Chapter 291: Talking about Marketing
Coming out of the teahouse, spring has passed, and will soon usher in the scorching summer, there is a trace of scorching heat in the air recently, you can feel that this year's summer must be unusually hot, walking on the street can see young people wearing new clothes, although there are very few, but after all, they are wearing the clothes of the flag pavilion, young people are always one of the first people in the society to contact new things, the future direction of the flag pavilion will undoubtedly be good, Wu You even plans to wait a few years to start promoting Tang costumes, that clothes are good-looking. Pen, fun, and www.biquge.info
The people of Kyoto are accustomed to the fact that rickshaws are speeding on the road, and they are getting paid for their labor, but some outsiders are amazed and realize that they have begun to gradually change the society.
Wu You has a smile on the corner of his mouth, walking on Yunlong Street, pedestrians are like weavers Jia Ruyun, clouds are floating by one by one, pretty women are choosing jewelry, buying household goods, and sturdy men carrying heavy burdens to sell fruits or agricultural products that have been grown with great difficulty, "Peace is so good!" Wu You said with emotion.
Coming to Henglong Hall, the luxurious faΓ§ade made Wu You secretly admire the courage of the Yu family, although now he gradually understands that there is the shadow of the emperor and Yu Xiang, but the national unification of the currency is indeed a lot more convenient, and it is also one of the manifestations of the progress of civilized society.
Let the subordinates inside report it, Wu You stood in the hall and waited slowly, there were many people who exchanged money, and there were also many people holding boxes of gold and silver, and there were several strong men standing in the hall with their temples bulging high, and they gave Wu You a sense of danger.
Just as he was thinking about whether to use the invisibility cloak to steal a wave in the middle of the night, an old laugh came from upstairs: "Come up!" β
People were surprised that Wu You was able to be received by Yu Benfeng, and Wu You walked up with a smile without changing his face: "It's not easy to see you!" β
Yu Benfeng smiled: "You kid, it's even more difficult to see you!" β
The two laughed and walked into the house, Wu You said: "You have a lot of things, I will get straight to the point, why didn't you give me the dividends before?" β
Yu Benfeng said with a smile: "Let people send it, you are not in the house, I heard that your housekeeper said that you went out, so I asked them to bring the money back, since you are back, I will naturally give it to you!" β
Wu You nodded and said, "If I am not here in the future, you will hand it over to Fang Ling'er, and also, how is the overseas market?" β
Yu Benfeng frowned and said: "At present, except for the Xiongnu, what is sold is good, but other countries are a little unsmooth..."
Wu You was puzzled: "No, we all know how good the wine is, are they blind?" β
"It's because they're not blind that they didn't buy it..."Yu Benfeng sighed.
"Are they boycotting?" Wu You asked.
Yu Benfeng nodded, his tone was a little heavy, "We can't open the market at all over there, but we can't recover the freight and labor costs because of the loss of money!" β
Wu You thought for a while and asked, "How do you position this wine?" β
Yu Benfeng was stunned, "Positioning? Then he smiled: "What you said is very good, the positioning is similar to Kyoto, but it is more for merchants and nobles!" It's not much more expensive in terms of price, after all, they are a small country! β
Wu You smiled: "It's not a big mistake to locate the crowd, but the price is a little more expensive!" β
Yu Benfeng nodded slowly after hearing this, and Wu You continued: "Needless to say about packaging, but the best marketing must be story marketing. Do you understand marketing? β
Wu You said that the topic he was familiar with was a little unbearable, Yu Benfeng shook his head dumbly, Wu You continued: "The so-called marketing, forget it, to put it simply, it is not selling things, although it is selling things, but it is selling ideas, and selling is another layer of meaning of goods, just like we sell wine, we can sell it in the form of stories, well, stories are also very easy to make up!" β
Wu You said excitedly, stood up and said: "The story is mainly about the feelings between people, such as love, such as family affection, such as the love of robes, do you understand when I say this?" β
Yu Benfeng nodded dumbly again, Wu You realized that he had too much to say, smiled, sat down again and said, "What is the name of the winemaker..."
"Wen Wuquan!"
"Yes, it's him, let him combine what osmanthus, roses, make some new varieties, each wine, have the unique taste of each wine, and then make up a story according to each taste, so that the market can be quickly occupied, you have to speed up research, your speed is too slow!" Wu You said with some dissatisfaction.
Yu Benfeng looked at Wu You blankly, and suddenly laughed and said, "Listening to your words is better than reading a book for ten years!" I only vaguely understood what you said before, but after you said this, I found that the market can still play like this! Wu You, you let the old man look at it again! β
Wu You smiled and waved his hand and said: "I have heard others say such a sentence before, everything is for sales, if there is no sales, everything will be meaningless!" β
Yu Benfeng's eyes lit up and he clapped his hands violently and said, "Okay!" That's a good statement! β
"Don't applaud, give me the dividends first, I still have to go home!" Wu Youdao.
Yu Benfeng smiled: "You won't participate in the development of other drinks?" Besides, this story is not easy to make up! You have a lot of ideas, you can come up with ideas! β
Wu You shook his head and said: "If you are not greedy, you can cooperate for a long time, you can do this market!" I'll go back and think about the story, if there is a good one, it will naturally be given to you, make money, who wouldn't want to! β
After all, the current wine is already very delicious, the market is spread out first, and the market share is also very high, so there is no need to blindly participate, the story can help!
Yu Benfeng nodded with a smile and got up to a room, and when he came out again, he held the redemption slip in his hand and handed it to Wu Youdao: "Huh!" This is all the money before, and the Huns have just begun to make profits, so I won't give it to you for the time being, but I will do it together in the future, you can rest assured! β
Wu You glanced at it casually, the price was very exciting, and said with a smile: "Seventy thousand taels of gold, this is a lot!" β
Yu Benfeng said with a smile: "Originally, you didn't have so much, but now the branches around the country have a good momentum, and they have broken out in the past few months, and the remaining months are afraid to be dull!" β
Wu You naturally understood the principle of the market and nodded, "Then you always rest, I'll go back first!" β
exchanged 50,000 taels of gold for them to send to their homes, and then walked on the road with 20,000 taels of redemption slipswaggering, and now there are a lot of deposits on the body, and there are about 10,000 taels in the fragmentary system, plus this, when you go to Goguryeo, you can be regarded as having a little self-protection ability, but now it is a little difficult to summon heroes to extract the second layer of items, which is also a helpless thing, after thinking about it, forget it, and stay in the system Maybe it will be more useful. (To be continued.) )