In the film market during the Republic of China, there was no such thing as a Chinese New Year file, but after a year of fermentation, at the beginning of 1923, a wave of domestic film screenings was ushered in.

Many domestic film companies have launched their own films during this time period.

It was at this time that they discovered a problem, that is, there were not enough theaters.

At the end of 1922, not counting the small movie theaters, there were four movie theaters and 12 luxury movie theaters in Shanghai.

Among these cinemas, the Spaniard Remas monopolized six luxury cinemas.

Lin Zixuan owns two movie theaters and four luxury movie theaters, some of which are purchased and some are rented.

The movie theater refers to a multi-functional theater like Shanghai World, which can not only show movies, but also perform dramas and sing dramas, unlike the movie theater is not as professional, the environment is more noisy, and the viewing experience is not good.

The only remaining are two cinemas and two cinemas in the Public Concession.

There are a total of five domestic film companies in Shanghai, and if they release movies at the same time, they will have to seize the cinemas, although the competition is not so fierce now, but they also see the clues.

That is the importance of the movie theater, and in this regard, Lin Zixuan is undoubtedly ahead of them.

In this era, film screenings were still dominated by foreign films, and Rähmas's cinema mainly screened foreign films, and he only screened high-quality domestic films.

Because the sound films produced by Star Film Company were popular with the audience, Rehmas chose to cooperate with Lin Zixuan and spent money to renovate his theater.

"Home in Charge" is being screened in the theater of Remas.

This has created a dilemma for other domestic film companies, whose films cannot compete with those of star film companies.

If you want to be screened in a luxury cinema with a good location and high ticket price, you have to wait for the end of the film screening by the star film company, otherwise you can only go to a small theater.

But as far as they know, Star Film Company will launch three movies in succession, and this news is broadcast every day on Vientiane Radio Station, and everyone in Shanghai knows about it.

That is, the whole month of January is a film from Star Studios.

Films from other film companies will either change their schedules and be screened in February, or they can only grieve themselves and go to the Chinese world to be screened.

Other film companies obviously felt Lin Zixuan's domineering, which reminded them of the big studio system of Hollywood introduced in magazines, where big film companies control the theater chain, and other film companies can only be controlled by others and look up to others.

According to later generations, this is called a monopoly.

Seeing this, these studios made a move towards cinemas, either buying them or building them themselves, and in the following period, the number of cinemas in Shanghai multiplied.

That was later, in the first month of 1923, it was the world of Star Films.

After a period of hibernation, the film company finally showed its sharp minions and began its rise with three sound films.

In Lin Zixuan's plan, "Home of the Naughty Boy" is just a film to make money.

But Du Yu completed this task very well, and vividly expressed the naughty side of Dan Erchun, a bear child, and with the cooperation of the two stupid thieves, the film was full of jokes.

Although it is not as wonderful as "Home Alone" in later generations, it also has China's own characteristics.

It includes some games that Chinese children like to play in this era, rather than blindly imitating Western bridges.

The whole film is 60 minutes, with a laugh every three minutes, so that the audience can maintain the interest of watching it.

For this kind of funny movie, Lin Zixuan doesn't want to make a classic, in his opinion, the next "Mom Loves Me Again" can be regarded as a classic.

On the radio and in the newspapers, the advertisement is: Feel the greatness of mother's love again, and make you cry enough at once.

There are also things such as: buy a ticket and get a free towel, wipe away your tears and continue to watch.

More exaggerated advertisements are: If you don't cry, we will return the money.

Lin Zixuan is not afraid of returning the money, it is estimated that there are few people who don't cry when they watch this movie for the first time, there is really that kind of determined guy, and you can also return the money to him.

But if you come to make trouble, then I'm sorry, and I don't look at whose name these theaters are, Feng Jingyao's name is still very useful in the French Concession, and I guarantee to teach you how to behave in minutes.

Under this novel and exaggerated propaganda method, many people entered the theater to watch "Mom Loves Me Again".

Hong Shen is worthy of being a professional who is good at directing tragedies, and the whole movie is tragic all the way to the end, with the song "Only Mother is Good in the World", which directly hit the hearts of the audience in this era.

The story is not complicated, the main thing is that the actors perform well, and the deep love between mother and son is restrained and full.

Especially when the child is snatched away, the mother staggers to chase after her in the heavy rain, and finally goes crazy, there is almost no one in the theater who does not cry.

If this is a silent film, it can only be accompanied by soothing and sad music by the band.

But in the sound movie, the hoarse cry of the child, the desperate and sad call of the mother, without saying anything, the tears of the audience naturally flowed out.

During the screening of the movie, the whole theater sobbed constantly, which definitely made you cry enough at one time.

In terms of repercussions, "Mom Loves Me Again" has received more praise than "Home of the Naughty Boys", and this kind of domestic film that praises maternal love can win more appreciation from the media.

If "Home of the Naughty Boys" has clips that imitate Western movies, then "Mom Loves Me Again" is a domestic film that truly reflects the reality of Chinese society.

Among them, there are the contradictions between arranged marriages and free love, the problem of how unmarried pregnant mothers live, the issue of raising vulnerable women and children, and the legal definition of children's ownership.

These are all real problems that the film reflects and that society needs to solve.

So, during the screening of "Mom Loves Me Again", there was a big discussion in the newspapers that the government had social welfare institutions during the Republic of China, which paid attention to the lives of women and children, including child laborers.

Lin Zixuan took the opportunity to announce that he would donate the income from the film to a social welfare organization, which is also the foundation initiated by Song Tingling.

This decision pushed Lin Zixuan's prestige one step higher.

There is a reason why celebrities are keen on charity, on the one hand, to help the disadvantaged, and on the other hand, to increase their own aura.

Maintaining a positive image of Lin Zixuan contributes to the development of its industries, which is a win-win situation.

"Mom Loves Me Again" can win a good reputation for star film companies, while "Havoc in Heaven" will let other domestic film companies see the gap in film shooting.

Even foreign film companies, spending double the money, can hardly shoot this kind of magical effect.

In this era, Lin Zixuan can be sure that "Havoc in Heaven" should be an epoch-making movie.