When Chu Feng and Huang came to Fan's Mansion with "Qiujiang Fish Boat Map", Fan Qiubai, Feibai and Qi Da were feeding fish in the back garden.

The two of them first found Fan Yangming and said business, and suddenly received such a painting that was enough to become the treasure of the town store, and Fan Yangming was also extremely excited. He also understands his daughter's temper, if he doesn't send someone to inform her as soon as possible, he may inevitably get angry with himself after hearing about this incident in the future, so he didn't dare to delay more, and hurriedly called someone over, and everyone looked at the painting together.

Fan Qiubai listened to the servant say the five words "Qiujiang Fish Boat Map", a pair of eyes lit up, and he didn't care about Feibai and Qi Da behind him, and ran to the front yard with a butterfly on his skirt and wearing flowers, making a little blush and fluttering unconsciously.

Even forgot to give gifts to Huang Shopkeeper and Chu Feng, after Fan Qiubai entered the front hall, a pair of eyes went straight to the "Qiujiang Fish Boat Map", where else could he move away, only lost his soul and was stupid for a long time, and then gradually "woke up".

Everyone watched it funny and didn't bother her.

Chu Feng looked at Fan Qiubai, who he hadn't seen for a few days, and thought to himself, she seemed to have lost some of her in the past few days, and she didn't know why.

"There is no problem with the money, so I will tell someone to take stock. Can you figure out the origin of this painting? Don't make any more cases, because of small losses. "Fan Yangming is the owner after all, and he is thoughtful and bold in many things.

Shopkeeper Huang nodded and said, "Don't worry, the owner, I let people check it for a few days before I dared to do it." After all, it's not a business with a few dollars, so naturally I don't dare to hold it up. ”

Fan Yangming nodded, asked some more details, and made sure that there was indeed no problem, so the whole person relaxed and said with a smile: "Okay!" It's really a door-to-door business. I didn't expect it to be put on our stall! ”

"This is also the ability of the owner and Chu Lang, if it weren't for Chu Lang's idea, our family's calligraphy and painting shop would have become more and more famous these days, and this person who sold paintings might not be willing to come to us to sell." Shopkeeper Huang said with a smile.

"That's the truth." Fan Yangming said with a smile, "Chu Lang, the previous calendar silver has been sent over. Have you received an inventory? ”

Chu Feng smiled and shook his head: "With Uncle Fan and Shopkeeper Huang staring at these things, is there anything else I have to worry about?" ”

"That's not what I said." Fan Yangming waved his hand, "After all, Lao Huang and I have a lot of trivial things, and the silver of the calendar always has to go through the hands of several people before it can be delivered to you." Anyway, you have to take an inventory so that nothing happens again. ”

Chu Feng nodded when he heard this.

After talking about this matter, Fan Yangming talked to Shopkeeper Huang about this "Autumn River Fish Boat Map", Chu Feng didn't understand much, but he listened to it on the side. I always think it's something similar to a marketing strategy, probably around how to publicize and how to sell at a high price.

Fan Qiubai had just come back to his senses from the painting at this time, and then he remembered that in addition to his father, there were other people in the room, and he just wanted to say hello at this time, but found that Chu Feng was also here, and was sitting there smiling at himself, and he couldn't help but blush. I thought to myself that I was so rude.

It's just that now that Fan Yangming and Shopkeeper Huang are discussing hotly, Fan Qiubai is not easy to interject. He only stood there with his head down, his heart fluttering, and he didn't know if he was excited when he suddenly saw "Qiujiang Fish Boat Map", or because he felt shy because of Chu Feng.

"I've been listening here for a long time, and although I'm a layman, I just have an idea. I don't know if it's going to be implemented. Seeing that the number of ways discussed by Fan Yangming and the others gradually reached a dead end, Chu Feng opened his mouth and said with a smile, "If my idea is too bastard, I won't say it." ”

"Huh? Chu Lang has an idea again? Come and hear it! Shopkeeper Huang's eyes lit up. Hurriedly filled tea for Chu Feng.

Chu Feng raised his glass with both hands and thanked him, and said in a deep voice: "I have listened to it for a long time, but in fact, in the final analysis, the meaning of the two is basically only in two directions. On the one hand, how to expand the popularity, so that more and more people know that this "Autumn River Fish Boat Map" is in the hands of our calligraphy and painting company, and they want to make a move. Second, it's how to get the painting to sell for a better price. ”

"What Chu Lang said is good." Fan Yangming nodded, "I don't know if Chu Lang has any good ideas?" ”

"I don't know if this will work," Chu Feng said with a smile, "Well, I think that whether it is Hangzhou City or Tokyo City, there are such things as selling, and the people like it very much." ”

The so-called puff selling, also known as guan puff, is a kind of marketing technique similar to simple gambling that is popular throughout the era, and many small traders and hawkers will use. For example, if the stall owner sells roast chicken and the price is 15 yuan, the customer can buy it directly for 15 yuan, or he can play a game with the seller and bet on the heads and tails of a coin. If the buyer bets right, he can directly buy the roast chicken for ten yuan, and if he loses, it will become twenty yuan a piece.

A small gamble, in addition to buying things, can also have this kind of game, so it is a game that ordinary people are very fond of.

Hearing Chu Feng talk about Guan Pu, Huang Shopkeeper just shook his head and said: "Although this Guan Pu thing is very interesting, it can only be applied to such small merchants and hawkers, after all, even if it is ten yuan, he can actually earn one wen for a roast chicken, which is not less." But our kind of calligraphy and painting, especially this "Autumn River Fish Boat Picture", a doubling is a difference of hundreds or thousands of dollars, and I am afraid that no one will admit it. ”

"What the shopkeeper said is very true, so we can take the essence of this thing, but we can't copy it all like this." Chu Feng said with a smile.

"Oh? What do you mean? Fan Yangming was puzzled.

"Everyone has the mind and desire to take advantage, and for normal people, as long as they can buy cheap things, this is a motivation in itself." Chu Feng explained, "We can let out the rumors and say that we will only sell this Xu Daoning's "Fish Boat Picture of the Autumn River" for 300 yuan, so this news will naturally spread ten or ten hundreds, and gather everyone into the calligraphy and painting shop." ”

"No, no, isn't this a lie!" Shopkeeper Huang stood up anxiously, "My old Huang has been running a calligraphy and painting shop for so many years, relying on the word 'integrity', first, not selling fakes, and second, not indiscriminately marking prices to deceive people, I will never agree to Chu Lang's approach." ”

"Lao Huang, don't be impatient!" Fan Yangming said with a smile, "You don't want to think about it, is Chu Lang such a person who lies nonsense and deceives people at will?" The reason why he said this must be that there must be foreshadowing behind him! You're an anxious son, at such an old age, why can't you always be more restrained? Either he clashed with me in front of everyone, or he stood up and refuted it without waiting for others to finish, how can he say that he is also an old man, and he is also a character like Taishan Beidou in the calligraphy and painting industry, how can he not practice this kung fu to cultivate qi? ”

Shopkeeper Huang thought about it when he heard this, and felt that this was indeed the case, so he sat back down, and said: "Why do you want to ridicule me, what Taishan Beidou, everyone knows that I am a famous stubborn old man in the Fan family, and I have been this virtue all my life, why did you use decades to know." ”

Fan Qiubai had been listening, and at this time he couldn't help but laugh, and in an instant, it was like the bloom of a white lotus, bright and moving.

Chu Feng looked at her and couldn't help but smile.

"Chu Lang doesn't have to worry about this old man, you can continue. Qiubai, tell your subordinates to prepare dinner, Lao Huang will definitely eat here in the evening, what about you, Chu Lang? But what's not going on? If you're okay, let's finish eating here before leaving. Fan Yangming commanded.

Chu Feng couldn't refuse, so he responded.

"I went on to say that the idea was similar to this kind of selling, but naturally it wasn't exactly the same. As the shopkeeper Huang said, if you simply turn 15 Wen into 10 Wen or 20 Wen, the gap is not big, and the people can afford to spend it, so there is naturally no problem. But when it is used in calligraphy and painting, especially in the calligraphy and painting of famous artists, it naturally does not work. ”

Chu Feng continued: "I said that I sold this painting for 300 yuan, but in fact, it was not a lie, but the reserve price was positioned at 300 yuan, as for what the transaction price was, it was not necessarily." ”

"Reserve price? Transaction price? The shopkeeper Huang didn't know why, and blinked.

"Hmm." Chu Feng nodded and explained, "What I want to adopt is an auction model. For example, in this "Autumn River Fish Boat Picture", the reserve price is set at 300 yuan, and then the people who participate in the auction will participate, and those who want to increase the price will hold up a sign once, and as for the number of price increases...... It's set at thirty. In this way......"

"That way, everyone can participate in the race...... During the auction, the transaction price is naturally getting higher and higher......" Fan Yangming suddenly realized and slapped his thigh fiercely, "I see!" In this way, it is no longer a competition between buyers and sellers, but a competition between individual buyers. ”

The shopkeeper Huang couldn't help but be a little excited, and said with his eyebrows: "This trick is really clever, as long as the more fierce the competition among buyers, the final so-called transaction price will naturally be higher." It's just that...... I was thinking that if anyone came to participate in the auction, everyone would not pay a high price, so we discussed suppressing the price in a certain range. Or what if no one bids at all? By the way, what if there was no problem when the bid was made, but it was regretted when the final delivery was made? ”

"I have a little opinion, I don't know whether to say it or not."

Fan Qiubai was serving refreshments to the three of them, and at this time he timidly interjected, his face was flushed, and he lowered his head to peek at his father's face.

Fan Yangming laughed and looked at his daughter with kind eyes: "There are no outsiders here, just say what you want, don't care too much." (To be continued.) )