to the career, if only the leaders pay attention, it will not be able to sit in a stable position. If there is no group of people behind you waving the flag and shouting, and there is no group of people to help you "top" up, then you will not be able to sit in a stable position. Every prime minister has the support of an interest group behind him, and if there is no stable interest group support, he will not be able to sit firmly in his position, and it may not take long to be wiped out.

"With learning and politics as a bond of unity, this should attract a lot of people, so that we can have a large number of people who are willing to follow me. I am naturally born, I can't get too close to those scholars, and I can't integrate into those scholars, so we can only rely on others! Shi Bufan thought.

Qin Jiarui listened to Dugu Daxue's words, and also took the initiative to ask: "Is it that the more widely your so-called mental science and Fa Confucianism are spreading, the better your career will be for your husband?" ”

Dugu Daxue nodded and said: "Yes, the wider the spread of knowledge, the higher the status in the circle of the vast number of literati, which is of great help to the career." Even if the academic performance is high, the promotion conditions can be greatly relaxed. ”

Shi Bufan nodded and said: "In the ancient pre-Qin period, our Chinese politics and academia could not be completely and absolutely separated. These two promote each other, and if you can have a group of people who believe in your knowledge to follow you, your position will be extremely stable. The party valve and the study valve are likely to be all in one. ”

"Shall I be able to print the book for you? If you can print the book, then the spread will be wider, right? Qin Jiarui asked.

Since this political ideology of propagating "Xinxue" and "Fa Confucianism" can bring a large number of "believers" to Shi Bufan, and then promote Shi Bufan's career, Qin Jiarui naturally wants to help Shi Bufan publicize. At present, the best way to spread ideas is through the printing of books. Once there are a large number of "believers" after the spread of ideas, it is inevitable that they will rise in the future. If there are a large number of believers to follow, the foundation will be extremely strong, and then it will have an incomparably huge effect on the promotion of the career, and then there will be a large number of believers, even if you temporarily fail in the struggle in the career, there will always be a day when you will come back and rise. As long as someone firmly believes in this thing and is willing to believe in it, then this vitality is extremely tenacious.

"It's easy to break the mountain, but it's hard to go to the heart!" Shi Bufan finally said a famous sentence of Wang Yangming.

Wang Yangming's words not only show that it is not easy to get rid of evil thoughts in the heart, but also explain a truth: it may be easy to break a regime, but it is very difficult to change people's inner thoughts. Perhaps, the overthrow of a regime can be done in a few months, and even a single mutiny can overthrow a dynasty. But it is extremely difficult to change people's minds. It may take hundreds of years to establish an idea, but it may also take hundreds of years to get rid of a stubborn thought.

After many years in the past, perhaps the revolution of the regime has been completed, and even the social system, economic system, and political system have been transformed. At the beginning of the war, it took almost two hundred years for the people with lofty ideals in the past dynasties to complete, and there were even many feudal remnants. The difficulty of this is not something to be said casually.

"However, as long as I can establish my political and moral thoughts, will I also be invincible in the world? As long as I can 'create another day,' then no one can knock me down." I rely not on one or two families, but on a large number of 'comrades' who share my thoughts, interests, and even ideals and aspirations. In this way, they may be able to attack me in the officialdom, but they will not be able to completely eliminate them. One thought at a time, then this group has countless vitality and is very tenacious. Think about the revolutionary period back then, those revolutionaries were crazy in their beliefs, and there were countless people who were not afraid of death for their beliefs, and even abandoned their family business and turned their backs on their families! ”

Shi Bufan is even more determined to establish his own moral and political thoughts, because the belief brought by an excellent moral and political thought is definitely enough for people to follow for a lifetime. Perhaps the human mind is not bloodline, but it is often not necessarily worse than the blood connection, and even the ideological unity is deeper than the unity of the blood. Many of those revolutionaries were born into bureaucrats, but in the end, did they still embark on the revolutionary road? This illustrates that the recognition of ideas is far more terrible than blood ties, and it can win people's hearts more. Relying on blood, only a very small number of people can be united, but if you rely on an advanced political ideology and belief, it is enough to unite all classes, even from ordinary people to gentry bureaucrats, it is enough to pull in, and this is the most terrible thing.

"The idea is a must, but it's not the right time. At present, I have not written enough anthologies to be collected into a single book, so we naturally cannot effectively compile them together into a single book. Moreover, the promotion of this kind of thing is to be carried out again and again, not all at once. Maybe if I publish a book at once, I can attract a lot of people and cause a big sensation. However, it is not enough to last long, so this one-off publicity, although it may seem large, can easily fade into a dull way over time. Writing a book is not so easy, it takes a lot of time, but we don't necessarily have such free time to write books, after all, we still have to focus on careers. Therefore, I think it is better to write some short papers at a time, so that it can gradually cause small peaks in the future. By writing some papers every ten days and half a month, and then publishing them, it can cause a small peak one by one, and then cause a sensation among everyone, which can drive many people. It may not be too sensational at a time, but it can maintain a steady stream of popularity. Shi Bufan said.

According to the theory of media science, a large-scale propaganda is far less important than a slow, step-by-step and continuous propaganda. Maybe a large-scale propaganda will cause a huge discussion at one time, but it will be easy to pass later. However, small-scale propaganda can gradually make people be "brainwashed", and the final effect is not necessarily worse than that of one-time large-scale propaganda, because they are enough to accumulate through accumulation, and then set off a monstrous wave! So Shi Bufan hasn't been able to write a systematic book at the moment, so he wants to take his time, so that he can slowly gather and cause waves of small climaxes, and pull more people into this place for discussion. Only if there is a steady stream of discussions, then it can be more widely disseminated.

"I think it's better to get a newspaper. About once every ten days, the newspaper was made into a ten-day issue, and then it was called a 'ten-day newspaper'. Then this newspaper can publish a lot of information about our Confucianism and some of my so-called 'Xinxue' and various political ideas, and then publicize them for everyone to see. In a ten-day issue, a newspaper is about thirty or forty pages. Shi Bufan said.

Shi Bufan knew that it was impossible to run a "daily newspaper" at present, and that the current editorial and compilation capacity could not reach the level of a daily newspaper in later generations. Moreover, printing is also a problem, the speed of printing cannot meet the needs of daily newspapers, and naturally the "ten-day newspaper" can also be used.

But Qin Jiarui said with a sad face: "Husband, this printing paper is very expensive, and you have to ask an engraving master for printing." If thirty or forty pages are to be printed every ten days, that means thirty or forty engravings are to be engraved. The wages of these engraving masters are not low! ”

"Engraving? Why do you still use engraving? Oh, I forgot that movable type printing had not yet been invented in this era! Shi Bufan finally remembered this situation.

Before Bi Sheng invented movable type printing in the Song Dynasty, engraving printing was commonly used, and even many were copied by hand. Because the cost of hand-copying is not low, it is naturally impossible to reduce the price of books. Books are expensive, and naturally they can't popularize culture. The inability to popularize culture naturally allowed those scholars who had a cultural monopoly to mix.

"You can try movable type printing, so you can avoid the difficulty of engraving!" Shi Bufan said.

Shi Bufan introduced the method of movable type printing, which surprised Qin Jiarui again and again, such movable type printing is very advanced. However, although Shi Bufan is not very familiar with science and engineering, he has learned this movable type printing in junior high school, and in the 21st century, how many people do not understand the principles of movable type printing? Even in later generations of liberal arts people, almost every one of them understands the principle of movable type printing, so it is not surprising that Shi Bufan knows the principle of movable type printing, this is absolutely rotten street knowledge.

"But the paper is expensive, so what should I do?" Qin Jiarui asked.

He doesn't know how to make paper, and he doesn't know too much about the principle of papermaking, so he has no good way to solve the problem of expensive paper.

"Well, you get out of the newspaper first. I think that if everyone scolds the war in the newspapers in the future, then you can try to advertise, collect advertising fees and transfer the money to those other businessmen, which can greatly solve the problem of expensive paper! Shi Bufan said.

Shi Bufan's method is relatively simple, since he can't solve the problem of paper cost, he will pass it on to others. The best way is to advertise, by making the newspaper bigger, after it has attracted widespread attention from public opinion, it can be used by businessmen to advertise, so that a large part of the cost can be passed on to other businessmen.

Of course, in later generations, advertising is also the source of most of the income of a media. However, Shi Bufan knows that in this era, paper is expensive, and it is almost difficult to make much profit even if you advertise. Shi Bufan thinks that this newspaper does not seek to make money, and it is good to be able to make money. This newspaper is just a "mouthpiece" for the promotion of its own ideas, and it does not expect to make money from this newspaper.

"And, of course, it's not impossible. In order for more people to see my 'Xinxue' and various ideas, then we can popularize culture! Only by popularizing culture can more poor people come to learn culture, and finally they can come to learn. I first figured out a set of Hanyu Pinyin, and then I could let ordinary people learn Hanyu Pinyin by themselves, and then I could learn Chinese characters. We can compile some characters with pinyin annotations, and then in the future, they will read more of these words, and they will naturally follow the pinyin to learn those Chinese characters, practice makes perfect. Although it may not be better to have a special famous teacher to teach, it is enough to quickly popularize the culture, so as not to confuse the people! Shi Bufan said.

But Qin Jiarui still said: "But ordinary people still can't afford to buy books!" The paper of these books is too expensive, even if we use your movable type printing technology, then even if we compile some so-called Hanyu Pinyin methods, but we can't change the fact that the books are expensive! This book is expensive, and it lies in the paper. Paper is too expensive, even if we sell it, ordinary people can't afford it! Not to mention ordinary people, even the scholars are more heart-wrenching when they buy books. ”

Dugu Daxue nodded and said: "That's right, even the scholars can't buy a large number of books at one time, they all rely on the accumulation of their ancestors for generations or even hundreds of years to have so many books." Books are so expensive that they are unimaginable. A thin book is often the income of a family who has been busy for half a year to a year. So even if an ordinary family doesn't eat or drink for a year, they can afford to buy one or two books. However, it is impossible not to eat or drink, so it often takes two or three years to accumulate a book of wealth. ”

"It's so expensive!" Shi Bufan complained, this Tang Dynasty book is so expensive, it's just terrible.

"It's a pity that I don't know how to make paper, otherwise the price of books would have been lowered. You can try it in the future, let people try it one more time, as long as you are willing to spend money, then you should always be able to test it, right? Shi Bufan thought.

However, Shi Bufan soon began to use his knowledge of economics to think of solutions.

"Since the people can't afford it, then we can 'rent' it! We can set up some public open study rooms, and then let the people come in and read the books themselves, and then charge some cheap maintenance fees, so that the people can rent books to read by themselves, so that the ownership is still ours, but the people can also learn knowledge. As long as they don't break, we just charge a very low fee for maintaining these books and some daily expenses, so that we can get it out, right? This is also the so-called "buy is better than rent". Shi Bufan said.

"Is that okay?" Qin Jiarui was speechless.