There is a wise saying in the publishing industry that whoever gets the textbook wins the world.

Textbooks have a large circulation, are lucrative, and have a stable income, which is the foundation of a publishing house.

At present, China's publishing industry is led by the Commercial Press and Chung Hwa Book Company, and only these two publishing houses are involved in the publication and distribution of textbooks.

With the establishment of the Republic of China, national education has received great attention, even the Beiyang government has invested heavily in education, and primary and secondary schools across the country have become popular.

When a large number of schools are found, textbooks are needed, and this is a promising market.

At the beginning, when Chung Hwa Book Company was on the rise, it fought to the death with the Commercial Press in order to compete for the textbook market.

Now that the two companies have carved up the textbook market, they are on the lookout for other emerging competitors.

Lin Zixuan just wanted to test the waters with this English book.

Speaking of which, there is not much competition between this kind of English reading and the Commercial Press's textbook distribution.

After all, the textbooks of primary and secondary schools in China use Chinese, and only some schools run by foreign churches use English as teaching.

Even so, the Commercial Press used its influence to influence other schools to prevent the English book from entering the classroom.

Lin Zixuan knows the strong strength of the Commercial Press, and Shanghai is the base camp of the Commercial Press, so it is difficult to compete with it on the surface, so the only way to do so is to shift the battlefield.

I can promote it in other cities, such as Nanjing and Beiping.

The author of this English book, Pearl Sai, teaches at Jinling University in Nanjing, and it is not difficult to recommend an English book to the school because he can get the group of people from the Crescent Society in Beiping to get active, most of these people teach in major schools.

Little brother, don't use it in vain.

At this time, you can see the benefits of Lin Zixuan's literati identity.

Most of the people who taught in the school were literati and scholars, and with his prestige, even if they said a few kind words, it would be of no small difference.

Of course, the Commercial Press also had influence on these literati, and they had to find publishers if they wanted to publish their books.

For example, the "Novel Monthly" edited by the members of the Literary Research Society is a publication under the Commercial Press, which also has influential periodicals such as "Oriental Magazine".

So, it's a long-term competitive process.

Lin Zixuan's move made Lin Zixuan very annoyed, and he decided to go all out to enter the textbook market, since he had already torn his face, there was no need to hide it.

If Vientiane Bookstore wants to develop, this step must be taken.

Only by breaking the monopoly of the old forces can the new forces gain the right to exist.

However, this was not his impulse, but he found a partner, and this person was Shen Zhifang, the manager of the World Book Company.

Shen Zhifang was born in 1882 in Shaoxing, Zhejiang, and his ancestors were from a family of book collectors.

However, by his father's generation, the family was in decline, with only a few acres of thin fields, and he made a living by setting up bookstalls.

When Shen Zhifang was young, he was sent by his father to Shaoxing Kuizhaolou Bookstore as an apprentice, and in 1899 he entered the Shanghai Guangyi Book Company, and in 1900 he entered the Commercial Press.

At that time, the owner of the Commercial Press appreciated Shen Zhifang very much, and once said, "This person is a great talent, and once he leaves, he will definitely become a business problem in the future."

In 1913, Shen Zhifang left the Commercial Press and joined the Chung Hwa Book Company as the deputy manager, thus establishing the publishing status of the Chung Hwa Book Company and the Commercial Press.

In 1917, Shen Zhifang had to leave China and found the World Book Company by himself due to the failure of speculation in buying a large amount of paper with public funds.

Lin Zixuan and Shen Zhifang dealt with each other because of Pingjiang's "The Legend of Jianghu Heroes".

Shen Zhifang valued Xiang Yiran's writing talent, and invited him to write martial arts novels at a high price and publish them for him, but he didn't expect to be cut off by Lin Zixuan halfway, and "The Legend of Jianghu" was first serialized in "Popular Fiction Weekly".

Lin Zixuan also knew that this matter was not very kind, so he asked Zhou Shoujuan as an intermediary to invite Shen Zhifang to get together, which was regarded as making amends, and the two talked about it and reconciled.

Sometimes it's just a matter of face.

Vientiane Book Company and World Book Company are both medium-sized book companies.

The so-called medium-sized bookstore refers to a bookstore with its own printing house, at least 100 employees, its own distribution channels, and branches or offices in major cities across the country.

By joining forces, two bookstores can borrow each other's distribution channels to sell books from the other bookstore.

Shen Zhifang has extensive experience in publishing textbooks, having worked at both the Commercial Press and Chung Hwa Book Company, and knows that these two major bookstores attach great importance to big cities and ignore some small and medium-sized cities.

His strategy was to focus the sales of textbooks in small counties across the country, avoiding direct competition with the two major publishing houses, and then returning from the county seat to the big cities as long as he won a good reputation.

Lin Zixuan was quite surprised, this is "the countryside surrounds the city", right?

As the Lunar New Year approached, Shanghai's film industry was in a mess, poaching had become a trend, and people were so panicked that they didn't have the heart to work at all.

When practitioners in the film industry meet and greet each other, they will ask: Today, have you been poached?

This has led to a number of problems, that is, the doubling of the salaries of these employees, especially the popular stars.

Zhang Shichuan's Tianyi Company offered a salary of 1,200 yuan per movie to dig Yin Mingzhu, and the price of Wang Hanlun was 800 silver dollars, and even the newly popular child star Dan Erchun offered a high salary of 700 yuan.

The salaries of other supporting roles have also increased a lot, and for a while, it seems that Chinese films are on par with Hollywood in terms of actors' salaries.

This has caused the cost of movies to rise sharply, and it is easy for things like salaries to go up, but it is difficult to come down.

This vicious competition will not end well, but Lin Zixuan has no way to stop it.

Under the lure of high salary, Wang Han, who had just become famous through "Mom Loves Me Again", switched to Tianyi Film Company, but Yin Mingzhu was unmoved.

This has something to do with their situation, Yin Mingzhu is a rich lady, she is not short of money, and she acts in movies for interest.

What's more, Yin Mingzhu and Dan Du Yu seem to have a relationship that goes beyond the pure friendship of men and women.

But Wang Hanyan needs to live, especially because of this movie, she has broken with her family, and whichever company offers a higher salary will naturally go to which company.

In this chaotic situation, Star Film Company's third film "Havoc in Heaven" is about to be released.

Before the release, it was inevitable to be smeared, saying that it was just a copy of the Peking Opera Monkey Opera, and it was better to watch a movie than to watch Peking Opera.

It is also said that the star film company wants to destroy "Journey to the West", and it can't shoot the magical scenes in the book at all, which is fooling the audience.

Lin Zixuan is very confident in this movie, whether it is good or not, it is not up to you to decide, you have to watch it to know.

In the face of constant controversy, on January 20, 1923, "Havoc in Heaven" premiered at the Summer Spice Luxury Cinema.