In June 1893, the Great Viper Arms Company launched its first product, the "Anaconda" revolver, in San Diego and Los Angeles at the same time. Pen, fun, pavilion www. biquge。 This is not the first time people have heard of its name, as in the past few days, more than a dozen local newspapers in both cities have appeared promoting it, and a large number of advertisements have taken over every public place.

And three days after the pistol was introduced, the same situation occurred in San Francisco.

Then there is Sacramento.

This was Qin Lang's propaganda offensive, and he was greatly assisted by the "National Rifle Association" in California -- before launching the pistol, he first asked Rachel to contact the regional head of the "National Rifle Association" in California, well-known gunmen in the state, and newspaper reporters, and invited them to San Diego to visit the factory and try out the "Anaconda" pistol.

The quality of the pistols and the .357 Magnum was of course very satisfying to the head of the association and the gunners, and they had just put a cheque from the Bank of Wales and Fargo in their pockets, so that everyone gave as many compliments as they could think of, and the journalists, who also received the "hard money", recorded all their compliments verbatim and published them in the newspaper with carefully selected promotional photographs.

While the reporters were painstakingly documenting, Rachel again offered to several officials that she was willing to donate $3,000 to the "National Rifle Association" on the condition that the association would allow the company to post advertising in California in the name of the association.

Of course, there is absolutely nothing wrong with this. Nothing to do with checks, although Rachel. Miss McBride's company is a new one, but the excellent quality of the "Anaconda" revolver is beyond doubt, and three thousand dollars is also a good donation. Finally, it was also ungentlemanly to refuse a request from a pretty young lady, so several responsible persons unanimously agreed to her small request.

Qin Lang then asked Rachel to contact the municipal councils of several cities, expressing the company's desire to post some "public service" advertisements in public places in the city. Of course, this request was justified and did not contradict the policy of the municipality, and it was also a public good, so it was quickly granted.

Then his promotional ad came out without a hitch.

Qin Lang's ad completely plagiarized the anti-gun ban advertisements produced by the "National Rifle Association", that is, those that have also appeared on the Chinese Internet, such as "Children trust their parents to keep them safe and don't let down their trust in you", "Are you taking precautions?" Mastering the tools, mastering the skills", "Responsible parents protect their children. What about you? ", and "Is self-protection bad?" Do women depend on men for protection? ", etc.

On the surface, they do look like "public service" announcements -- although police officers across California will protest strongly against the "American Rifle Association" for ignoring their hard work -- they are also perfectly qualified as propaganda advertisements for the "Anaconda" pistol.

Of course, Qin Lang would never be stupid enough to directly print a sentence such as "Please buy the 'Python' pistol of the Great Viper Weapons Company" on the advertisement, he just turned all the pistols that appeared on the advertisement into "Anaconda", and there was also an obvious "Bushmaster" inscription and poisonous snake logo on the gun, which was enough to attract the attention of potential customers.

However, these are his own judgments, and the specific effect remains to be verified.

Because most of the pistols that the company has sold have nothing to do with his advertisement - of the 400 "Anaconda" pistols that have been sold, except for a few buyers who are members of the "National Rifle Association" and their relatives or friends, the rest have been purchased by the San Diego Police Department as standard equipment for the police on duty.

And that's all to Rachel's own credit. Before the pistols went on sale, she sent a few to several San Diego Police Department sheriffs for free trials.

So she had every reason to laugh at Qin Lang. "Your ads don't seem to be of any use at all, Qin."

"I think it's because you're setting the price too high, Rachel." Of course, Qin Lang would not be indifferent in the face of other people's accusations. And she did set the price of her pistol very high, a standard set of a pistol, a company-patented rapid loader and a hundred rounds for $27, just two dollars less than a Winchester M1876 sporting rifle, a price that would not appeal to most people.

With so many cheaper incumbents to choose from, how many people are willing to buy a pistol that is almost as expensive as a rifle?

O'Connor also agreed with Qin Lang. "I think the price should be lowered. It costs us only $3.5 to produce a pistol—"

"Absolutely not." Rachel vehemently objected. She would rather sell fewer pistols a month than lower prices. "We can continue to improve the quality and craftsmanship of the 'python', and we can sell it with some discounts, but we must not reduce the price."

"Why?"

"Because our customers are not armies that will only choose the lowest bidder of the weapons manufacturer!" She said. And Qin Lang suddenly recalled that in fact, this joke was told to her a few days ago, and he didn't expect it to be used by her as one of his arguments now. "'Anaconda' is aimed at the private market, Sean, people buy pistols, either as a collection or to protect themselves, they care more about the performance and aesthetics of the pistol, and the price is only a secondary factor."

"But twenty-seven dollars is still too high, Rachel." O'Connor objected to the current price, saying, "Most customers would prefer to add two dollars for a rifle." ”

"Yes." Qin Lang nodded in agreement, "Rachel, we are selling arms, not handicrafts. Of course, we can produce handicraft-level collectible pistols for a small number of specific users, but the price of regular pistols must be kept down. ”

But her attitude is still very resolute. "Do you think that's a good idea? A casual price reduction can damage the company's image. ”

"Probably not, as long as we take the right measures." Qin Lang had already thought of a solution.

"By what means?"

"To answer my question first, how many 'pythons' do we have produced but not yet sold?"

"A thousand." Rachel tapped on the table, "What's your means, Qin?" ”

"It's very simple," Qin Lang shrugged, "Tomorrow we will adjust the process and start producing a 'python' that has been briefly modified, and at the same time announce to the public that we are selling a special limited edition that will only produce two thousand pieces." ”

"Modification? Qin, we can't stop the production line. She said unhappily.

"It's just a simple modification, changing the shape of the hammer, the position of the inscription...... It's these little gestures. Qin Lang said, "And the production will not stop, I just said that the special limited edition is only produced 2,000 pieces, and now there are still 600 vacancies." ”

If so...... Rachel thought for a moment. "Then you'd better as soon as possible, Qin, our production line must not be stopped." Again, she made an emphasis.

"Of course." Qin Lang stood up. Now he has to go back to the workshop - but that's also his greatest passion.

"And." Rachel stopped him, "Can you develop a pistol that uses .44 caliber bullets as soon as possible?" Some of our customers want to use large-caliber pistols. ”

"No problem." Large-caliber pistols, Qin Lang himself likes them, and has been working hard to develop .44 caliber Magnum bullets. Still, she reminded him of something. "I can send a telegram to John of Utah. Moses. Mr. Browning, Rachel? Invite him to San Diego for once. ”

"Yes. But why? ”

"Actually, I had a great idea, but I needed his help." Of course, he was going to develop a semi-automatic pistol that used .45ACP bullets. However, the invitation to Browning was not out of respect for the designer of the M1911, but because Qin Lang himself could not make an automatic bolt. He had to get the help of the masters.

"Okay, Qin." Rachel nodded, "I'll send him a telegram tomorrow, but I can't guarantee he'll be back." ”

"It's okay, just send the telegram." Qin Lang habitually shrugged his shoulders. Now the US Army does not need a semi-automatic pistol, and there is plenty of time left for him.

But in any case, neither Colt nor any other company wants to get that order.

He swears.