Chapter 249: The Golden Age of Cinema
The test screening ended, and Lin Zixuan got the results of the investigation.
This is an attempt by him to refer to the usual methods of the film industry in later generations.
Before the screening of the film, each audience member who is invited will send out a questionnaire to rate the film, out of 10 points, and also write their opinion on the form.
In this era where there is no big data on the web, this kind of questionnaire is very practical.
These audience members are either theater managers or newspaper journalists, and their opinions are representative.
The manager of the theater has read countless films, they are very experienced in whether the film can sell well, and the media can build momentum for the promotion of the film, which is indispensable, as long as it can be recognized by these people, the film is basically no problem.
At present, Chinese films have just started, and they are chaotic from production to distribution, and they seem to be profiteering, but the hidden worries are obvious.
In the past six months, the number of Shanghai film companies has increased dramatically, from the original five to more than a dozen, all of which are small companies that wealthy businessmen have invested in to make profitable movies and are waiting to collect money.
These small companies are not competitive, but they disrupt the market.
If star film companies want to continue to stay ahead, they need to be professional, grasp the needs of the market while ensuring the quality of films, and shoot films with box office appeal.
Lin Zixuan is ready to continue this test screening system and understand the market and the media's preference for films.
From the questionnaire received, it can be seen that foreigners' evaluations of "Killer Leon" are generally good, and most of them give a score of more than 8 points, which is very high for a low-cost movie.
The Chinese media is slightly more conservative. With 7 points in the majority, I'm afraid a lot of it is human affection.
The questionnaire is not a real-name system. It is divided into three versions: Chinese, English and French, so that you can see the reaction of the audience from all over the world.
Comments were also made. Foreigners focus on the film to clarify the relationship between Leon and Martina, and the emotional implication of the Chinese makes them not very clear, and they don't like hints.
The Chinese' questions focus on Martina, whether a little girl should take revenge on herself, but also learn to shoot and kill.
Although Martina did not kill people in the end, but returned to the girls' school, whether such a film will have a bad impact on society and promote a bad example, I am afraid that scholars in the field of education will attack this film at that time.
Revenge should be left to adults or the police. And not for the little girl to bear.
There is also a plot in the movie that reflects the chaos of the social security situation in Shanghai, which may cause dissatisfaction among government departments.
The ending of the movie is also not satisfactory to everyone, some people think that it is good, good and evil are rewarded, the little girl did not go astray, and some people think that Leon should not die, and the audience does not want to see the protagonist die.
This is China, and there are many factors that need to be considered when making a movie.
You can't imply this, you can't preach that. All sorts of rules and regulations.
In this way, both the subject matter and the ideas are limited, and there is no emancipation of the mind when there is any development to talk about. There is no way out for Chinese films, and those vulgar comedies alone will never have a future.
Lin Zixuan had considered these before filming "Killer Li Ang", and this test screening will focus the problem.
But he doesn't plan to give up on the release in Shanghai. There was no strict film censorship in this day and age.
In 1924, the Ministry of the Interior of the Beiyang Government issued a circular order requiring film censorship. However, the Beiyang government has frequent regime changes, and it simply does not have the ability to conduct a comprehensive review of domestic and imported films.
True film censorship in China began in 1930. The government of the Republic of China promulgated the Film Censorship Act.
In 1931, the Film Censorship Commission was formed, and on June 16 it began to censor films.
In a sense, this era is the golden age of Chinese cinema.
Of course, Lin Zixuan is not opposed to film censorship, after all, it can filter out a batch of shoddy films and make the film market show healthy competition, but censorship is to promote the development of films, not limit the development of films.
That's the crux of the matter.
"Killer Leon" has been well received by foreigners, and it is believed that it is not a big problem to screen it in the concession.
On the second night of the preview screening, the film was released at the Summer Spice Deluxe Cinema.
With Lin Zixuan's name and the publicity in the newspaper, it attracted a large number of audiences, but then everyone's reactions were different, those who didn't like it were extremely disliked, and those who liked it liked it very much.
Older audiences are very dissatisfied with the content of the movie, and many people choose to quit halfway, while young people feel that this movie suits their appetite, and the killer and the little girl are too characterful.
Different voices appeared in the newspapers.
One is dominated by adult audiences and educators who believe that such films should be banned.
As a well-known person in society, Lin Zixuan should set a good example for young people, instead of teaching young people badly, and advocate revenge by violence.
Another point of view is mainly young people, who feel that this movie is different from the past, gives people a sense of freshness, the character creation is very successful, and there is a feeling of watching foreign movies.
There are also more neutral audiences who have analyzed the story in the movie, but they can't say whether the movie is suitable for China.
In short, the movie is mixed and discredited.
However, with the support of young audiences, there is no problem in making money from the movie, and these young people have become Ruan Lingyu's fans.
Because of her wonderful performance in the movie, Ruan Lingyu became famous overnight and became the focus of the media, just because she went to school in a Chinese and Western girls' school, and reporters could not interview her.
In the girls' school, she also became a popular figure.
It seems that she has not yet come out of the role of Martina, when she was in the girls' school, Ruan Lingyu also looked cool, and while gaining the envy of girls, she was also sought after by many girls.
The girls idolized her and asked her if she had ever been shot.
In the past, most of the women in domestic movies were sad or erotic images, and there were also quirky characters like Huang Rong.
Ruan Lingyu's portrayal of Martina is so different that she subverts the portrayal of Chinese women in the film and becomes synonymous with strength and alternativeness, gaining the support of some advocates of women's liberation.
At the same time, many film companies are eyeing this film and are ready to follow suit.
They don't go to shoot the story of the killer and the little girl, Lin Zixuan's criticism speaks of the problem, but they can film the love story of the killer and the young woman.
For example, the love between a killer and a dancer, the love between a killer and everyone's girlfriends, and so on.
Not only to shoot killers, but also to shoot infighting between gangs, and in Shanghai, this kind of film is sure to be popular.
Lin Zixuan has to admire the thinking of these people, this is actually the gang movie of Hong Kong in later generations.
He is wondering whether to shoot movies like "The True Colors of Heroes", as for the Crazy Boy series, forget it, it will really teach bad children, and star film companies still need to establish a positive brand image. (To be continued.) )