Philip's story made everyone realize the importance of the media, and the participants thought for a moment before bursting into applause. Philip's idea of creating a defense weekly is really fantastic, with this defense weekly, it is equivalent to having the right to have an international voice in the field of the weapons industry, and can lead the development trend of the world's weapons industry.

After the applause, Philip continued: "Ladies and gentlemen, at today's regular press conference of the Ministry of National Defense, the spokesperson will announce to the world that we are holding the Stockholm International Defense Exhibition, so we must also be prepared to hold a special press conference on the Stockholm International Defense Exhibition as soon as possible." At this special press conference, we can also reveal the news of the establishment of Koo's Defense Weekly, and place subscription advertisements in major newspapers around the world. And most importantly, how can we make good use of this special press conference to hype up the Stockholm International Defense Exhibition! This brings us to the question of how to hype. You can express your opinions and see what good ideas you have. ”

Lucas stood up and said, "Guys, I think there are a couple of things worth hyping about. The first is our company's Gungnir assault rifle, it is a revolution in the history of firearms design, but also a revolution in military combat theory, if it is thrown out, it will definitely cause widespread attention and controversy in the international arms community, for people who do not know about the Gungnir assault rifle, including those weapon designers and officers of various countries, someone will stand up and sneer at the Gungnir assault rifle, and even publicly denounce it in the media, On the other hand, there will definitely be people who support our Gungnir assault rifle to jump out and oppose it, plus we will find a way to promote the fire in the world's mainstream media, and report and comment on it in the newly founded Kooshi Defense Weekly, the Gungnir assault rifle and the Stockholm International Defense Exhibition will not be able to become popular. ”

Philip, Carl and the others also nodded their heads when they heard this, and this idea was indeed good.

Seeing that his idea was nodded in agreement by everyone, Lucas continued: "The second thing is that we must strive to obtain the cooperation intentions of several well-known arms dealers, such as Krupp, Mauser, Steyr, Browning, Lockheed, these arms giants, are all companies that have the right to speak in the world arms market, as long as we can make a few of these companies willing to come to our international defense exhibition, then we will hype it up and widely publicize it in the world's major media, and other arms dealers will definitely follow suit." ”

Karl took the lead and clapped his hands, exclaiming, "Good idea." As for contacting these arms dealers, we must hurry up and do so. Because time is running out for the special press conference. Philip, you're in charge of writing about the Gungnir assault rifle hype and publishing it in newspapers like The Washington Post, The Times; Johansen, Bob, and Karls, the three of you are the company's president and deputy general manager, and you are responsible for contacting the major arms dealers, trying to find a way to get them to come to our Stockholm International Defense Exhibition, and sign a cooperation intention as soon as possible, so that we can release the news at the press conference. ”

The mobilization meeting achieved very good results, and all preparations were in full swing.

In the afternoon, at the annual press conference of the Swedish Ministry of Defense, a bombshell news immediately aroused the interest of the participating journalists, that is, the news of the Stockholm International Defense Exhibition.

In the small hall of the Ministry of National Defense's press conference, reporters from various countries were already standing, and long guns and short guns were already placed from all angles and directions. Because the press conference was three o'clock in the afternoon, as early as one o'clock, reporters had already arrived one after another, waiting for the start of the press conference, and the guards at the door stood solemnly, responsible for the security check and identity verification.

The annual press conference of the Swedish Ministry of Defense, usually twice a year, mainly releases some defense policies and developments to the outside world. Since Sweden is a neutral country, through such a press conference, you can disclose Sweden's defense policy and military training and equipment to the rest of the world, so that several major European countries can rest assured, and at the same time prove that you are capable of defending your own country, after all, even if you are a neutral country, you do not align and do not participate in the wars of other countries, but there is no guarantee that other countries will not invade.

When the press spokesman announced that the Stockholm International Defense Exhibition would be held this year, there was an uproar at the scene, and reporters were all discussing, what is this international defense exhibition? A good and fresh term, the sensitivity of these journalists to the hot news is immediately stimulated.

A blonde female reporter hurriedly raised her hand to ask a question, and when the spokesperson agreed, she said quickly: "Hello speaker, I am Christina, a reporter from the New York Times. Excuse me, what is the main display of this international defense exhibition? ”

The spokesman pushed the frame on the bridge of his nose and said with a smile: "Actually, like everyone else, it is the first time I have heard of this international defense exhibition. This is a conference proposed by Bofors, a well-known Swedish arms manufacturer, and approved by the Ministry of Defense, which will be strongly supported by our Swedish Ministry of Defense, the Ministry of Commerce, the Ministry of Industry and other major government agencies, and it will hold the first exhibition in November this year, and will be held every two years thereafter. The Stockholm International Defence Exhibition aims to provide a platform for arms dealers from all over the world to showcase their products, where they can see the latest developments in the world's weapons manufacturing technology, for example, arms dealers can choose to release their latest products at this exhibition, and use the exhibition as a platform to increase their visibility and attract more buyers. And for buyers, I believe that there will definitely be products they need at this exhibition, such as tanks, artillery, firearms and even airplanes, warships will appear at this defense exhibition, not only for arms dealers and buyers, but also for military enthusiasts all over the world, in addition to the professional day, the last day of the defense exhibition will be open to the public, and a series of interesting activities will be held. During the exhibition, high-end conferences such as the Weapons Development Forum will also be held, bringing together arms dealers from all over the world to discuss development plans. That's all I know. If you are interested, you can consult the organizer of the defense exhibition, Bofors. Thank you! ”

The press conference of the Ministry of National Defense ended quickly, and this press conference was different from the past, because the news of the Stockholm International Defense Exhibition immediately made the world's major media reporters sensitively capture the news clues, and they all felt that this international defense exhibition would definitely be a news hot spot, and if they seized the opportunity to report, and even dug up some exclusive news, then it would have a strong role in promoting their newspaper's higher performance in the press circles.

All of a sudden, many reporters visited Bofors, all of whom came with news dreams, wanted to get exclusive information, and made a splash in the press circles.