"Shi Yuan Wailang, we Datang merchants have purchased about 3,000 catties of dairy products so far. The pen "Fun" Pavilion www.biquge.info mainly cheese, which they are going to send to various places for those people who have certain conditions to eat, as snacks and special preserves to eat. ”

Shi Bufan immediately asked, "What's the matter?" Actually made a candied snack? ”

Shi Bufan knows what candied fruit and snacks are in ancient times, candied fruit is the preserved fruit made of some fruits in ancient times, and snacks are another name for ancient snacks, which are generally eaten by those with good economic conditions. As for those with poor economic conditions, it is almost impossible to have any snacks to eat. It's like children from poor families don't have snacks and candy to eat, but wealthy families can't eat snacks every day, and they can eat them as meals. So at that time, Bufan took the initiative to ask about this situation, and he was very surprised. In this way, people treat dairy products as snacks and preserves, so how much money can they be sold?

"How do you put all this market in the eyes of the rich people?" Shi Bufan asked.

A businessman immediately asked: "Shi Yuan Wailang, this kind of dairy product can only be afforded by the rich!" Except for the nobles, merchants, and some officials from all over the country, no one else could afford to eat. Ordinary people don't need this kind of thing, so we all sell it to them, and we don't need to do people's business! ”

Shi Bufan thought about it, this three-thousand-pound dairy product is obviously not enough. Don't look at 3,000 catties, it seems like a lot, but once it is distributed to the whole country, it is actually not much. This market demand is too small, and Shi Bufan still feels that Datang's market demand is too little. Shi Bufan's concept is actually to exploit the Turks within the scope of conditions and open up the trade market between the two sides. In this way, the Turks could purchase grain from the Tang Dynasty, and the Tang Dynasty mainly purchased their dairy products, so that the trade between the two sides was balanced, and the possibility of war was much lower. Of course, in order to achieve this, it is also important to maintain the trade balance as much as possible.

If the trade deficit of the Turks is too severe, this will not work. The trade surplus is an important means for the Tang Dynasty to exploit the Turks, but once the trade surplus is too large, it will cause the Turks to have an excessive trade deficit, which is also inappropriate. In fact, if we look at the past history, there are multiple reasons why the Central Plains peoples and nomads were unable to effectively carry out commercial exchanges, and finally turned into wars. The trade surplus and trade deficit are actually a very important reference. The nomads have too much demand for the Central Plains, and they often have to pay a huge price in exchange for the materials of the Central Plains, but the Central Plains does not have much to demand from the northern nomads.

The nomads had to trade war horses, which were scarce and even strategic-level military supplies, for supplies from the Central Plains. As a result, the Central Plains sold a large amount of materials to the nomads, but the nomads finally earned all the money they earned was returned after a while. Even this money is exchanged for strategic-level military supplies and war horses, which has a huge impact on the safety of the nomads.

It is precisely because the trade surplus of the Central Plains is too large, and the trade deficit of the nomads is too serious, so that the trade relations between the two sides can easily collapse. On the surface, the trade surplus is a good thing, but it also depends on the times. If it is the future that the world exchanges are very intensive, and the traffic is easy to exchange, so that the whole world is a game of chess, and the trade surplus and deficit are easy to digest. But in ancient times, it was different, there were several countries back and forth in ancient times, not the Central Plains Dynasty, that is, the northern nomads, as for any other subject countries, this is almost negligible. The two economies are actually the Central Plains Dynasty and the nomads, and it is these two economies that have economic influence in nature.

Once there is a trade surplus and a deficit, it must be a surplus and a deficit on one side. In this case, the vast majority of the Central Plains Dynasty was in surplus, and the nomads had almost no chance of deficit. The nomads sell strategic-level military supplies and war horses, which will threaten their survival, so they will inevitably give up through commerce, and commercial transactions are too risky, and it is better to solve problems through war.

The reason why Shi Bufan used this dairy trade was actually to reduce the trade surplus of the Central Plains to a large extent, and at the same time reduce the trade deficit of the nomads. When both sides maintain a relatively acceptable outcome, the Central Plains can continue to exploit the nomads. Nomads will find that trading is less risky, safer, and less expensive than war, so they will gradually abandon the use of warfare to solve problems.

"No, this won't work, we still have too much surplus on both sides, and the Turkic deficit is also very large." Shi Bufan said.

Shi Bufan continued: "You must buy as many dairy products as possible, otherwise we will not be able to undertake the important mission of trading with the Turks, and we will not be able to make the Turks give up the use of force to solve the shortage of materials as much as possible." ”

"Waiter, but we really don't need so much! The people can't afford to eat dairy products, and we can only sell them to the rich, but that's all there are for the rich people in Datang, and it's impossible for us to buy too much. We buy too much, doesn't that make us cut the meat? Shi Yuan Wailang, you promised that you would not force us to apportion the procurement, you can't help but talk about credibility! "Someone said right away.

Shi Bufan once promised that he would not use showdown to force merchants to buy. Shi Bufan also knows very well that this kind of apportionment is not okay to buy and sell strongly, and the apportionment is deliberately destroying the market, so there will definitely be problems. Shi Bufan also told those businessmen that he would not apportion them to buy, and Shi Bufan naturally had to pay attention to credibility.

However, according to the current statistics, it is clear that there is a serious difference between the two sides in terms of trade. East Asia is also two large economies, and the two economies of Datang and Turkic are bound to have a surplus of Datang and a Turkic deficit. Once the Turkic trade deficit is too large, the Turks will eventually be forced to use force to solve the problem.

Although the Turks may not understand what a trade deficit is, they can clearly feel it. In fact, the ancients also understood some basic economic principles, maybe they knew it but didn't know why. Although they vaguely understand the truth of kinetic energy, they don't understand how to describe it and how to say it. Just like the ancients may not have understood the principles of mechanics in science and engineering, it does not mean that they cannot apply them. Many economic principles have been used in ancient times, but they are not systematic.

Shi Bufan quickly came to the conclusion through systematic analysis and statistics that the current trade between the two sides was still not evenly balanced, and it could not completely make the Turks completely eliminate the result of resolving the war problem by force. Only by taking the initiative to reduce the trade deficit of the Turks, and also reducing the trade surplus of the inquiry, can we avoid the risk of war between the two sides as much as possible and disintegrate the fighting power of the Turks.

"Can't you just think about how to open up the market? As I said, the market can be opened, not waited. I'll tell you a story, and you'll see what you think. ”

Shi Bufan then told these merchants who bought dairy products the story of the so-called shoes in later generations, but it was just a different way of saying it.

"The first person to sell shoes went in and thought that there was no habit of wearing shoes there, so he thought that he could not sell shoes. But the second person who sells shoes thinks that people here don't wear shoes, and that there are business opportunities everywhere. In fact, many times, the market demand is not necessarily absolutely in front of you. If everyone knows that they can make money in this industry, then it is not far from the collapse of this industry. Ordinary people don't eat dairy products, can't you make them eat dairy products? If ordinary people also like dairy products, and can take the initiative to eat dairy products, then aren't you the market demand? Wouldn't it be great if you could get people to eat dairy products and take the initiative to let them eat dairy products? ”

"Businessmen in general, waiting for demand. But a powerful businessman should take the initiative to create demand. If there is no demand, then you can create it! If you look at Qin's bank, at the beginning, ordinary people did not have the habit of saving money, and they did not have the habit of depositing money in the bank. However, with the help of the Money Federation, many people have also begun to have the habit of saving money. Many businessmen who were not accustomed to taking out loans were willing to borrow money to expand their operations. Many soldiers were originally paid military salaries, and they began to eat, drink, prostitute, gamble, and be extravagant and wasteful, but our money federation helped them save money and remit money to their families, so that they also had money, and saved money and sent it back to their families through the various banks under our money federation to use the money, instead of using the money for eating, drinking, prostituting and gambling. ”

"Therefore, everyone did not have this habit, but all the banks of the Money Bank Federation are creating this habit. Once everyone has a habit, then there is a demand! Therefore, the really smart businessman is to create demand, not to focus on those needs that are already ripe to do business. Staring at other people's mature needs to do business, that is just eating other people's leftovers. ”

"But if you know how to create demand, then you can make a lot of money, do you know what I mean?"

Those businessmen seemed to understand the meaning of Shi Bufan, but some people still said: "Shi Yuanwailang, you said to create demand, but the people can't afford it!" They can't afford to buy this dairy product, we sell a pound of dairy products for at least 200 yuan, and the more other places the more expensive, then we people can't afford it! ”

"Yes! People can't afford such an expensive thing! "The people can't afford to eat, how can we sell it to the people?" "We can't sell it at a low price, otherwise we will lose a lot." "People can't afford it, how can we do the business of ordinary people?" ……

Shi Bufan really felt speechless and asked the sky, the economic concept of these ancient businessmen was so poor, Shi Bufan finally realized his leading edge. Of course, ordinary people can't afford it, but as long as there are certain means to make them affordable, isn't it okay? Of course, in fact, most people think that if they want to make goods affordable for the people, it is actually to improve production technology, so that the output can increase and the price will fall, so that the people can afford it.

Of course, this improvement technology is actually a method, and it is also the most effective method. However, during this Tang Dynasty, Shi Bufan had no way to increase the production of dairy cows, and he could not get the Turks to increase the number of dairy products. Similarly, there is no way for Shi Bufan to continue to further reduce the price of the Turks.

In the case that the Turkic production cannot be increased, if the price of dairy products continues to be lowered in order to make the domestic people affordable, it will not help to reduce the trade deficit of the Turks. Shi Bufan's current consideration is not simply to make dairy products affordable for the people, but also to consider the trade surplus and deficit between the Tang Dynasty and the Turks. Of course, it is necessary to exploit the Turks, but at the same time, it is necessary to consider the rate of growth of the Turks' wealth. As long as the process of exploitation is within the growth rate of the Turks' wealth, it is also a means to maintain relative stability, which lies between the exploitation of the Turks by boiling frogs in warm water, between what the Turks can accept and what they cannot. Only by ensuring this "degree" can we exploit the Turks in the long run, and will not force the Turks to solve the problem through war.

"War is a continuation of politics, and war is only a means of solving political problems. If I can maintain the relative economic balance between the Tang Dynasty and the Turks economically, and ensure a reasonable trade surplus and deficit between the Tang Dynasty and the Turks, then we can effectively balance the political conflict between the two sides and finally resolve the risk of war. Reducing the trade surplus of the Tang Dynasty with the Turks should also reduce the trade deficit of the Turks, which will help balance the economic status of the two sides and alleviate the war caused by the political conflict and the conflict of survival resources between the two sides. However, with the current production of dairy products by the Turks, it is impossible for me to continue to keep prices down. Instead, it is necessary to help the Turks create a market for dairy cows and other dairy livestock on a larger scale. Only in this way can the war desire and wildness of the Turks from the outside world be reduced, and the possibility of the Turks being resolved through war can be reduced. Shi Bufan wrote a plan.

Shi Bufan continued: "Okay, in the end, you have to rely on me to solve it." As long as I solve this plan, then I can also help you open up dairy sales! You can rest assured that you can purchase dairy products boldly, I can help you solve the problem of sales, help you open up the demand for dairy products in my Datang, and most of the dairy products can be sold without worrying about the future. (To be continued.) )