After listening to this, Liu Taiping asked, "My lord, do you mean that you want to run a newspaper?" ”

Di Bao is the earliest newspaper in our country. Di is an office of local high-ranking officials in Beijing, which was set up to facilitate the transmission of news, so it has the name of 'Di Bao'. 'Di Bao', also known as 'Di Bao', also known as 'Miscellaneous Newspaper', is a kind of annunciative news used to report, specially used for the imperial court to disseminate books and political information about the government.

As early as the Kaiyuan period of the Tang Dynasty, the "Kaiyuan Miscellaneous News" was issued.

In the Song Dynasty, the content of the "Di Bao" was mainly the emperor's edicts, orders, daily life, words and deeds, the decrees and bulletins of the central government, the news of the officials' names, rewards and punishments, and the ministers' chapters and newspapers, which were controlled by the imperial court.

In the Qing Dynasty, it was common to use movable printing. And because of the poor quality of wood-based printing, some of the body is crooked, and the proofreading is not accurate enough, and there are many errors. But the content of the newspaper was novel, and the sales turned out to be very good. When printing technology was introduced in the West, it was changed to lead printing.

However, the newspaper is official, not controlled by ordinary people.

As early as 1827, Guangzhou had its first British newspaper, the Canton Record; In 1833, the first special Chinese newspaper appeared in Guangzhou, "The Monthly Tongji Biography of the Eastern and Western Examinations".

What Li Zhen has to do is to control the daily newspaper in his hands.

It is both official and commercial.

Li Zhen looked at Liu Taiping and shook his head and said, "Sir, what I want to do is not controlled by the imperial court, but the newspaper controlled by me." If the degree of freedom of imperial control is too low. The newspaper I control can control the content and ensure that some of it serves me, for example, Ma Mingde's affairs can be published in the newspaper and then widely disseminated to expand its influence. ”

Li Zhen looked at the other people, and there were other thoughts in his heart.

The imprisoned Ranel, Bour Long and others were also one of the reasons for Li Zhenxing to run a newspaper, because Li Zhen wanted to use Bo Long, Bao Ling and others to make chapters. The things involved in this incident were too shocking and secular Li Zhen did not reveal his thoughts to anyone, and only used Ma Mingde's matter as an excuse.

Ye Cheng's eyes lit up and said, "My lord, I think this is a business opportunity. ”

"Oh, tell me!"

Li Zhen looked at Ye Cheng curiously, full of anticipation.

What is the opinion of this historical business bull? Li Zhen was very curious.

Ye Chengxin stood up from behind Liu Taiping and said loudly: "The primary purpose of the newspaper is to create a momentum for the adults, it is to attack the political enemies of the adults, and at the same time promote the adults, but I think it is a business opportunity. ”

"Newspapers appear to be profitable."

"Once a family loses something or a child goes missing, it can be reported for a little money, which is far more useful than posting a notice. Of course, this is just an idea that I have come up with, and there are other ways to make money, such as publishing notices in newspapers that recruit workers and charging a fee. ”

Newspapers are printed every day, and when they have a certain degree of popularity, more and more people will see them. In order to increase the attractiveness, you can also recruit materials and post them to attract the attention of the people. In short, everything that can be profitable can be used in newspapers, and the greater the popularity of newspapers, the greater the help for adults. I fully agree that the initiative of adults to run a newspaper is an excellent means. ”

Ye Cheng spoke eloquently, with a glint of wisdom in his eyes.

Li Zhen sighed secretly after listening to it.

Ye Cheng is worthy of being a historical business bull.

Young but old-fashioned.

For newspapers, whether it is part of the profit for people to buy newspapers, and more profits come from overwhelming advertising, which is the main source of income for newspapers.

Wang Xiaoyang asked: "My lord, if you want to start a newspaper, you must have someone to support it, who will support it?" ”

Li Zhen said directly: "Mu Zhongyuan!" ”

Wang Xiaoyang thought for a while and said: "I heard Tongtong say that you recognized Mu Zhongyuan's daughter Mu Ziqing as your sister, and anyone with a discerning eye can see that your purpose is to take Mu Zhongyuan." But Mu Zhongyuan is a businessman, and he is definitely a person who can guess the intentions of adults. Is it feasible to find Mu Zhongyuan to invest in the establishment of a newspaper industry? ”

Li Zhen said: "You have to give it a try!" ”

Liu Taiping said: "The old man agrees with the adult's proposal, you can give it a try." ”

Li Zhen said that he would do it, and took Ye Cheng out of the Admiral's Mansion and went to the Mu family. Li Zhen's carriage stopped outside the gate of Mu Mansion, Ye Chengxin went to hand over the name thorn, Mu Zhongyuan went out of the mansion to greet him, and welcomed Li Zhen into the mansion. Mu Zhongyuan had already guessed that Li Zhen had a plan when Li Zhen recognized Mu Ziqing as his sister.

originally thought that Li Zhen recognized Mu Ziqing as his sister and would come to visit while the iron was hot, but he didn't expect Li Zhen to be so calm that he would only come to visit Mu Mansion now.

In the hall, Li Zhen sat on the left side of the main seat, and Mu Zhongyuan sat on the right side.

Sitting below were Ye Chengxin and Mu Lianheng.

Mu Zhongyuan had a smile on his face, giving people an approachable feeling, and said without being humble or arrogant: "Lord Admiral's visit to the cold house is full of brilliance. The grass people heard that Mu'er had an awkward quarrel with the doctor in the hospital, this child is in a hurry, and it is easy to do things, so he has caused trouble to adults, and adults forgive me. ”

Li Zhen shook his head and said, "Mr. Mu, Xiao Mu is very good, and the doctors like her very much." After a pause, Li Zhen said straight to the point: "I came this time to have something to do, Mr. Mu to help, Mr. Mu to help a lot." ”

Mu Lianheng raised his eyebrows, but he didn't expect Li Zhen to be so direct.

At least Mu Lianheng thought that Li Zhen was going to have a conversation with his father, but he didn't expect to get straight to the point.

Mu Zhongyuan was also slightly surprised in his heart, but his face was as cheerful as usual: "Lord Admiral said bluntly that it doesn't matter, the grass people can help, and they will definitely help." ”

Li Zhenxin knew like a mirror that Mu Zhongyuan still had a sentence that he hadn't said, that is, 'If you can't help, you can't do anything'. However, Li Zhen knew that what he asked for was not difficult, so he said directly: "Mr. Mu, I want to set up a newspaper in Guangzhou, and I hope Mr. Mu can help me." ”

Mu Zhongyuan's brows trembled slightly after hearing this.

Running a newspaper?

Mu Zhongyuan traveled back and forth between the United Kingdom and Guangzhou, and he was well-informed and knew that European countries had newspapers for a long time, and he also knew the function of newspapers. Li Zhen's intention to run a newspaper means that Li Zhen will further grasp the direction of public opinion in Guangzhou through the newspaper. Compared with the elderly, Li Zhen's move is even more domineering.

Mu Zhongyuan said with a smile on his face and without hesitation: "It is a good thing for Lord Admiral to set up a newspaper, and the grass people naturally want to support it. How about the grass people investing 200,000 taels of silver to support adults? ”

"Thank you, Mr. Mu!"

Li Zhen hugged his fists in thanks and smiled on his face.

With Li Zhen's financial resources, he is not short of 200,000 taels of silver, and he can run his own newspaper. Li Zhen asked Mu Zhongyuan to help because he wanted to test it. Mu Zhongyuan agreed without hesitation, with the first time, things will be much easier to do. Because if Mu Zhongyuan helped, but Mu Zhongyuan politely refused, Li Zhen could conclude that Mu Zhongyuan was unwilling to contact him.

But Mu Zhongyuan gave 200,000 at one time, which is already a good signal. Li Zhen got Mu Zhongyuan's funding, and returned triumphantly with Ye Chengxin, and his heart was full of joy.

In addition to running a newspaper, the most important task next is to deal with Chen Qiankun.

ps: Rest and rest after the fourth shift;