Chapter 134: Yao Jiang Tea and Yaji
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Zhang Bugui sighed, waved his hand and said: "Xie doesn't know anything about the head of the case, some time ago, Zhang and some friends were invited to participate in an elegant gathering in Fenghua County, Ningbo Prefecture, who would have thought that they would be out of the limelight. Pen & Fun & Pavilion www.biquge.info it's nothing, but they actually mocked me Yuyao no one. It's infuriating! ”
Xie Shen listened to Zhang Bugui's complaints, and probably understood what happened, which should be the dispute caused by the two county scholars. However, looking at the strength of this Zhang Lao Tongsheng, his friends should not be talented.
This kind of shrimp soldiers and crabs will gather together to participate in the Yaji, but it really doesn't necessarily represent the strength of Yuyao Shizi.
"Fortunately, ten days later, those scholars from Fenghua County, Ningbo Prefecture will hold another elegant gathering in Hangzhou City, and not only the scholars of Ningbo Prefecture, but also the scholars of the six prefectures in eastern Zhejiang will participate. Zhang was worried about his own candidate, but now it can be regarded as a matter of concern. Head Xie, you must go to this gathering. ”
Zhang Bugui Zhang Datongsheng is impassioned and sincere. Xie Shen was very helpless.
Is he familiar with this non-return? Why is the other party as enthusiastic as an old friend after a long absence? Is this kind of tone sure that you will definitely participate in the Yaji?
Although Xie Shen has been committed to gaining prestige since he came to the Ming Dynasty, in order to squeeze into the circle of Shilin literati. But it was also targeted and carefully planned.
Now that this non-return and humanistic fight failed, he thought about hugging his thighs to get back face, why did he want to help him?
Although they are all Yuyao scholars, they don't seem to have anything in common except for this, right?
"Xie can't agree to Zhang Gongzi about this matter."
Xie Shen smiled bitterly and said lightly: "Recently, Xie has been in retreat except for the daily county school, and I am afraid that it is not possible to go to Hangzhou to go to Yaji." ”
In fact, Wen Shu's reading is just an excuse, Xie Shen just wants to send this non-return away quickly, but it is not easy to say it too bluntly, so he can only use excuses.
This Zhang did not return, but he had a bit of perseverance, and said vigorously: "This matter is not the business of Zhang alone, it is the business of the entire Shilin circle in Yuyao, and the head of the case, as the leader of the Shilin circle in Yuyao, is it possible to watch his fellow villagers being humiliated!" ”
The big hat was buttoned down, and Xie Shen gasped. People are afraid of being famous, and they take the initiative to come to the door for any kind of thing that is famous.
Let's talk about today's matter, obviously it has nothing to do with him, and the other party can stand on the moral high ground and shout......
It's just that Xie Shen is a person who eats soft and doesn't eat hard, if this is not a good word to persuade him, Xie Shen may be able to agree if he says some soft words. If he moves out of righteousness like he is now, Xie Shen will not agree.
"Xie Mou has just said that these days to meditate and study, Zhang Gongzi might as well go to the county to ask other students if they are interested in this elegant gathering."
Xie Shen's response was a little tough, and Zhang Bugui was slightly stunned, and then sighed and said: "If others can do it, how dare you bother the head of the case." What does the head of the Xie case know about the origin of these scholars? ”
"Zhang Gongzi, please speak up!"
"Behind these Ningbo Fenghua scholars is the support of the big tea merchant He. They opened Yaji, and they were all supported by He's money. ”
The more Xie Shen listened, the more confused he became, how could the literati Yaji have anything to do with the tea merchants. Besides, Ningbo's tea merchants must be targeting locals, after all, Yuyao has Yaojiang tea, and Hangzhou has Qiantang Longjing. These are all very distinctive tea categories, and it is still difficult for Zhushan tea to break into these markets.
Isn't the He family, a tea merchant in Ningbo Prefecture, afraid of losing all his money? You must know that the literati collection is very pompous, and the cost of investment is very large, if it cannot achieve the expected effect, it will be a big loss.
Zhang Bugui seemed to see the doubts in Xie Shen's heart, and said with a smile: "This big tea merchant He Shi is willing to invest a lot of money for local scholars to open an elegant gathering, naturally it is not a bodhisattva to show mercy. They wanted to use the influence of scholars to make Ningbo Zhushan tea popular in the Jiangnan literary circle. As long as Zhushan tea is popular in the literati circle, it will soon spread in the market. ”
Xie Shen suddenly realized!
It turned out that the big tea merchant He was so shrewd that he moved the idea of top-down promotion.
The wind of upward and downward effect has been very popular in all dynasties, and it is said that the first emperor Chenghua Emperor obeyed the Buddha's way, so the temple was prosperous, and the status of the monk was quite high, and he could even be an official companion.
The Ming Dynasty was known as the scholar and ruled the world with the Son of Heaven.
From this point of view, the status of scholars in the Ming Dynasty is already very high, conquering this circle, are you still afraid that tea will not be popular?
Sure enough, there is no free lunch in the world, and the big tea merchant He and the local scholars in Ningbo are just using each other.
Thinking of this, Xie Shen actually had another thought.
At present, half of the tea shops run by the Xie family sell local tea in Yaojiang, and half sell high-end boxed Qiantang Longjing, which can be regarded as a small profit.
However, the sales channels have always been concentrated in Yuyao, and they have not gone out, let alone affected the neighboring political envoys.
Xie Shen also read professional books on business in his later years, and he knew that the fastest way to obtain profits was to continue to expand, and through expansion to make up for technical loopholes and flaws.
If Xie Shen wants the Xie family to go further in tea sales, he must let Yaojiang tea go out, not be limited to Yuyao, which is an acre and three points of land.
Since the big tea merchant He Shi can promote Zhushan tea through Ningbo Shizi Yaji, why can't Xie Shen promote Yaojiang tea through his influence in the Yuyao literary circle?
You must know that after Wu Cheng was punished by Xu Guan, Yuyao Tea Market has changed from a monopoly to a three-legged stand. The Langya Wu family represented by Wu Cheng is still a wealthy businessman, but the Xie family and the foreign family are also not to be underestimated.
The Wu family doesn't have to count on it, the Xing family was originally from Shanyin, and they came to Yuyao to make quick money, so naturally they can't expect it.
So at the moment, the only one who can shoulder the heavy responsibility of promoting Yaojiang tea is Xie Shen.
Of course, if this matter can be done, it will also be of great benefit to Xie Shen. The most obvious benefit is that the Xie family's income from selling tea will be greatly increased, and Xie Shen will also have more financial support.
Now although the Xie family is not as good as the local wealthy family, it is also a family business. After all, I just bought a new mansion, and hired two nurses and a small servant from the tooth shop.
What kind of status to say and what kind of life to live, this is what Xie Shen has long understood. If he wants to continue to climb up, he must not lack money, which is why he arranged for his eldest brother to contact more industries in advance.
But looking back now, the old tea business run by the eldest brother Xie Fang is also very profitable.
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